Social media and stuff

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Social media and stuff

  1. 1. Social Media, Cloud storage, and the interwebz for beginners Prepared by Mike K SmithMonday, 28 March 2011
  2. 2. “Social”? Things Things you I like like Conversation startersMonday, 28 March 2011
  3. 3. “Social”? Things Things you I like like DiscoveryMonday, 28 March 2011
  4. 4. “Social”? Things Things you I know knowMonday, 28 March 2011
  5. 5. “Social”? Things Things you I know know ResearchMonday, 28 March 2011
  6. 6. Cool things happen when we start conversations and share what we know...Monday, 28 March 2011
  7. 7. ...even better stuff happens when we can benefit from each other’s knowledge.Monday, 28 March 2011
  8. 8. Used to be we got our news, reviews, information from newspapers, TV, Radio... “Traditional” mediaMonday, 28 March 2011
  9. 9. Now we can get just as much (perhaps more) from the internet. FASTER. “Let me Google that for you...”Monday, 28 March 2011
  10. 10. Previously: How did you know if a book, film, CD, hotel, car, household appliance was any good?Monday, 28 March 2011
  11. 11. Now: Online reviews exist for pretty much ANYTHING. Amazon, Tripadvisor, Which, etc. User contributed reviews.Monday, 28 March 2011
  12. 12. Social media gives YOU a voice to recommend, review, criticise, complain.Monday, 28 March 2011
  13. 13. So that’s what Twitter is about? Well, sort of. But it’s not all about Twitter. Let’s start at Blogs generally.Monday, 28 March 2011
  14. 14. Why Blog? Talking about things you care about. Sharing information. Diary.Monday, 28 March 2011
  15. 15. Broadcast or Conversation? It’s good to think of WHY you want to blog...Monday, 28 March 2011
  16. 16. Do I allow comments? No comments = Broadcast Comments = Conversation Comments can be troublesome... Can lead to editorial decisions.Monday, 28 March 2011
  17. 17. OK... I want a blog! Gimme!Monday, 28 March 2011
  18. 18. Website host OR install on your own website. Rich feature set. Large user group.Monday, 28 March 2011
  19. 19. Website host. REALLY simple to use. (You now how to email stuff, right?) Formats content to look great: Text, Pictures,Video, Links, Documents.Monday, 28 March 2011
  20. 20. “micro-blogging” “Follow” people who are interesting They don’t have to follow back Broadcast AND conversationalMonday, 28 March 2011
  21. 21. Broadcast... Companies letting people know what they’re doing. Not much conversationMonday, 28 March 2011
  22. 22. Conversation... @username alerts the other person that you have mentioned them.Monday, 28 March 2011
  23. 23. RT = Retweet Pass on somebody else’s comment to your followers. #hashtag = searchable string for topicsMonday, 28 March 2011
  24. 24. Mixture Very effective for engaging with listeners Growing businessMonday, 28 March 2011
  25. 25. SPAM! Twitter also suffers from spam. You can block accounts and report if necessary.Monday, 28 March 2011
  26. 26. Getting Started... “Follow” people who are interesting Watch intially (lurk!) Engage in conversation Be interesting!Monday, 28 March 2011
  27. 27. For the love of all that is Holy... DON’T spend your time trying to get celebrities to follow you or mention you... It’s REALLY dull. You’re MUCH more interesting than that.Monday, 28 March 2011
  28. 28. The Twitter network You People you follow People who follow you. Hence the RT. Share what you like with others.Monday, 28 March 2011
  29. 29. Twitter as filter / finder I LOVE music & films People I follow recommend music / films / books / YouTube clips / anything. I can then follow up and have a listen. DISCOVERY...Monday, 28 March 2011
  30. 30. Twitter as filter / finder Many people use Twitter for quick answers: Where can I get Vegan food near Leicester Sq.? Booking house concerts in US May - June. How do I archive email on an iPad? What’s the best Twitter client for Android?Monday, 28 March 2011
  31. 31. scrapbook for/of friends “Friends” mutually agree to follow each other. Share as much or as little as you like.Monday, 28 March 2011
  32. 32. Facebook as a business... Facebook can store and share a LOT of information about who you are, what you like, contact details etc. CONSIDER how much you want to share. Examine your account Privacy settings carefully.Monday, 28 March 2011
  33. 33. For me: Facebook is for friends only People I know and trust. NOTHING is shared outside this group.Monday, 28 March 2011
  34. 34. “Professional Facebook” Professional contacts Professional interest groups (Pharmacometrics, ACOP, PAGE, R Users) Online “CV”Monday, 28 March 2011
  35. 35. You as a professional What are you interested in? What are your specialisms? What can you offer others?Monday, 28 March 2011
  36. 36. Look beyond the networking... Contribute to discussions Share information Advertise what you do, and show how you do it.Monday, 28 March 2011
  37. 37. Monday, 28 March 2011
  38. 38. RSS = News RSS Readers aggregate / collate news feeds Automatically update Text, pictures, audio (podcasts), videoMonday, 28 March 2011
  39. 39. Where you see this sign: Click to add the link to your favourite reader Or copy the URL for the website into your reader.Monday, 28 March 2011
  40. 40. On-line readers Software readersMonday, 28 March 2011
  41. 41. Some websites collate for you...Monday, 28 March 2011
  42. 42. Monday, 28 March 2011
  43. 43. Cloud resources AKA places to store your stuff online and shareMonday, 28 March 2011
  44. 44. Bookmarks (You know how it’s a pain in the bum when you move from one PC to another and need to reload your bookmarks?)Monday, 28 March 2011
  45. 45. Monday, 28 March 2011
  46. 46. TagsMonday, 28 March 2011
  47. 47. Tags are useful to categorise stuff Bookmarks, blog entries, photos, music,... Makes it easier to filter content Share only a specific kind of content.Monday, 28 March 2011
  48. 48. Monday, 28 March 2011
  49. 49. Monday, 28 March 2011
  50. 50. Then your RSS feed can wind up in useful places...Monday, 28 March 2011
  51. 51. Papers / ManuscriptsMonday, 28 March 2011
  52. 52. Pictures, photosMonday, 28 March 2011
  53. 53. AudioMonday, 28 March 2011
  54. 54. Music DiscoveryMonday, 28 March 2011
  55. 55. VideoMonday, 28 March 2011
  56. 56. Events / schedulingMonday, 28 March 2011
  57. 57. Project planningMonday, 28 March 2011
  58. 58. Notes, pictures, etc. Web interface & software Syncs across all platforms (web, computer, iPod etc.) Access it anywhere.Monday, 28 March 2011
  59. 59. Anything... (Personal backup) Web interface & software Upload stuff. Syncs across all platforms. Access it anywhere.Monday, 28 March 2011
  60. 60. Websites Documents Blogs Email Calendar, etc.Monday, 28 March 2011
  61. 61. Chrome Operating System Everything in the cloudMonday, 28 March 2011
  62. 62. The best tools work and sync across multiple platforms: web, desktop, handheldMonday, 28 March 2011
  63. 63. You got an app for that?Monday, 28 March 2011
  64. 64. HOLD UP! All of these tools are social too...Monday, 28 March 2011
  65. 65. Finding out what sites other people have bookmarked using a given tagMonday, 28 March 2011
  66. 66. Shared access to folders on DropboxMonday, 28 March 2011
  67. 67. Advice for getting started: Listen Engage Be Real Be Respectful Have Fun Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637Monday, 28 March 2011

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