Social Media forLead Generation<br />Mike Volpe<br />VP Marketing, HubSpot<br />Twitter: @mvolpe<br />
Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
Outbound Marketing<br />
Outbound Marketing is Harder<br />800-555-1234<br />Annoying<br />Salesperson<br />
The Good News…<br />Inbound Marketing:<br />Get Found using Google, Social Media and Blogs<br />Top 5 Web Marketing Book o...
The Great News…<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
Budget vs. Brains<br />Flickr: Refracted Moments<br />Flickr: Gaetoan Lee<br />
“If you have more money than brains, use outbound marketing.<br />If you have more brains than money, use inbound marketin...
Where is Search Going?<br />
Where is Search Going?<br />
Publish Everything<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />
Publish Everywhere<br />
What Gets Shared or Linked?<br />Rarely <br />Shared<br />Frequently<br />Shared<br /><ul><li> Product info
 Free trials
 Software documentation
 New data
 Funny videos
 Top-notch blog posts</li></li></ul><li>1,000’s of Tweets about report - Twitter drove 30% of traffic<br />Link-Worthy & S...
Create Great Content by Blogging<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
Blogging Attracts More Links<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
Blogging Attracts More Visitors<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
46% of companies who blog have gotten revenue<br />because of their blog.<br />Source: survey of hundreds of businesses: H...
Build Your Reach to Build Authority<br />
Content Makes You Interesting<br />
Blogging Drives Social Success<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
Most Business Blogs Post Weekly<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
More Blogging Increases Results<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
Social Media = Leads and Sales<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
Build Network - Keyword Search<br />
Search.Twitter.com<br />
LinkedIn Answers<br />
LinkedIn Groups<br />
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Social Media for Lead Generation - Dreamforce 2010

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Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.

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  • Social Media for Lead Generation - Dreamforce 2010

    1. 1. Social Media forLead Generation<br />Mike Volpe<br />VP Marketing, HubSpot<br />Twitter: @mvolpe<br />
    2. 2. Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
    3. 3. Outbound Marketing<br />
    4. 4. Outbound Marketing is Harder<br />800-555-1234<br />Annoying<br />Salesperson<br />
    5. 5. The Good News…<br />Inbound Marketing:<br />Get Found using Google, Social Media and Blogs<br />Top 5 Web Marketing Book on Amazon<br />InboundBook.com<br />
    6. 6. The Great News…<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    7. 7. Budget vs. Brains<br />Flickr: Refracted Moments<br />Flickr: Gaetoan Lee<br />
    8. 8. “If you have more money than brains, use outbound marketing.<br />If you have more brains than money, use inbound marketing”<br />-- Guy Kawasaki<br />
    9. 9. Where is Search Going?<br />
    10. 10. Where is Search Going?<br />
    11. 11. Publish Everything<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />
    12. 12. Publish Everywhere<br />
    13. 13. What Gets Shared or Linked?<br />Rarely <br />Shared<br />Frequently<br />Shared<br /><ul><li> Product info
    14. 14. Free trials
    15. 15. Software documentation
    16. 16. New data
    17. 17. Funny videos
    18. 18. Top-notch blog posts</li></li></ul><li>1,000’s of Tweets about report - Twitter drove 30% of traffic<br />Link-Worthy & Share-Worthy<br />Over 1,200 inbound links to one blog article.<br />
    19. 19. Create Great Content by Blogging<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
    20. 20. Blogging Attracts More Links<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
    21. 21. Blogging Attracts More Visitors<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
    22. 22. 46% of companies who blog have gotten revenue<br />because of their blog.<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    23. 23. Build Your Reach to Build Authority<br />
    24. 24. Content Makes You Interesting<br />
    25. 25. Blogging Drives Social Success<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
    26. 26. Most Business Blogs Post Weekly<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    27. 27. More Blogging Increases Results<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    28. 28. Social Media = Leads and Sales<br />Source: survey of hundreds of businesses: HubSpot.com/ROI<br />
    29. 29. Build Network - Keyword Search<br />
    30. 30. Search.Twitter.com<br />
    31. 31. LinkedIn Answers<br />
    32. 32. LinkedIn Groups<br />
    33. 33. All Your Employees Are Marketers<br />
    34. 34. Empower Employees by Sharing Info<br />
    35. 35. Inbound Marketing Summary<br />Convert<br />
    36. 36. Q & A<br />Free Trial: www.HubSpot.com/free-trial<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />
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