• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital living experience  session 3
 

Digital living experience session 3

on

  • 1,235 views

 

Statistics

Views

Total Views
1,235
Views on SlideShare
1,235
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital living experience  session 3 Digital living experience session 3 Presentation Transcript

    • Digital Living ExperienceSocial Media & You
      mala.sarat.chandra@gmail.com
      @malachandra
      http://www/linkedin.com/in/malachandra
      Monday, July 05, 2010
      1
      mala.sarat.chandra@gmail.com
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      2
      About me
      @MalaChandra
      http://www.linkedin.com/in/malachandra
    • Overview of Sessions
      Session 1
      Session 2
      Session 3
      Session 4
      Motivations for using the web
      Social Media Definition and Usage Trends
      How Social Media is driving change
      Using Social Media Tools and Technologies
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      3
    • Overview of Sessions
      Session 1
      Motivations for using the web
      Information seeking, Entertainment, Communication, Content sharing, Shopping
      http://www.slideshare.net/Milady123/digital-living-experience-session-1
      Session 2
      Social Media Definition and Usage Trends
      http://www.slideshare.net/Milady123/digital-living-experience-session-2-v1
      Session 3
      How Social Media is driving change
      Sports and Entertainment, News, Government, Business, Education
      Session 4
      Using Social Media Tools and Technologies
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      4
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      5
      http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      6
      http://www.slideshare.net/PewInternet/networked-individuals-how-they-are-reshaping-social-life-and-learning-environments
    • Facebook statistics
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      7
      http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      8
      http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      9
      http://wefollow.com/top
    • Social Media in various walks of life
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      10
    • Social Media in various walks of life
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      11
    • Sports and EntertainmentSocial Media and the World Cup 2010
      New York Times Infographic
      Tracks number of times a player is mentioned on Facebook each day of the World Cup
      Changes daily
      Includes interesting statistics about the player
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      12
      http://www.nytimes.com/interactive/2010/07/02/sports/soccer/facebook-worldcup.html?src=tptw
    • Sports and EntertainmentSocial Media and the World Cup 2010
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      13
      Coke sponsored the trending topic #wc2010
      86M ad views in 24 hours
      6% ad click through vs normal rate of 0.02%
      Coke’s tweets
      Congratulate winners
      Invite fans to share their celebrations
      Link to YouTube videos
      http://twitter.com/CocaCola/statuses/16861154450
      http://www.ft.com/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html?ftcamp=rss
    • Social Media in various walks of life
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      14
    • Social Video Sites: Funny or DieWeb Programming comes to Cable TV
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      15
      http://www.funnyordie.com/
      • Website started in 2007 by Will Ferrell & Adam McKay
      • Clips from this site presented as ½ hr videos on HBO starting 2/2010
    • TMZ’s successful cross-platform Celebrity Gossip franchise
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      16
      “Immediacy of a blog, technology of new media and content of a tabloid” - Anne Helen Petersen
      Founded by Harvey Levin, backed by Time Warner
      Includes a website, TV episodes aired through Fox, The CW and MyNetworkTV affiliates
    • Social Media in various walks of life
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      17
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      18
      92% of Americans follow the News
    • Traditional Media is being challenged by Social Media
      Traditional Media
      Social Media
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      19
      Facing decline in Readership and Revenues
      • Rise of UGC websites
      • Realtime “breaking news”
      • Crowdsourcing
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      20
      http://www.slideshare.net/PewInternet/news-consumption-2010-portable-participatory-and-personal
    • News coverage on Social Media vs Traditional Media
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      21
      Top stories on Social Media tend to be very different from mainstream media
      Vary by social media site
      Blogs
      Rarely overlapped traditional media on the same top stories (13/49 weeks)
      Tend to be more ideological &/or emotional, with personal, parochial overtones
    • Social Media News Characteristics
      • Blogs mostly attribute traditional media sources
      • Twitter users focus more on Breaking News
      • 43% on Technology News
      • 1% on Economy
      • YouTube has more overlaps with mainstream media & the Blogosphere
      • 21% Politics/Government
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      22
      ,
      http://mashable.com/2010/05/24/new-versus-old-media/
    • Citizen Journalism
      BBC
      CNN iReport
      NowPublic
      OurMedia
      Backfence
      TexasGigs
      NewAssignment.net
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      23
      Other terms
      Grassroots journalism
      networked journalism
      open source journalism
      citizen media
      participatory journalism
      hyperlocal journalism
      bottom-up journalism
      stand-alone journalism
      distributed journalism
    • CNN iReport.comhttp://ireport.com
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      24
    • From Blog to Online News Resource
      NWAF supported blog site has evolved to an online community news and information resource
      Staffed by citizen volunteers who spend a few hours a week
      Deployed using free blogging tools from Google
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      25
      http://www.eveleth.blogspot.com/
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      26
      http://www.youtube.com/user/citizentube
      http://www.citizentube.com/
    • Hyper-local News
      Founded in January 2006 by Tracy Record and Patrick Sand
      Original news reporting with 30% community contributions in blog format
      Display ad supported
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      27
      http://siteanalytics.compete.com/westseattleblog.com/
      http://westseattleblog.com/
    • Hyper-Local Newshttp://www.everyblock.com/
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      28
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      29
      http://mashable.com/bing-local-twitter-trends/#fbid=YGSu8tIAJBa
    • Social Media in various walks of life
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      30
    • Social Media and the Government
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      31
      http://www.facebook.com/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443#!/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443?v=wall&ajaxpipe=1&__a=4
      http://www.facebook.com/congress
    • George W Bush on Social Media
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      32
      http://twitter.com/George_WBush
      This Twitter account
      was not authentic initially
      Official Account
      http://twitter.com/GWBPresCenter
      http://www.facebook.com/georgewbush
    • Politicians use Twitter to reach their constituents
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      33
    • Social Media in various walks of life
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      34
    • Social Networking and the Legal System
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      35
      Photos showing DUI defendants drinking alcohol result in prison sentences in Santa Barbara, CA
      Lara Buys, 2007
      Jessica Binkerd, 2008
      YouTube Divorce video backfires
      Tricia Walsh-Smith vs Philip Smith, 2008
      Social Media allowed in Child Abuse trial in Boulder
      Bloggers allowed to cover the trial
      Twitter use permitted in the court room
      http://newsblog.projo.com/2008/05/facebook-photo.html#comment-2589137
      http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202427941512
    • Social Media in various walks of life
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      36
    • Online technology inspiring modern day artists
      Sophie Blackall gets inspiration from Missed Connections on Craigslist’s
      Matt Held is recreating famous paintings with faces of people found on Facebook
      http://www.npr.org/blogs/alltechconsidered/2010/05/27/127220417/when-art-tech-collide
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      37
    • Social Media in various walks of life
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      38
    • 21st Century Learning Needs
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      39
      http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=channel
    • Twitter in the University
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      40
      http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=player_embedded#!
    • Unplugged: 24 hours without mediahttp://withoutmedia.wordpress.com/study-conclusions/dependence/
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      41
    • Social Media in various walks of life
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      42
    • Business benefits from Social Media
      Unprecedented access to information
      Competitive landscape
      Brand perception
      Customer buying habits
      Product support issues
      Product enhancement ideas
      More effective communications
      Direct customer engagement
      Participation in conversations
      Active communities and interest groups
      Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      43
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      44
    • Monday, July 05, 2010
      mala.sarat.chandra@gmail.com
      45
    • Wisdom of Crowd
      Theory: truest, most accurate evaluations come from aggregrating opinions of a large, diverse crowd
      Hotels, restaurants, products, travel destinations, books, articles, news updates, ...
      “Top Reviewer” Badges
      A few people submit most (1000s) reviews
      95% of Amazon shoppers reviewed fewer than 8 products
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      46
    • Advertising in the age of Social Media
      Advertising is no longer a one-way broadcast
      Transparency and Responsiveness are key
      Brands speak to and hear from Consumers
      Brands listing to Consumers talking to each other
      Community engagement results in revenue
      Dell attributes $6.5M revenue to Twitter (@DellOutlet)
      Social Networking Sites use “Like” votes from friends and others demographically similar to make recommendations
      Facebook Suggested Interests
      Twitter Promoted Trends and Promoted Tweets
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      47
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      48
      http://www.youtube.com/watch?v=4Krky4i6Xk8
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      49
      http://www.youtube.com/watch?v=BXf2kU3uWMs
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      50
      http://www.youtube.com/watch?v=UJ4pgcrJU8c
    • Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      51
      http://www.youtube.com/watch?v=dUHgOS22Y44
    • Pepsi building trust with consumers: Refresh Project$15.6M in grants to fans, selected by fan voteshttp://www.refresheverything.com/?WT.mc_id=pep24105http://www.refresheverything.com/?WT.mc_id=pep24105
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      52
    • Coca Cola: Join & build upon Facebook fan page created by Dusty & Michael
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      53
      http://www.facebook.com/cocacola?v=app_2344061033#!/cocacola?v=wall&ajaxpipe=1&__a=3
    • United Airlines: Low consumer trust
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      54
      http://www.youtube.com/watch?v=5YGc4zOqozo
    • Southwest Airlines: High consumer trust
      Kevin Smith has more than 1M Followers on Twitter
      SWA refused to let Kevin Smith fly: “safety risk”
      The Twitter fan base supported SWA’s decision
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      55
    • Digital Living Experience: Social Networking, Location Based Service, Web2.0 & Dining
      iPad Waiters
      240 sq ft display
      Foursquare check-ins
      Twitter tie-in
      Custom recipe tweets
      25 cents credit per new order of tweeted recipe
      Web2.0 storefront
      Place order for pickup
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      56
      http://www.electronista.com/articles/10/05/28/4food.already.using.ipad.for.restaurants/
      4Food Restaurant
      Corner of 40th & Madison, NYC
    • Blendtec’s Marketing Video on YouTube Results in five-fold increase in sales
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      57
      http://www.youtube.com/watch?v=lAl28d6tbko
      http://www.youtube.com/watch?v=qg1ckCkm8YI
    • IBM’s network of blogs
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      58
      http://wendytarr.wordpress.com/
    • In Summary …
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      59
    • In Summary ..
      Sunday, July 04, 2010
      mala.sarat.chandra@gmail.com
      60