ImpressionsPottery Barn and Crate and Barrel try hard tocreate a welcoming ambience. Distinctive.Informative. Encourage exploration. Friendly,attentive staff, there to help when needed.Security is unobtrusive. Mala Sarat Chandra 14
ImpressionsChamps and Finish Line had similar ambience.Basic, functional, walls of shoes and racks ofclothes. Champs was cluttered, Finish Line lessso but not by much. No attention from staffeven after 10 minutes of “browsing” in thestore. Getting staff attention was difficult – notenough of them. Waited awhile for staff to bringme shoes to try on. Long wait line at thecheckout counter. Mala Sarat Chandra 15
ImpressionsOpen, minimalist, uncluttered. Not crowded fora change. Large tables with products on display.Customers encouraged to browse, interact withand compare product configurations online.Knowledgeable, attentive, helpful staff. Brightblue shirts make them easy to spot. Storesecurity not easy to see. Mala Sarat Chandra 16
ImpressionsMacy’s don’t seem focused on customers. Cold.Unappealing. No unifying theme. Hard tonavigate. Too cluttered to explore. Productseither clustered by designer (Kate Spade,Martha Stewart) or type (Kitchenware, Coffee,Towels). Unhelpful staff. Security is obvious. Mala Sarat Chandra 17
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