Presented By Michael Trow
www.michaeltrow.com
Copyright @2013 Michael Trow Enterprises LLC
What We’ll Discuss
 The definition behind the concept of Gamification
 What enables Gamification to be successful
 How ...
Helping small businesses grow
About Me
*My perfect Sunday
**Not my dog!
“Oftentimes businesses and managers have
a theory ...
Gamification – The New Normal
“Gamification is a business strategy which applies game design
techniques to non-game experi...
“He who rejects change is the architect of decay. The only
human institution which rejects progress is the
cemetery.” ~Har...
The Human Condition
Competitive
Motivated by:
Recognition
Growth
Fun
So What’s Changed?
Social Business
A shift in the
way we operate
Source: Dachis Group
Improves:
• Job
satisfaction
• Performance
• Skills
• B...
Company wide communication
Company wide visibility
Company wide motivation
Proactive metric management
Engaged employees a...
Social
Collaboration
Formal
Learning
Experience
Context
Conversations
Community
On The Job Training
Coaching
Self Study
Vi...
Source: Badgeville
Illustrating ‘How To Be Successful’ to all employees
Case Study - Accenture
Showcasing progression and developing their narrative
Cost
Employee
Satisfaction
Summary
“Gamification is a business strategy which applies game design
techniques to non-game experiences to drive user be...
Questions: - michael@michaeltrow.com
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
Visit www.michaeltro...
Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
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Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)

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Gamification is a relatively new concept. This presentation is called 'Gamification, The New Normal' because the fact is we have been striving for years to improve the performance of employees. Sales, Marketing, all departments benefit from learning and development. Gamification in it's current state, enabled by technology, is the new normal.
This presentation outlines:
1. What Gamification is.
2. What Makes Gamification Successful
3. How To Implement Gamification Successfully

Gamification - The New Normal was first presented by Michael Trow (owner Michael Trow Enterprises) at a ASTD Tallahassee program.

More information at http://www.michaeltrow.com/uncategorized/3-tips-for-successful-gamification

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Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)

  1. 1. Presented By Michael Trow www.michaeltrow.com Copyright @2013 Michael Trow Enterprises LLC
  2. 2. What We’ll Discuss  The definition behind the concept of Gamification  What enables Gamification to be successful  How Gamification improves performance  How to apply the theory to a successful implementation
  3. 3. Helping small businesses grow About Me *My perfect Sunday **Not my dog! “Oftentimes businesses and managers have a theory or ideology but fail to convert this into actionable, measurable steps and a process that can be duplicated with ease” Improving the effectiveness & efficiency of their sales and marketing
  4. 4. Gamification – The New Normal “Gamification is a business strategy which applies game design techniques to non-game experiences to drive user behavior.” Gamification.org Game Mechanics Game Dynamics On24 saw an increase in performance of 1000% leveraging technology & Gamification Best to gamify behavior, not the outcome Solves problems & engage audiences As such, Gamification is a map outlining ‘how to be successful’
  5. 5. “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” ~Harold Wilson Critical Disruptions: Over $2bn spent in LMS in 2012 Source: Badgeville.com
  6. 6. The Human Condition Competitive Motivated by: Recognition Growth Fun
  7. 7. So What’s Changed?
  8. 8. Social Business A shift in the way we operate Source: Dachis Group Improves: • Job satisfaction • Performance • Skills • Bottom Line “The social revolution is a trust revolution” Marc Benioff
  9. 9. Company wide communication Company wide visibility Company wide motivation Proactive metric management Engaged employees are better performers All in real time
  10. 10. Social Collaboration Formal Learning Experience Context Conversations Community On The Job Training Coaching Self Study Virtual Learning Classroom Continual Learning
  11. 11. Source: Badgeville Illustrating ‘How To Be Successful’ to all employees
  12. 12. Case Study - Accenture
  13. 13. Showcasing progression and developing their narrative
  14. 14. Cost Employee Satisfaction
  15. 15. Summary “Gamification is a business strategy which applies game design techniques to non-game experiences to drive user behavior.” Gamification.org Game Mechanics Game Dynamics Technology is the enabler Best to gamify behavior, not the outcome Solves problems & engage audiences
  16. 16. Questions: - michael@michaeltrow.com Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com Visit www.michaeltrow.com Twitter: @mike_trow LinkedIn: www.linkedin.com/in/michaeltrow/

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