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Presentation ahold public

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Summary of presentation for Ahold Europe. However, several slides have been left out due to confidentiality.

Summary of presentation for Ahold Europe. However, several slides have been left out due to confidentiality.

Published in: Business, Technology
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  • 1. How a branded app can become a community hub Or: be a facilitator instead of an advertizer: Or: sell memories instead of products Or: turn a brand into a “person” Or: attention-worthy @mikedeblock for Ahold Europevrijdag 8 juli 2011
  • 2. There is an app for.. Staying up at nightvrijdag 8 juli 2011
  • 3. There is an app for.. Staying up at night Waking upvrijdag 8 juli 2011
  • 4. There is an app for.. Staying up at night Having breakfast Waking upvrijdag 8 juli 2011
  • 5. There is an app for.. Staying up at night Having breakfast Waking up and saying goodbye.....vrijdag 8 juli 2011
  • 6. There is an app for.. Staying up at night Having breakfast Waking up and saying goodbye..... That!vrijdag 8 juli 2011
  • 7. But most apps are being deleted within a month! ? Apps shouldn’t focus on momentum, but facilitate value.vrijdag 8 juli 2011
  • 8. an s ed dw de il u oc wi let l be p f on um th ed Ap nt m in on a e o m th m Diesel App “be stupid at work” by turning FB wall into an excel sheetsvrijdag 8 juli 2011
  • 9. A social layer should be added to a brand by helping help out, surprise or inspire their users via brand related experiencesvrijdag 8 juli 2011
  • 10. Mobile value via: Convenience: help people get things done easiervrijdag 8 juli 2011
  • 11. Facilitate the best choice As moms trust moms above all elsevrijdag 8 juli 2011
  • 12. User-generated content If youre trying to decide what to eat, you can...vrijdag 8 juli 2011
  • 13. Mobile value via: Relevance: Like a friend, be there just when your customer needs you the most.vrijdag 8 juli 2011
  • 14. Prove that your brand is of added value via your core values By selling a memory instead of a productvrijdag 8 juli 2011
  • 15. By helping out during 30 days of complete darkness Complies with the belief statement from Tropicana "Brighter mornings make for brighter daysvrijdag 8 juli 2011
  • 16. New Zealanders lack the ability to save as impulsivly as they spend Westpac helps to save via impulsesvrijdag 8 juli 2011
  • 17. Turning a frustrating situation in a comforting experiencevrijdag 8 juli 2011
  • 18. Turning a frustrating situation in a comforting experiencevrijdag 8 juli 2011
  • 19. Turning a frustrating situation in a comforting experiencevrijdag 8 juli 2011
  • 20. Turning a frustrating situation in a comforting experienceThat what friends are for!vrijdag 8 juli 2011
  • 21. Mobile value via: Entertainment: Consistently offering fun at unexpected places will expand into meaninful experiencesvrijdag 8 juli 2011
  • 22. Create mini ambassadors for 7 days 50 meters Turning Stockholm in a living board gamevrijdag 8 juli 2011
  • 23. Give extra reasons to visit your store by earning and sharing attention +30 secvrijdag 8 juli 2011
  • 24. Meant to enhance and challenge the insights of your mates! This is about anticipation, trusting your instincts to make the right call in the momentvrijdag 8 juli 2011
  • 25. Mobile value via: Convenience: help people get things done easier Relevance: Like a friend, be there just when your customer needs you the most. Entertainment: Consistently offering fun at unexpected places will expand into meaninful experiencesvrijdag 8 juli 2011
  • 26. So commit acts to show the purpose of your brand Since the degree of meaning (pull) determines the strenght of your customer relation.vrijdag 8 juli 2011
  • 27. while apps are solely the facilitator of meaningful experiencesvrijdag 8 juli 2011
  • 28. Butvrijdag 8 juli 2011
  • 29. So what should an supermarket app offervrijdag 8 juli 2011
  • 30. Increasing the brand presence without increasing the number of stores Ide pur a im e rch as cha puls P u pub se a tra lic t pla nspor tfo rm t s while the app is the facilitator of the experiencevrijdag 8 juli 2011
  • 31. a Ide te a s ta ces acli on pro s F ti ec view -sel cial re pre a so vi Share opinio n Filter reviews on app per activity Ex am ple Study: concentration Movie night: laidback Gym: energyvrijdag 8 juli 2011
  • 32. Design and post your own sandwich on: a nded e br es.. ayb ich M w sand Use Idea foo r-gene dv ia a rated na pp Earn $ 0,25 credit for every time your burger is soldCo m m un Participation Co-creation ity hu bvrijdag 8 juli 2011
  • 33. connected GetUpp uses peer pressure and shame Reward to keep you motivated Fail Publicly shared on1 facebook Ide fac a the ilitate on carr the ot stic k vrijdag 8 juli 2011
  • 34. Idea - Drop songs, e bo oks and n mag azines i d s tores an positivly ay d influ ence the ive info exclus Drop objec digital t in t real he worl dvrijdag 8 juli 2011
  • 35. Rew wit ard tekst h st cre ore dits s Task ucts p rod out Are sold- n of g b ein ntatio s e t P res roduc res p o the ess st T idin Ide my a sho stery connected Community ppe rsvrijdag 8 juli 2011
  • 36. You might forgot the examples and ideas I told you todayas you can find it all back on www.mikedeblockBut please remember these 3 thingsvrijdag 8 juli 2011
  • 37. Attention and reputation are scarce in today’seconomy So show who you are, don’t just say itvrijdag 8 juli 2011
  • 38. By being convenient, relevant or entertaining via brand related experiencesvrijdag 8 juli 2011
  • 39. as the value of a brand lies in it’s purpose and not it’s products.vrijdag 8 juli 2011
  • 40. I hope I was attention worthy If so, spread the word and if feel free to ask questions mikedeblock@gmail.com www.mikedeblock.com @mikedeblockvrijdag 8 juli 2011

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