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Social Media for Lead Generation - Dreamforce 2010
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Social Media for Lead Generation - Dreamforce 2010

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Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

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  • Leads
  • Transcript

    • 1. Social Media forLead Generation
      Mike Volpe
      VP Marketing, HubSpot
      Twitter: @mvolpe
    • 2. Marketing is Changing
      1950 - 2000
      2000 - 2050
    • 3. Outbound Marketing
    • 4. Outbound Marketing is Harder
      800-555-1234
      Annoying
      Salesperson
    • 5. The Good News…
      Inbound Marketing:
      Get Found using Google, Social Media and Blogs
      Top 5 Web Marketing Book on Amazon
      InboundBook.com
    • 6. The Great News…
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 7. Budget vs. Brains
      Flickr: Refracted Moments
      Flickr: Gaetoan Lee
    • 8. “If you have more money than brains, use outbound marketing.
      If you have more brains than money, use inbound marketing”
      -- Guy Kawasaki
    • 9. Where is Search Going?
    • 10. Where is Search Going?
    • 11. Publish Everything
      Blog
      Podcast
      Videos
      Photos
      Presentations
      eBooks
      News Releases
    • 12. Publish Everywhere
    • 13. What Gets Shared or Linked?
      Rarely
      Shared
      Frequently
      Shared
    • 1,000’s of Tweets about report - Twitter drove 30% of traffic
      Link-Worthy & Share-Worthy
      Over 1,200 inbound links to one blog article.
    • 19. Create Great Content by Blogging
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 20. Blogging Attracts More Links
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 21. Blogging Attracts More Visitors
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 22. 46% of companies who blog have gotten revenue
      because of their blog.
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 23. Build Your Reach to Build Authority
    • 24. Content Makes You Interesting
    • 25. Blogging Drives Social Success
      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • 26. Most Business Blogs Post Weekly
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 27. More Blogging Increases Results
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 28. Social Media = Leads and Sales
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 29. Build Network - Keyword Search
    • 30. Search.Twitter.com
    • 31. LinkedIn Answers
    • 32. LinkedIn Groups
    • 33. All Your Employees Are Marketers
    • 34. Empower Employees by Sharing Info
    • 35. Inbound Marketing Summary
      Convert
    • 36. Q & A
      Free Trial: www.HubSpot.com/free-trial
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe