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Social Media,                         Cloud storage,                        and the interwebz                          for...
“Social”?                        Things         Things                         you              I                         ...
“Social”?                        Things       Things                         you            I                         like...
“Social”?                        Things   Things                         you       I                        know     knowM...
“Social”?                        Things      Things                         you          I                        know    ...
Cool things happen                        when we start                      conversations and                    share wh...
...even better stuff                        happens when we can                          benefit from each                 ...
Used to be we got our         news, reviews, information           from newspapers, TV,                  Radio...         ...
Now we can get just as                 much (perhaps more)                   from the internet.                       FAST...
Previously: How did                        you know if a book,                         film, CD, hotel, car,               ...
Now: Online reviews                        exist for pretty much                            ANYTHING.                     ...
Social media gives YOU                 a voice to recommend,                     review, criticise,                       ...
So that’s what Twitter                              is about?                                     Well, sort of.          ...
Why Blog?                        Talking about things you care about.                               Sharing information.  ...
Broadcast or                             Conversation?                        It’s good to think of WHY you want to blog.....
Do I allow comments?                          No comments = Broadcast                          Comments = Conversation    ...
OK... I want a blog!                                Gimme!Monday, 28 March 2011
Website host                        OR install on your own website.                               Rich feature set.       ...
Website host.                               REALLY simple to use.                         (You now how to email stuff, rig...
“micro-blogging”                        “Follow” people who are interesting                          They don’t have to fo...
Broadcast...                        Companies letting                        people know what                          the...
Conversation...                          @username                        alerts the other                        person t...
RT = Retweet                              Pass on somebody else’s                            comment to your followers.   ...
Mixture                        Very effective for                         engaging with                            listene...
SPAM!                        Twitter also suffers                            from spam.                          You can b...
Getting Started...                        “Follow” people who are interesting                               Watch intially...
For the love of all that is Holy...              DON’T spend your time trying to get celebrities                    to fol...
The Twitter network                                         You                                  People you follow        ...
Twitter as filter / finder                                     I LOVE music & films                                  People I...
Twitter as filter / finder                         Many people use Twitter for quick answers:                        Where c...
scrapbook for/of friends                 “Friends” mutually agree to follow each other.                        Share as mu...
Facebook as a business... Facebook can store and share a LOT of information about      who you are, what you like, contact...
For me: Facebook is for friends only                               People I know and trust.                        NOTHING...
“Professional Facebook”                                 Professional contacts                              Professional in...
You as a professional                         What are you interested in?                         What are your specialism...
Look beyond the networking...                        Contribute to discussions                            Share informatio...
Monday, 28 March 2011
RSS = News                        RSS Readers aggregate / collate news feeds                                  Automaticall...
Where you see this sign:                          Click to add the link to your favourite reader                        Or...
On-line readers                        Software readersMonday, 28 March 2011
Some websites collate                         for you...Monday, 28 March 2011
Monday, 28 March 2011
Cloud resources                        AKA places to store your stuff online and shareMonday, 28 March 2011
Bookmarks                         (You know how it’s a pain in the bum                        when you move from one PC to...
Monday, 28 March 2011
TagsMonday, 28 March 2011
Tags are useful to                         categorise stuff                        Bookmarks, blog entries, photos, music,...
Monday, 28 March 2011
Monday, 28 March 2011
Then your RSS feed can                  wind up in useful                      places...Monday, 28 March 2011
Papers / ManuscriptsMonday, 28 March 2011
Pictures, photosMonday, 28 March 2011
AudioMonday, 28 March 2011
Music DiscoveryMonday, 28 March 2011
VideoMonday, 28 March 2011
Events / schedulingMonday, 28 March 2011
Project planningMonday, 28 March 2011
Notes, pictures, etc.                                Web interface & software                   Syncs across all platforms...
Anything...                        (Personal backup)                           Web interface & software                   ...
Websites                         Documents                            Blogs                            Email              ...
Chrome Operating System                         Everything in the cloudMonday, 28 March 2011
The best tools work                     and sync across                    multiple platforms:                  web, deskt...
You got an app for that?Monday, 28 March 2011
HOLD UP!                        All of these tools are social too...Monday, 28 March 2011
Finding out what sites other people have bookmarked                                    using a given tagMonday, 28 March 2...
Shared access to folders on DropboxMonday, 28 March 2011
Advice for getting started:                                        Listen                                       Engage    ...
Social media and stuff
Social media and stuff
Social media and stuff
Social media and stuff
Social media and stuff
Social media and stuff
Social media and stuff
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Social media and stuff

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Transcript of "Social media and stuff"

  1. 1. Social Media, Cloud storage, and the interwebz for beginners Prepared by Mike K SmithMonday, 28 March 2011
  2. 2. “Social”? Things Things you I like like Conversation startersMonday, 28 March 2011
  3. 3. “Social”? Things Things you I like like DiscoveryMonday, 28 March 2011
  4. 4. “Social”? Things Things you I know knowMonday, 28 March 2011
  5. 5. “Social”? Things Things you I know know ResearchMonday, 28 March 2011
  6. 6. Cool things happen when we start conversations and share what we know...Monday, 28 March 2011
  7. 7. ...even better stuff happens when we can benefit from each other’s knowledge.Monday, 28 March 2011
  8. 8. Used to be we got our news, reviews, information from newspapers, TV, Radio... “Traditional” mediaMonday, 28 March 2011
  9. 9. Now we can get just as much (perhaps more) from the internet. FASTER. “Let me Google that for you...”Monday, 28 March 2011
  10. 10. Previously: How did you know if a book, film, CD, hotel, car, household appliance was any good?Monday, 28 March 2011
  11. 11. Now: Online reviews exist for pretty much ANYTHING. Amazon, Tripadvisor, Which, etc. User contributed reviews.Monday, 28 March 2011
  12. 12. Social media gives YOU a voice to recommend, review, criticise, complain.Monday, 28 March 2011
  13. 13. So that’s what Twitter is about? Well, sort of. But it’s not all about Twitter. Let’s start at Blogs generally.Monday, 28 March 2011
  14. 14. Why Blog? Talking about things you care about. Sharing information. Diary.Monday, 28 March 2011
  15. 15. Broadcast or Conversation? It’s good to think of WHY you want to blog...Monday, 28 March 2011
  16. 16. Do I allow comments? No comments = Broadcast Comments = Conversation Comments can be troublesome... Can lead to editorial decisions.Monday, 28 March 2011
  17. 17. OK... I want a blog! Gimme!Monday, 28 March 2011
  18. 18. Website host OR install on your own website. Rich feature set. Large user group.Monday, 28 March 2011
  19. 19. Website host. REALLY simple to use. (You now how to email stuff, right?) Formats content to look great: Text, Pictures,Video, Links, Documents.Monday, 28 March 2011
  20. 20. “micro-blogging” “Follow” people who are interesting They don’t have to follow back Broadcast AND conversationalMonday, 28 March 2011
  21. 21. Broadcast... Companies letting people know what they’re doing. Not much conversationMonday, 28 March 2011
  22. 22. Conversation... @username alerts the other person that you have mentioned them.Monday, 28 March 2011
  23. 23. RT = Retweet Pass on somebody else’s comment to your followers. #hashtag = searchable string for topicsMonday, 28 March 2011
  24. 24. Mixture Very effective for engaging with listeners Growing businessMonday, 28 March 2011
  25. 25. SPAM! Twitter also suffers from spam. You can block accounts and report if necessary.Monday, 28 March 2011
  26. 26. Getting Started... “Follow” people who are interesting Watch intially (lurk!) Engage in conversation Be interesting!Monday, 28 March 2011
  27. 27. For the love of all that is Holy... DON’T spend your time trying to get celebrities to follow you or mention you... It’s REALLY dull. You’re MUCH more interesting than that.Monday, 28 March 2011
  28. 28. The Twitter network You People you follow People who follow you. Hence the RT. Share what you like with others.Monday, 28 March 2011
  29. 29. Twitter as filter / finder I LOVE music & films People I follow recommend music / films / books / YouTube clips / anything. I can then follow up and have a listen. DISCOVERY...Monday, 28 March 2011
  30. 30. Twitter as filter / finder Many people use Twitter for quick answers: Where can I get Vegan food near Leicester Sq.? Booking house concerts in US May - June. How do I archive email on an iPad? What’s the best Twitter client for Android?Monday, 28 March 2011
  31. 31. scrapbook for/of friends “Friends” mutually agree to follow each other. Share as much or as little as you like.Monday, 28 March 2011
  32. 32. Facebook as a business... Facebook can store and share a LOT of information about who you are, what you like, contact details etc. CONSIDER how much you want to share. Examine your account Privacy settings carefully.Monday, 28 March 2011
  33. 33. For me: Facebook is for friends only People I know and trust. NOTHING is shared outside this group.Monday, 28 March 2011
  34. 34. “Professional Facebook” Professional contacts Professional interest groups (Pharmacometrics, ACOP, PAGE, R Users) Online “CV”Monday, 28 March 2011
  35. 35. You as a professional What are you interested in? What are your specialisms? What can you offer others?Monday, 28 March 2011
  36. 36. Look beyond the networking... Contribute to discussions Share information Advertise what you do, and show how you do it.Monday, 28 March 2011
  37. 37. Monday, 28 March 2011
  38. 38. RSS = News RSS Readers aggregate / collate news feeds Automatically update Text, pictures, audio (podcasts), videoMonday, 28 March 2011
  39. 39. Where you see this sign: Click to add the link to your favourite reader Or copy the URL for the website into your reader.Monday, 28 March 2011
  40. 40. On-line readers Software readersMonday, 28 March 2011
  41. 41. Some websites collate for you...Monday, 28 March 2011
  42. 42. Monday, 28 March 2011
  43. 43. Cloud resources AKA places to store your stuff online and shareMonday, 28 March 2011
  44. 44. Bookmarks (You know how it’s a pain in the bum when you move from one PC to another and need to reload your bookmarks?)Monday, 28 March 2011
  45. 45. Monday, 28 March 2011
  46. 46. TagsMonday, 28 March 2011
  47. 47. Tags are useful to categorise stuff Bookmarks, blog entries, photos, music,... Makes it easier to filter content Share only a specific kind of content.Monday, 28 March 2011
  48. 48. Monday, 28 March 2011
  49. 49. Monday, 28 March 2011
  50. 50. Then your RSS feed can wind up in useful places...Monday, 28 March 2011
  51. 51. Papers / ManuscriptsMonday, 28 March 2011
  52. 52. Pictures, photosMonday, 28 March 2011
  53. 53. AudioMonday, 28 March 2011
  54. 54. Music DiscoveryMonday, 28 March 2011
  55. 55. VideoMonday, 28 March 2011
  56. 56. Events / schedulingMonday, 28 March 2011
  57. 57. Project planningMonday, 28 March 2011
  58. 58. Notes, pictures, etc. Web interface & software Syncs across all platforms (web, computer, iPod etc.) Access it anywhere.Monday, 28 March 2011
  59. 59. Anything... (Personal backup) Web interface & software Upload stuff. Syncs across all platforms. Access it anywhere.Monday, 28 March 2011
  60. 60. Websites Documents Blogs Email Calendar, etc.Monday, 28 March 2011
  61. 61. Chrome Operating System Everything in the cloudMonday, 28 March 2011
  62. 62. The best tools work and sync across multiple platforms: web, desktop, handheldMonday, 28 March 2011
  63. 63. You got an app for that?Monday, 28 March 2011
  64. 64. HOLD UP! All of these tools are social too...Monday, 28 March 2011
  65. 65. Finding out what sites other people have bookmarked using a given tagMonday, 28 March 2011
  66. 66. Shared access to folders on DropboxMonday, 28 March 2011
  67. 67. Advice for getting started: Listen Engage Be Real Be Respectful Have Fun Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637Monday, 28 March 2011
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