Working With Me

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Why buyers choose to work with me.

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Working With Me

  1. 1. Finding a new residence on Marco Island Florida
  2. 2. The O’Rourke Group is committed to excellence in meeting your real estate needs! <ul><li>“ Helping people find their dream home in a tropical paradise.” </li></ul>
  3. 3. What you really want to know today: <ul><li>How is the real estate market doing? </li></ul><ul><li>Why should I use a real estate agent? </li></ul><ul><li>What is expected of a real estate agent? </li></ul><ul><li>Where do we find the best properties? </li></ul><ul><li>Why should we choose you? </li></ul>
  4. 4. How is the real estate market performing? <ul><li>Source: data is compiled from the Marco Multi/List Database (Marco Area MLS). Results are not guaranteed. Accurate results based on timely and accurate data entry. </li></ul>
  5. 5. Marco Island All Property 2008 Results <ul><li>Total real estate dollar sales reached $450 Million </li></ul><ul><li>The number of transactions totaled 618, an increase of 10.16% vs. prior yr. Number of Sales are up! </li></ul><ul><li>Average selling price was $729,078, a decrease of 10.34% vs. prior yr. Price is down! </li></ul><ul><li>New listings totaled 2,171, a decrease of 10.58% vs. prior yr. Inventory is down! </li></ul><ul><li>Average days on market was 288, an increase of 2.49% vs. prior yr. </li></ul>
  6. 6. 2009 Marco Island Only- Monthly Sales Trends All Properties- Sales Occur Every Month! July August December November October September June $53.0MM 87 May $31.2MM 56 April $35.6MM 51 March $23.3MM 37 February $15.4MM 24 January $ Volume Sold # Closed Sales Month
  7. 7. Why should I use a Realtor or a Real Estate Agent? NAR 2007 Profile of Home Buyers and Sellers: <ul><li>85% of sellers were assisted by a real estate agent when selling their home. </li></ul><ul><li>79% of buyers purchased their home through a real estate agent or broker. </li></ul><ul><li>Less than 15% of sellers utilized a For Sale By Owner (FSBO) approach. </li></ul><ul><li>The typical FSBO home sold for 24.2% Less than a home sale that was agent assisted. </li></ul><ul><li>Realtors follow a professional code of ethics. </li></ul>
  8. 8. What is expected of Real Estate Agents? <ul><li>Product Knowledge </li></ul><ul><li>Marketing Knowledge </li></ul><ul><li>Technical Knowledge </li></ul><ul><li>Customer Service </li></ul><ul><li>Experience and a successful track record </li></ul>
  9. 9. But there’s really much more: <ul><li>Expert business partners </li></ul><ul><li>Understand customer needs and expectations </li></ul><ul><li>Someone who will take the work and complexity out of the process </li></ul><ul><li>Buyer and seller insights </li></ul><ul><li>Deliver more value to you </li></ul><ul><li>Trust and dependability </li></ul>
  10. 10. Where do we find the best properties? -agents show properties that are good buys -85% of buyers use the internet to search <ul><li>Firm or sales person contacts 40% </li></ul><ul><li>For sale sign 20% </li></ul><ul><li>Ad response (different property) 18% </li></ul><ul><li>Open house (different property) 8% </li></ul><ul><li>Relocation service referral 7% </li></ul><ul><li>Ad response (same property) 3% </li></ul><ul><li>Other reasons 3% </li></ul><ul><li>Open house (same property) 1% </li></ul>
  11. 11. What will I do to help you in your search? Buying Strategy: <ul><li>Deliver more value… help you understand how you get more </li></ul><ul><ul><li>Competitive pricing </li></ul></ul><ul><ul><li>Functional needs, transactional decisions and emotional benefits </li></ul></ul><ul><ul><li>Guarantee my performance in writing </li></ul></ul><ul><li>Differentiation… show a meaningful difference on similar properties </li></ul><ul><ul><li>Highlight the distinction </li></ul></ul><ul><ul><li>Provide clear and concise feedback </li></ul></ul><ul><ul><li>Reach the targeted property segment </li></ul></ul><ul><li>Buying experience… make it easier for you </li></ul><ul><ul><li>Convenient </li></ul></ul><ul><ul><li>Fun and enjoyable </li></ul></ul><ul><ul><li>Share professional network contacts throughout the process </li></ul></ul><ul><li>Reliability… you can count on me </li></ul><ul><ul><li>To do what I say I will, when I say I’ll do it </li></ul></ul><ul><ul><li>Trusted </li></ul></ul><ul><ul><li>Dependable </li></ul></ul><ul><ul><li>Accessible </li></ul></ul>
  12. 12. Why should you choose me to find your home? <ul><li>I deliver more value to you: </li></ul><ul><ul><li>Guarantee my performance </li></ul></ul><ul><ul><li>I have the resources necessary to find your dream home </li></ul></ul><ul><ul><li>I will explain how the brokerage process works and all the options available to you </li></ul></ul><ul><li>I will differentiate properties from the marketplace clutter: </li></ul><ul><ul><li>Clear concise feedback </li></ul></ul><ul><ul><li>Customized buying plan </li></ul></ul><ul><ul><li>Property research </li></ul></ul><ul><li>Reliability is my forte: </li></ul><ul><ul><li>I do what I say I will, when I say I’ll do it </li></ul></ul><ul><ul><li>I put my guarantee’s in writing to you </li></ul></ul><ul><ul><li>I am striving to earn your long term business </li></ul></ul>
  13. 13. My commitment to customers: <ul><li>1.) Buyer cancellation guarantee </li></ul><ul><li>2.) Buyer satisfaction guarantee </li></ul>
  14. 14. My philosophy: <ul><li>If I do a better job serving and providing value for my customers than anyone else can possibly do, then I will be very successful in my business. </li></ul>
  15. 15. My goal: <ul><li>Is for my customers, family and friends to tell everyone they know and meet that they would be making a serious mistake by working with anyone other than me, when they are buying or selling real estate on Marco Island. </li></ul>

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