Cut Through The Static: Video Marketing for LOHAS Brands


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It's a crowded noisy world out there! There are more channels than ever to connect with your audience, but more static too. Online video can cut through the static to emotionally connect with your target audience.

When done right, online video is an ideal medium for LOHAS brands to generate emotional connection with their target audience. Communicating story with images and sound can touch and activate the emotional brain more powerfully than text or even static images alone and build your Know-Like-Trust score.

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Cut Through The Static: Video Marketing for LOHAS Brands

  1. 1. Cut Through The Static Video Marketing For LOHAS* Brands By: Mikhaila Stettler CREATRIX INTERACTIVE*LOHAS: Lifestyles Of Health And Sustainability, the market segment focused on healthand fitness, the environment, personal development and sustainable living. CREATRIX INTERACTIVE Copyright 2013
  2. 2. Are you getting through the marketingnoise to make an emotional connectionwith your target market?Are you giving them what they need to trustyou and include you in their daily lives? CREATRIX INTERACTIVE Copyright 2013
  3. 3. Its a crowded noisy world out there!More channels than ever to connect with your audience,but more static too. Online video cuts through the static to emotionally connect with your target audience. CREATRIX INTERACTIVE Copyright 2013
  4. 4. Video is the ideal medium for LOHAS brands togenerate emotional connection with their targetaudience.Use video to reach, teach and prompt yourtarget market to take action. CREATRIX INTERACTIVE Copyright 2013
  5. 5. Video Marketing is Here to Stay● Video dominates, reaching 90% of Internet Traffic by 2013● Online video ads grew 55% in 2011● 86% of viewers share video links● 76% of Marketers will add video to their sites in 2012● 400% higher viewer engagement than static content1. Cisco, 20102. eMarketer, January 20123. Social Media Examiner, April 2012 CREATRIX INTERACTIVE5. According to rich media statistics via Copyright 2013
  6. 6. 5 Reasons LOHAS Brands Must Use Video CREATRIX INTERACTIVE Copyright 2013
  7. 7. CREATRIX INTERACTIVE Copyright 2013
  8. 8. Meet LOHAS Consumer Expectations CREATRIX INTERACTIVE Copyright 2013
  9. 9. Make An Emotional Connection"LOHAS consumers wont view or share blatant brandcommercials or flat boring corporate promo pieces." CREATRIX INTERACTIVE Copyright 2013
  10. 10. Speak to the Emotional Brain CREATRIX INTERACTIVE Copyright 2013
  11. 11. Raise YourKnow-Like-Trust Score CREATRIX INTERACTIVE Copyright 2013
  12. 12. "People will forget what you said, people will forgetwhat you did, but people will never how you madethem feel." -Maya Angelou"On a daily basis, brand have to ask, Are we gettingthe emotions right? If you get the emotions right, youget the business right." -Dr. Ravi Rao CREATRIX INTERACTIVE Copyright 2013
  13. 13. CREATRIX INTERACTIVECreatrix Interactive is a content strategy/production and video marketingcompany that specializes in converting target audiences to the lifestyle habits andvalues of mission-driven LOHAS brands.We wed compelling storytelling with rich media to create emotional connectionbetween your brand and your target audience to reach, teach and prompt them totake action. Download the free report, “5 Keys to Ignite Lifestyle Change: Lifestyle Education That Works” Schedule a Video Branding Strategy Session @MikhailaCreates CREATRIX INTERACTIVE Copyright 2013