Points to Ponder - SoLoMo Edition

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Points to Ponder examines data, case studies, or theory and breaks things down to small steps to consider in building a better business presence. In this edition, data centers on Social, Local, Mobile (SoLoMo). This is also part of an exercise to show the potential in re-purposing content. Slides were also included in several blog posts, and combined into a basic infographic. http://smallbiztrcks.com

Published in: Social Media, Business, Technology
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Points to Ponder - SoLoMo Edition

  1. 1. Points to Ponder Building a Better Business Presence On the Web, Mobile, & Social Media So-Lo-Mo Edition Story goes a man was walking the tracks. His goal was simply to get to the next station. When he got there, he saw more tracks. And his next goal.
  2. 2. Love this idea, Ordering mine now! 62% of moms post about brands on social media. 80% ask other moms before making a purchase.
  3. 3. Service Shopping Passing Through One Hour 70% of all local searches result in action within an hour of all searches with local intent are on a mobile device
  4. 4. 1 out of 3 mobile users search for contact info 60% Will users try to find your number or keep searching to the next company (your competition) they find? 60 % of Small Business sites don’t have a local or toll-free phone number on their home page.
  5. 5. SO - LO - MO Social Local Social Mobile 72% of adult internet users in the U.S. are now active on at least one social network Local 97% of all consumers search for local businesses online Mobile 46% of searchers use mobile devices exclusively in their shopping research
  6. 6. A process of continuous improvement 4 Areas of Tracks • • • • Web Development Mobile & Local Social Media Inbound Marketing 3 Levels of Work • Basic • Advanced • Master Building a Better Presence On the Web, Mobile, and Social Media 800-825-9973 http://smallbiztracks.com http://ConverStations.com

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