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Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
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Social Media Presentation for Pearl District for SEMpdx

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Presentation on Social Media given to the Pearl District Business Association.

Presentation on Social Media given to the Pearl District Business Association.

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  • 1. PEARL DISTRICTBUSINESS ASSOCIATIONSOCIAL MEDIAPRESENTATIONJanuary 9, 2013
  • 2. Presentation Outline Overview Content Topics & Ideas Automation & Tools Facebook Tips Discussion
  • 3. Overview Audiences  Customers  PotentialCustomers  Friends of Potential Customers  Employees Frequency  Trial and Error  You will know when it is too often  Use a calendar/schedule
  • 4. Content Topics Industry News Local News  Community Events Partner News Sharing Contests
  • 5. What Is Great Content? It matters to someone – preferably, your customers and/or future customers It comes from deep expertise It’s genuinely useful It’s easy to understand and apply It’s funny/touching/provocative/controversial….in other words, shareable
  • 6. Content Ideas Google Alerts http://www.google.com/alerts Google Reader Newsletters (Realtors, Mortgage Brokers, Lenders, etc.)  May want to create specific email to sign up with RSS Feeds Tools  http://www.socialmediaexaminer.com/13-tools-to- simplify-your-social-media-marketing/
  • 7. Content Ideas Facebook  Answer questions  Track competitor pages (like them as a person, not as Company Page) Twitter  Follow industry people, groups, influencers LinkedIn Groups Blogs  Search for industry topics in Google Blog search
  • 8. Automation & Tools Posting multiple places  Facebook https://www.facebook.com/twitter/  Twitter http://www.digitalmarketinghq.com/social- media/auto-post-twitter-facebook/  LinkedIn (one-way only)
  • 9. Automation & Tools Tools  Hootsuite,Tweetdeck  SproutSocial  RSS Graffiti  References  http://www.pcworld.com/article/260530/the_top_5_soci al_media_management_tools_for_small_business.htm l Questions? Google It!
  • 10. Facebook Tips Content Types  Posts  Photos/Videos  Sharing  Contests  Tagging Promoted Posts
  • 11. SOCIAL MEDIAPRESENTATIONPearl District Business Association

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