Business owners and IT managers are continuously faced with the challenges of having enough budget and IT staff available to meet the business’s demands for supporting and expanding IT systems and applications. Most businesses would like to reduce the complexity of their IT infrastructure, and be able to scale their IT capabilities to accommodate the changing business requirements. They want to be able to get new IT services rolled out faster to support customers and employees. They want to keep IT Staff focused on strategic revenue generating initiatives, and less time on routine maintenance. Many businesses are now developing or considering strategies to utilize the Cloud to help meet these objectives, but they want to do so while maintaining complete control, improving security and reducing costs.
Virtualization and Cloud Computing is a technology that has become a viable solution to these types of challenges. Specifically a Cloud Hosting solution represents a very attractive solution for businesses of all sizes ? Outsourcing the routine maintenance of IT infrastructure and platforms is an ideal way to refocus skilled IT resources and scarce IT budgets to more strategic business building projects.
So the cloud is a big part of IT’s future. But cloud computing isn’t just a long-term future trend. Even if you don’t depend on mobile users, hardware, and apps, cloud capabilities are available right now to deliver real value – and they deserve a close look. Cloud computing can help you: Reduce complexity by moving infrastructure components and management processes from a multi-silo infrastructure to resource pools that can be managed as units instead of one machine at a time. Dramatically reduce costs , maximizing resource utilization by pooling, automating operations processes, and using public cloud services where appropriate. Deliver and scale IT services – regardless of where they are sourced or delivered – flexibly using policy-driven automation and self-service.
The cloud also helps your business keep things simple – again, so you can move quickly without incurring a lot of unnecessary cost: With less IT infrastructure to maintain on-site, software licensing and all your fixed operational costs decline Since your on-site capacity is more fully utilized, so you get more value for every dollar of investment It also keeps your people productive: When you use cloud infrastructure that’s compatible with your on-premise environment, your IT teams can organize according to specialty, instead of splitting up by resource location – so you get more value from their skills and experience You also get a compliance benefit, because consistent infrastructure means one set of policies, no matter where your computing capacity is located. That means lower compliance costs, and more consistent enforcement and reporting.
Cloud scenarios for business focus on agility – keeping on-premise resources lean and efficient, but with plenty of spare capacity available in the cloud when the business environment changes. Using virtualization to consolidate on-premise resources improves efficiency and cost-effectiveness, maintaining quality of service and keeping IT focused on value-add innovations And when customer demand, competitor initiatives, or growth requires a change in capacity, cloud infrastructure allows instant adaptation. And it works in both directions – when the capacity is no longer required, scaling down doesn’t require a lot of time and effort to decommission infrastructure, and there’s no investment wasted on idle capacity Most important, cloud infrastructure allows your business to innovate quickly, at much lower levels of risk
IT is all about meeting urgent demands: Users need new applications on tight deadlines Business requirements change to capture new opportunities Employee usage and customer traffic varies seasonally, or spikes unpredictably Meeting those demands by building new hardware capacity is costly and time-consuming, even if you’re already highly virtualized. When you use the cloud as spare capacity, you’ll always have the resources you need – fully configured, secure, and scalable to meet any level of demand. And you can scale down instantly, without idling expensive resources. Using cloud infrastructure accelerates every process that stands between an urgent priority and a completed project.
Next Generation Cloud has been deployed in the Pittsford NY data center and is being deployed in the new Data Centers. Customers are able to access their virtual clouds through their private networks and secure remote access. They may also us the public internet to connect in the same way that users of the cloud are most likely o connect. Incoming traffic first hits the High Availability Routing and switching layer which is powered by Cisco. Traffic that is routed toward the VMware virtualized infrastructure, first passes through a newly deployed Intrusion Detection and Intrusion Protection Firewall. This is a Fortinet Firewall and EarthLink is the first and only Cloud Hosting provider to offer this layer of security without charge. Customers can choose higher levels of Firewall protection at this level. vSphere also provides basic levels of security at this level with no extra charges. The heart of the Next Generation Cloud is the Cisco UCS platform which supports the VMware virtualization environment. This is built on VMware 5.1 which is the industry leading virtualization software in the world. The Cisco platform in conjunction with the NetApp storage equipment is also know as the FlexPod, so this Next Generation Cloud is comparable to a FlexPod. So if a customer asks for a FlexPod solution – Earthlink is providing that technology. The storage layer is powered by NetApp, and this layer provides improved data protection and is now linked to the virtual servers by 10Gb connections for faster storage networking. EarthLink data centers are staffed by engineers that provision and manage the operating systems and operate through security systems to protect client data. Likewise the data center security staff supports all security service through a firewall. Customers may chose from a variety of managed service options supporting their Cloud Hosting deployments – including backup, patch management, advanced security services, and monitoring. These are provided by EarthLink's Managed Services teams, and again there are security protocols to protect the Cloud.
The Earthlink Next Generation Cloud is a state-of-the-art, integrated computing and storage cloud architecture platform designed to support current and future demands of the IT Services business. EarthLink is using industry leading technology platforms to provide comprehensive IT solutions. Customer Benefits: Faster processing speeds – 23% faster – improved performance with new Intel processor (increasing from 2.2 Ghz to 2.7 Ghz) Improved storage networking: (10Gb) between virtual servers and storage units Improved off-site replication with new storage platforms Greater scalability for faster provisioning Improved performance and reliability with new platform New High Availability firewall platform: more robust security, better reporting, less expensive New secure remote VPN access platform – fully integrated with Cloud platform Improved MS Exchange capabilities – active directory synchronization, new control portal
EarthLink recently upgraded the Rochester NY data center to Next Generation Cloud platform. and Dallas and San Jose are on-line and now ready for service. Chicago and Miami will soon be ready for service. Business nationwide can now leverage the Earthlink private MPLS network to connect their locations to their business applications and systems located in these data centers. Regional Data Centers provide better performance for latency sensitive applications and improved diversity for business continuity purposes.
EarthLink next Generation Cloud supports Cloud Hosting, Dedicated Exchange, Data Center Firewall, Cloud Workspace, Managed Security, and Secure Remote Access. In the very near future the Next Generation Platform will also support Cloud Workspace and an upgraded Hosted Exchange.
EarthLink’s team of IT Solution Consultants are engaged in the design of every Cloud Hosting solution, and every customer’s Cloud Hosting solution is custom designed to meet your unique requirements. You purchase only what you need and can quickly scale as the business requirements grow. You select the OS (operating system) that you want, Windows, Linus or Solaris. You specify the number of CPUs required, the amount of RAM disk space desired, and the amount SAN storage and backup. (example configurations shown in later slide). EarthLink Cloud Hosting provides redundant high availability firewall protection, N+1 architecture and automatic failovers to keep your Cloud up and running. You maintain complete control over your Cloud with a Control Panel that lets you scale real-time to meet rapidly changing business needs. EarthLink Data Centers are highly secure and staffed with certified security professionals 7/24/365. (CISSP & CISA) EarthLink is a VMware vCloud Powered service provider, and that means seamless interoperability with any other VMware cloud. VMware is the leader in virtualization and cloud infrastructure serving more than 450,000 business worldwide. Businesses running VMware typically save 50-70% on overall IT costs. EarthLink Cloud Hosting Earned the 2012 Cloud Computing Excellence Award from Cloud Computing magazine.
Every customer has online access to their own unique Control panel to mange their own cloud hosting environment. Build your own server on-line and establish your administrator permissions. Connect your applications to internal and external networks. Scale in real time as required, enjoy the flexibility of adding infrastructure and bandwidth without capital expenditures or delay.
Another feature of our virtualization services is the ability to vCloud Connector to build VMware-based hybrid clouds. vCloud Connector lets a business copy, view, and work with their virtual machines across private and public cloud environments, while maintaining their security policies and protecting their privacy.
So how much CPU, RAM and SAN do you need? Easy to answer if you’re an IT expert, and we’ll build a hosting solution that you specify. Need help sizing the solution? Our team of IT Solution Consultants provides FREE consulting to help you design the right sized solution for your business. By right sizing your solution, you pay for only what you need. And its easy to scale your initial design up or down with the on-line Control Panel as your needs change. Shown here are just 3 example configurations to give you an idea on how you might size your Cloud Hosting solution based on the applications you want to support.
NOTE: Dedicated Server is a First Generation Service, and will not be available on the Next Generation Cloud, and therefore not available in the new Data centers. For businesses that require a Virtualized solution that is NOT shared, we offer a Dedicated Server Hosting service. This provides a business the benefit of “owning” a private server without the cost of purchasing a server of the hassle of dealing with the hardware maintenance.. Customers “rent” an entire server that is not shared with any other organization. Dedicated Server hosting is more flexible than a virtual private server as customers have full control over their server including the operating system, hardware, RAM, hard disks, RAID, backup, etc. Dedicated Server Hosting is ideal for customers needing to run a high availability website or custom software. The customer does not share the hardware with any other customer. Customers have complete freedom as to what software and applications are installed. Customers may host as many domains as their hardware allows and have full access to the core functions of the server.
There are three standard levels of Dedicated Hosting Server. There is also the fourth level option to completely customize the package you need. An EarthLink Dedicated Server hosting solution offers complete control, increased flexibility, and high levels of performance, reliability and security. Customers can easily install, customize and scale any applications needed in a private, secure, dedicated server environment. Customers can also start small and scale up at any time. EarthLink Dedicated Server Hosting plans have fixed monthly pricing with no guess work on how much our solution Costs, and pricing plans includes hardware, bandwidth and monitoring.
Network security and reliability is our top priority within our highly secure Data Centers. That's why our Bronze level of management is automatically included in our EarthLink Cloud Hosting and Dedicated Server services plans. You can gain increased levels of support by choosing to upgrade your services to the Silver, Gold or Platinum support packages. Opt for Silver to get 24x7x35 emergency assistance and basic monitoring or opt for Gold or Platinum to rely on our team for more advanced tasks like OS installations, systems patches and reloads. The four levels of managed support increasingly offloads the burden from your IT team in running your servers and operating systems - giving you greater security and reliability. Let our certified server engineers manage your hardware, OS and IT infrastructure, so you can reduce costs and focus on optimizing your core business
We appreciate your interest and hope this has been useful to you. We’ll just quickly summarize a few of the reasons we’re excited about cloud hosting, and anxious to help you on your journey: The EarthLink Bossiness approach to cloud hosting offers you an infrastructure that: Works with your current infrastructure, policies, and management practices Remains flexible and secure across your own resources and your new cloud infrastructure Can be implemented incrementally, at modest cost Stays aligned to your business and IT practices as they grow and change Meets your business requirements, and doesn’t impose constraints and practices that aren’t compatible with your goals
EarthLink Business Cloud Hosting
EarthLink Cloud Hosting
2Typical Business ChallengesHow do I reduce the complexity of my IToperations?How do I maintain control and security of my ITinfrastructure if I choose to leverage the cloud?How do I minimize IT capital expenditures & reduceIT operating expenses, without sacrificing services?How can I accelerate my IT applicationrollouts?How can I scale IT resources to keeppace with rapidly changing businessrequirements?How do I get my limited IT staff refocused onstrategic revenue generating initiatives?
3Cloud Computing represents a very attractivesolution for businesses of all sizes“With IT budgets relatively flat at most companies, and withcompetitors fighting for every scrap of business, CIOs can nolonger afford to spend 70% to 80% of their precious fundssupporting and maintaining existing systems. They must shift,permanently, a big chunk of their budgets into growth initiatives--IT projects and programs that open new markets and drive newbusiness rather than just maintain the status quo.”- Information Week
4Delivers real business value, right now!Cloud Computing Services1. ReduceComplexitysimplifying operationsand maintenance2. DramaticallyReduce Costsso you can invest in businessopportunities3. Deliver and Scale ITServices Flexiblyto keep pace with your businessrequirements
5Reduce IT cost and complexity Contain or reduce IT costs while improving support• Consolidate and simplify to reduce hardware, license, and operationalcosts• Measure service levels consistently regardless of resource location orownership Secure maximum returns from IT investments• Maximize resource utilization and efficiency• Don’t pay for idle or reserved computing capacity onsite Keep IT manageable• Organize teams by specialty, not resource type or location, for maximumeffectiveness• Measure, enforce, and report policy and regulatory complianceconsistently across all computing environments
6Respond rapidly to changing business requirements Meet today’s business requirements• Consolidate and simplify infrastructure and operations, while reducing on-premise spare capacity• Measure and manage service levels consistently across on-premise andcloud infrastructure• Improve quality of service with scalable infrastructure and higher availability Adapt quickly to new demands• Add capacity economically in the cloud as you grow• Scale up quickly to meet seasonal or event-related demand spikes• Respond quickly to competitive initiatives or new customer requirements Accelerate innovation• Reduce time to market with streamlined application development, testing,provisioning, and deployment on compatible cloud infrastructure• Free IT resources from rewriting applications for the cloud, so they cancontribute real business value
7Accelerate IT application rollouts – and get more doneFor criticalprocesses:Hardware slows you down: Where the cloud keeps you agile:PurchasingNew hardware takes weeks toacquire and installCreate new, fully compatible virtualmachines in minutesTestingProduction-compatible stagingenvironments take time to buildTest quickly in a replica of youractual production environmentProvisioningBuilding hardware infrastructure isslow, risky – and dullClone virtual machines quickly,correctly configuredDeploymentMoving to production adds delay,effort, and riskFully tested applications move intoproduction quicklyScalingHardware scale-up is costly, andscale-down is wastefulBuy only the cloud resources youneed, when you need themRecoveryPhysical recovery slows you downwhen minutes countSpeed recovery up to 10x usingautomated processes
9Next Generation CloudIndustry Leading Technology platforms:
10Next Generation Cloud in new Data Centers:Built on Nationwide Private MPLS Network
11Next Generation Cloud Services• Services supported today:– Cloud Hosting– Dedicated Exchange– Data Center Firewall– Secure Remote Access• Services supported in near future:– Cloud Workspace– Hosted Exchange
12Customer Benefits Next Generation Cloud• Performance:– vCPU processing speeds 20% faster for improved performance andreliability– New Cisco UCS platform for greater scalability and faster provisioning• Security:– Intrusion detection and prevention (IDS/IPS) for all inbound traffic forimproved security,– New Data Center Firewall, powered by Fortinet, for more robust securityon a carrier-class platform– New Secure Remote Access, powered by Juniper, platform fully integratedwith Cloud in multiple locations to provide client SSL VPN access forMPLS and Cloud Hosted services without a separate device required– Automated patch management and antivirus– SSAE 16 compliant data centers helping customers meet industrycompliance requirements
13Customer Benefits Next Generation Cloud• Network Capabilities:– Greater network design flexibility with increased number of internal sub-nets– Deployed nationwide in six data centers on private MPLS network with DataCenter Connect access• Storage & backup:– Improved data protection with new NetApp storage platforms– Faster storage connectivity with 10 Gb links between virtual servers andstorage units• New Features:– New VMware 5.1 delivers industry leading virtualization capabilities– Windows 2012 now supported– Enhanced vCloud Connector for increased flexibility in sharing virtual serversand creating Hybrid Clouds
14• Consultative support to help youdesign a customized solution to meetyour specific business requirements.• Choose a Linux or Windows operatingsystems, amount of CPU/RAM, andSAN Storage, and SAN Backup• Multi-layered security, self-healingcloud architecture, and automaticserver failover• Instant scaling and Cloud ServerManagement through VMware vCloudControl panel• Hosted in SSAE 16 compliant datacentersEarthLink Cloud Hosting• Businesses running VMwaretypically save 50-70% on overallIT costs by consolidating theirresourcesCloud Computing Excellence Awardrecognizes companies that have mosteffectively leveraged cloud computing intheir efforts to bring new, differentiatedofferings to market.
16• Build VMware-based hybrid clouds• Copy, view and control your Virtual Serversacross private and public environments withcomplete securityCloud Hosting - vCloud ConnectorSoftwareApplicationBusiness vCloud ConnectorPrivate Cloud Hybrid Cloud Public Cloud
17Cloud Hosting - Configuration Examples Small Medium LargeCPUs 1 CPU 1 CPU 2 CPURAM 2 GB 6 GB 12 GBSAN Storage 50 GB 100 GB 250 GBBackup SAN 75 GB 150 GB 375 GBSmall – suitable for an Active Directory Server, small file/print server.Medium - suitable for a small-mid SQL DB, Exchange E-Mail, a fewremote desktop sessions, most small-to-medium businessapplications.Large – suitable for medium to large SQL DB’s, multiple concurrentremote desktops, large Exchange server, most standard businessapplication.
18Dedicated Server Hosting• Maintain complete control while increasing your performance level,reliability and security.• Our highly secure Data Centers give you a secure, dedicatedenvironment to install, customize, and scale any application.• With a Managed Dedicated Server, our experts build and manageyou server in our secure data center environment and handle OSinstallations, patches, reboots and more.
19Dedicated Server Hosting PlansThere are three standard levels of Dedicated Hosting Server. There is also thefourth level option to completely customize the package you need.
20EarthLink Managed Cloud HostingEARTHLINK RANKS #1 IN MSPMENTORS LIST OFTOP MANAGED SERVICE PROVIDERS"EarthLink has quietly transformed itself from anISP . . . into a full-blown MSP. Big areas offocus include managed voice, cloud hosting andintegrated voice and data services."MSPmentor
21• Bronze Level service is included with all options• Upgrade to more comprehensive levels based on customer needsManaged Services OptionsBronze Silver Gold PlatinumNetwork Support Yes Yes Yes YesPower Support Yes Yes Yes YesHardware Support Yes Yes Yes YesServer Reboot 1 Unlimited Unlimited Unlimited24/7 Emergency Support Yes Yes YesBasic Monitoring (ping) Yes Yes YesAdvanced Monitoring Yes YesOS Installation Yes YesOS Patches & Security Updates Yes YesAntivirus Services Yes YesOS Reloads Yes YesPreferential Hourly Rate Yes YesBackup Management Yes Yes Yes YesRestore 1 2 4Performance Tuning YesSecurity Assessment AnnuallyExchange Administration Available
22Achieving IT Agility in Your CloudDesigned to meet your businessrequirements -- not “one-cloud-fits-all”Aligned to your businessand approach to ITWorks seamlessly withyour current IT investmentsFlexible and secure, bothon and off-premiseIncremental, not wholesale,change