Build a bird house.
Create an award-winning campaign
for
a bird house
manufacturer.
Advertising, visual or not,
is all about getting
from here
to there.
Here
Sleepiness is one of the
leading causes of
car accidents.
Here
New Flexible Band Aids
Stretch with your body
So they won’t break.
Visual thinking
is editing.
Visual thinking
is editing.
Extremely creative editing.
“no duh”
momentS.
A great pitcher.
A dominant strikeout pitcher.
Who is practically unhittable.
Here
Avis now offers
luxury rental cars.
Getting there
“Who rents a Ferrari?”
“It’s not rich guys. It’s guys who want to look rich.”
“So a Hollywood a-hole.”
“But ...
Here
The Batelco Directory
helps you quickly find
the exact business
you’re looking for.
Here
CNN is first on
the scene when
Important news happens.
Let’s get visual.
Metaphors (ok, similes)
Let’s get visual.
Metaphors
Exaggeration
Let’s get visual.
Metaphors
Exaggeration
Skewed View
It’s a toolbox.
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
How to Think Visually in Advertising
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How to Think Visually in Advertising

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How to Think Visually in Advertising

  1. 1. Build a bird house.
  2. 2. Create an award-winning campaign for a bird house manufacturer.
  3. 3. Advertising, visual or not, is all about getting from here to there.
  4. 4. Here Sleepiness is one of the leading causes of car accidents.
  5. 5. Here New Flexible Band Aids Stretch with your body So they won’t break.
  6. 6. Visual thinking is editing.
  7. 7. Visual thinking is editing. Extremely creative editing.
  8. 8. “no duh” momentS.
  9. 9. A great pitcher. A dominant strikeout pitcher. Who is practically unhittable.
  10. 10. Here Avis now offers luxury rental cars.
  11. 11. Getting there “Who rents a Ferrari?” “It’s not rich guys. It’s guys who want to look rich.” “So a Hollywood a-hole.” “But that person isn’t likeable. No one sees themselves that way.” “Wait, there’s another person who would
  12. 12. Here The Batelco Directory helps you quickly find the exact business you’re looking for.
  13. 13. Here CNN is first on the scene when Important news happens.
  14. 14. Let’s get visual. Metaphors (ok, similes)
  15. 15. Let’s get visual. Metaphors Exaggeration
  16. 16. Let’s get visual. Metaphors Exaggeration Skewed View
  17. 17. It’s a toolbox.

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