Account Objectives

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My take on the only 5 account objectives that exist. If you don't know where you're going, it's hard to get there. ;-)

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Account Objectives

  1. 1. Expanding and penetrating Keeping an account active at its an account to reach its full current level of business. revenue potential. Prospecting and selling an Choosing to stop account to earn their doing business with business. an account.You Are Here Winning-back a desirable account that Choosing to not slowed production or acquire an prospect. stopped doing business with you. 1

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