Social Media and You! Introduction to Social Media Session 2


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Session 2 of the University of Washington Osher Summer 2010 program on DIgital Living Experience, Social Media and you!

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Social Media and You! Introduction to Social Media Session 2

  1. 1. Digital Living ExperienceSocial Media & You<br /><br />@malachandra<br />http://www/<br />Wednesday, June 30, 2010<br />1<br /><br />
  2. 2. Wednesday, June 30, 2010<br /><br />2<br />About me<br />@MalaChandra<br /><br />
  3. 3. Overview of Sessions<br />Session 1<br />Session 2<br />Session 3<br />Session 4<br />Motivations for using the web<br />Social Media Definition and Usage Trends<br />How Social Media is driving change<br />Using Social Media Tools and Technologies<br />Wednesday, June 30, 2010<br /><br />3<br />
  4. 4. Overview of Sessions<br />Session 1<br />Motivations for using the web<br />Information seeking, Entertainment, Communication, Content sharing, Shopping<br /><br />Session 2<br />Social Media Definition and Usage Trends<br />News, Search, Voting, Bookmarking, Blogging, Video & Photo sharing<br />Session 3<br />How Social Media is driving change<br />Session 4<br />Using Social Media Tools and Technologies<br />Wednesday, June 30, 2010<br /><br />4<br />
  5. 5. Wednesday, June 30, 2010<br /><br />5<br />I have a dream for the Web...and it has two<br />parts. In the first part, the Web becomes a<br />much more powerful means for collaboration<br />between people. I have always imagined<br />the information space as something to which<br />everyone has immediate and intuitive access,<br />and not just to browse, but to create.<br />Furthermore, the dream of people-to-people<br />communication through shared knowledge<br />must be possible for groups of all sizes,<br />interacting electronically with as much ease<br />as they do now in person.<br />—Tim Berners-Lee<br />Weaving the Web, p 157, 1999<br />
  6. 6. Wednesday, June 30, 2010<br /><br />6<br />A digital day <br />
  7. 7. Wednesday, June 30, 2010<br /><br />7<br /><br />
  8. 8. Wednesday, June 30, 2010<br /><br />8<br />Static Dynamic<br />Interactive Participative<br />Application-based Browser-based<br />$$ Free<br />Slow speed Increasingly faster<br />One content creator/owner Collaborative<br />Surfers & Contributors Social Networks<br />1.8 billion global users <br />2009<br />
  9. 9. Evolution of online interaction<br />Wednesday, June 30, 2010<br />From one-way<br />Communications<br />To multi-party<br />Conversations<br /><br />9<br />
  10. 10. What is Social Media?<br />Wednesday, June 30, 2010<br /><br />10<br /><br />
  11. 11. Definition of Social Media<br />Social Media is the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people. (Brian Solis)<br />Examples of social media applications <br />Wikipedia (reference)<br />MySpace and Facebook (social networking)<br />Twitter and Jaiku (microblogs)<br />YouTube (video sharing), Second Life (virtual reality)<br />Digg and Reddit (news aggregation)<br />Flickr and Zooomr (photo sharing)<br />Blogtv,, and Ustream (livecasting)<br />Stickham, YourTrumanShow (episodic online video)<br /> (bookmarking)<br />World of Warcraft (online gaming)<br />Wednesday, June 30, 2010<br /><br />11<br />
  12. 12. Wednesday, June 30, 2010<br /><br />12<br />
  13. 13. Social Media Communities<br />Social Media<br />Communities<br />Wednesday, June 30, 2010<br /><br />13<br />
  14. 14. Communities<br />Organizing around a common concept or goal<br />Many conversations & activities with different sets of participants<br />No centralized facilitation<br />Community leaders emerge or are self-selected based on engagement level<br />Wednesday, June 30, 2010<br /><br />14<br /><br />
  15. 15. Online Communities<br />Wednesday, June 30, 2010<br /><br />15<br />
  16. 16. Wednesday, June 30, 2010<br /><br />16<br /><br />
  17. 17. Wednesday, June 30, 2010<br /><br />17<br /><br />
  18. 18. Wednesday, June 30, 2010<br /><br />18<br /><br />
  19. 19. More than half the top ten media destinations are Social Media<br />Wednesday, June 30, 2010<br /><br />19<br /><br />
  20. 20. Social Media Jargon<br />Wednesday, June 30, 2010<br /><br />20<br />Crowdsourcing<br />Social Networking<br />Mashup<br />Tags<br />Lurking<br />Friends<br />Collective intelligence<br />Social Bookmarking<br />Profile<br />Democratization of Content<br />Sharing<br />Folksonomy<br />Avatars<br />Microblogging<br />Taxonomy<br />Facilitator<br />Aggregators<br />wikis<br />Links<br />Malware<br />Post<br />Forums<br />Blogs<br />User Generated Content (UGC)<br />Comments<br />Vlogs<br />Presence<br />Communities<br />chat<br />IM<br />Feeds<br />categories<br />Blogrolls<br />Membership<br />Registration<br />Widgets<br />Alerts<br />email<br />
  21. 21. Instant Messaging<br />Select technology enablers of the social web<br />Wednesday, June 30, 2010<br /><br />21<br />1999: Netscape created RSS<br />2001: P2P Communications Protocol<br />2003:<br />2006: Microblogging<br />2000/2001:<br />Napster<br />Pyra Labs<br />Delicious<br />Social Bookmarking<br />
  22. 22. Types of social web sites<br />Social News<br />Consumers vote for articles they deem worthy of broader exposure; each submission gets one vote<br />News articles get on front page of social news sites based on collective votes<br />These sites serve as inspiration for Bloggers, journalists & others<br />Social Bookmarking <br />Store favorite sites with tags for easy, anytime, anywhere return<br />Share and discover bookmarks of “friends” and the public<br />Social Networking<br />Profile & “Friend” based networks<br />Rapid, viral, global growth<br />Other content sharing sites<br />Photography, Video, Music<br />Wednesday, June 30, 2010<br /><br />22<br />
  23. 23. Implications for daily life<br />“The Web is more a socialcreationthan a technical one. I designed it for a social effect—to help people work together—and not as a technical toy” —Tim Berners-Lee, Weaving the Web (1999)<br />A world of possibilities <br />Gain rapid access to information and people <br />Hold conversations with individuals & community; business & government; local & global<br />Discover & share place, time and presence information with others<br />New implications<br />Boundaries and contexts – public and private<br />Persistence of the “digital me” and “digital you” <br />Personal efficacy<br />Wednesday, June 30, 2010<br /><br />23<br />
  24. 24. Establishing a web presence<br />Web 1.0 (before dotcom bust)<br />Professional websites were difficult and expensive for individuals<br />Technical know-how (e.g. graphics design, HTML) required for publishing<br />Webhosting and domain name registration were expensive<br />Limited ability to voice individual opinions, engage in conversations<br />Web 2.0 (after dotcom bust)<br />Open source and social platforms make it easy and affordable for individuals<br />Open source “themes” and tools enable anyone to publish<br />Cheaper and Faster<br />New domain names (e.g.) .me, .tv<br />Many “free” and inexpensive web hosting services<br />Highly engaged consumers, viral, fast spread of information<br />Wednesday, June 30, 2010<br /><br />24<br />
  25. 25. What do you want from the social web?<br />Wednesday, June 30, 2010<br /><br />25<br />
  26. 26. Social Media as an information source<br />Wednesday, June 30, 2010<br /><br />26<br /><br />
  27. 27. Monitoring news on social media<br />Wednesday, June 30, 2010<br /><br />27<br />Google Alerts provides the latest results from a variety of channels: <br /><ul><li> News stories and blogs
  28. 28. Video comments
  29. 29. Pages found in Google’s web search
  30. 30. Google’s own forums/mailing lists
  31. 31. Google Groups</li></ul><br />
  32. 32. Monitoring news on social media<br />Wednesday, June 30, 2010<br /><br />28<br /><br /><br />
  33. 33. Monitoring news from multiple social media sources<br />Wednesday, June 30, 2010<br /><br />29<br /><br />Searches on Technorati, Blinklist, delicious, Twitter, Google, IceRocket, Blogdigger, TailRank, Live Search, Bluedot, Newsvine, BlogPulse, Bloglines, Digg, reddit, Yahoo!, and YouTube<br />
  34. 34. Wednesday, June 30, 2010<br /><br />30<br />
  35. 35. Wednesday, June 30, 2010<br /><br />31<br /><br />
  36. 36. Wednesday, June 30, 2010<br /><br />32<br /><br />
  37. 37. Social Bookmarking<br />Bookmarks enable storing links to favorite websites inside a browser<br />Tends to bloat the browser & slow it down<br />Ties the user to a particular machine & browser<br />They are private and cannot be shared<br />SocialBookmarks enable organizing, tagging and storing favorite links online on social bookmarking services<br />They are accessible from any web access point<br />They are shareable and can be private or public<br />Social bookmarking services display most popular bookmarks<br />Home Page is constantly refreshed to be current<br />Log-in to go to customized page directly<br />Share bookmarks with friends and access theirs<br />Wednesday, June 30, 2010<br /><br />33<br />
  38. 38. Top Social Bookmarking Sites <br />Wednesday, June 30, 2010<br /><br />34<br /><br />Not all these sites are strictly social bookmarking sites. Some are content discovery sites with bookmarking features.<br />
  39. 39. Using Social Bookmarking Sites<br />Create, tag, categorize and annotate bookmarks<br />Bookmarklets embedded in browsers to provide shortcuts to certain tasks<br />Add-ons and Toolbars for browsers<br />Navigate directly to the website <br />Log-in is typically required<br />Navigate to custom home page or directly to a tag page<br />Find and add “friends” to your network<br />View their bookmarks<br />Subscribe to their favourites via RSS<br />Wednesday, June 30, 2010<br /><br />35<br />
  40. 40. <br />Wednesday, June 30, 2010<br /><br />36<br /><br />
  41. 41. Diigo<br />Wednesday, June 30, 2010<br /><br />37<br /><br />
  42. 42. Digg<br />Wednesday, June 30, 2010<br /><br />38<br />
  43. 43. StumbleUpon<br />Wednesday, June 30, 2010<br /><br />39<br /><br />
  44. 44. Comparative statistics<br />Wednesday, June 30, 2010<br /><br />40<br /><br />
  45. 45. Wednesday, June 30, 2010<br /><br />41<br /><br />
  46. 46. Democratization of Content<br />With social media tools, it is easy for everyone try to influence others via online publication <br />Personal Publishers<br />People publishing via social media to meet their personal needs, either on a social or professional basis or, very frequently, both<br />Media Publishers<br />People or organizations using social media tools to create marketable content and online services<br />Enterprise Publishers<br />Organizations working to improve their communications inside and outsite their organizations for reasons related to their core mission<br />Wednesday, June 30, 2010<br /><br />42<br /><br />
  47. 47. Wednesday, June 30, 2010<br /><br />43<br />Can you access the Internet?<br />Then you can be a <br /><ul><li> Media Producer
  48. 48. Cultural critic
  49. 49. Political commentator
  50. 50. News reporter
  51. 51. Publisher
  52. 52. Brand Marketer</li></ul>………..<br />……………<br />……………….<br />
  53. 53. User Generated Content (UGC)<br />Upload Photos and Videos <br />Write Blogs<br />Create and publish Podcasts<br />Create and upload mashups<br />Collaborate with others on content production<br />Wednesday, June 30, 2010<br /><br />44<br />
  54. 54. Wednesday, June 30, 2010<br /><br />45<br />10.6%<br />81.6%<br /><br />
  55. 55. YouTube<br />Wednesday, June 30, 2010<br /><br />46<br />
  56. 56. YouTube<br />Wednesday, June 30, 2010<br /><br />47<br />
  57. 57. Social aspects of YouTube<br />Wednesday, June 30, 2010<br /><br />48<br />
  58. 58. Share across social media services<br />Wednesday, June 30, 2010<br /><br />49<br />
  59. 59. YouTube on Twitter<br />Wednesday, June 30, 2010<br /><br />50<br />
  60. 60. Top Photo Sharing Websites<br />Wednesday, June 30, 2010<br /><br />51<br />
  61. 61. Facebook Photo Sharing<br />> 3 billion photos uploaded every month<br />> 5 billion pieces of content being shared each week<br />Wednesday, June 30, 2010<br /><br />52<br /><br />
  62. 62. Photo Sharing Websites<br />Wednesday, June 30, 2010<br /><br />53<br />
  63. 63. Photo Book Sites<br />Wednesday, June 30, 2010<br /><br />54<br /><br /><br />
  64. 64. Blogging<br />Wednesday, June 30, 2010<br /><br />55<br /><br />
  65. 65. Wednesday, June 30, 2010<br /><br />56<br /><br />
  66. 66. Personal Blogs from<br />Wednesday, June 30, 2010<br /><br />57<br /><br />
  67. 67. Online Comments<br />Wednesday, June 30, 2010<br /><br />58<br />
  68. 68. Wednesday, June 30, 2010<br /><br />59<br /><br />
  69. 69. Mashup: Kutiman series on YouTube<br />Wednesday, June 30, 2010<br /><br />60<br />John Peters, in his book, Speaking into Air, claims that “in the age of electronic media, [communication] has become the art of reaching across the intervening spirits to touch another’s body (p.225),” <br />There is, indeed, pleasure in the physicality involved in creating something heartfelt, even as simple as a webcam video of you attempting to sing, and then sharing that with others. That pleasure is only surpassed at the moment it generates a physical response in another, the moment were the bodies in the medium are moved to action. <br /><br /><br />
  70. 70. Video Logs <br />Wednesday, June 30, 2010<br /><br />61<br /><br /><br /><br /><br />
  71. 71. Resources needed to create a vlog<br />Camcoder<br />Web Camera<br />Good quality microphone<br />Video Editing Software<br />WAX<br />Zwei-Stein<br />Apple iMovie<br />Windows Movie Maker<br />…..<br />Wednesday, June 30, 2010<br /><br />62<br />
  72. 72. Remixing, Mashups and User Generated Content<br />“Sharing music without permission is a violation of copyright, as the industry contends, but digital technology makes downloading music off the Internet inevitable. The industry missed an opportunity to turn informal file-sharing into a profit center when it failed to buy Napster, the first of the popular downloading services, when it had a chance in 2000”<br />“A few days ago a kid downloaded one of my songs from my Web site. He re-recorded it at home, changing the bits that he didn't like and then put up his version on his own site. The new version is written his way, with changes to the melodies and some of the lyrics and it is available as an MP3. It is unbelievable. If he can do that, imagine what can happen in the future”<br /> - David Bowie, January 1999<br />Wednesday, June 30, 2010<br /><br />63<br /><br />
  73. 73. Wednesday, June 30, 2010<br /><br />64<br />Social Networking<br />
  74. 74. Social Networking Services<br />Websites with membership and privileges<br />Membership Privileges may include the ability to <br />Create personal profiles & personalized Home pages<br />Establish friends networks<br />Set up and/or join Interest Groups and communities<br />Exchange information<br />Engage in conversations and debates<br />Play games<br />Share content including photos, videos, text, music<br />Send and receive Status Updates<br />Subscribe to Feeds<br />Influence and be influenced on products, buying decisions, Brand popularity<br />Wednesday, June 30, 2010<br /><br />65<br />
  75. 75. Facebook Demographics and Statistics 2010<br />Wednesday, June 30, 2010<br /><br />66<br /><br />
  76. 76. Wednesday, June 30, 2010<br /><br />67<br />
  77. 77. The top 2 Social Networking Sites<br />Facebook<br />Twitter<br />