Digital living experience session 4 v1

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Introduction to Social Media, Session 4. …

Introduction to Social Media, Session 4.
How to use Delicious,Facebook,Youtube,Twitter,Wordpress. Part of University of Washington OSHER Summer 2010 program

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  • 1. Digital Living ExperienceSocial Media & You
    mala.sarat.chandra@gmail.com
    @malachandra
    http://www/linkedin.com/in/malachandra
    Session 4
    University of Washington
    OSHER Summer 2010
    Wednesday, July 14, 2010
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    mala.sarat.chandra@gmail.com
  • 2. Wednesday, July 14, 2010
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    About me
    @MalaChandra
    http://www.linkedin.com/in/malachandra
  • 3. Overview of Sessions
    Session 1
    Session 2
    Session 3
    Session 4
    Motivations for using the web
    Social Media Definition and Usage Trends
    How Social Media is driving change
    Using Social Media Tools and Technologies
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  • 4. Overview of Sessions
    Session 1
    Motivations for using the web
    Information seeking, Entertainment, Communication, Content sharing, Shopping
    http://www.slideshare.net/Milady123/digital-living-experience-session-1
    Session 2
    Social Media Definition and Usage Trends
    http://www.slideshare.net/Milady123/digital-living-experience-session-2-v1
    Session 3
    How Social Media is driving change
    http://www.slideshare.net/Milady123/digital-living-experience-session-3
    Session 4
    Using Social Media Tools and Technologies
    Delicious, YouTube, Facebook, Twitter, WordPress, Security & Privacy Issues
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  • 5. Social Bookmarking
    Organize, access, share online bookmarks from any internet connection
    Follow online bookmarks of others
    Rate links, driving resources to the top
    Top social bookmarking sites
    Digghttp://www.digg.com
    Delicious http://delicious.com
    Furl http://www.furl.net
    Reddithttp://www/reddit.com
    StumbleUponhttp://www.stumbleupon.com
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  • 6. Top Social Bookmarking sites
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  • 7. Delicious
    Founded in 2003 by Joshua Schachter, acquired by Yahoo! in 2005
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  • 8. Delicious Icons and Sidebars
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  • 9. Searching and Browsing Bookmarks
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  • 10. Wednesday, July 14, 2010
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    http://delicious.com/popular/socialmedia
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    http://delicious.com/search?p=socialmedia%2Bdelicious&chk=&context=popular%7C%7Csocialmedia&fr=del_icio_us&lc=
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  • 13. Wednesday, July 14, 2010
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  • 14. Wednesday, July 14, 2010
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  • 15. YouTube
    Founded by 3 ex-PayPal employees
    Chad Hurley, Steve Chen, Jawed Karim
    First video uploaded in 2005 by Karimwww.youtube.com/watch?v=jNQXAC9IVRw
    Acquired by Google in 2006 for $1.6B
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  • 16. YouTube Search
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  • 17. Related Videos
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  • 18. Recommended videos
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  • 19. Wednesday, July 14, 2010
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  • 20. YouTube Channels
    User’s Home Page on YouTube
    http://www.youtube.com/user/yourusername
    Contains User’s Profile Information
    Benefits of Registering
    Ability to leave comments and rate videos
    Subscribe to channels
    Upload videos
    Pick your Username with care
    It cannot be changed later
    Customize your Channel
    Use Tags to make your channel findable
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  • 21. Personalize your Account
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    Be careful about disclosing personal information
    Do create a nickname for your user name
    Do Not disclose your address, phone number, other identity info
  • 22. YouTube Bulletins
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    Bulletins are updates from your Channel to your Subscribers
    • Appears on the Recent Activity module on the Home Page (yours and your
    subscriber’s)
  • 23. Subscribe to other Channels
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  • 24. Broadcast Yourself ™
    Upload link appears at the top of every page
    Add descriptive information while video is uploading
    Description, licensing, related URLs, Tags, Sharing, Comments
    When Upload completes, Processing will begin
    Convert Video to .flv format
    Extract Thumbnails
    Assign unique URL
    Video is now Live!
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  • 25. Wednesday, July 14, 2010
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  • 26. Creator’s Corner
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    http://www.youtube.com/t/creators_corner
  • 27. Playlists
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  • 28. Like, Share, Save, Flag
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  • 29. Flagging
    Notify YouTube of offending videos by Flagging
    All flagged videos will be reviewed by a YouTube employee
    Offending videos will be removed, Channel suspended
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  • 30. Reusing, Remixing commercial content
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    http://simple.wikipedia.org/wiki/Copyright
    http://en.wikipedia.org/wiki/Creative_Commons_licenses
  • 31. Helpful Resources re: copyright protected &/or CC licensed content
    www.centerforsocialmedia.org/rock/backgrounddocs/bestpractices.pdf
    http://en.wikipedia.org/wiki/Fair_use
    http://en.wikipedia.org/wiki/Dmca
    http://en.wikipedia.org/wiki/Public_Domain#Expiration
    http://creativecommons.org/video
    http://ccmixter.org/
    http://www.archive.org/
    http://www.c-span.org/about/copyright.asp
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  • 32. Facebook: Sign Up or Login
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    http://www.facebook.com/
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    http://www.facebook.com/help/contact.php?show_form=add_work#!/help/
  • 34. Getting Started on Facebook
    Set up your Friends list
    Import from your address book (s)
    Webmail contacts e.g., Yahoo, Hotmail, Gmail
    Email contacts e.g., Outlook, Exchange, Lotus
    Instant Messaging Buddy Lists e.g., AIM
    Search for people by name and add them
    Sort people into different groups, e.g., Family, Extended Family, Close Friends, Co-workers, Business Associates, Clients, People who live in Seattle
    Create your personal Profile
    Choose a picture or photograph you of yourself to use
    Decide how much information you wish to share and with whom
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  • 35. Set up your Friends network
    Friends are central to Facebook networking
    Keep in mind “Friending” vs “Friendship”
    “Friending” is the act of accepting or confirming a “Friend” request from someone
    Friends List can be large since it comprises anyone who is confirmed as a “friend”
    By default, all friends are equal – they see and share everything
    Recommendation: Sort everyone in the Friend List into “Groups”. Use Privacy Settings to limit who can see what
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  • 36. Finding Friends
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  • 37. Removing Friends or “UnFriending”
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  • 38. Photos Application
    Manage Photos and Pictures
    Upload pictures/photos to create Albums
    Change the Profile Picture
    Tag photos in your albums or others’
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  • 39. Wednesday, July 14, 2010
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  • 40. Facebook Connect
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  • 41. Wednesday, July 14, 2010
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    http://www.ovrdrv.com/chiclets/pdf/Chiclets.pdf
  • 42. Join a Network
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  • 43. Sending Messages
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    A Facebook User can send messages to anyone
    But can only receive messages from other Facebook Users
  • 44. Writing on Walls
    A place for Friends to share: photos, videos, comments, breaking news, other interesting information
    User can control their Walls
    Remove offending posts from others
    Who can post to it
    Who sees it
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  • 45. Automatic Updates
    News Feeds
    Automatic activity updates from Friends
    Top News: Posts Facebook think most interesting to the User
    Recent News: Posts as they happen
    Customize your News Feed
    Mini-Feeds
    What’s on your Mind?
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  • 46. Notifications
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  • 47. Links
    Subscribe to Friends’ posts
    All Friends
    Selected Friends
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  • 48. Notes
    Create Notes from scratch or upload an existing Blog entry
    Tag notes with Friends’ Names
    Upload photos or videos
    Update Privacy Settings
    Preview and Publish
    View Friends’ Notes
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  • 49. Wednesday, July 14, 2010
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  • 50. Groups
    Facebook users (5000 max) interested in a particular topic or special interest
    Upload and Share information, images, links, videos
    Organizer decides whether membership is open or needs approval
    Can meet online or in person
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  • 51. Fan Pages
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  • 52. Events
    Facebook users meeting face to face
    Open Events
    Anyone can read about and add him/herself to the guest list
    RSVP link indicates it is open
    Closed Events
    Anyone can read about but needs to request an invitation; administrator approves/denies request
    No RSVP link indicates it is closed
    Secret Events
    Email or Notifications to invitees; not visible to anyone else
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  • 53. Wednesday, July 14, 2010
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  • 54. Find Events
    Search by name or keyword
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  • 55. Shopping on Facebook
    Marketplace application
    Post and respond to Want Ads
    By Location
    Created by Facebook in partnership with Oodle
    No Fee to use the service
    No warranties from Facebook or Oodle
    30-day Ads from the User’s Social Network
    Ads cannot be deleted
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  • 56. Wednesday, July 14, 2010
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  • 57. Business on Facebook
    Corporate Fan Pages
    Community Building
    Brand Management
    Customer Engagement
    Recruiting
    Product and strategy updates
    Upcoming events and promos
    Internal Fan Page
    Workgroup collaboration
    Information Sharing
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  • 58. Privacy and Securityhttp://www.sophos.com/security/topic/facebook.html
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  • 59. Facebook Platform Privacy
    Facebook users can add gadgets and 3rd party applications to their profiles
    This poses a serious privacy risk
    Applications can see everything the user can see, including other users in his/her extended network
    Owner of the Applications can use the information for any purpose, including identity theft
    Facebook cannot prevent illegal use by Applications
    Facebook has announced plans
    To fix this problem in 12 months
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    Adrienne Felt and Dave Evans: Privacy Protection for Social Networking APIs
    Canada Prompts Facebook Policy Overhaul
  • 60. Without Signing in
    Search for Topics and Read Trending Topics
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  • 61. Login or Sign Up
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    http://www.twitter.com
  • 62. Create your Profile
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  • 63. Find Tweeters, Follow Them
    All Tweets are public
    Follow or opt-in to receive Tweets
    Follow does not have to be mutual
    Follow does not require verification
    Email notification when someone starts to Follow
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  • 64. Find interesting people to follow
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  • 65. Tips for Followers
    What are your goals as a “follower”
    Keep up with News
    Find Entertainment
    Participate in Conversations
    Collect Followers
    Engage in Self promotion
    Find opportunities to Make money
    Actively engage, get known
    Tweet regularly on engaging topics
    Retweet to share interesting Tweets (RT@<Username>)
    “Shout out” to provide feedback (@<Username>)
    Use tools to manage your Twitter stream
    TweetDeck
    Seesmic
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  • 66. Tracking Trending Topics
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    Top 10 Keywords currently tweeted
    Current events such as #voteNoOn1, #IranElections
    Hashtag keywords people create e.g., #God, #truth
    Twitter wide conversation topics such as Google Wave, Halloween, Maine
    Keywords can be up to 16 characters
    Many tools available for tracking
    http://mashable.com/2009/04/04/twitter-trends/
  • 67. Twitter Trending Statistics
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  • 68. Tools to track Twitter Trends
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    http://twitterfall.com
  • 69. Brands on Twitter
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  • 70. Business people on Twitter
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  • 71. Begin Tweeting
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    Tweets are restricted to 140 characters, punctuation and spaces included
    Use URL shorteners to conserve space
  • 72. Conserve space
    User URL shortening services such as Bit.ly or Is.gd
    Other tricks
    Avoid punctuation
    Use + or & instead of “and”
    Use numbers don’t spell them out
    Get help from this website http://www.140it.com
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  • 73. Twitter Conventions
    @user is used to direct tweets to particular users e.g., @MalaChandra or obliquely refer to another person e.g., I saw @Oprah’s show today
    #hashtag is used to indicate particular topics e.g., #hashedu or #wc2010
    URL “shorteners” e.g., http://bit.ly are used to insert external links into tweets
    RT @user is commonly used to retweet (i.e., forward) a tweet and attribute the original author
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  • 74. Join conversations
    Find Topics being tweeted by searching on #<hashtag>
    http://search.twitter.com
    http://www.hashtags.org
    http://www.whatthetrend.com
    Tweet or Retweet using #<hashtag>
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  • 75. Find the most popular news stories
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    http://www.twitturly.com
    http://www.tweetmeme.com
  • 76. Favorites
    Bookmark a tweet for reading later
    Has an interesting link
    Is funny or insightful
    Plan to use in a future blog
    Contains a testimonial
    May want to retweet later
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  • 77. Sharing Videos
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  • 78. Tracking Retweets
    Web sites that help track retweets
    Tweetmeme.com
    Retweetradar.com
    Retweetist.com
    Desktop Applications
    Seesmic
    Tweetdeck
    Mobile applications
    Tweetie for the iPhone
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  • 79. Twitter Jargon
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  • 80. Connections
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  • 81. Blogging Resources
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    http://www.bloggertalk.net/
  • 82. Blog hosting sites and platforms
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    http://mashable.com/2007/08/06/free-blog-hosts/
  • 83. Wordpress.com vs Wordpress.org
    Wordpress.com
    It’s free and much easier to setup
    Everything is taken care of: setup, upgrades, spam, backups, security, etc
    Your blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic
    Your posts are backed up automatically
    You get extra traffic from blogs of the day and tags
    You can find like-minded bloggers using tag and friend surfer
    Your login is secure (SSL) so no one can get into your account if you use wifi
    Wordpress.org
    Ability to upload themes
    Ability to upload plugins
    Great community
    Complete control to change code if you’re technically minded
    For more details:
    http://en.support.wordpress.com/com-vs-org/
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  • 84. Wordpress
    Sample blog
    http://newsful.wordpress.com/
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  • 85. Privacy Trust Model
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    Dwyer, et al, Trust and Privacy: A Comparison of Facebook and Myspace, 2007
    Internet Privacy Concern
    Information Sharing
    Trust in Social Networking Site
    Development of New Relationships
    Trust in other Members of the SNS
  • 86. Privacy and Security Issues in SNS
    Security issues occur when a hacker gains unauthorized access to the site’s by exploiting coding vulnerabilities
    Privacy issues occur through unwarranted access to private information
    Privacy and Security issues are often intertwined in Social Networking Sites
    Individual vulnerability depends on the size of their network, level of activity and the type/amount of information they share
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  • 87. Spam and Phishing
    • According to the Internet Crime Complaint Center (IC3), 3,200 account hijackings have been reported since 2006
    • 88. Common techniques
    • 89. Spam to promote phishing sites claiming some violation of SNS terms of agreement needing to be corrected
    • 90. Spam messages from seemingly legitimate “friends” suggesting video or application to download
    • 91. Seemingly legitimate applications advertised on SNS, with malicious code or anti-virus software
    • 92. Malicious software that gets access to profile information to send spam to friends network, instructing them to download the new app or video
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  • 93. Sobering Statistics
    64% of SNS users infrequently or never change their passwords
    57% never adjust their privacy settings
    21% accept friends requests from people they do not recognize
    64% click on links from other members or friends
    26% share files on SNS
    As a result
    Almost 20% have experienced identity theft
    47% have been victims of malware
    55% have seen phishing attacks
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    SC Magazine, August 26, 2009
  • 94. Protect against Spam and Phishing
    Adjust SNS privacy settings
    Be Selective in who you accept as “Friend”
    Create groups of Friends to control and limit access to your profile e.g., Family, Friends, Co-Workers, People in Seattle
    Disable options and enable them one by one depending on what you are sharing and with whom
    Be careful what you click on
    Carefully read the SNS Privacy Policy before agreeing to it and determine your use of it accordingly
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  • 95. Examples:Security and Privacy Breaches on SNS
    Beware Hijacked Social Networking Accounts, FBI Warns
    Information Week Article, Oct 2, 2009
    Facebook Blog Transcript of the Spam
    Hacked Facebook Applications reach out to exploit sites in Russia
    Roger Thompson's Blog
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  • 96. Fire Department Application Hack
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    Other Infected Programs:
    http://thompson.blog.avg.com/