Infinity Technology Ektron Social Media

Social Media Mike Pascucci, Social Media Strategist This PowerPoint contains private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this PowerPoint by others is strictly prohibited.

Agenda
Ektron Overview
Who I am
Define Social Media
Discuss Communication
Outline Case Studies
Closing remarks
Questions

Company Overview
Quick Facts
Founded in 1998
200+ Worldwide Employees
Headquartered in Nashua, NH
US Offices: San Francisco, CA; Richmond, VA; Austin, TX
Offices Worldwide
UK, AUS, Singapore, Canada
Corporate Growth
Private and Profitable Company
6 Year Growth of 425%
2009 Growth of 38%

Introduction
Mike Pascucci
Social Media Strategist
http://www.Ektron.com
12 years Online community – Social Media experience
Community development Manager of eBay’s community - developing new community platforms, vendor management, International Consultant - and off-line focus group manager for 5+ years
Director of Moderation Services for Mzinga. Experience in building, developing and implementing effective strategies across some of the largest Online Communities (ESPN, FOX, AEXP, ABC News…)

What is Social Media?
User Generated content (textual, video, photo)
A “Tweet” on Twitter, a “Friend” on Facebook, a “Connection” on LinkedIn
“ Web 2.0” tools (Blogs, Ratings/Reviews, Article comments, Profiles, friending….)
Any Content shared through the relationships that are built and/or extended leveraging Social applications.
These interactions WILL have some kind of affect on individual and business behavior.

You Can’t Live Without It Social media is the #1 activity on the web

Opportunity Now, more and more companies today want to do Social Media, but they do not know the Who, What, Where and Why

Opportunity Web Content Management Social Media Three HUGE technologies that have merged together… Social eCommerce

Where to begin

The times are changing

Old Communication

Are you listening

What are you learning

Are you Participating

New Communication

Dell and Social Media
$60 Billion company
1.5 million followers
Generated $6.5 Million in sales via Twitter presence in 2009*
Not just sales
Support
Idea Generation
Brand awareness
Loyalty and Retention
*Source:
http://mashable.com/2009/12/08/dell-twitter-sales/
Sales

Dell and Social Media Support

Best Buy Information & Guidance

Who is doing it right? Peer Support

Dominos Damage Control

Domino’s & Social Media Insight and Analysis

IKEA and Facebook
Autumn ’09, opening new store in Malmo, Sweden
Facebook page created for the Store manager
Uploaded photos to his page and allowed others/friends of his to “tag” the items
Photos spread out beyond the local area and within Facebook profile pages – creating awareness of the brand, store and contest
No static banner promotion, IKEA got people talking about their product which resulted in more conversation and branding
Promotion

NASDAQ Information sharing

Vitamin Water
Summer ’09 created Facebook page to solicit ideas for a new flavor
Fans influence the final decision
$5,000 went to the team that “named” the product
More than 1 Millions fans of the Vitamin water are potential purchasers when launches
Community feels “ownership” in the process and final result
Awareness, loyalty, ownership, retention…..
Co-Creation

Who is doing it right? Affinity

AT&T Leverage External tools

B 2 B – Toshiba eXCHANGE
Similar to existing social networks, such as Facebook, LinkedIn or MySpace, Toshiba eXCHANGE will unite the Toshiba community by providing members with a convenient, easy-to-use online forum to share and seek information – such as best sales practices and techniques, end-user generated knowledge and product tips.
Detailed profiles of online eXCHANGE members that will enable users to connect directly to other Toshiba sales professionals
Blogs that will keep members aware of ongoing product and program updates
Video clips that will provide education and product launch information
Content ratings, which will help indicate the value of information and content
RSS Feeds/tags that mark key interest areas for users
Intelligent searches that will help members locate information quickly and easily
* http://www.socialmediaportal.com/PressReleases/2009/08/Toshiba-Launches-Social-Business-Network-Designed-to-Connect-Sales-Service-and-Corporate-Professionals-Nationwide.aspx?ReturnUrl=%2fSearch%2fDefault.aspx%3fTag%3dToshiba%2beXCHANGE

The Explosion of Bacon
2 days before Christmas 2008, recipe “formulated” via a challenge made on Twitter
BBQAddicts.com created and promoted on their site
Tweet sent to 1,200 followers
Christmas day, traffic spiked to more than 27,000 visitors
Within 2 months, the website was viewed over 390,000 times
Picked up via NY Times and other Media outlets
Facebook fan pages, photos, recipe sharing
Word of Mouth

People are Communicating

ROI
Marriott – Made over $5M in bookings from people who clicked through to the reservations page form their Blog
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/24/AR2008082401517_pf.html
Blendtec increases sales 700% because of “Will it Blend” Video’s posted to YouTube
http://mashable.com/2007/09/27/blendtec-sales/
Wine Library (Gary Vaynerchuk) increases revenue from $4M to $50M via leveraging Social media outlets
http://www.topnamemarketing.com/
Movie Paranormal Activity ($15,000 to make) made more the $7M w/ help of Social Media
http://mashable.com/2009/10/07/paranormal-activity/
Aberdeen Research: “Companies using social networking sites are 17X more likely to improve customer satisfaction than companies that don’t"
http://filesocial.com/3celfv9
June 2009 study from MarketingVox and Nielsen which found that 25% of search results for the world’s Top 20 brands linked back to user-generated content – only to increase in the near future

Decisions need to be made

Content

Drive people to you

Are you ready

Closing remarks
Social Media – Web 2.0 is not a fad or something that will pass
Companies that are leveraging Social media and Web 2.0 functionality are surviving, while others are struggling
All companies have different visions and goals, and your Social media policies and strategies should parallel those efforts
Websites need to be more engaging and less static

YouTube Video

Contact Information
Mike Pascucci
Social Media Strategist
[email_address]
http://www.ektron.com/mikepascucciblog
http://mikepascucci.com
@mikepascucci
@Ektron
(603) 816-5408

Questions Tom Schmied 920-884-1492 [email_address] www.linkedin.com/in/tschmied

Photo accreditation
Slide 9 www.intersectionconsulting.com/blog/?p =402
Slide 11 kstp.com/news/stories/s1185707.shtml
Slide 12 http:// www.mikearauz.com/images/marauz_good_listening.jpg
Slide 13 http://www.iusb.edu/~cted/Images/iStock_000005194673-learn.gif
Slide 14 www.buzzfeed.com/katietwohands ,
Slide 31 www.cartoonstock.com/directory/P/Parrot.asp ; madgreek65.blogspot.com/2008/12/are-it-leader...
Slide 32 http://paramoreredd.com/content/blog/images/crown.gif
www.executionists.com/.../social-media-strategy/
Slide 33 www.socialmediavision.com/social-media/
Slide 34 http://www.anchorfinancial.info/images/starting_line.jpg
(my updates to the original graphic)
Slide 38 www.servitokss.com /question-marks/

Infinity Technology Ektron Social Media

by MikePascucci on Feb 10, 2010

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