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Infinity Technology Ektron Social Media

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High level overview of thoughts when discussing Social Media implementations - Outlining many business cases. …

High level overview of thoughts when discussing Social Media implementations - Outlining many business cases.
Presented on 2/9/10 with Infinity Technologies, Green Bay, WI.

Published in: Education, Technology

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Transcript

  • 1. Social Media Mike Pascucci, Social Media Strategist This PowerPoint contains private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this PowerPoint by others is strictly prohibited.
  • 2. Agenda
    • Ektron Overview
    • Who I am
    • Define Social Media
    • Discuss Communication
    • Outline Case Studies
    • Closing remarks
    • Questions
  • 3. Company Overview
    • Quick Facts
    • Founded in 1998
    • 200+ Worldwide Employees
    • Headquartered in Nashua, NH
      • US Offices: San Francisco, CA; Richmond, VA; Austin, TX
    • Offices Worldwide
      • UK, AUS, Singapore, Canada
    • Corporate Growth
    • Private and Profitable Company
    • 6 Year Growth of 425%
    • 2009 Growth of 38%
  • 4. Introduction
    • Mike Pascucci
    • Social Media Strategist
    • http://www.Ektron.com
    • 12 years Online community – Social Media experience
    • Community development Manager of eBay’s community - developing new community platforms, vendor management, International Consultant - and off-line focus group manager for 5+ years
    • Director of Moderation Services for Mzinga. Experience in building, developing and implementing effective strategies across some of the largest Online Communities (ESPN, FOX, AEXP, ABC News…)
  • 5. What is Social Media?
    • User Generated content (textual, video, photo)
    • A “Tweet” on Twitter, a “Friend” on Facebook, a “Connection” on LinkedIn
    • “ Web 2.0” tools (Blogs, Ratings/Reviews, Article comments, Profiles, friending….)
    • Any Content shared through the relationships that are built and/or extended leveraging Social applications.
    • These interactions WILL have some kind of affect on individual and business behavior.
  • 6. You Can’t Live Without It Social media is the #1 activity on the web
  • 7. Opportunity Now, more and more companies today want to do Social Media, but they do not know the Who, What, Where and Why
  • 8. Opportunity Web Content Management Social Media Three HUGE technologies that have merged together… Social eCommerce
  • 9. Where to begin
  • 10. The times are changing
  • 11. Old Communication
  • 12. Are you listening
  • 13. What are you learning
  • 14. Are you Participating
  • 15. New Communication
  • 16. Dell and Social Media
    • $60 Billion company
    • 1.5 million followers
    • Generated $6.5 Million in sales via Twitter presence in 2009*
    • Not just sales
    • Support
    • Idea Generation
    • Brand awareness
    • Loyalty and Retention
    • *Source:
    • http://mashable.com/2009/12/08/dell-twitter-sales/
    Sales
  • 17. Dell and Social Media Support
  • 18. Best Buy Information & Guidance
  • 19. Who is doing it right? Peer Support
  • 20. Dominos Damage Control
  • 21. Domino’s & Social Media Insight and Analysis
  • 22. IKEA and Facebook
    • Autumn ’09, opening new store in Malmo, Sweden
    • Facebook page created for the Store manager
    • Uploaded photos to his page and allowed others/friends of his to “tag” the items
    • Photos spread out beyond the local area and within Facebook profile pages – creating awareness of the brand, store and contest
    • No static banner promotion, IKEA got people talking about their product which resulted in more conversation and branding
    Promotion
  • 23. NASDAQ Information sharing
  • 24. Vitamin Water
    • Summer ’09 created Facebook page to solicit ideas for a new flavor
    • Fans influence the final decision
    • $5,000 went to the team that “named” the product
    • More than 1 Millions fans of the Vitamin water are potential purchasers when launches
    • Community feels “ownership” in the process and final result
    • Awareness, loyalty, ownership, retention…..
    Co-Creation
  • 25. Who is doing it right? Affinity
  • 26. AT&T Leverage External tools
  • 27. B 2 B – Toshiba eXCHANGE
    • Similar to existing social networks, such as Facebook, LinkedIn or MySpace, Toshiba eXCHANGE will unite the Toshiba community by providing members with a convenient, easy-to-use online forum to share and seek information – such as best sales practices and techniques, end-user generated knowledge and product tips.
    • Detailed profiles of online eXCHANGE members that will enable users to connect directly to other Toshiba sales professionals
    • Blogs that will keep members aware of ongoing product and program updates
    • Video clips that will provide education and product launch information
    • Content ratings, which will help indicate the value of information and content
    • RSS Feeds/tags that mark key interest areas for users
    • Intelligent searches that will help members locate information quickly and easily
    • * http://www.socialmediaportal.com/PressReleases/2009/08/Toshiba-Launches-Social-Business-Network-Designed-to-Connect-Sales-Service-and-Corporate-Professionals-Nationwide.aspx?ReturnUrl=%2fSearch%2fDefault.aspx%3fTag%3dToshiba%2beXCHANGE
  • 28. The Explosion of Bacon
    • 2 days before Christmas 2008, recipe “formulated” via a challenge made on Twitter
    • BBQAddicts.com created and promoted on their site
    • Tweet sent to 1,200 followers
    • Christmas day, traffic spiked to more than 27,000 visitors
    • Within 2 months, the website was viewed over 390,000 times
    • Picked up via NY Times and other Media outlets
    • Facebook fan pages, photos, recipe sharing
    Word of Mouth
  • 29. People are Communicating
  • 30. ROI
    • Marriott – Made over $5M in bookings from people who clicked through to the reservations page form their Blog
    • http://www.washingtonpost.com/wp-dyn/content/article/2008/08/24/AR2008082401517_pf.html
    • Blendtec increases sales 700% because of “Will it Blend” Video’s posted to YouTube
    • http://mashable.com/2007/09/27/blendtec-sales/
    • Wine Library (Gary Vaynerchuk) increases revenue from $4M to $50M via leveraging Social media outlets
    • http://www.topnamemarketing.com/
    • Movie Paranormal Activity ($15,000 to make) made more the $7M w/ help of Social Media
    • http://mashable.com/2009/10/07/paranormal-activity/
    • Aberdeen Research: “Companies using social networking sites are 17X more likely to improve customer satisfaction than companies that don’t"
    • http://filesocial.com/3celfv9
    • June 2009 study from MarketingVox and Nielsen which found that 25% of search results for the world’s Top 20 brands linked back to user-generated content – only to increase in the near future
  • 31. Decisions need to be made
  • 32. Content
  • 33. Drive people to you
  • 34. Are you ready
  • 35. Closing remarks
    • Social Media – Web 2.0 is not a fad or something that will pass
    • Companies that are leveraging Social media and Web 2.0 functionality are surviving, while others are struggling
    • All companies have different visions and goals, and your Social media policies and strategies should parallel those efforts
    • Websites need to be more engaging and less static
  • 36. YouTube Video
  • 37. Contact Information
    • Mike Pascucci
    • Social Media Strategist
    • [email_address]
    • http://www.ektron.com/mikepascucciblog
    • http://mikepascucci.com
    • @mikepascucci
    • @Ektron
    • (603) 816-5408
  • 38. Questions Tom Schmied 920-884-1492 [email_address] www.linkedin.com/in/tschmied
  • 39. Photo accreditation
    • Slide 9 www.intersectionconsulting.com/blog/?p =402
    • Slide 11 kstp.com/news/stories/s1185707.shtml
    • Slide 12 http:// www.mikearauz.com/images/marauz_good_listening.jpg
    • Slide 13 http://www.iusb.edu/~cted/Images/iStock_000005194673-learn.gif
    • Slide 14 www.buzzfeed.com/katietwohands ,
    • Slide 31 www.cartoonstock.com/directory/P/Parrot.asp ; madgreek65.blogspot.com/2008/12/are-it-leader...
    • Slide 32 http://paramoreredd.com/content/blog/images/crown.gif
            • www.executionists.com/.../social-media-strategy/
    • Slide 33 www.socialmediavision.com/social-media/
    • Slide 34 http://www.anchorfinancial.info/images/starting_line.jpg
            • (my updates to the original graphic)
    • Slide 38 www.servitokss.com /question-marks/