Web 2.0 and healthonline Oxford, December 2008 Michael Hardey Hull/York Medical School [email_address]

What is Web 2.0 ? It is a term that is used to signify an underlying shift in the basis of the Web: From a situation where users are predominantly consumers or readers of content to one in which they generate content We are all consumers/producers – readers/writers now

It is a term that is used to signify an underlying shift in the basis of the Web:

From a situation where users are predominantly consumers or readers of content to one in which they generate content

We are all consumers/producers – readers/writers now

Web 2.0 is about The Social Web

Lets look at some examples Social Networking Wikis Second Life Twitter RSS Blogs Tags Personalization Visulaisations

Social Networking

Wikis

Second Life

Twitter

RSS

Blogs

Tags

Personalization

Visulaisations

Social Network Sites - SNSs All can contribute in content Assumed that ‘everyone’ is on a SNS Groups can be formed on a SNS like Facebook that users may join Health based SNSs e.g. Patientslikeme.com MyCancerPlace.com Demographic of general SNSs under 30 years

All can contribute in content

Assumed that ‘everyone’ is on a SNS

Groups can be formed on a SNS like Facebook that users may join

Health based SNSs e.g. Patientslikeme.com MyCancerPlace.com

Demographic of general SNSs under 30 years

Wiki An online resource which allows users to add and edit content collectively Usually free and easy-to-learn and use A collection of Web pages designed to enable users to contribute or modify content in a process of ‘collaborative authorship’ A simple way to achieve interaction between users

An online resource which allows users to add and edit content collectively

Usually free and easy-to-learn and use

A collection of Web pages designed to enable users to contribute or modify content in a process of ‘collaborative authorship’

A simple way to achieve interaction between users

Second Life A virtual world (don’t think game) – users make an avatar and can build houses, interact with others… The image is of a discussion about sexuality held at a the University of Plymouth’s ‘health info island’. The centre has books, films and other media that can be viewed by visitors Lots of other health education resources

A virtual world (don’t think game) – users make an avatar and can build houses, interact with others…

The image is of a discussion about sexuality held at a the University of Plymouth’s ‘health info island’.

The centre has books, films and other media that can be viewed by visitors

Lots of other health education resources

Twitter A miroblogging resources For news F or staying up-to-date with those in your network Personalized information just in time

A miroblogging resources

For news

F or staying up-to-date with those in your network

Personalized information just in time

Feeds contain news items/stories Items have a brief summary included in the feed Users can read the full content of some stories within their browser or desktop app without going to orgincating website RSS (Really Simple Syndication) allows users to get ‘feeds’ of data from content publishers via a browser or special tool. Items come to user free of spam, on-demand, and in an easy to digest format. A flow of changing information

Blogs Simple personal notebooks Can feed to others via RSS – Twitter – SNSs Blogs can be sound - podcasts - video - videoblogs A healthonline podcast – distributed by iTunes?

Simple personal notebooks

Can feed to others via RSS – Twitter – SNSs

Blogs can be sound - podcasts - video - videoblogs

A healthonline podcast – distributed by iTunes?

Tags A taxonomy Dynamic and always being generated Intuitive descriptions Fast Non-hierarchical User centred

A taxonomy

Dynamic and always being generated

Intuitive descriptions

Fast

Non-hierarchical

User centred

Personalization Web 2.0 information flexible – bendable to individual needs. Software sorts out information for me Portable – always available when I log onto a browser to whatever device where and when ever

Web 2.0 information flexible – bendable to individual needs.

Software sorts out information for me

Portable – always available when I log onto a browser to whatever device where and when ever

The visualisation of information Maps – previously need costly equipment and expertise Maps ‘make sense’ of complex data through visualisation Maps that include satellite and conventional geopolitical projections freely been available through – YahooMaps - Microsoft’s Virtual Earth and GoogleMaps Items are easily geolocated - postcode

Maps – previously need costly equipment and expertise

Maps ‘make sense’ of complex data through visualisation

Maps that include satellite and conventional geopolitical projections freely been available through – YahooMaps - Microsoft’s Virtual Earth and GoogleMaps

Items are easily geolocated - postcode

eHealth web 2.0: Evolution and change eHealth 1.0 (1992-2004/5) Data between experts and agencies, information designed for patients eHealth 2.0 (2004/5- beyond) ‘ Read’ Mode ‘ Write’ & Contribute Information delivery, telemedicine Quality of information… Primary focus Main issue Information consumption Surveillance, quality, data access… ‘ Static’ State ‘ Dynamic’ Web browser Viewed through… Browsers, RSS Readers, anything Organisations, State agencies Content Created by… Anyone – user generation ‘ Experts’ Domain of… ‘ Everyone’

Some themes User-generated data Central to many of these resources – SNSs are only useful because of the data that people contribute Users are at the centre of Web 2.0 resources User trust others - Users are always on - through mobile devices

User-generated data Central to many of these resources – SNSs are only useful because of the data that people contribute

Users are at the centre of Web 2.0 resources

User trust others -

Users are always on - through mobile devices

Digital incomers - most of us Digital natives - under 30s Information expectations Controlled (slow) from know sources - BBC, Guardian, NHS … Multiple sources, multimedia, ‘trusted ‘ - chosen sources Connections Logging on when we are available Always on - multiple devices Views Text - images - sound Images, sound, video, text… Reading Logically, sequentially - book like Multimedia - on demand - just what I want to know Writing Email, Web pages SNSs, Blogs - reading/writing Speed Email … RSS feeds, Twitter …always receiving information for me

Some constraints… This costs money…. Yes – But Web 2.0 platforms are largely open source (free) e.g. Wikis, Maps… Participate with users - user generated content Cost less in software but more in staffing and imagination Funding possibilities - next year major call under a ‘Innovation Media for a Digital Economy’ in addition to ‘usual’ funders

This costs money…. Yes – But

Web 2.0 platforms are largely open source (free) e.g. Wikis, Maps…

Participate with users - user generated content

Cost less in software but more in staffing and imagination

Funding possibilities - next year major call under a ‘Innovation Media for a Digital Economy’ in addition to ‘usual’ funders

Demands on us as educators To make use of Web 2.0– if we do not others will – Google … To provide high quality interactive information across a range of platforms – blogs, maps, podcasts …. To welcome and make productive use of user-generated data To recognise we have new ways of communicating quickly e.g. Twitter To recognise that healthonline site should work seamlessly with other resources e.g. SNSs, Twitter…

To make use of Web 2.0– if we do not others will – Google …

To provide high quality interactive information across a range of platforms – blogs, maps, podcasts ….

To welcome and make productive use of user-generated data

To recognise we have new ways of communicating quickly e.g. Twitter

To recognise that healthonline site should work seamlessly with other resources e.g. SNSs, Twitter…

Some opportunities A healthonline wiki ? Designed to use some existing content but as a platform for users to create their own content (including both students and other users) Introduce tags and tagclouds so that users can find material and provide a new taxonomy A healthonline presence on YouTube? A healthonline group on SNSs – facebook? Use mapping techniques – e.g. public health

A healthonline wiki ? Designed to use some existing content but as a platform for users to create their own content (including both students and other users)

Introduce tags and tagclouds so that users can find material and provide a new taxonomy

A healthonline presence on YouTube?

A healthonline group on SNSs – facebook?

Use mapping techniques – e.g. public health

More … Develop a ‘student user account’ – within an account a user can compile and store information, educators can develop resources for students undertaking a particular course e.g. quizzes etc Develop teaching material (with educational institutions) e.g. HYMS virtual patients manifest through actors in a consulting room situation and then linked into relevant material within healthonline

Develop a ‘student user account’ – within an account a user can compile and store information, educators can develop resources for students undertaking a particular course e.g. quizzes etc

Develop teaching material (with educational institutions) e.g. HYMS virtual patients manifest through actors in a consulting room situation and then linked into relevant material within healthonline

Finally we must… Move from a Web 1.0 mindset – ‘we must control content and ways that it is identified and used (oh and the Internet is ‘cyberspace’)…’ to a Web 2.0 sensibility – ‘we facilitate interaction, encourage user generated content, make content easy to find and use…’ To remain‘useful’ we must make the move Use imagination and ‘play’ with possibilities – go ‘native’ - digitally

Move from a Web 1.0 mindset – ‘we must control content and ways that it is identified and used (oh and the Internet is ‘cyberspace’)…’ to a Web 2.0 sensibility – ‘we facilitate interaction, encourage user generated content, make content easy to find and use…’

To remain‘useful’ we must make the move

Use imagination and ‘play’ with possibilities – go ‘native’ - digitally

Examples Wikis GANFYD - www.ganfyd.org -expert moderated version of wikis Medicine - http://davidrothman.net/list-of-medical-wikis/ Blogs http://ehealthlife.blogspot.com http://properfacebooketiquette.blogspot.com Podcast - Johns Hopkins Medicine see Itunes Maps http://whoissick.org/sickness SNSs Nursing for nursing professionals - LinkUp-http://nurselinkup.com-online Sermo - American Medical Association (AMA) social network - http://www.sermo.com Papers Hardey, M. (2008) Public health and Web 2.0, Journal of the Royal Institute of Health Promotion 128(4):171-179

Wikis

GANFYD - www.ganfyd.org -expert moderated version of wikis

Medicine - http://davidrothman.net/list-of-medical-wikis/

Blogs http://ehealthlife.blogspot.com http://properfacebooketiquette.blogspot.com

Podcast - Johns Hopkins Medicine see Itunes

Maps http://whoissick.org/sickness

SNSs Nursing for nursing professionals - LinkUp-http://nurselinkup.com-online Sermo - American Medical Association (AMA) social network - http://www.sermo.com

Papers Hardey, M. (2008) Public health and Web 2.0, Journal of the Royal Institute of Health Promotion 128(4):171-179

Last word Following our Web 2.0 sensibility – this presentation will be put on slideshare To find it – search for my name or healthtalkonline http://www.slideshare.net/

Following our Web 2.0 sensibility – this presentation will be put on slideshare

To find it – search for my name or healthtalkonline

http://www.slideshare.net/