Take a look around!!

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Take a look around!!

  1. 1. take a look around!!By: Ana Milena Guerrero Córdoba
  2. 2. Celling & FloorBig format stores havevery shinning floor and high cellings to create the ilusion of having more space
  3. 3. Sex Sells
  4. 4. Fragrances Lots of stores have a particular smell. They should sell their fragrances so people can remember the store or“the experience” at home
  5. 5. DecorationIf the store shows the “whole look”,customers would like to buy everything
  6. 6. Music People stays for more time in a restaurant withnice and soft music
  7. 7. Not too warm… not too coldThe perfect environment is “fresh”
  8. 8. Lots of merchandise??? It depends on the kind of store, the cheaper the product, the more quantity in the storeBoutique at the mall Popular Store at the DownTown
  9. 9. PersonnelShould reflect theimage of the store
  10. 10. People Sales The idea of saving is great for customers. The word “On Sale” is magicBig and colorfullsignboards drawin people
  11. 11. People Touching They want to hold and feel the productPeopleFree SamplesThey want totaste and smell
  12. 12. CustomersWomen like to buy clotheswith friends, Men go aloneFemale salespersonnel can influence the decision

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