Keys to using social media to increase brand presence.

1. F a s h i o n
S o c i a l m e d i a
M I N D S E T
M i k e W a t s o n
Vision is meaningless
without courage, courage
without vision is aimless.
You must see and act to
accomplish your dreams.
~Mike Watson

2. F a s h i o n
M I N D S E T
S t a n d i n g Ta l l s o
a s t o b e N o t i c e d

3. Mindset - the ideas and attitudes with which a
person approaches a situation, especially when
these are seen as being difficult to alter.

4. AWARENESS and ENGAGEMENT
W H Y
i s s o c i a l m e d i a
i m p o r t a n t ?
FACT
87% of CMOs say
social media is
the most
engaging digital
medium for
serving real-time
content.

5. AWARENESS
TWITTER
interact
FACEBOOK
ask questions
INSTAGRAM
show process
ENGAGEMENT

6. B r a n d
D I F F E R E N T I AT I O N
S t a n d i n g Ta l l s o a s t o b e N o t i c e d
DEFINE
DEVELOP
LIVE
YOUR
BRAND

7. M e d i a
P r e s e n c e
S t a n d i n g Ta l l s o
a s t o b e N o t i c e d
Get
social
savvy
Research
Network
Inform
Arrange
Show Gratitude
Keep Going

8. M i k e
W a t s o n
@ e m c m i k e
e m c m i k e . c o m
e m c m i k e 1 2 @ g m a i l . c o m
When you complain,
you make yourself into
a victim. So change the
situation by taking
action, leaving the
situation, or accepting
it.
All else is madness.
~Ekhart Tolle