LinkedIn is awesome for diversity recruiting

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A quick overview of all the great ways that LinkedIn can help you find your next great rock star diversity hire!

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LinkedIn is awesome for diversity recruiting

  1. 1. LinkedIn Diversity Recruiting LinkedIn Confidential ©2013 All Rights Reserved
  2. 2. Agenda  What can I do TODAY to find Diversity talent on LinkedIn? – – – – Groups on LinkedIn Custom Filters Search Techniques to Identify Diverse Talent Live Demonstration  How can I become best in class by driving Diversity talent to Williams Corporation using LinkedIn? – – – – Diversity Campaigns Targeted Customer Updates Share Jobs with Groups Create Diversity Groups LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. LinkedIn: A global pool of talent 13M+ BELGIUM 5M+ 2M+ FRANCE SPAIN TURKEY 6M+ 1M+ 1M+ ITALY CANADA 1M+ NETHERLANDS 7M+ 9M+ 4M+ UNITED KINGDOM SWEDEN DENMARK 93M+ UNITED STATES OF AMERICA 1M+ SAUDI ARABIA 16M+ 24M+ UNITED ARAB EMIRATES 2M+ INDONESIA PHILIPPINES 1M+ MALAYSIA 1M+ 2M+ 1M+ INDIA SINGAPORE BRAZIL 5M+ AUSTRALIA 3M+ SOUTH AFRICA 277M+ Members worldwide 1M+ NEW ZEALAND +2 187M New members per second Monthly unique visitors
  4. 4. What can I do TODAY to find Diversity talent on LinkedIn? LinkedIn Confidential ©2013 All Rights Reserved
  5. 5. Linkedin.com Join Relevant Diversity Groups on LinkedIn.com Groups have been established to celebrate diversity LinkedIn Confidential ©2013 All Rights Reserved 5
  6. 6. Linkedin.com & Recruiter Share Your Job in Diverse LinkedIn Groups LinkedIn Confidential ©2013 All Rights Reserved 6
  7. 7. Linkedin.com Search Diversity Groups Women Disabled               Women's Wear Daily Women 2.0 Woman 2 Woman Business women-in-business.net An Empowered Woman WomanLink LGBT       Professionals with Disabilities Disabled American Veterans Disability Advocates Association of Disabled Professionals UK Disabled Staff Professionals South Africa Disabled Professional Disabled Professionals Japan UK Disabled Professionals Seeking Employment NetworkingLGBT LGBT Nederland LGBT Social Network New York LGBT Professional Network Danish LGBT Business Network Europe- LGBT Professional LinkedIn Confidential ©2013 All Rights Reserved 7
  8. 8. Linkedin.com Search Diversity Groups Asian                  China Job Openings, Career and Opportunities  Chinese Overseas Scholars Association  China HR Network  China Marketing Network  China Lawyer Network China Banking & Finance Club  China Private Equity & Venture Capital Forum  China Startup - Entrepreneurs Community China Information Technology: Networking, Forum and Jobs  China Supply Chain, Procurement and Logistics  Network  China Telecom Professional Network  China CFO - Finance, Accounting Professional  Network China Manufacturing & Engineering Professional  Network  Chinese Overseas Educated Scholars Association  China Energy Professional Network  Fudan Alumni Association LinkedIn Confidential ©2013 All Rights Reserved Shanghai HR Network 上海人力资源 Hong Kong HR Network 香港人力资 Beijing HR Network 北京人力资 Shenzhen HR Network 深圳人力资源 Guangzhou HR Network 广州人力资源专业 协会 China Training & Development 培训和发展 China Compensation & Benefits 中国薪酬职 业协会 China Recruitment & Staffing Professionals Network 职业招聘者联盟 China HR Vendors 中国HR供应商大 China Headhunter 猎头赢 China HR Leaders Forum 中国HR领袖论坛 National Association of Asian American Professionals Korean American Society of Entrepreneurs Network #1 Overseas Chinese Network Asian Lounge 8
  9. 9. Linkedin.com Search Diversity Groups Latin American EMEAR  Latin America Network  Womenalia- the network for professional Women  Mujer y Empresa  Mujeres Profesionales  Mujeres en Tecnolgia  Mujeres en Carrera  Mujeres Trabajando  Professionals with Disabilities  Discapacidad y empleo  Resp. Social y Trabajo con Discapacitados  Professionals con Discapacidad  Spain Business and Professional Services Network  Italian Professionals Netherlands  HR Professionals Netherlands  HR Professionals Ukraine  United Kingdom Careers, Networking, Jobs  Open networking United Kingdom  Italy Business Professionals Network  Human Resources Italy  Java Developers Italy LinkedIn Confidential ©2013 All Rights Reserved 9
  10. 10. Linkedin.com Search Diversity Groups Indian Middle Eastern        Arab Professionals in Finance, Banking, Investments & Capital Markets  Arab Entrepreneurs & Investors  United Arab Emirates Business and Professional Network  UAE Professional Networkers Group  Arab Telecommunication Professionals  Arab Business Club  Saudi Arabia NetWork  Saudi Arabia Networking & Career Opportunities  Saudi Arabia Business and Professional Network India Leadership Network India Jobs Network Young Indian Entrepreneurs India Software Brief India Job Careers & Networking Indian Startups LinkedIn Confidential ©2013 All Rights Reserved 10
  11. 11. Linkedin.com Connect with US Veterans on LinkedIn Source veterans from a dedicated LinkedIn.com website Visit: http://veterans.linkedinlabs.com/ LinkedIn Confidential ©2013 All Rights Reserved 11
  12. 12. Linkedin.com US Military & Veteran Footprint On LinkedIn Top Industries Government/Education/Non-profit 29% Aero/Auto/Transport 16% Technology - Software Professional Services Financial Services & Insurance State Veterans California 78,634 Texas 72,133 Florida 23,940 23,390 Total 247,700 8% 6% Top Functions 49,603 Ohio Illinois 11% Operations Support 9% Sales 8% Information Technology 8% Engineering LinkedIn Confidential ©2013 All Rights Reserved 18% 6% 12
  13. 13. Networking Tools – LinkedIn has a partnership with the White House: – Tagged job postings linked to the White House’s new Veteran’s Job Bank – Special LinkedIn micro-site dedicated to veterans: http://www.linkedin.com/veteran s – Free one-year Job Seeker subscriptions for all veterans in the U.S.
  14. 14. Recruiter Utilize Custom Filters Create and apply custom filters specific for Diversity and/or Military groups LinkedIn Confidential ©2013 All Rights Reserved 14
  15. 15. Recruiter University Custom Filters LinkedIn Confidential ©2013 All Rights Reserved 15
  16. 16. Linkedin.com & Recruiter Build Out Boolean Search Strings Expand your search population to include Diversity and Military members Technique Diversity Identifier Military Identifier LinkedIn Confidential ©2013 All Rights Reserved Examples ("Financial Analyst" OR Accountant) AND ("Alpha Delta Pi" OR "Alpha Gamma Delta" OR "Alpha Omicron Pi" OR "Alpha Phi" OR "Chi Omega" OR "Delta Delta Delta" OR "Delta Gamma" OR "Gamma Phi Beta" OR "Kappa Alpha Theta" OR "Kappa Delta Chi" OR "Kappa Kappa Gamma" OR "Pi Beta Phi" OR "Sigma Kappa" OR "Sigma Pi Phi" OR "Alpha Phi Alpha" OR "Kappa Alpha Psi" OR "Omega Psi Phi" OR "Phi Beta Sigma" OR "Sigma Rhomeo" OR "Wine Psi Phi" OR "Iota Phi Theta" OR "Phi Delta Psi" OR "Delta Psi Chi" OR "Beta Phi Pi" OR "MALIK Fraternity, Inc." OR "Sigma Phi Rho" OR "Phi Rho Eta" OR "Gamma Psi Beta") ("Project Manager" OR PM) AND (Veteran OR Veterans OR Military OR Army OR Navy OR "Naval Reserve" OR "Air Force” OR Marine OR Marines OR "Coast Guard" OR "National Guard" OR "Reserve Officers” OR “Training Corps" OR "Reserve Officers Training Corps" OR ROTC) 16
  17. 17. Linkedin.com & Recruiter Be an advanced search guru by using the “OR Builder” ** Can also be used with the AND modifier LinkedIn Confidential ©2013 All Rights Reserved 17
  18. 18. Diversity Recruiting Re-Cap  Join diversity groups on LinkedIn.com  Source veterans from a dedicated LinkedIn.com website  Create diversity custom filters  Utilize the OR Boolean Modifier template LinkedIn Confidential ©2013 All Rights Reserved 18
  19. 19. How can I become best in class and drive Diversity talent to Williams Corporation using LinkedIn? LinkedIn Confidential ©2013 All Rights Reserved
  20. 20. Linkedin.com Your Career Page Let your employees speak about diversity at your company! LinkedIn Confidential ©2013 All Rights Reserved 20
  21. 21. Career Page Targeting Military LinkedIn Confidential ©2013 All Rights Reserved 21
  22. 22. Groups Create your own affinity groups and own the ad space. LinkedIn Confidential ©2013 All Rights Reserved 22
  23. 23. Diversity Campaign Promote your employment brand and jobs 23
  24. 24. Talent Direct Campaigns Target Diversity candidates with your message SPEAK TO A WILLIAMS RECRUITER Williams is Hiring! Hello Dina , Williams is growing and hiring top talent . Our business is thriving and we are excited to bring on some of the best in the business to join our team. We realize that in order to sustain our growth we need to invest in hiring the best people to our organization. Would you be interested in discussing how you could join a fast-growing company, play an essential part in helping drive this radical shift, and giving your career a tremendous boost in the process? We are looking for Engineers who love winning, innovating, and having a lasting impact on the world. Now is a great time to join our company to have a hand in shaping how we do business! Want to learn more or know someone else who may be interested? Click on the button below and we’ll be in touch! 300x600 Banner “I’m Interested!” Button Once clicked, users information goes directly to your team to tag and status
  25. 25. Capture leads at Diversity events instantly and manage them in LinkedIn Recruiter, so you never miss a lead again!
  26. 26. Questions? LinkedIn Confidential ©2013 All Rights Reserved 26
  27. 27. Next Steps  Search profiles within groups and dedicated Veterans website  Create custom filters and develop diversity-related Boolean strings  Use Recruitment Ads and Talent Direct Campaigns to target the talent with a well branded experience.  Download Tip Sheets & Register for Webinars – Note: You will have to login to the Talent Solutions Learning Center and launch your course at the time of your Webinar LinkedIn Confidential ©2013 All Rights Reserved 27
  28. 28. LinkedIn Confidential ©2013 All Rights Reserved 28
  29. 29. Diversity Groups African American Groups Hispanic Groups • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Black Enterprise Networked Black Enterprise Black Executives Network Success Minded African Americans Shades of Success The Black Professionals Network National Black MBA Association NAAAHR - National Association of African Americans in Human Resources The Black HR Network The Black Ivy Alumni League NSBE-AE National Society of Black Engineers NABJ (National Association of Black Journalists) National Association of Black Accountants, Inc National Black Public Relations Society, Inc. Black Hedge Fund American Association of Blacks in Energy National African American Insurance Association National Biotechnology & Pharmaceutical Association NSHMBA Hispanic MBAs Hispanic Professionals Latino Professionals The Society of Hispanic Professional Engineers (SHPE) Hispanic Net Hispanic Marketing Hispanic Alliance for Career Enhancement (HACE) The National Hispanic Sales Network Hispanic Media Professionals Hispanic Human Resources Network HISPANIC SOCIAL MEDIA Hispanic Professionals Networking Group (HPNG) Hispanic Advertising Professionals Latino Producers Group National Association of Hispanic Journalists ALPFA: Building Latino Business Leaders. Latinos in Social Media Latino leaders around the world LatinoExecs Mexican Professionals Mexican Entrepreneurs - Emprendedores Mexicanos
  30. 30. Diversity Groups Asian • • • • • • National Association of Asian American Professionals Korean American Society of Entrepreneurs China Pharma Biotech Professional Network #1 Overseas Chinese Network China Banking & Finance Club Asian Lounge Women • • • • • • Women's Wear Daily Women 2.0 Women in Photography Tory Johnson Woman 2 Woman Business women-in-business.net GLBT • • GLBT Professionals Gay Professional Network Middle Eastern • • • • • • • • • Arab Professionals in Finance, Banking, Investments & Capital Markets Arab Entrepreneurs & Investors United Arab Emirates Business and Professional Network UAE Professional Networkers Group Arab Telecommunication Professionals Arab Business Club Saudi Arabia NetWork Saudi Arabia Networking & Career Opportunities Saudi Arabia Business and Professional Network Native American • • Native Americans in Business Native professionals Disabled • Disabled American Veterans
  31. 31. Diversity Groups Veterans/Military Members who have ever served in a branch of the US military: • Army • Navy • AF • Marines • Coast Guard • OR attended a US service academy − (West Point, Naval Academy, Coast Guard Academy, Air Force Academy, etc.)

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