Successfully Selling Your Home
Property Marketing Proposal
By Mike Wallin
Your goals and expectations
Something to think about…
• Have you sold a home in the past?
• Is there a date by which you n...
About your property
• What do you feel are the most appealing features?
• What features does your home have that different...
About Me…
• QSC® – Quality Service Certified
• SFR® – Short Sales and Foreclosure Resource
• CNE® – Certified Negotiation ...
Why list your home with me? Highest Average Sales Price
Once
again,
Prudential
Real Estate
has the
highest
average
sales p...
What you can expect from me
• An in-depth market analysis
• Professional representation
• Accurate pricing based on curren...
Communication
I will regularly communicate with you:
• All showing activity
• Comments about your home
• Online buyer acti...
Advanced mobile technology
“Find me / Follow me” mobile technology routes calls
and paperwork to me 24/7, so I won’t miss ...
My QSC®
rating
After each real estate transaction, my clients are mailed
a Quality Service survey from Leading Research an...
Property Investment Profile™
The PIP is a hand tailored
report about the market
activity in your area, what’s
selling and ...
Market Tracker™
This by subscription only
report is e-mailed once
monthly to update you on
the market trends for your
zip ...
Home Finder Pro™
This exclusive report alerts
prospective buyers about
your home immediately
upon hitting the market.
Marketing your property
My marketing strategy includes:
• Extensive Internet exposure (more than 40 websites!)
• Targeted ...
Where buyers first found the home they purchased:
Real estate agent 34%
Internet 29%
Yard sign/open house sign 14%
Home bu...
Home buyers are searching online
84% of today’s home buyers use the Internet to
search for properties for sale.
Source: NA...
Strategic online exposure is critical
Mike Wallin exclusive! Your home will be featured on more
than 40 of the most popula...
A unique Web site
Your home will have a unique Web address and
the online property showcase will include:
•Photo gallery +...
Innovative marketing tools
I will utilize innovative marketing techniques to showcase your
home.
These may include profess...
The Prudential brand
• Our brand is recognized by
98% of all Americans and
stands for strength, integrity
and trust.
• The...
Effective pricing
The value of your home is determined by:
• Market data from comparable properties in your area:
- Active...
The importance of proper pricing
Overpricing limits the
amount of buyers willing
to view your home,
decreasing your
opport...
Pricing dictates buyer activity
The first few weeks are critical for market momentum.
The greatest
opportunity for a
succe...
Prudential Value Range Marketing™
Our exclusive Prudential Value Range Marketing™
can give your property an advantage over...
Signs and effects of overpricing
Your home may be overpriced if there are:
• No showings
• Comparable homes around you sel...
Comparable market analysis
Let’s look at the data
on comparable homes
currently for sale in
your area…
Prudential’s family of services
My team is here to serve you
• Home Services – Rosie Kaufmann
• Transaction Coordinator – Amanda Nipper
• Columbia Mortgag...
About Prudential Northwest Properties
• We are the largest, locally-owned and managed real estate services
company in the ...
Bert Waugh Jr, our president, founded
Transitional Youth in 1991 to help local
homeless youth.
We currently support an Out...
Mission Statement + Core Values
Our Mission:
We are, and will continue to be, the premier provider of comprehensive home s...
Home Services
When you buy or sell a home through Prudential Northwest Properties, you
gain complimentary access to our Ho...
Protecting Your Property
Every home listed for sale with Prudential Northwest
Properties receives no obligation home warra...
Preparing your home for sale
Please keep in mind, the way you live in a home is different than the way you
show a home tha...
Selling your home for top dollar
Here are some ways you can help:
• Maintain the property in ready-to-show condition
• Try...
Selling your home for top dollar
• Set optimal lighting and temperature
controls
• Contact me if you are approached
direct...
My commitment to you
You can rely on me to provide professional representation and look out for your best interests.
I wil...
Satisfaction guaranteed!
I am committed to selling
your home as quickly as
possible, at the highest
attainable price, with...
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  • Transcript of "Mikesnew p plistingpres"

    1. 1. Successfully Selling Your Home Property Marketing Proposal By Mike Wallin
    2. 2. Your goals and expectations Something to think about… • Have you sold a home in the past? • Is there a date by which you need to move? • If we needed to close before this date, could you? • What prompted your decision to move? • Are you moving in-town or out of state? • When would you be ready to market the home? • Is there a price you feel your home is worth?
    3. 3. About your property • What do you feel are the most appealing features? • What features does your home have that differentiate it from similar properties? • What enhancements would you suggest to make your home as appealing as possible? • What do you regard as the most attractive features of the neighborhood? • Are you aware of any problems or concerns that will need to be disclosed to prospective buyers?
    4. 4. About Me… • QSC® – Quality Service Certified • SFR® – Short Sales and Foreclosure Resource • CNE® – Certified Negotiation Expert • ABR® – Accredited Buyer’s Representative • e-Certified • NWMLS (Washington), RMLS(Oregon), Point2 NLS (National) • CCAR, WR, & NAR CCAR: Past Rookie Director, Board Director, and 2011 Vice President 2009 Rookie Realtor of the Year • Longview/Kelso Chamber of Commerce, nominated 2009 Small Business Person of the Year • Longview/Kelso Early Bird Lions, Habitat for Humanity, CASA, LifeWorks, and more! “Your Trusted Real Estate Advisor”
    5. 5. Why list your home with me? Highest Average Sales Price Once again, Prudential Real Estate has the highest average sales price.
    6. 6. What you can expect from me • An in-depth market analysis • Professional representation • Accurate pricing based on current market activity • A customized, strategic marketing plan • Assurance that your needs are my top priority • Reliable communication • Easy accessibility • Honesty and integrity
    7. 7. Communication I will regularly communicate with you: • All showing activity • Comments about your home • Online buyer activity reports • Neighborhood market activity You’ll be notified immediately of incoming offers.
    8. 8. Advanced mobile technology “Find me / Follow me” mobile technology routes calls and paperwork to me 24/7, so I won’t miss important calls from you or potential buyers. I can process faxes and paperwork in the field, so incoming inquiries and offers get immediate attention.
    9. 9. My QSC® rating After each real estate transaction, my clients are mailed a Quality Service survey from Leading Research and asked to rank my performance. Those client evaluations are then posted online for the world to see. My QSC® rating is 4.5 out of a possible 5.
    10. 10. Property Investment Profile™ The PIP is a hand tailored report about the market activity in your area, what’s selling and what’s not…price per sq.ft. and more. Receive this report as often or infrequent as you would like. Encourage friends to sign up at: www.MyPipNow.com
    11. 11. Market Tracker™ This by subscription only report is e-mailed once monthly to update you on the market trends for your zip code.
    12. 12. Home Finder Pro™ This exclusive report alerts prospective buyers about your home immediately upon hitting the market.
    13. 13. Marketing your property My marketing strategy includes: • Extensive Internet exposure (more than 40 websites!) • Targeted direct mail • Innovative marketing techniques • Distinctive yard sign and open houses • Professionally designed color flyers • Regional Multiple Listing Service (RMLS) exposure • Northwest Multiple Listing Service (NWMLS) exposure • Point2 National Listing Service (Point2 NLS) exposure • Direct promotion to my contacts and other professional REALTORS ®
    14. 14. Where buyers first found the home they purchased: Real estate agent 34% Internet 29% Yard sign/open house sign 14% Home builder or agent 8% Friend, relative or neighbor 8% Print newspaper ad 3% Directly from sellers 3% Home book or magazine 1% Source: NAR Profile of Homebuyers and Home Sellers 2007.
    15. 15. Home buyers are searching online 84% of today’s home buyers use the Internet to search for properties for sale. Source: NAR Profile of Homebuyers and Home Sellers 2007. Buyers are much more likely to find the home they purchase on the Internet than in a newspaper ad or homes magazine.
    16. 16. Strategic online exposure is critical Mike Wallin exclusive! Your home will be featured on more than 40 of the most popular sites with home buyers:
    17. 17. A unique Web site Your home will have a unique Web address and the online property showcase will include: •Photo gallery + flyer •Virtual tour or Web commercial •Mortgage calculator •Link to neighborhood + school information •Street map •Request for more information
    18. 18. Innovative marketing tools I will utilize innovative marketing techniques to showcase your home. These may include professionally designed: • Web Commercials • Virtual Tours • Slideshows • Property Cards • Flyers & Postcards • Brochures
    19. 19. The Prudential brand • Our brand is recognized by 98% of all Americans and stands for strength, integrity and trust. • The Prudential yard sign in your front yard is a powerful marketing tool.
    20. 20. Effective pricing The value of your home is determined by: • Market data from comparable properties in your area: - Active listings - Pending sales - Recent sold properties • Location and street appeal • Condition • Added features and updates The reality is this: Your home is worth only what a buyer is willing to pay.
    21. 21. The importance of proper pricing Overpricing limits the amount of buyers willing to view your home, decreasing your opportunities to sell.
    22. 22. Pricing dictates buyer activity The first few weeks are critical for market momentum. The greatest opportunity for a successful home sale is within the first few weeks.
    23. 23. Prudential Value Range Marketing™ Our exclusive Prudential Value Range Marketing™ can give your property an advantage over other homes on the market. This is OPTIONAL for those wanting some unique pricing.
    24. 24. Signs and effects of overpricing Your home may be overpriced if there are: • No showings • Comparable homes around you selling • Comparable homes selling for less • Showings, but no offers
    25. 25. Comparable market analysis Let’s look at the data on comparable homes currently for sale in your area…
    26. 26. Prudential’s family of services
    27. 27. My team is here to serve you • Home Services – Rosie Kaufmann • Transaction Coordinator – Amanda Nipper • Columbia Mortgage – Chris Hill • Prime Lending – Carrie Medack • Umpqua Bank – Sabrina Flores • Stewart Title Company – Lisa Palmer, Gretchen Taylor • Relocation – Kathy Wilkins • Principal Broker – Lorre Jaffe • All the Prudential brokers in my office and company
    28. 28. About Prudential Northwest Properties • We are the largest, locally-owned and managed real estate services company in the area • Our brand is recognized by 98% of North Americans • We have been serving our market area since 1948 • Our network includes 2,200 offices and 68,000+ agents, plus over 15 million Prudential Financial global customers • Our company is 675+ agents strong and consistently ranks in the Top 2% of all Prudential brokerages in the United States • We are committed to giving back to our communities through Transitional Youth
    29. 29. Bert Waugh Jr, our president, founded Transitional Youth in 1991 to help local homeless youth. We currently support an Outreach Center in downtown Portland and two residential homes for youth; one in Portland and one in Vancouver. The challenges are many, successes are celebrated and we continue to make a difference in the lives of youth in need. To learn more, please visit www.transitionalyouth.org Giving back to our communities
    30. 30. Mission Statement + Core Values Our Mission: We are, and will continue to be, the premier provider of comprehensive home services in the Pacific Northwest Our Core Values: Integrity – we keep our word to all we serve Passion – we are passionate about our people and the communities we serve Success – we empower our people Excellence – we pioneer the industry’s best practices Loyalty – we build relationships for life
    31. 31. Home Services When you buy or sell a home through Prudential Northwest Properties, you gain complimentary access to our Home Services network. All our vendors are pre-screened, fully bonded, insured and ready to help with your next improvement project.
    32. 32. Protecting Your Property Every home listed for sale with Prudential Northwest Properties receives no obligation home warranty coverage for the first six months.
    33. 33. Preparing your home for sale Please keep in mind, the way you live in a home is different than the way you show a home that’s for sale. Things you can do: •General home maintenance • Organize and minimize clutter • Clean up and eliminate odors • Have a home inspection to eliminate objections • Stage the home and keep it in “ready to show” condition
    34. 34. Selling your home for top dollar Here are some ways you can help: • Maintain the property in ready-to-show condition • Try to be flexible in scheduling showings • Leave the home during showings to make buyers more comfortable • Secure pets or take them with you • Remove or lock up valuables, jewelry, cash and prescription medications
    35. 35. Selling your home for top dollar • Set optimal lighting and temperature controls • Contact me if you are approached directly by a buyer who is not represented by a real estate professional – do not allow them into your home unescorted
    36. 36. My commitment to you You can rely on me to provide professional representation and look out for your best interests. I will update you regularly, in the manner you desire, to discuss: • Online traffic reports • Feedback from agents that show your home • Lockbox activity reports • Changes in market conditions and competition • Offers and transaction progress
    37. 37. Satisfaction guaranteed! I am committed to selling your home as quickly as possible, at the highest attainable price, with as little inconvenience to you as possible. -Mike Wallin Your trusted real estate advisor

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