A Guide to Outdoor Advertising
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A Guide to Outdoor Advertising

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Transcript

  • 1. A handy dandy guide to outdoor advertising (aka billboards, transit, Out of home/OOH)
  • 2. Is it headline driven or a visual ad?
  • 3. VISUALS CAN = quick reads
  • 4. Use the medium
  • 5. Break out
  • 6. Know your audience
  • 7. Don’t do this
  • 8. IS IT INTERESTING? IS IT RELEVANT? IS IT UNIQUE? IS IT EXTENDABLE?