What are we using to get on the internet? How is it changing?
QR or Quick Response Codes are a type of two-dimensional barcode that can be read using a Smartphone and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more!
Ordinarily we think of a barcode as a collection of vertical lines; 2D Barcodes or QR Codes are different in that the data is stored in both directions and can be scanned vertically OR horizontally.While a standard 1D Barcode (UPC/EAN) stores up to 30 numbers, a QR Barcode can store up to a massive 7,089! It is this massive amount of data that enables links toa plethora of web content.
Why are men more likely to scan? Tease & Reveal Marketing techniques are typically aimed at men.
Three things are required in order to successfully decode a QR code: a Smartphone, a QR code scanning application, and a connection to the Internet (either through the phone’s data plan or over a site-generated wireless network).
In order to use QR codes, you need to have a cell phone capable of running decoding software. These phones can download and install applications, can access the Internet, and have cameras. These types of phones are loosely referred to as “Smartphones”; the most common examples are iPhones, BlackBerries and Android phones.
There are a number of applications which can be used to decode a QR code, all of which work in similar ways. We have chosen two ScanLife and i-nigma, free apps which have versions for a wide range of phones. Going to the website - http://getscanlife.com and/or www.i-nigma.mobi - on a phone’s Internet browser will automatically detect the type of phone and guide you to the appropriate version of the application.
Because the QR code is a link to online content, you need to be able to connect to the Internet in the location where the codes are placed. A Smartphone can connect to the Internet in two ways: 1) through a cellulardata connection 2) through Wi-Fi.
Common sense right? Because you can’t read a QR code just by looking at it, you should always test the proofs with a variety of smartphones and scanning apps before you release a campaign.
Where your ad will run is just as important as how you implement it:Will is be too small to scan?Is it unsafe to scan?Will there be a data signal?Is the topic too embarrassing to scan in public?
Your QR code scans successfully but you've pointed the user to a standard desktop website, when 99.9% of QR codes are scanned by a mobile device.
This point is highly subjective but also probably the most important. Reward the user for scanning your QR code! This "reward," however, will change depending on what you're trying to promote.
QR Codes - Bringing the Off-line Online
QR Codes - Bringing the Off-line Online Presenter: Dayna Elliott; Milano Software
Bringing the Off-line OnlineWhat kind of cell phone do you have?