A handy dandy guide to
outdoor
advertising
(aka billboards, transit, Out of
home/OOH)
Is it headline driven
or a visual ad?
VISUALS CAN =
quick reads
Use the medium
Break out
Know your audience
Don’t do this
IS IT INTERESTING?
IS IT RELEVANT?
IS IT UNIQUE?
IS IT EXTENDABLE?
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
A Guide to Outdoor Advertising
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A Guide to Outdoor Advertising

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A Guide to Outdoor Advertising

  1. 1. A handy dandy guide to outdoor advertising (aka billboards, transit, Out of home/OOH)
  2. 2. Is it headline driven or a visual ad?
  3. 3. VISUALS CAN = quick reads
  4. 4. Use the medium
  5. 5. Break out
  6. 6. Know your audience
  7. 7. Don’t do this
  8. 8. IS IT INTERESTING? IS IT RELEVANT? IS IT UNIQUE? IS IT EXTENDABLE?
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