Social Media Presentation for Pearl District for SEMpdx

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Presentation on Social Media given to the Pearl District Business Association.

Presentation on Social Media given to the Pearl District Business Association.

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  • 1. PEARL DISTRICTBUSINESS ASSOCIATIONSOCIAL MEDIAPRESENTATIONJanuary 9, 2013
  • 2. Presentation Outline Overview Content Topics & Ideas Automation & Tools Facebook Tips Discussion
  • 3. Overview Audiences  Customers  PotentialCustomers  Friends of Potential Customers  Employees Frequency  Trial and Error  You will know when it is too often  Use a calendar/schedule
  • 4. Content Topics Industry News Local News  Community Events Partner News Sharing Contests
  • 5. What Is Great Content? It matters to someone – preferably, your customers and/or future customers It comes from deep expertise It’s genuinely useful It’s easy to understand and apply It’s funny/touching/provocative/controversial….in other words, shareable
  • 6. Content Ideas Google Alerts http://www.google.com/alerts Google Reader Newsletters (Realtors, Mortgage Brokers, Lenders, etc.)  May want to create specific email to sign up with RSS Feeds Tools  http://www.socialmediaexaminer.com/13-tools-to- simplify-your-social-media-marketing/
  • 7. Content Ideas Facebook  Answer questions  Track competitor pages (like them as a person, not as Company Page) Twitter  Follow industry people, groups, influencers LinkedIn Groups Blogs  Search for industry topics in Google Blog search
  • 8. Automation & Tools Posting multiple places  Facebook https://www.facebook.com/twitter/  Twitter http://www.digitalmarketinghq.com/social- media/auto-post-twitter-facebook/  LinkedIn (one-way only)
  • 9. Automation & Tools Tools  Hootsuite,Tweetdeck  SproutSocial  RSS Graffiti  References  http://www.pcworld.com/article/260530/the_top_5_soci al_media_management_tools_for_small_business.htm l Questions? Google It!
  • 10. Facebook Tips Content Types  Posts  Photos/Videos  Sharing  Contests  Tagging Promoted Posts
  • 11. SOCIAL MEDIAPRESENTATIONPearl District Business Association