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Digital living experience session 3 Presentation Transcript

  • 1. Digital Living ExperienceSocial Media & You
    mala.sarat.chandra@gmail.com
    @malachandra
    http://www/linkedin.com/in/malachandra
    Monday, July 05, 2010
    1
    mala.sarat.chandra@gmail.com
  • 2. Monday, July 05, 2010
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    About me
    @MalaChandra
    http://www.linkedin.com/in/malachandra
  • 3. Overview of Sessions
    Session 1
    Session 2
    Session 3
    Session 4
    Motivations for using the web
    Social Media Definition and Usage Trends
    How Social Media is driving change
    Using Social Media Tools and Technologies
    Monday, July 05, 2010
    mala.sarat.chandra@gmail.com
    3
  • 4. Overview of Sessions
    Session 1
    Motivations for using the web
    Information seeking, Entertainment, Communication, Content sharing, Shopping
    http://www.slideshare.net/Milady123/digital-living-experience-session-1
    Session 2
    Social Media Definition and Usage Trends
    http://www.slideshare.net/Milady123/digital-living-experience-session-2-v1
    Session 3
    How Social Media is driving change
    Sports and Entertainment, News, Government, Business, Education
    Session 4
    Using Social Media Tools and Technologies
    Monday, July 05, 2010
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  • 5. Monday, July 05, 2010
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    http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related
  • 6. Monday, July 05, 2010
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    http://www.slideshare.net/PewInternet/networked-individuals-how-they-are-reshaping-social-life-and-learning-environments
  • 7. Facebook statistics
    Monday, July 05, 2010
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    http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/
  • 8. Monday, July 05, 2010
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    http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
  • 9. Monday, July 05, 2010
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    http://wefollow.com/top
  • 10. Social Media in various walks of life
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  • 11. Social Media in various walks of life
    Monday, July 05, 2010
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  • 12. Sports and EntertainmentSocial Media and the World Cup 2010
    New York Times Infographic
    Tracks number of times a player is mentioned on Facebook each day of the World Cup
    Changes daily
    Includes interesting statistics about the player
    Monday, July 05, 2010
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    http://www.nytimes.com/interactive/2010/07/02/sports/soccer/facebook-worldcup.html?src=tptw
  • 13. Sports and EntertainmentSocial Media and the World Cup 2010
    Monday, July 05, 2010
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    Coke sponsored the trending topic #wc2010
    86M ad views in 24 hours
    6% ad click through vs normal rate of 0.02%
    Coke’s tweets
    Congratulate winners
    Invite fans to share their celebrations
    Link to YouTube videos
    http://twitter.com/CocaCola/statuses/16861154450
    http://www.ft.com/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html?ftcamp=rss
  • 14. Social Media in various walks of life
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  • 15. Social Video Sites: Funny or DieWeb Programming comes to Cable TV
    Monday, July 05, 2010
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    http://www.funnyordie.com/
    • Website started in 2007 by Will Ferrell & Adam McKay
    • 16. Clips from this site presented as ½ hr videos on HBO starting 2/2010
  • TMZ’s successful cross-platform Celebrity Gossip franchise
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    “Immediacy of a blog, technology of new media and content of a tabloid” - Anne Helen Petersen
    Founded by Harvey Levin, backed by Time Warner
    Includes a website, TV episodes aired through Fox, The CW and MyNetworkTV affiliates
  • 17. Social Media in various walks of life
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  • 18. Sunday, July 04, 2010
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    92% of Americans follow the News
  • 19. Traditional Media is being challenged by Social Media
    Traditional Media
    Social Media
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    Facing decline in Readership and Revenues
    • Rise of UGC websites
    • 20. Realtime “breaking news”
    • 21. Crowdsourcing
  • Sunday, July 04, 2010
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    http://www.slideshare.net/PewInternet/news-consumption-2010-portable-participatory-and-personal
  • 22. News coverage on Social Media vs Traditional Media
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    Top stories on Social Media tend to be very different from mainstream media
    Vary by social media site
    Blogs
    Rarely overlapped traditional media on the same top stories (13/49 weeks)
    Tend to be more ideological &/or emotional, with personal, parochial overtones
  • 23. Social Media News Characteristics
    • Blogs mostly attribute traditional media sources
    • 24. Twitter users focus more on Breaking News
    • 25. 43% on Technology News
    • 26. 1% on Economy
    • 27. YouTube has more overlaps with mainstream media & the Blogosphere
    • 28. 21% Politics/Government
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    ,
    http://mashable.com/2010/05/24/new-versus-old-media/
  • 29. Citizen Journalism
    BBC
    CNN iReport
    NowPublic
    OurMedia
    Backfence
    TexasGigs
    NewAssignment.net
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    Other terms
    Grassroots journalism
    networked journalism
    open source journalism
    citizen media
    participatory journalism
    hyperlocal journalism
    bottom-up journalism
    stand-alone journalism
    distributed journalism
  • 30. CNN iReport.comhttp://ireport.com
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  • 31. From Blog to Online News Resource
    NWAF supported blog site has evolved to an online community news and information resource
    Staffed by citizen volunteers who spend a few hours a week
    Deployed using free blogging tools from Google
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    http://www.eveleth.blogspot.com/
  • 32. Sunday, July 04, 2010
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    http://www.youtube.com/user/citizentube
    http://www.citizentube.com/
  • 33. Hyper-local News
    Founded in January 2006 by Tracy Record and Patrick Sand
    Original news reporting with 30% community contributions in blog format
    Display ad supported
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    http://siteanalytics.compete.com/westseattleblog.com/
    http://westseattleblog.com/
  • 34. Hyper-Local Newshttp://www.everyblock.com/
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  • 35. Sunday, July 04, 2010
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    http://mashable.com/bing-local-twitter-trends/#fbid=YGSu8tIAJBa
  • 36. Social Media in various walks of life
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  • 37. Social Media and the Government
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    http://www.facebook.com/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443#!/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443?v=wall&ajaxpipe=1&__a=4
    http://www.facebook.com/congress
  • 38. George W Bush on Social Media
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    http://twitter.com/George_WBush
    This Twitter account
    was not authentic initially
    Official Account
    http://twitter.com/GWBPresCenter
    http://www.facebook.com/georgewbush
  • 39. Politicians use Twitter to reach their constituents
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  • 40. Social Media in various walks of life
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  • 41. Social Networking and the Legal System
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    Photos showing DUI defendants drinking alcohol result in prison sentences in Santa Barbara, CA
    Lara Buys, 2007
    Jessica Binkerd, 2008
    YouTube Divorce video backfires
    Tricia Walsh-Smith vs Philip Smith, 2008
    Social Media allowed in Child Abuse trial in Boulder
    Bloggers allowed to cover the trial
    Twitter use permitted in the court room
    http://newsblog.projo.com/2008/05/facebook-photo.html#comment-2589137
    http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202427941512
  • 42. Social Media in various walks of life
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  • 43. Online technology inspiring modern day artists
    Sophie Blackall gets inspiration from Missed Connections on Craigslist’s
    Matt Held is recreating famous paintings with faces of people found on Facebook
    http://www.npr.org/blogs/alltechconsidered/2010/05/27/127220417/when-art-tech-collide
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  • 44. Social Media in various walks of life
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  • 45. 21st Century Learning Needs
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    http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=channel
  • 46. Twitter in the University
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    http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=player_embedded#!
  • 47. Unplugged: 24 hours without mediahttp://withoutmedia.wordpress.com/study-conclusions/dependence/
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  • 48. Social Media in various walks of life
    Sunday, July 04, 2010
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  • 49. Business benefits from Social Media
    Unprecedented access to information
    Competitive landscape
    Brand perception
    Customer buying habits
    Product support issues
    Product enhancement ideas
    More effective communications
    Direct customer engagement
    Participation in conversations
    Active communities and interest groups
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  • 50. Monday, July 05, 2010
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  • 51. Monday, July 05, 2010
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  • 52. Wisdom of Crowd
    Theory: truest, most accurate evaluations come from aggregrating opinions of a large, diverse crowd
    Hotels, restaurants, products, travel destinations, books, articles, news updates, ...
    “Top Reviewer” Badges
    A few people submit most (1000s) reviews
    95% of Amazon shoppers reviewed fewer than 8 products
    Sunday, July 04, 2010
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  • 53. Advertising in the age of Social Media
    Advertising is no longer a one-way broadcast
    Transparency and Responsiveness are key
    Brands speak to and hear from Consumers
    Brands listing to Consumers talking to each other
    Community engagement results in revenue
    Dell attributes $6.5M revenue to Twitter (@DellOutlet)
    Social Networking Sites use “Like” votes from friends and others demographically similar to make recommendations
    Facebook Suggested Interests
    Twitter Promoted Trends and Promoted Tweets
    Sunday, July 04, 2010
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  • 54. Sunday, July 04, 2010
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    http://www.youtube.com/watch?v=4Krky4i6Xk8
  • 55. Sunday, July 04, 2010
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    http://www.youtube.com/watch?v=BXf2kU3uWMs
  • 56. Sunday, July 04, 2010
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    http://www.youtube.com/watch?v=UJ4pgcrJU8c
  • 57. Sunday, July 04, 2010
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    http://www.youtube.com/watch?v=dUHgOS22Y44
  • 58. Pepsi building trust with consumers: Refresh Project$15.6M in grants to fans, selected by fan voteshttp://www.refresheverything.com/?WT.mc_id=pep24105http://www.refresheverything.com/?WT.mc_id=pep24105
    Sunday, July 04, 2010
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  • 59. Coca Cola: Join & build upon Facebook fan page created by Dusty & Michael
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    http://www.facebook.com/cocacola?v=app_2344061033#!/cocacola?v=wall&ajaxpipe=1&__a=3
  • 60. United Airlines: Low consumer trust
    Sunday, July 04, 2010
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    http://www.youtube.com/watch?v=5YGc4zOqozo
  • 61. Southwest Airlines: High consumer trust
    Kevin Smith has more than 1M Followers on Twitter
    SWA refused to let Kevin Smith fly: “safety risk”
    The Twitter fan base supported SWA’s decision
    Sunday, July 04, 2010
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  • 62. Digital Living Experience: Social Networking, Location Based Service, Web2.0 & Dining
    iPad Waiters
    240 sq ft display
    Foursquare check-ins
    Twitter tie-in
    Custom recipe tweets
    25 cents credit per new order of tweeted recipe
    Web2.0 storefront
    Place order for pickup
    Sunday, July 04, 2010
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    http://www.electronista.com/articles/10/05/28/4food.already.using.ipad.for.restaurants/
    4Food Restaurant
    Corner of 40th & Madison, NYC
  • 63. Blendtec’s Marketing Video on YouTube Results in five-fold increase in sales
    Sunday, July 04, 2010
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    http://www.youtube.com/watch?v=lAl28d6tbko
    http://www.youtube.com/watch?v=qg1ckCkm8YI
  • 64. IBM’s network of blogs
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    http://wendytarr.wordpress.com/
  • 65. In Summary …
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  • 66. In Summary ..
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