Live SEO Assessments Destination Marketing Webinar May 3, 2011
Ethology The Planning Paradigm ethology positions our clients for online success from the very beginning through our in-depth and proprietary research intelligence and auditing processes. Social Media Analytics
Presentation outline Tracking Your Campaign’s Success What is Social Media? Why Do I Care? Why Participate? Social Media Campaign Elements Case Studies DMO/CVB – City of Bothell Resort Destination – Callaway Gardens How To Measure & Track ?
Social Media Campaign Elements Define Your Goals Research, Analysis, & Competitive Social Media Audit Strategy Social Media Profile Development & Management Online Community Participation Engaging Content Creation & Promotion Tracking , Measurement & Report
Tracking Social Media Understand the consumer’s content demand Google's mission: To organize the world's information and make it universally accessible and useful.
Tracking Social Media Understand the consumer’s content demand
Tracking Social Media Understand the consumer’s content demand Newsletters Press Releases Industry News (RSS) Articles Research Reports Whitepapers E-Books (ipad) Blogs Images Videos Widgets Infographics FAQ’s Glossary Power Points Become an Authority:
Understand your target audience & their content demand.
Build audience specific to your industry & give them promotion tools.
Answer their questions & give solutions to their problems.
Tracking Social Media Understand the consumer’s content demand More Traffic, Exposure, and Bookings
Tracking Social Media Case Study: NEIRA Facebook Contest The New England Inns & Resorts Association gave away a $250 gift certificate to entrants, in order to enter entrants had to submit their “Best Date in New England“ story. Contest launched during Valentine's Day and fan voting decided the winner from Feb 3rd-Feb 14th. Results:
Tracking Social Media Remarketing Tip Google Remarketing & Facebook Target users in Facebook based on their Audience Group and Demographic profiles in order to build a strong Demographically targeted Google AdWords remarketing campaign. Steps:
Add Remarketing code to a page that is only accessible through FB campaign.
Send visitors for specific Facebook Audience Group to specific page.
Target users through Google’s Display Network.
Other Tools PostRank Trendrr Technorati BlogPulse WhosTalkin Keotag What The Trend SocialMention Tweetbeep Bit.ly BoardReader Trackur Radian6
Tracking Social Media Rate Your Campaign True digital success is dependent on optimizing your search, social & content marketing efforts with a unified, truly holistic strategy. Content drives consumers to your brand & affects every aspect of the decision making process. A successful content strategy will consider all forms of content, contextual & media-driven. Search addresses the accessibility & strategic focus of your content, ensuring your brand is visible in the right places, for the right searches. Social ensures your content created is in the right context, appears in the right venues, & supports consumer intent.
Thank You Mike Rosenberg Mike.Rosenberg@ethology.com 503.222.6378 @MikeRosenberg Linkedin.com/in/mikejrosenberg