Mike	  Anderson	  Area	  Director,	  Meltwater	  UK	  &	  Africa	                 @mikeander	                         &	  ...
Company Overview - MeltwaterGroupFounded: 2001 in Oslo, Norway with $15,000Privately ownedHeadquarters: San Francisco, Cal...
What is Meltwater Buzz?•  Listen•  Analyze•  Engage
Why should we care in South          Africa?        4m                 1m10th   most popular site                         ...
Meltwater Future of Content Survey  •  International survey  •  450 companies across the world  •  Non-clients, across ind...
The importance of Monitoring Buzz     around company / brand                                   Not at all                N...
Hmmm…How do I get started?- 5 straightforward tips
1: Start listening in
2: Define why
3: Strategy - Choose the channels thatsuit your ”Why”
4: Engage
5: Measure your Social Media ROIand evaluate
Why it matters  …from a client perspectiveKelvin JonckOnline Marketing ManagerCell C
Cell C’s Social Media Objectives  •  Establish engaged communities of customers and potential  customers  •  Listen to and...
Cell C s social media strategy:   •  Commit to a presence on major platforms and continually   evaluate new platforms wher...
How does Cell C use OnlineMonitoring?Listen:          •  Positive & negative feedback          •  Crowd-sourcing of produc...
The Cell C Social Media Collaborative       Digital	                                   Direct	                            ...
Q&A
SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM Strategy
SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM Strategy
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SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM Strategy

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ere is the presentation I gave with Kelvin Jonck from Cell C at the Social Media World Forum

I presented a brief and basic overview of how to use Social Media monitoring to help you shape and define your social media strategy.

Kelvin talks practically about how Cell C (major telco provider) use monitoring to help them run their Social Business

Cape Town ICC - June 1st 201

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SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM Strategy

  1. 1. Mike  Anderson  Area  Director,  Meltwater  UK  &  Africa   @mikeander   &   Kelvin  Jonck   Online  Marke<ng  Manager,  Cell  C   @kelvinjonck  
  2. 2. Company Overview - MeltwaterGroupFounded: 2001 in Oslo, Norway with $15,000Privately ownedHeadquarters: San Francisco, California Employees: 850+ Customers: 22,500+ Core business – SaaS solutions New businesses Financials Social Media Strong top line growth since inception Cloud Computing Consistently cash flow positive from Talent Management day one Press Outreach Non-institutionally funded
  3. 3. What is Meltwater Buzz?•  Listen•  Analyze•  Engage
  4. 4. Why should we care in South Africa? 4m 1m10th most popular site 50%
  5. 5. Meltwater Future of Content Survey •  International survey •  450 companies across the world •  Non-clients, across industries and sectors • 
  6. 6. The importance of Monitoring Buzz around company / brand Not at all Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
  7. 7. Hmmm…How do I get started?- 5 straightforward tips
  8. 8. 1: Start listening in
  9. 9. 2: Define why
  10. 10. 3: Strategy - Choose the channels thatsuit your ”Why”
  11. 11. 4: Engage
  12. 12. 5: Measure your Social Media ROIand evaluate
  13. 13. Why it matters …from a client perspectiveKelvin JonckOnline Marketing ManagerCell C
  14. 14. Cell C’s Social Media Objectives •  Establish engaged communities of customers and potential customers •  Listen to and gauge the sentiment of the active communities and abroad •  Include our communities in our Cell C experience and growth •  Support wider CRM strategy •  Allow our base to communicate with Cell C in their own comfort zones •  Drive awareness of products, promotions and services
  15. 15. Cell C s social media strategy: •  Commit to a presence on major platforms and continually evaluate new platforms where customers converse •  Measure responses to key Cell C actions •  The Genie approach •  Report back to stakeholders. •  Allow Social Media to change the way Cell C does business
  16. 16. How does Cell C use OnlineMonitoring?Listen: •  Positive & negative feedback •  Crowd-sourcing of product/service ideas •  Crisis comms alert networkAnalyse & Report: •  Track brand and product reputation •  Competitor comparisons •  Actionable insightsAction: •  Feed insights into Research mix •  Engage constantly, resolve queries •  Feed ideas into Product development
  17. 17. The Cell C Social Media Collaborative Digital   Direct   PR  Team   Marke<ng   Marke<ng   Agency   Marke.ng   Communica.ons   Research   Social   Media   Ringleader   Network  Team   Support   Customer   Service  
  18. 18. Q&A
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