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Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
Inbound Marketing for New England XPO for Business
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Inbound Marketing for New England XPO for Business

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Inbound Marketing - Using SEO, Blogging, Social Media together for results. presentation in the Marketing Track at the New England XPO for Business in Boston in May 2010.

Inbound Marketing - Using SEO, Blogging, Social Media together for results. presentation in the Marketing Track at the New England XPO for Business in Boston in May 2010.

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    • 1. Inbound Marketing:Social Media, SEO, Blogging & Analytics Together for Success
      Mike Volpe
      VP Marketing, HubSpot
      Twitter: @mvolpe
    • 2. Before We Start
      Twitter: @mvolpe
      Slides: www.MikeVolpe.com/NEXPO
      Share whatever, wherever!
    • 3. Marketing is Changing
      1950 - 2000
      2000 - 2050
    • 4. Outbound Marketing
    • 5. Outbound Marketing is Harder
      800-555-1234
      Annoying
      Salesperson
    • 6. The Good News…
      Inbound Marketing:
      Get Found using Google, Social Media and Blogs
      Top 5 Web Marketing Book on Amazon
      InboundBook.com
    • 7. The Great News…
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 8. Budget vs. Brains
      Flickr: Refracted Moments
      Flickr: Gaetoan Lee
    • 9. “If you have more money than brains, use outbound marketing.
      If you have more brains than money, use inbound marketing”
      -- Guy Kawasaki
    • 10. Questions to ask yourself...
    • 11. Am I regularly creating new share-worthy content?
    • 12. Am I promoting my content
      in social media conversations?
    • 13. Am I optimizing my content for search and social media?
    • 14. Am I converting as
      many visitors into
      leads and sales as I can?
    • 15. Stop thinking like a
      marketer or advertiser.
    • 16. Start thinking like a
      publisher and socializer.
    • 17. Inbound Marketing
      Create
      Optimize
      Promote
      Convert
    • 18. Target Content to Your Personas
      Kadient photo by: David Meerman Scott
    • 19. Publish Everything
      Blog
      Podcast
      Videos
      Photos
      Presentations
      eBooks
      News Releases
    • 20. Publish Everywhere
    • 21. Create Great Content by Blogging
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 22. Blogging Attracts More Links
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 23. Blogging Attracts More Visitors
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 24. 46% of companies who blog have gotten revenue
      because of their blog.
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 25. Most Business Blogs Post Weekly
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 26. More Blogging Increases Results
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 27. Inbound Marketing Workshop
      Create
      Optimize
      Promote
      Convert
    • 28. SEO Tips from Website Grader
      Lessons from 2,345,619websites
    • 29. What drives SEO rank?
      HubSpot.com/cartoons
    • 30. SEO = Context and Authority
      Ranking Algorithm:f(n): Context + Authority
    • 31. Keywords & The Prosthodontist
    • 32. On-Page SEO (Context)
    • Authority is Determined by Links
    • 36. More & Better Content = Links
      Source: Data from selected websites using www.WebsiteGrader.com
    • 37. Content is Useless w/o Links
      Source: SEOMoz.org
    • 38. Where is Search Going?
    • 39. Where is Search Going?
    • 40. SEO in 2010 and Beyond
      Ranking Algorithm:f(n): Context + Authority
      + Social Graph
    • 41. Inbound Marketing
      Create
      Optimize
      Promote
      Convert
    • 42. It’s NOT About You… Ever
      HubSpot.com/cartoons
    • 43. Content Makes You Interesting
    • 44. Blogging Drives Social Success
      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • 45. Make Sharing Easy
    • 46. What Gets Shared?
      Rarely
      Shared
      Frequently
      Shared
      • Product info
      • 47. Product documentation
      • 48. Company background
      • 49. New market data
      • 50. Educational content
      • 51. Top-notch blog posts
    • All Your Employees Are Marketers
    • 52. Empower Employees by Sharing Info
    • 53. Social Media = Leads and Sales
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 54. Inbound Marketing
      Create
      Optimize
      Promote
      Convert
    • 55. Never let website visitors guess what to do next.
    • 56. No Call to Action
    • 57. Good Homepage Call to Action
    • 58. Offer – WIIFM?
    • 59. Offer – WIIFM?
    • 60. Landing Pages Convert
    • 61. Inbound Marketing Summary
      Convert
    • 62. Suggested Next Steps
      Read the “Inbound Marketing” Book
      Grade your website: www.WebsiteGrader.com
      Additional Free Resources: www.HubSpot.com/marketing-hubs
    • 63. Q & A
      These Slides: www.MikeVolpe.com/NEXPO
      Free Trial: www.HubSpot.com
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe

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