First Look Film Festival 2012

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First Look Film Festival 2012

  1. 1. First Look Film Festival www.firstlookfilmfestival.com … Annual “networking” destination for the “who’s who” in the film world dedicated to supporting the creative development of future filmmakers and committed to taking that “first look.” Sheila Eldridge 201-722-1500 www.youtube.com/watch?v=_4GrvYuc5lo
  2. 2. <ul><ul><li>The 4G Competitive Edge Filmmakers Challenge will invite students attending Historically Black College and Universities (HBCU) to shoot and produce a short film in a variety of creative forms including but not limited to commercial, drama, comedy and reality formats. Students are required to shoot their film with a Smartphone illustrating the ease and services of the 4G platform. </li></ul></ul><ul><ul><li>4G Competitive Edge College Tour will visit (11) HBCU college campuses and give students interested in careers in the film industry business acumen through a series of workshops and panels and interaction with film industry experts. The tour will also premiere Rainforest Films feature “Act Like A Lady, Think Like A Man starring Chris Brown, Taraji P. Henson, Michael Ealey, Kevin Hart and </li></ul></ul><ul><ul><li>Gabrielle Union. </li></ul></ul>Phase 1: 2 nd annual 4G Competitive Edge Filmmakers Challenge – January – May 2012 Phase 2: 2 nd annual Competitive Edge College Tour – March- April 2012 Phase 3: First Look Film Festival- July 2012 A Unique Opportunity : The 2012 4G Competitive Edge Film Makers Challenge and First Look Film Festival is an i nnovative HBCU campaign powered by a 360 strategy that includes interactive social media tools, on- site engagement, and product brand extensions with a cause marketing platform . <ul><ul><li>The First Look Film Festival will combine creative expression for would be film makers with an intense hands on boot camp created specifically for college and HBCU students. This three day event will be marketed as a annual “networking” destination for the “who’s who” of the film world dedicated to supporting the creative development of future filmmakers and committed to taking the “first look.” </li></ul></ul>
  3. 3. INTEGRATED MARKETING <ul><li>As HBCU alumni, Miles Ahead Entertainment is proud to offer the following integrated marketing opportunity to both reach and benefit college students nationwide: </li></ul><ul><li>Establish your brand on HBCU and diverse college campuses via 240 days of intensive relationship building both on-site locally and nationally via social media execution </li></ul><ul><li>Cross-promotion of related products and themes in campaign programming </li></ul><ul><li>Local market advertising and PR prior to each event to generate word of mouth and increase attendance to events </li></ul><ul><li>College students ages 18-30 attending 4-year Historically Black Colleges and Universities </li></ul><ul><li>Event Naming Rights </li></ul><ul><li>Street Teams & Promotional Collateral </li></ul><ul><li>PR Opportunities & Community partnerships </li></ul><ul><li>Online Social Media </li></ul><ul><li>On- Site DJ </li></ul><ul><li>Educational Seminars </li></ul><ul><li>Movie Screening </li></ul>Audience Target: Marketing Tools: Phase 1: 2 nd annual 4G Competitive Edge Filmmakers Challenge – January – May 2012
  4. 4. <ul><li>11 College Tour Elements </li></ul><ul><li>Marketing Elements: </li></ul><ul><li>Branded Pop up Booth with sponsor demos, sampling giveaways, etc  </li></ul><ul><li>Wrapped vehicle will serve as moving advertisement to create campaign buzz </li></ul><ul><li>Partner with college stations social media and newspapers </li></ul><ul><li>Program Elements: </li></ul><ul><li>Access to over 1,000 future film industry leaders </li></ul><ul><li>Career Panels with industry experts </li></ul><ul><li>Film Screening of major motion picture release </li></ul>Phase 2: 2 nd Annual Competitive Edge College Tour – March- April 2012
  5. 5. First Look Film Festival … Annual “networking” destination for the “who’s who” in the film world dedicated to supporting the creative development of future filmmakers and committed to taking that “first look.” <ul><li>Event Date: July 18 – 21, 2012 </li></ul><ul><li>Event Venue: </li></ul><ul><li>Atlanta University Center (Clark Atlanta , Morris Brown College, Morehouse College & Spelman College), </li></ul><ul><li>Atlanta, GA </li></ul><ul><li>Attendance Forecast : 300+ </li></ul><ul><li>Target Market: Students 18 - 30 </li></ul>Phase 3: First Look Film Festival - July 2012 Marketing Elements: First film festival target specifically for students attending Historically Black College and Universities Access to over 10,000 HBCU students and alumni Program Elements Film Industry Boot camp designed for aspiring student filmmakers Interactive seminars Film screenings Create networking bridge for students and professional alumni
  6. 6. <ul><ul><ul><li>The 4G Competitive Edge Filmmakers Challenge invited HBCU students to shoot and produce a short film in a variety of creative forms including but not limited to commercial, drama, comedy and reality formats. Students were required to shoot their film with a Smartphone illustrating how the ease and services of 4G gave them a creative “Competitive Edge .” Thanks to a robust social media initiative over 200 submissions came in from around the country and the Caribbean. </li></ul></ul></ul><ul><ul><ul><li>Two winners were selected from the program’s customized micro-site www.4Gcompetitiveedge.com . There competition was comprised of a two phase process that included pre-judging (by a committee of industry professionals) and finals via an online voting campaign. Winners received a $2,500 cash prize to launch their film careers and a trip to Los Angeles a day and lunch with campaign spokesperson Emmy nominated actor Idris Elba. </li></ul></ul></ul><ul><ul><ul><li>The 2011 4G Competitive Edge Challenge and College Tour gave students the opportunity to illustrate their creative talents and receive knowledgeable business acumen through a series of workshops and panels. Via a partnership with the TMCF, the tour hit colleges from Morehouse College to Howard University. </li></ul></ul></ul><ul><ul><ul><li>Students screened the Idris Elba art house feature film “Legacy” and participated in an entertainment career symposium with industry experts that included special celebrity guests. Students received fresh insight on the essential elements for a successful career behind or in front of the camera. </li></ul></ul></ul>2011 CAMPAIGN BACKDROP Thanks to the success of the 2011 4G Competitive Edge Filmmakers Challenge with Spokesperson actor Idris Elba, the campaign reached over 25,000 students and garnered over 250,000 impressions .
  7. 7. <ul><li>There are currently 105 Historically Black Colleges and Universities (HBCUs) across the nation </li></ul><ul><li>Over 270,000 students are enrolled in HBCUs </li></ul><ul><li>There are nearly 2 million HBCU graduates & alumni across the country </li></ul><ul><li>HBCUs graduates over 50 percent of America’s African American professionals. </li></ul><ul><li>50 percent of African Americans who graduate from HBCUs go on to graduate or professional schools </li></ul><ul><li>African American buying power is estimated at $913 billion* </li></ul><ul><li>*Source: African-Americans Revealed&quot; study </li></ul>
  8. 8. <ul><li>The 4G Competitive Edge Filmmakers Challenge and First Look Film Festival and will offer an active and growing social media platform via Facebook , YouTube, Vimeo and Twitter followers. </li></ul><ul><li>Sponsors will receive prominent presence on micro sites and cross link www.4GCompetitiveedge.com and www.firstlookfilmfestival.com with hyperlinks to sponsor’s home page </li></ul><ul><li>Aggressive social media activation and banner ads will support launch and throughout the campaign and will marketing platform. </li></ul><ul><li>Media partnerships will include Vibe.com. Rolling Out, Steve Harvey Foundation and Sony Pictures, etc. </li></ul>2012 Social Network & Digital Engagement
  9. 9. First Look Film Festival & 4G Competitive Edge Filmmakers Challenge <ul><li>Onsite </li></ul><ul><li>Booth for product sampling (if applicable) </li></ul><ul><li>Signage placement within all venue applications. </li></ul><ul><li>Opportunity to screen new feature films </li></ul><ul><li>Online/Mobile </li></ul><ul><li>Brand placement on website and social media messaging . </li></ul><ul><li>Video product placement during tour </li></ul><ul><li>Placement on Competitive Edge Challenge App </li></ul><ul><li>Logo placement on mobile vehicle supporting tour and Film Festival </li></ul><ul><li>Promotion </li></ul><ul><li>Logo placement on all marketing collateral </li></ul><ul><li>Logo inclusion in local media for each college market and online partners </li></ul><ul><li>Print/Public Relations </li></ul><ul><li>Inclusion on all campaign and tour related press releases </li></ul><ul><li>Opportunity to associate brand with unique multi-media properties reaching college students both locally and nationally </li></ul><ul><li>Sponsorship entitlements can be customized to align with business objectives and corporate ROI. </li></ul><ul><li>On-site engagement and sampling </li></ul><ul><li>Robust social media inclusion </li></ul><ul><li>Local and national onsite and media impressions </li></ul><ul><li>Retail merchandise tie-in with QR code link </li></ul><ul><li>Banner ads on participating campaign sites </li></ul><ul><li>Check presentation to challenge contest winners </li></ul><ul><li>General Sponsor Elements and Entitlements </li></ul>
  10. 10. <ul><li>Exclusive presenting rights “BRAND presents the 4G Competitive Edge Challenge and tour </li></ul><ul><li>Presenting rights First Look Film Festival…” </li></ul><ul><li>Corporate representative invited to speak on selected panels during College Tour panels and Film Festival seminars </li></ul><ul><li>Company name and logo placement on all marketing collateral associated with Competitive Edge Filmmakers Challenge, College Tour and First Look Film Festival </li></ul><ul><li>Company name and logo included in all marketing & earned media for all events: web, email, print and radio advertising </li></ul><ul><li>Company name and logo placement in primary position on official conference web site with hyperlink to sponsor’s website </li></ul><ul><li>Highest slide frequency during College Tour and Film Festival </li></ul><ul><li>Prominent presence and banner ad on micro sites and cross links on www.4GCompetitiveedge.com and www.firstlookfilmfestival.com </li></ul><ul><li>Photo ops with celebrity ambassadors </li></ul><ul><li>Largest exhibitor booth at all onsite campus and festival </li></ul><ul><li>Title sponsorship Inclusion in all media partnerships and advertising </li></ul><ul><li>Premiere Sponsor Entitlement </li></ul><ul><li>$75,000 </li></ul><ul><li>(One only) </li></ul>First Look Film Festival & 4G Competitive Edge Filmmakers Challenge <ul><li>Additional customized entitlement per sponsor objectives and ROI requirements . </li></ul>
  11. 11. <ul><li>SPONSOR ENTITLEMENTS </li></ul><ul><li>Box Office Sponsor $50,000 </li></ul><ul><li>Corporate representative invited to speak on selected panels during College Tour panels and Film Festival </li></ul><ul><li>Company name and logo placement on all marketing collateral associated with Competitive Edge Filmmakers Challenge, College Tour and First Look Film Festival </li></ul><ul><li>Company name and logo placement web site with hyperlink to sponsor’s website </li></ul><ul><li>Booth at College Tour and Film Festival </li></ul><ul><li>Company name to be included in all press material </li></ul><ul><li>Inclusion of products and/or promotional materials in conference bags </li></ul><ul><li>Logo and banner ad in all appropriate media partnerships </li></ul><ul><li>Art House Sponsor $35,000 </li></ul><ul><li>Company name and logo placement in primary position on official conference web site with hyperlink to sponsor’s website </li></ul><ul><li>Company name and logo placement on marketing collateral associated with Competitive Edge Filmmakers Challenge, College Tour and First Look Film Festival </li></ul><ul><li>Company name and logo placement in primary position on official conference web site with hyperlink to sponsor’s website. </li></ul><ul><li>Company name mentioned in press release announcing sponsorships </li></ul><ul><li>Inclusion of products and/or promotional materials in conference bags </li></ul><ul><li>Booth at College Tour and Film Festival </li></ul>First Look Film Festival & 4G Competitive Edge Filmmakers Challenge <ul><li>Additional customized entitlement per sponsor objectives and ROI requirements. </li></ul>
  12. 12. <ul><li>SPONSOR ENTITLEMENT </li></ul><ul><li>Hot Ticket Sponsor $25,000 </li></ul><ul><li>Company name and logo placement on marketing collateral associated with Competitive Edge Filmmakers Challenge, College Tour and First Look Film Festival </li></ul><ul><li>Company name and logo placement on conference web site with hyperlink to sponsor’s website. </li></ul><ul><li>Company name mentioned in press release announcing sponsorships </li></ul><ul><li>Inclusion of products and/or promotional materials in conference bags </li></ul><ul><li>Exhibitor booth in event exhibition hall </li></ul><ul><li>Additional customized entitlement per sponsor objectives and ROI requirements </li></ul>First Look Film Festival & 4G Competitive Edge Filmmakers Challenge
  13. 13. <ul><li>more information contact: dri Miles Ahead Entertainment Today’s rising economy, lack of funding, and escalating education costs present a real opportunity for corporate America to work together and provide networking experiences and innovative career options to HBCU students nationwide. We at Miles Ahead Entertainment encourage you to join us in helping students become the game changers of tomorrow and gain a ‘competitive edge’. We hope you will join us in this endeavor that’s a win win for all. For more information contact: Sheila Eldridge Miles Ahead Entertainment [email_address] 201.722.1500 Campaign video reel available upon request w ww.firstlookfilmfestival.com </li></ul>

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