A Guide to Outdoor Advertising

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A Guide to Outdoor Advertising

  1. 1. A handy dandy guide to outdoor advertising (aka billboards, transit, Out of home/OOH)
  2. 2. Is it headline driven or a visual ad?
  3. 3. VISUALS CAN = quick reads
  4. 4. Use the medium
  5. 5. Break out
  6. 6. Know your audience
  7. 7. Don’t do this
  8. 8. IS IT INTERESTING? IS IT RELEVANT? IS IT UNIQUE? IS IT EXTENDABLE?

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