Social Media for Lead Generation - Dreamforce 2010
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Social Media for Lead Generation - Dreamforce 2010

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Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

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Social Media for Lead Generation - Dreamforce 2010 Social Media for Lead Generation - Dreamforce 2010 Presentation Transcript

  • Social Media forLead Generation
    Mike Volpe
    VP Marketing, HubSpot
    Twitter: @mvolpe
  • Marketing is Changing
    1950 - 2000
    2000 - 2050
  • Outbound Marketing
  • Outbound Marketing is Harder
    800-555-1234
    Annoying
    Salesperson
  • The Good News…
    Inbound Marketing:
    Get Found using Google, Social Media and Blogs
    Top 5 Web Marketing Book on Amazon
    InboundBook.com
  • The Great News…
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Budget vs. Brains
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • “If you have more money than brains, use outbound marketing.
    If you have more brains than money, use inbound marketing”
    -- Guy Kawasaki
  • Where is Search Going?
  • Where is Search Going?
  • Publish Everything
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • Publish Everywhere
  • What Gets Shared or Linked?
    Rarely
    Shared
    Frequently
    Shared
    • Product info
    • Free trials
    • Software documentation
    • New data
    • Funny videos
    • Top-notch blog posts
  • 1,000’s of Tweets about report - Twitter drove 30% of traffic
    Link-Worthy & Share-Worthy
    Over 1,200 inbound links to one blog article.
  • Create Great Content by Blogging
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • Blogging Attracts More Links
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • Blogging Attracts More Visitors
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 46% of companies who blog have gotten revenue
    because of their blog.
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Build Your Reach to Build Authority
  • Content Makes You Interesting
  • Blogging Drives Social Success
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • Most Business Blogs Post Weekly
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • More Blogging Increases Results
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Social Media = Leads and Sales
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Build Network - Keyword Search
  • Search.Twitter.com
  • LinkedIn Answers
  • LinkedIn Groups
  • All Your Employees Are Marketers
  • Empower Employees by Sharing Info
  • Inbound Marketing Summary
    Convert
  • Q & A
    Free Trial: www.HubSpot.com/free-trial
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe