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Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
Social Media Integration Tips
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Social Media Integration Tips

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  1. TIPS FOR SOCIAL MEDIA INTEGRATIONMike Volpe @mvolpe
  2. I‟m Mike Volpe.Nice to meet you. Top 10@mvolpe 700,000 Blog Inbound Leads 120,000 Twitter 5,000 Followers Customers 3.7 million 1,500,000 Free Slideshare Users CMO @ Views HubSpot
  3. Agenda1 Marketing Problem / Marketing Solution2 Tips for Integrating Social Media3 Hiring for Inbound Marketing
  4. 1 MARKETING PROBLEM / MARKETING SOLUTION
  5. We All Have an Addiction
  6. Lazy Marketers Relyon Advertising Buys
  7. IT IS TIME TORETHINKMARKETING
  8. Inbound marketing is afundamental shiftin how we relate to potential customers
  9. STOP PUSHING advertising messagesin the hopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY „DO NOT CALL‟
  10. START ATTRACTING leads through relevant, useful, easy-to-find content when they need it.
  11. STOP FORCING leads throughyour decision process.
  12. Readiness to buy…START RESPONDING to how they make decisions.
  13. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY
  14. Make marketingpeople love
  15. Inbound Marketing Social Media Search Engine Marketing Marketing Content Marketing$ Conversion Marketing Lead Nurturing $ Sales Support 16
  16. VS.
  17. VS.
  18. Building Marketing Assets Paid Marketing Inbound Marketing Leads Leads Cost Leads Leads Cost from this from Past this from this from Past this Month Marketing Month Month Marketing MonthMonth 1 50 0 $1,000 10 0 $1,000Month 2 50 0 $1,000 10 10 $1,000Month 3 50 0 $1,000 10 20 $1,000Month 4 50 0 $1,000 10 30 $1,000 … … … … … …Month 24 50 0 $1,000 10 230 $1,000Two Year 1,200 $24,000 2,760 $24,000 Total
  19. Paid Marketing vs. Inbound Marketing
  20. Social Media is Only One Piece
  21. Bring All the Pieces Together Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing Lead Nurturing Sales Support
  22. TIPS FOR2 INTEGRATING SOCIAL MEDIA
  23. SEO+SOCIAL
  24. Context + Authority
  25. Prostho-dontist Cosmetic Dentist
  26. On-Page SEO Essentials 1 Page Title Headings 2 & Content 3 Description
  27. Authority isdetermined by links
  28. 7 Links = Top 15% of all web pagesSource: SEOMoz.org
  29. Blogs attract 97% more links
  30. MostLinked-To Words
  31. Where is Search Going? Where is search going?
  32. Link SocialContext + Authority + Proof
  33. The “Like” is replacing the “Link”
  34. LEAD GEN+SOCIAL
  35. % Companies AcquiringCustomers via Social Channels 57% 48% 57% 42%
  36. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  37. Content Makes You Interesting
  38. Image credit: netzkobold
  39. Evolution of the Database
  40. BRAND+SOCIAL
  41. Brand Brand Building 1.0 Building 1.0 Hire an agency Your brand comes out, all perfect (and sterile).Flickr: jamesjyu
  42. A Brand is What People Say It Is Your brand is what your customers say it is.Flickr: chelmsfordpubliclibrary
  43. Grow your brand bycultivation,not control.
  44. Promote All Feedback http://www.microsoft.com/windows/social/
  45. Promote All Feedback www.ShowUsYourPizza.com
  46. http://twitter.com/meaghano/status/1767991757
  47. http://twitter.com/JetBlue/status/1768096120
  48. RESEARCH+SOCIAL
  49. Focusgroups are dead.
  50. Observecustomers in their nativeenvironment.
  51. HIRING FOR3 INBOUND MARKETING
  52. The Press Release Hire Rent Interrupt Push Outbound 57
  53. 70% of my team had under 12 monthsexperience in “marketing” when hired.
  54. GSD Sharp
  55. DigitalDAnalyticalAReachRContent CreatorC
  56. D A R C : Digital
  57. D A R C : Analytical
  58. D A R C : Reach
  59. D A R C : Content
  60. Organizing the New Marketing Team Marketing Product TOFU Team MOFU Team Dev Team Marketing Blogs Lead Nurturing Sales Support Free Tools Videos Lead Scoring & Training Webinars Landing Page Demo Videos Internal Tools Presentations Optimization Product Info Promotion of Paid Lead Free Tools Generation
  61. We havelots to think about.
  62. Advice for the road ahead…
  63. Committo the new inbound strategy.
  64. Don’t dip yourtoe in the water.
  65. Jump in ALL THE WAY.
  66. THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com

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