View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Overview Audiences Customers PotentialCustomers Friends of Potential Customers Employees Frequency Trial and Error You will know when it is too often Use a calendar/schedule
Content Topics Industry News Local News Community Events Partner News Sharing Contests
What Is Great Content? It matters to someone – preferably, your customers and/or future customers It comes from deep expertise It’s genuinely useful It’s easy to understand and apply It’s funny/touching/provocative/controversial….in other words, shareable
Content Ideas Google Alerts http://www.google.com/alerts Google Reader Newsletters (Realtors, Mortgage Brokers, Lenders, etc.) May want to create specific email to sign up with RSS Feeds Tools http://www.socialmediaexaminer.com/13-tools-to- simplify-your-social-media-marketing/
Content Ideas Facebook Answer questions Track competitor pages (like them as a person, not as Company Page) Twitter Follow industry people, groups, influencers LinkedIn Groups Blogs Search for industry topics in Google Blog search