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These slides are from the Danish Media Seminar in Copenhagen. I examined strategic and commercial opportunities in the market and gave two different presentations described below.
How Publishers Use Social Media to Drive Revenue
Many businesses have embraced content marketing, but what about the business of content? In a world where more and more content is free, how can sellers of content survive or even thrive? Publishers who offer top-quality content hold the key to success in social media and search, through traditional advertising as well as newer models, such as content syndication and custom content.
How Search and Social Need Each Other
If you've been focusing on search marketing, congratulations. If you've been making efforts in social media marketing, nice job. But if you haven't been working on both together, you're missing out. You can no longer succeed in search without social media, and your social media marketing will fall short unless you keep search in mind. Find out what you need to do to optimize search and social together and find out how Facebook and other social properties use search to decide what content users see.