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Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
Digital living experience  session 3
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Digital living experience session 3

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  • 1. Digital Living ExperienceSocial Media &amp; You<br />mala.sarat.chandra@gmail.com<br />@malachandra<br />http://www/linkedin.com/in/malachandra<br />Monday, July 05, 2010<br />1<br />mala.sarat.chandra@gmail.com<br />
  • 2. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />2<br />About me<br />@MalaChandra<br />http://www.linkedin.com/in/malachandra<br />
  • 3. Overview of Sessions<br />Session 1<br />Session 2<br />Session 3<br />Session 4<br />Motivations for using the web<br />Social Media Definition and Usage Trends<br />How Social Media is driving change<br />Using Social Media Tools and Technologies<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />3<br />
  • 4. Overview of Sessions<br />Session 1<br />Motivations for using the web<br />Information seeking, Entertainment, Communication, Content sharing, Shopping<br />http://www.slideshare.net/Milady123/digital-living-experience-session-1<br />Session 2<br />Social Media Definition and Usage Trends<br />http://www.slideshare.net/Milady123/digital-living-experience-session-2-v1<br />Session 3<br />How Social Media is driving change<br />Sports and Entertainment, News, Government, Business, Education<br />Session 4<br />Using Social Media Tools and Technologies<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />4<br />
  • 5. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />5<br />http://www.youtube.com/watch?v=6ILQrUrEWe8&amp;feature=related<br />
  • 6. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />6<br />http://www.slideshare.net/PewInternet/networked-individuals-how-they-are-reshaping-social-life-and-learning-environments<br />
  • 7. Facebook statistics<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />7<br />http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/<br />
  • 8. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />8<br />http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html<br />
  • 9. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />9<br />http://wefollow.com/top<br />
  • 10. Social Media in various walks of life<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />10<br />
  • 11. Social Media in various walks of life<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />11<br />
  • 12. Sports and EntertainmentSocial Media and the World Cup 2010<br />New York Times Infographic<br />Tracks number of times a player is mentioned on Facebook each day of the World Cup<br />Changes daily<br />Includes interesting statistics about the player<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />12<br />http://www.nytimes.com/interactive/2010/07/02/sports/soccer/facebook-worldcup.html?src=tptw<br />
  • 13. Sports and EntertainmentSocial Media and the World Cup 2010<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />13<br />Coke sponsored the trending topic #wc2010<br />86M ad views in 24 hours<br />6% ad click through vs normal rate of 0.02%<br />Coke’s tweets<br />Congratulate winners<br />Invite fans to share their celebrations<br />Link to YouTube videos<br />http://twitter.com/CocaCola/statuses/16861154450<br />http://www.ft.com/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html?ftcamp=rss<br />
  • 14. Social Media in various walks of life<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />14<br />
  • 15. Social Video Sites: Funny or DieWeb Programming comes to Cable TV<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />15<br />http://www.funnyordie.com/<br /><ul><li> Website started in 2007 by Will Ferrell &amp; Adam McKay
  • 16. Clips from this site presented as ½ hr videos on HBO starting 2/2010</li></li></ul><li>TMZ’s successful cross-platform Celebrity Gossip franchise<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />16<br />“Immediacy of a blog, technology of new media and content of a tabloid” - Anne Helen Petersen<br />Founded by Harvey Levin, backed by Time Warner<br />Includes a website, TV episodes aired through Fox, The CW and MyNetworkTV affiliates<br />
  • 17. Social Media in various walks of life<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />17<br />
  • 18. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />18<br />92% of Americans follow the News<br />
  • 19. Traditional Media is being challenged by Social Media<br />Traditional Media<br />Social Media<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />19<br />Facing decline in Readership and Revenues<br /><ul><li>Rise of UGC websites
  • 20. Realtime “breaking news”
  • 21. Crowdsourcing</li></li></ul><li>Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />20<br />http://www.slideshare.net/PewInternet/news-consumption-2010-portable-participatory-and-personal<br />
  • 22. News coverage on Social Media vs Traditional Media<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />21<br />Top stories on Social Media tend to be very different from mainstream media<br />Vary by social media site<br />Blogs<br />Rarely overlapped traditional media on the same top stories (13/49 weeks)<br />Tend to be more ideological &amp;/or emotional, with personal, parochial overtones<br />
  • 23. Social Media News Characteristics<br /><ul><li> Blogs mostly attribute traditional media sources
  • 24. Twitter users focus more on Breaking News
  • 25. 43% on Technology News
  • 26. 1% on Economy
  • 27. YouTube has more overlaps with mainstream media &amp; the Blogosphere
  • 28. 21% Politics/Government </li></ul>Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />22<br />,<br />http://mashable.com/2010/05/24/new-versus-old-media/<br />
  • 29. Citizen Journalism<br />BBC<br />CNN iReport<br />NowPublic<br />OurMedia<br />Backfence<br />TexasGigs<br />NewAssignment.net<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />23<br />Other terms<br />Grassroots journalism<br />networked journalism<br />open source journalism<br />citizen media<br />participatory journalism<br />hyperlocal journalism<br />bottom-up journalism<br />stand-alone journalism<br />distributed journalism<br />
  • 30. CNN iReport.comhttp://ireport.com<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />24<br />
  • 31. From Blog to Online News Resource<br />NWAF supported blog site has evolved to an online community news and information resource<br />Staffed by citizen volunteers who spend a few hours a week<br />Deployed using free blogging tools from Google<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />25<br />http://www.eveleth.blogspot.com/<br />
  • 32. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />26<br />http://www.youtube.com/user/citizentube<br />http://www.citizentube.com/<br />
  • 33. Hyper-local News<br />Founded in January 2006 by Tracy Record and Patrick Sand<br />Original news reporting with 30% community contributions in blog format<br />Display ad supported<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />27<br />http://siteanalytics.compete.com/westseattleblog.com/<br />http://westseattleblog.com/<br />
  • 34. Hyper-Local Newshttp://www.everyblock.com/<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />28<br />
  • 35. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />29<br />http://mashable.com/bing-local-twitter-trends/#fbid=YGSu8tIAJBa<br />
  • 36. Social Media in various walks of life<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />30<br />
  • 37. Social Media and the Government<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />31<br />http://www.facebook.com/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443#!/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443?v=wall&amp;ajaxpipe=1&amp;__a=4<br />http://www.facebook.com/congress<br />
  • 38. George W Bush on Social Media<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />32<br />http://twitter.com/George_WBush<br />This Twitter account <br />was not authentic initially<br />Official Account<br />http://twitter.com/GWBPresCenter<br />http://www.facebook.com/georgewbush<br />
  • 39. Politicians use Twitter to reach their constituents<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />33<br />
  • 40. Social Media in various walks of life<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />34<br />
  • 41. Social Networking and the Legal System<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />35<br />Photos showing DUI defendants drinking alcohol result in prison sentences in Santa Barbara, CA<br />Lara Buys, 2007<br />Jessica Binkerd, 2008<br />YouTube Divorce video backfires<br />Tricia Walsh-Smith vs Philip Smith, 2008<br />Social Media allowed in Child Abuse trial in Boulder<br />Bloggers allowed to cover the trial<br />Twitter use permitted in the court room<br />http://newsblog.projo.com/2008/05/facebook-photo.html#comment-2589137<br />http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202427941512<br />
  • 42. Social Media in various walks of life<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />36<br />
  • 43. Online technology inspiring modern day artists<br />Sophie Blackall gets inspiration from Missed Connections on Craigslist’s<br />Matt Held is recreating famous paintings with faces of people found on Facebook<br />http://www.npr.org/blogs/alltechconsidered/2010/05/27/127220417/when-art-tech-collide<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />37<br />
  • 44. Social Media in various walks of life<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />38<br />
  • 45. 21st Century Learning Needs<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />39<br />http://www.youtube.com/watch?v=dGCJ46vyR9o&amp;feature=channel<br />
  • 46. Twitter in the University<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />40<br />http://www.youtube.com/watch?v=6WPVWDkF7U8&amp;feature=player_embedded#!<br />
  • 47. Unplugged: 24 hours without mediahttp://withoutmedia.wordpress.com/study-conclusions/dependence/<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />41<br />
  • 48. Social Media in various walks of life<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />42<br />
  • 49. Business benefits from Social Media <br />Unprecedented access to information<br />Competitive landscape<br />Brand perception<br />Customer buying habits<br />Product support issues<br />Product enhancement ideas<br />More effective communications<br />Direct customer engagement<br />Participation in conversations<br />Active communities and interest groups<br />Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />43<br />
  • 50. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />44<br />
  • 51. Monday, July 05, 2010<br />mala.sarat.chandra@gmail.com<br />45<br />
  • 52. Wisdom of Crowd<br />Theory: truest, most accurate evaluations come from aggregrating opinions of a large, diverse crowd<br />Hotels, restaurants, products, travel destinations, books, articles, news updates, ...<br />“Top Reviewer” Badges<br />A few people submit most (1000s) reviews<br />95% of Amazon shoppers reviewed fewer than 8 products<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />46<br />
  • 53. Advertising in the age of Social Media<br />Advertising is no longer a one-way broadcast<br />Transparency and Responsiveness are key<br />Brands speak to and hear from Consumers<br />Brands listing to Consumers talking to each other<br />Community engagement results in revenue<br />Dell attributes $6.5M revenue to Twitter (@DellOutlet)<br />Social Networking Sites use “Like” votes from friends and others demographically similar to make recommendations<br />Facebook Suggested Interests<br />Twitter Promoted Trends and Promoted Tweets<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />47<br />
  • 54. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />48<br />http://www.youtube.com/watch?v=4Krky4i6Xk8<br />
  • 55. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />49<br />http://www.youtube.com/watch?v=BXf2kU3uWMs<br />
  • 56. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />50<br />http://www.youtube.com/watch?v=UJ4pgcrJU8c<br />
  • 57. Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />51<br />http://www.youtube.com/watch?v=dUHgOS22Y44<br />
  • 58. Pepsi building trust with consumers: Refresh Project$15.6M in grants to fans, selected by fan voteshttp://www.refresheverything.com/?WT.mc_id=pep24105http://www.refresheverything.com/?WT.mc_id=pep24105<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />52<br />
  • 59. Coca Cola: Join &amp; build upon Facebook fan page created by Dusty &amp; Michael<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />53<br />http://www.facebook.com/cocacola?v=app_2344061033#!/cocacola?v=wall&amp;ajaxpipe=1&amp;__a=3<br />
  • 60. United Airlines: Low consumer trust<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />54<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />
  • 61. Southwest Airlines: High consumer trust<br />Kevin Smith has more than 1M Followers on Twitter<br />SWA refused to let Kevin Smith fly: “safety risk”<br />The Twitter fan base supported SWA’s decision<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />55<br />
  • 62. Digital Living Experience: Social Networking, Location Based Service, Web2.0 &amp; Dining<br />iPad Waiters<br />240 sq ft display<br />Foursquare check-ins<br />Twitter tie-in<br />Custom recipe tweets<br />25 cents credit per new order of tweeted recipe<br />Web2.0 storefront<br />Place order for pickup<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />56<br />http://www.electronista.com/articles/10/05/28/4food.already.using.ipad.for.restaurants/<br />4Food Restaurant<br />Corner of 40th &amp; Madison, NYC<br />
  • 63. Blendtec’s Marketing Video on YouTube Results in five-fold increase in sales<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />57<br />http://www.youtube.com/watch?v=lAl28d6tbko<br />http://www.youtube.com/watch?v=qg1ckCkm8YI<br />
  • 64. IBM’s network of blogs<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />58<br />http://wendytarr.wordpress.com/<br />
  • 65. In Summary …<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />59<br />
  • 66. In Summary ..<br />Sunday, July 04, 2010<br />mala.sarat.chandra@gmail.com<br />60<br />

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