Social Media for Lead Generation - Dreamforce 2010

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Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

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Transcript

  • 1. Social Media forLead Generation
    Mike Volpe
    VP Marketing, HubSpot
    Twitter: @mvolpe
  • 2. Marketing is Changing
    1950 - 2000
    2000 - 2050
  • 3. Outbound Marketing
  • 4. Outbound Marketing is Harder
    800-555-1234
    Annoying
    Salesperson
  • 5. The Good News…
    Inbound Marketing:
    Get Found using Google, Social Media and Blogs
    Top 5 Web Marketing Book on Amazon
    InboundBook.com
  • 6. The Great News…
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 7. Budget vs. Brains
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • 8. “If you have more money than brains, use outbound marketing.
    If you have more brains than money, use inbound marketing”
    -- Guy Kawasaki
  • 9. Where is Search Going?
  • 10. Where is Search Going?
  • 11. Publish Everything
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • 12. Publish Everywhere
  • 13. What Gets Shared or Linked?
    Rarely
    Shared
    Frequently
    Shared
  • 1,000’s of Tweets about report - Twitter drove 30% of traffic
    Link-Worthy & Share-Worthy
    Over 1,200 inbound links to one blog article.
  • 19. Create Great Content by Blogging
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 20. Blogging Attracts More Links
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 21. Blogging Attracts More Visitors
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 22. 46% of companies who blog have gotten revenue
    because of their blog.
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 23. Build Your Reach to Build Authority
  • 24. Content Makes You Interesting
  • 25. Blogging Drives Social Success
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • 26. Most Business Blogs Post Weekly
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 27. More Blogging Increases Results
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 28. Social Media = Leads and Sales
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 29. Build Network - Keyword Search
  • 30. Search.Twitter.com
  • 31. LinkedIn Answers
  • 32. LinkedIn Groups
  • 33. All Your Employees Are Marketers
  • 34. Empower Employees by Sharing Info
  • 35. Inbound Marketing Summary
    Convert
  • 36. Q & A
    Free Trial: www.HubSpot.com/free-trial
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe