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Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
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Social Media Integration Tips

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  • 1. TIPS FOR SOCIAL MEDIA INTEGRATIONMike Volpe @mvolpe
  • 2. I‟m Mike Volpe.Nice to meet you. Top 10@mvolpe 700,000 Blog Inbound Leads 120,000 Twitter 5,000 Followers Customers 3.7 million 1,500,000 Free Slideshare Users CMO @ Views HubSpot
  • 3. Agenda1 Marketing Problem / Marketing Solution2 Tips for Integrating Social Media3 Hiring for Inbound Marketing
  • 4. 1 MARKETING PROBLEM / MARKETING SOLUTION
  • 5. We All Have an Addiction
  • 6. Lazy Marketers Relyon Advertising Buys
  • 7. IT IS TIME TORETHINKMARKETING
  • 8. Inbound marketing is afundamental shiftin how we relate to potential customers
  • 9. STOP PUSHING advertising messagesin the hopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY „DO NOT CALL‟
  • 10. START ATTRACTING leads through relevant, useful, easy-to-find content when they need it.
  • 11. STOP FORCING leads throughyour decision process.
  • 12. Readiness to buy…START RESPONDING to how they make decisions.
  • 13. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY
  • 14. Make marketingpeople love
  • 15. Inbound Marketing Social Media Search Engine Marketing Marketing Content Marketing$ Conversion Marketing Lead Nurturing $ Sales Support 16
  • 16. VS.
  • 17. VS.
  • 18. Building Marketing Assets Paid Marketing Inbound Marketing Leads Leads Cost Leads Leads Cost from this from Past this from this from Past this Month Marketing Month Month Marketing MonthMonth 1 50 0 $1,000 10 0 $1,000Month 2 50 0 $1,000 10 10 $1,000Month 3 50 0 $1,000 10 20 $1,000Month 4 50 0 $1,000 10 30 $1,000 … … … … … …Month 24 50 0 $1,000 10 230 $1,000Two Year 1,200 $24,000 2,760 $24,000 Total
  • 19. Paid Marketing vs. Inbound Marketing
  • 20. Social Media is Only One Piece
  • 21. Bring All the Pieces Together Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing Lead Nurturing Sales Support
  • 22. TIPS FOR2 INTEGRATING SOCIAL MEDIA
  • 23. SEO+SOCIAL
  • 24. Context + Authority
  • 25. Prostho-dontist Cosmetic Dentist
  • 26. On-Page SEO Essentials 1 Page Title Headings 2 & Content 3 Description
  • 27. Authority isdetermined by links
  • 28. 7 Links = Top 15% of all web pagesSource: SEOMoz.org
  • 29. Blogs attract 97% more links
  • 30. MostLinked-To Words
  • 31. Where is Search Going? Where is search going?
  • 32. Link SocialContext + Authority + Proof
  • 33. The “Like” is replacing the “Link”
  • 34. LEAD GEN+SOCIAL
  • 35. % Companies AcquiringCustomers via Social Channels 57% 48% 57% 42%
  • 36. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 37. Content Makes You Interesting
  • 38. Image credit: netzkobold
  • 39. Evolution of the Database
  • 40. BRAND+SOCIAL
  • 41. Brand Brand Building 1.0 Building 1.0 Hire an agency Your brand comes out, all perfect (and sterile).Flickr: jamesjyu
  • 42. A Brand is What People Say It Is Your brand is what your customers say it is.Flickr: chelmsfordpubliclibrary
  • 43. Grow your brand bycultivation,not control.
  • 44. Promote All Feedback http://www.microsoft.com/windows/social/
  • 45. Promote All Feedback www.ShowUsYourPizza.com
  • 46. http://twitter.com/meaghano/status/1767991757
  • 47. http://twitter.com/JetBlue/status/1768096120
  • 48. RESEARCH+SOCIAL
  • 49. Focusgroups are dead.
  • 50. Observecustomers in their nativeenvironment.
  • 51. HIRING FOR3 INBOUND MARKETING
  • 52. The Press Release Hire Rent Interrupt Push Outbound 57
  • 53. 70% of my team had under 12 monthsexperience in “marketing” when hired.
  • 54. GSD Sharp
  • 55. DigitalDAnalyticalAReachRContent CreatorC
  • 56. D A R C : Digital
  • 57. D A R C : Analytical
  • 58. D A R C : Reach
  • 59. D A R C : Content
  • 60. Organizing the New Marketing Team Marketing Product TOFU Team MOFU Team Dev Team Marketing Blogs Lead Nurturing Sales Support Free Tools Videos Lead Scoring & Training Webinars Landing Page Demo Videos Internal Tools Presentations Optimization Product Info Promotion of Paid Lead Free Tools Generation
  • 61. We havelots to think about.
  • 62. Advice for the road ahead…
  • 63. Committo the new inbound strategy.
  • 64. Don’t dip yourtoe in the water.
  • 65. Jump in ALL THE WAY.
  • 66. THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com

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