It's a crowded noisy world out there! There are more channels than ever to connect with your audience, but more static too. Online video can cut through the static to emotionally connect with your target audience.
When done right, online video is an ideal medium for LOHAS brands to generate emotional connection with their target audience. Communicating story with images and sound can touch and activate the emotional brain more powerfully than text or even static images alone and build your Know-Like-Trust score.