Digital living experience session 3


Published on

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Digital living experience session 3

  1. 1. Digital Living ExperienceSocial Media & You<br /><br />@malachandra<br />http://www/<br />Monday, July 05, 2010<br />1<br /><br />
  2. 2. Monday, July 05, 2010<br /><br />2<br />About me<br />@MalaChandra<br /><br />
  3. 3. Overview of Sessions<br />Session 1<br />Session 2<br />Session 3<br />Session 4<br />Motivations for using the web<br />Social Media Definition and Usage Trends<br />How Social Media is driving change<br />Using Social Media Tools and Technologies<br />Monday, July 05, 2010<br /><br />3<br />
  4. 4. Overview of Sessions<br />Session 1<br />Motivations for using the web<br />Information seeking, Entertainment, Communication, Content sharing, Shopping<br /><br />Session 2<br />Social Media Definition and Usage Trends<br /><br />Session 3<br />How Social Media is driving change<br />Sports and Entertainment, News, Government, Business, Education<br />Session 4<br />Using Social Media Tools and Technologies<br />Monday, July 05, 2010<br /><br />4<br />
  5. 5. Monday, July 05, 2010<br /><br />5<br /><br />
  6. 6. Monday, July 05, 2010<br /><br />6<br /><br />
  7. 7. Facebook statistics<br />Monday, July 05, 2010<br /><br />7<br /><br />
  8. 8. Monday, July 05, 2010<br /><br />8<br /><br />
  9. 9. Monday, July 05, 2010<br /><br />9<br /><br />
  10. 10. Social Media in various walks of life<br />Monday, July 05, 2010<br /><br />10<br />
  11. 11. Social Media in various walks of life<br />Monday, July 05, 2010<br /><br />11<br />
  12. 12. Sports and EntertainmentSocial Media and the World Cup 2010<br />New York Times Infographic<br />Tracks number of times a player is mentioned on Facebook each day of the World Cup<br />Changes daily<br />Includes interesting statistics about the player<br />Monday, July 05, 2010<br /><br />12<br /><br />
  13. 13. Sports and EntertainmentSocial Media and the World Cup 2010<br />Monday, July 05, 2010<br /><br />13<br />Coke sponsored the trending topic #wc2010<br />86M ad views in 24 hours<br />6% ad click through vs normal rate of 0.02%<br />Coke’s tweets<br />Congratulate winners<br />Invite fans to share their celebrations<br />Link to YouTube videos<br /><br /><br />
  14. 14. Social Media in various walks of life<br />Monday, July 05, 2010<br /><br />14<br />
  15. 15. Social Video Sites: Funny or DieWeb Programming comes to Cable TV<br />Monday, July 05, 2010<br /><br />15<br /><br /><ul><li> Website started in 2007 by Will Ferrell & Adam McKay
  16. 16. Clips from this site presented as ½ hr videos on HBO starting 2/2010</li></li></ul><li>TMZ’s successful cross-platform Celebrity Gossip franchise<br />Sunday, July 04, 2010<br /><br />16<br />“Immediacy of a blog, technology of new media and content of a tabloid” - Anne Helen Petersen<br />Founded by Harvey Levin, backed by Time Warner<br />Includes a website, TV episodes aired through Fox, The CW and MyNetworkTV affiliates<br />
  17. 17. Social Media in various walks of life<br />Sunday, July 04, 2010<br /><br />17<br />
  18. 18. Sunday, July 04, 2010<br /><br />18<br />92% of Americans follow the News<br />
  19. 19. Traditional Media is being challenged by Social Media<br />Traditional Media<br />Social Media<br />Sunday, July 04, 2010<br /><br />19<br />Facing decline in Readership and Revenues<br /><ul><li>Rise of UGC websites
  20. 20. Realtime “breaking news”
  21. 21. Crowdsourcing</li></li></ul><li>Sunday, July 04, 2010<br /><br />20<br /><br />
  22. 22. News coverage on Social Media vs Traditional Media<br />Sunday, July 04, 2010<br /><br />21<br />Top stories on Social Media tend to be very different from mainstream media<br />Vary by social media site<br />Blogs<br />Rarely overlapped traditional media on the same top stories (13/49 weeks)<br />Tend to be more ideological &/or emotional, with personal, parochial overtones<br />
  23. 23. Social Media News Characteristics<br /><ul><li> Blogs mostly attribute traditional media sources
  24. 24. Twitter users focus more on Breaking News
  25. 25. 43% on Technology News
  26. 26. 1% on Economy
  27. 27. YouTube has more overlaps with mainstream media & the Blogosphere
  28. 28. 21% Politics/Government </li></ul>Sunday, July 04, 2010<br /><br />22<br />,<br /><br />
  29. 29. Citizen Journalism<br />BBC<br />CNN iReport<br />NowPublic<br />OurMedia<br />Backfence<br />TexasGigs<br /><br />Sunday, July 04, 2010<br /><br />23<br />Other terms<br />Grassroots journalism<br />networked journalism<br />open source journalism<br />citizen media<br />participatory journalism<br />hyperlocal journalism<br />bottom-up journalism<br />stand-alone journalism<br />distributed journalism<br />
  30. 30. CNN iReport.com<br />Sunday, July 04, 2010<br /><br />24<br />
  31. 31. From Blog to Online News Resource<br />NWAF supported blog site has evolved to an online community news and information resource<br />Staffed by citizen volunteers who spend a few hours a week<br />Deployed using free blogging tools from Google<br />Sunday, July 04, 2010<br /><br />25<br /><br />
  32. 32. Sunday, July 04, 2010<br /><br />26<br /><br /><br />
  33. 33. Hyper-local News<br />Founded in January 2006 by Tracy Record and Patrick Sand<br />Original news reporting with 30% community contributions in blog format<br />Display ad supported<br />Sunday, July 04, 2010<br /><br />27<br /><br /><br />
  34. 34. Hyper-Local News<br />Sunday, July 04, 2010<br /><br />28<br />
  35. 35. Sunday, July 04, 2010<br /><br />29<br /><br />
  36. 36. Social Media in various walks of life<br />Sunday, July 04, 2010<br /><br />30<br />
  37. 37. Social Media and the Government<br />Sunday, July 04, 2010<br /><br />31<br />!/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443?v=wall&ajaxpipe=1&__a=4<br /><br />
  38. 38. George W Bush on Social Media<br />Sunday, July 04, 2010<br /><br />32<br /><br />This Twitter account <br />was not authentic initially<br />Official Account<br /><br /><br />
  39. 39. Politicians use Twitter to reach their constituents<br />Sunday, July 04, 2010<br /><br />33<br />
  40. 40. Social Media in various walks of life<br />Sunday, July 04, 2010<br /><br />34<br />
  41. 41. Social Networking and the Legal System<br />Sunday, July 04, 2010<br /><br />35<br />Photos showing DUI defendants drinking alcohol result in prison sentences in Santa Barbara, CA<br />Lara Buys, 2007<br />Jessica Binkerd, 2008<br />YouTube Divorce video backfires<br />Tricia Walsh-Smith vs Philip Smith, 2008<br />Social Media allowed in Child Abuse trial in Boulder<br />Bloggers allowed to cover the trial<br />Twitter use permitted in the court room<br /><br /><br />
  42. 42. Social Media in various walks of life<br />Sunday, July 04, 2010<br /><br />36<br />
  43. 43. Online technology inspiring modern day artists<br />Sophie Blackall gets inspiration from Missed Connections on Craigslist’s<br />Matt Held is recreating famous paintings with faces of people found on Facebook<br /><br />Sunday, July 04, 2010<br /><br />37<br />
  44. 44. Social Media in various walks of life<br />Sunday, July 04, 2010<br /><br />38<br />
  45. 45. 21st Century Learning Needs<br />Sunday, July 04, 2010<br /><br />39<br /><br />
  46. 46. Twitter in the University<br />Sunday, July 04, 2010<br /><br />40<br />!<br />
  47. 47. Unplugged: 24 hours without media<br />Sunday, July 04, 2010<br /><br />41<br />
  48. 48. Social Media in various walks of life<br />Sunday, July 04, 2010<br /><br />42<br />
  49. 49. Business benefits from Social Media <br />Unprecedented access to information<br />Competitive landscape<br />Brand perception<br />Customer buying habits<br />Product support issues<br />Product enhancement ideas<br />More effective communications<br />Direct customer engagement<br />Participation in conversations<br />Active communities and interest groups<br />Monday, July 05, 2010<br /><br />43<br />
  50. 50. Monday, July 05, 2010<br /><br />44<br />
  51. 51. Monday, July 05, 2010<br /><br />45<br />
  52. 52. Wisdom of Crowd<br />Theory: truest, most accurate evaluations come from aggregrating opinions of a large, diverse crowd<br />Hotels, restaurants, products, travel destinations, books, articles, news updates, ...<br />“Top Reviewer” Badges<br />A few people submit most (1000s) reviews<br />95% of Amazon shoppers reviewed fewer than 8 products<br />Sunday, July 04, 2010<br /><br />46<br />
  53. 53. Advertising in the age of Social Media<br />Advertising is no longer a one-way broadcast<br />Transparency and Responsiveness are key<br />Brands speak to and hear from Consumers<br />Brands listing to Consumers talking to each other<br />Community engagement results in revenue<br />Dell attributes $6.5M revenue to Twitter (@DellOutlet)<br />Social Networking Sites use “Like” votes from friends and others demographically similar to make recommendations<br />Facebook Suggested Interests<br />Twitter Promoted Trends and Promoted Tweets<br />Sunday, July 04, 2010<br /><br />47<br />
  54. 54. Sunday, July 04, 2010<br /><br />48<br /><br />
  55. 55. Sunday, July 04, 2010<br /><br />49<br /><br />
  56. 56. Sunday, July 04, 2010<br /><br />50<br /><br />
  57. 57. Sunday, July 04, 2010<br /><br />51<br /><br />
  58. 58. Pepsi building trust with consumers: Refresh Project$15.6M in grants to fans, selected by fan votes<br />Sunday, July 04, 2010<br /><br />52<br />
  59. 59. Coca Cola: Join & build upon Facebook fan page created by Dusty & Michael<br />Sunday, July 04, 2010<br /><br />53<br />!/cocacola?v=wall&ajaxpipe=1&__a=3<br />
  60. 60. United Airlines: Low consumer trust<br />Sunday, July 04, 2010<br /><br />54<br /><br />
  61. 61. Southwest Airlines: High consumer trust<br />Kevin Smith has more than 1M Followers on Twitter<br />SWA refused to let Kevin Smith fly: “safety risk”<br />The Twitter fan base supported SWA’s decision<br />Sunday, July 04, 2010<br /><br />55<br />
  62. 62. Digital Living Experience: Social Networking, Location Based Service, Web2.0 & Dining<br />iPad Waiters<br />240 sq ft display<br />Foursquare check-ins<br />Twitter tie-in<br />Custom recipe tweets<br />25 cents credit per new order of tweeted recipe<br />Web2.0 storefront<br />Place order for pickup<br />Sunday, July 04, 2010<br /><br />56<br /><br />4Food Restaurant<br />Corner of 40th & Madison, NYC<br />
  63. 63. Blendtec’s Marketing Video on YouTube Results in five-fold increase in sales<br />Sunday, July 04, 2010<br /><br />57<br /><br /><br />
  64. 64. IBM’s network of blogs<br />Sunday, July 04, 2010<br /><br />58<br /><br />
  65. 65. In Summary …<br />Sunday, July 04, 2010<br /><br />59<br />
  66. 66. In Summary ..<br />Sunday, July 04, 2010<br /><br />60<br />