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Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
Social Media for Lead Generation - Dreamforce 2010
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Social Media for Lead Generation - Dreamforce 2010

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Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

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    • 1. Social Media forLead Generation<br />Mike Volpe<br />VP Marketing, HubSpot<br />Twitter: @mvolpe<br />
    • 2. Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
    • 3. Outbound Marketing<br />
    • 4. Outbound Marketing is Harder<br />800-555-1234<br />Annoying<br />Salesperson<br />
    • 5. The Good News…<br />Inbound Marketing:<br />Get Found using Google, Social Media and Blogs<br />Top 5 Web Marketing Book on Amazon<br />InboundBook.com<br />
    • 6. The Great News…<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    • 7. Budget vs. Brains<br />Flickr: Refracted Moments<br />Flickr: Gaetoan Lee<br />
    • 8. “If you have more money than brains, use outbound marketing.<br />If you have more brains than money, use inbound marketing”<br />-- Guy Kawasaki<br />
    • 9. Where is Search Going?<br />
    • 10. Where is Search Going?<br />
    • 11. Publish Everything<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />
    • 12. Publish Everywhere<br />
    • 13. What Gets Shared or Linked?<br />Rarely <br />Shared<br />Frequently<br />Shared<br /><ul><li> Product info
    • 14. Free trials
    • 15. Software documentation
    • 16. New data
    • 17. Funny videos
    • 18. Top-notch blog posts</li></li></ul><li>1,000’s of Tweets about report - Twitter drove 30% of traffic<br />Link-Worthy & Share-Worthy<br />Over 1,200 inbound links to one blog article.<br />
    • 19. Create Great Content by Blogging<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
    • 20. Blogging Attracts More Links<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
    • 21. Blogging Attracts More Visitors<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
    • 22. 46% of companies who blog have gotten revenue<br />because of their blog.<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    • 23. Build Your Reach to Build Authority<br />
    • 24. Content Makes You Interesting<br />
    • 25. Blogging Drives Social Success<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
    • 26. Most Business Blogs Post Weekly<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    • 27. More Blogging Increases Results<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    • 28. Social Media = Leads and Sales<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    • 29. Build Network - Keyword Search<br />
    • 30. Search.Twitter.com<br />
    • 31. LinkedIn Answers<br />
    • 32. LinkedIn Groups<br />
    • 33. All Your Employees Are Marketers<br />
    • 34. Empower Employees by Sharing Info<br />
    • 35. Inbound Marketing Summary<br />Convert<br />
    • 36. Q & A<br />Free Trial: www.HubSpot.com/free-trial<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />

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