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Create a community with linked in groups

Create a community with linked in groups






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  • LinkedIn Groups API Description:Access LinkedIn Groups and enable your users to engage with professionals. Integrate the ability to retrieve discussions, post new discussions, comment, like, follow posts, interact with group members and join the group. Also, retrieve a user's current and suggested groups.
  • $50k per month , minimum 6 month investment = $300k
  • 2. don’t let someone else advertise in that space

Create a community with linked in groups Create a community with linked in groups Presentation Transcript

  • Talent SolutionsCreate a Community with LinkedIn GroupsApril 9th 2013
  • Quick Intro Lauren Fogarty Employer Branding & Media Consultant
  • Agenda Why groups? The anatomy of a group Insights on your group members How to drive membership Premium group options Best practices TALENT SOLUTIONS
  • Why groups? TALENT SOLUTIONS
  • Groups: a Solution, not a Product Client Goals or Challenges LinkedIn’s Solution • Engaging Alumni • Employer Branding • Thought-Leadership • Reduction in Force • Talent Communities The groups platform can offer the flexibility to meet more advanced needs around engagement TALENT SOLUTIONS
  • Why do members join groups? Why do members join Groups? • The topic, industry or function is of interest • Participating in the Group can help them be successful at their job • The Group offers them a way to keep in touch with connections • Their colleagues are in the Group • People they respect or are influential also belong to the Group There are over 1.5M groups on LinkedIn TALENT SOLUTIONS
  • The anatomy of a groupMember perspective TALENT SOLUTIONS
  • The core of a Group – the discussion Group Tabs Members can contribute with a discussion or a poll Carousel showcases recent or popular discussions Discussion feeds Most recent comments All topic comments Poll Topic Shared Article TALENT SOLUTIONS
  • The right rail of a group Manager’s Choice (can be turned on or off) Latest Updates 300x250 Ad Unit Top Influencers Group Statistics TALENT SOLUTIONS
  • The Members Tab Top Group Influencers Members by relevance Recent Activity TALENT SOLUTIONS
  • The Jobs Tab Moderator can create relevant job feeds Jobs are posted by moderator or shared by group members Jobs are searchable based on standard job-search criteria TALENT SOLUTIONS
  • The Search Tab Search group discussions or members Search your own group activity TALENT SOLUTIONS
  • More… • Updates: List of all recent Group updates and activity • Your Activity: List of a member’s recent Group activity • Your Settings: Where a member can manage Group visibility and correspondence • Subgroups: A member can view the subgroups associated with a Group • Group Profile: Overview of the Group (owner, mission, members, website) • Group Statistics: General stats about Group activity TALENT SOLUTIONS
  • The anatomy of a groupOwner/ manager perspective TALENT SOLUTIONS
  • Who does what?Roles and responsibilities related to Groups Group Members contribute to the conversation Group Members Moderators prioritize and delete discussions Moderators Managers have all Moderator capabilities plus they control pre- Managers display moderation and member administration Owner Owners have all Manager capabilities plus they can open the group to the public, terminate the group or change ownership TALENT SOLUTIONS
  • Managing a Group Moderators, Managers and Owners will see a “Manage Tab” TALENT SOLUTIONS
  • Managing a Group – Owner View Only a LinkedIn Member can own a group – Groups can’t be owned by Companies TALENT SOLUTIONS
  • Group Visibility – First DecisionOpen vs. Members-only GroupsOpen Groups are publically viewable Members-only Groups are private. Onlyand shareable by everyone online. This members of the group can view groupincludes non-LinkedIn members. content and contribute to the conversation.Advantages of going public includeincreased visibility, expansion of the Do not open the group if subjectaudience, increased participation matter is sensitive, or the goal is to limit the number who can view/contribute content TALENT SOLUTIONS
  • Benefits of Open and Members-only Groups Benefit Open Groups Members-Only Discussion visibility Public and LinkedIn Only Group members Indexing by search Yes No engines Social media sharing Yes No Anyone on LinkedIn can Manager to decide No contribute Once a Group is open to the public, it cannot be reverted to members-only Only Group owners can open the Group TALENT SOLUTIONS
  • Group Settings manage access Group Settings Navigation is home for most moderation settings TALENT SOLUTIONS
  • Organize where content appears in the Group TALENT SOLUTIONS
  • Control who may contribute to Group content Note: These are especially important settings for Open Groups TALENT SOLUTIONS
  • Review the Submission QueueReview posts before they go live TALENT SOLUTIONS
  • Review the Moderation QueueReview content flagged by members TALENT SOLUTIONS
  • Manage requests to join TALENT SOLUTIONS
  • Encourage repeat visits with Announcements TALENT SOLUTIONS
  • Invite members to join the group TALENT SOLUTIONS
  • Pre-approve individuals for membership When “request to join” settings are enabled, this feature allows managers to pre-approve list of individuals TALENT SOLUTIONS
  • View members and roles TALENT SOLUTIONS
  • Manage the details of your group Logos Summary , description, website TALENT SOLUTIONS
  • Set group rules Group Rules will appear on top of all Group Pages Group Rules are Optional TALENT SOLUTIONS
  • Develop templates for communication TALENT SOLUTIONS
  • View and manage existing sub-groups TALENT SOLUTIONS
  • Change Group Owner Only Owner can change a Manager TALENT SOLUTIONS
  • Create a Subgroup  Same template as group creation  Only Managers and Owners can create a subgroup  Only 20 subgroups allowed TALENT SOLUTIONS
  • Feature discussions with Manager’s Choice  Available through the Search Tab  The top choice will appear in the module  Controlled by Owners, Managers, and Moderators TALENT SOLUTIONS
  • Insights on your group members TALENT SOLUTIONS
  • In-Group Statistics FYI - Group Statistics are visible to all viewers. TALENT SOLUTIONS
  • Group Statistics TALENT SOLUTIONS
  • Group Statistics TALENT SOLUTIONS
  • How to drive membership TALENT SOLUTIONS
  • 3 Ways to Drive Traffic to a Group Paid Media Viral Distribution Offsite / API TALENT SOLUTIONS
  • Serve them engaging ‘Join Group’ Ads XYZco Group XYZco Group This is where you will type the Featured Discussion: “What small to description of the group that this ad is midsized companies are demonstrating promoting. This is where you will type excellence in social media strategy and the description of the group that this ad leading by example?” is promoting. Join Group Join Group Ryan Roslansky and 4 other connections joined. Boost membership by reaching targeted professionals Personalized to each viewer based on their network connections Provide Group information and context Requires minimum of 2 Featured Discussions TALENT SOLUTIONS
  • Drive Traffic to Your Group with InMailMessaging InMail Best Practices • Maintain clear call to action • Be Personal • Include example of discussions • Tell members why they have been selected • Tell members what they will gain by joining the group TALENT SOLUTIONS
  • Grow your Group Members off LinkedIn 1) Add one-click Join Groups buttons to your website/ intranet https://developer.linkedin.com/plugins TALENT SOLUTIONS 45
  • Premium group options TALENT SOLUTIONS
  • Standard Group (free) – no brandingYou can advertise tomembers of a groupbut there is no groupbranding TALENT SOLUTIONS
  • Sponsored Group – own the ad real estateClient can own thead space (300x250)on the right handside and customize TALENT SOLUTIONS
  • Custom Group – entire right rail + custom developmentYou can fill theentire right rail withinteractiveadvertising units –LinkedIn will assist increativedevelopment TALENT SOLUTIONS
  • Best practices for meaningful Groups Identify the Audience Build Membership Engage Members and Set Objectives and Goals Stay Relevant “Building a community with intent; frequently and pointedly engaging talented people around the world, whether for jobs available today or anticipated tomorrow, will flourish.” Chris Hoyt PepsiCo TALENT SOLUTIONS
  • Strong Group Examples TALENT SOLUTIONS
  • Help.linkedin.com Keyword: GroupsFor more info on premium group options, please contact your LinkedIn Rep or me (Lauren Fogarty: lfogarty@linkedin.com) TALENT SOLUTIONS 52