Mobile Apps for Conferences, Meetings, & Events                          Powered byKeep Event Attendees Engaged with Inter...
   Mike Haldas, Co-Founder & Managing Partner     mike@appburst.com     Twitter @haldas   Mark Golden, VP Business Dev...
   AppBurst started in 2008 by Mike Haldas & Rob Cartagine   Vision to create a platform for rapid development of busine...
   Company founders are US    military veterans   All software development is    done in the USA   All UI design is don...
   IACC event attendees    can access content    using the mobile    device of their choice   Native iOS App    iPhone &...
   Session Schedule   Create Your Schedule   Calendar Reminders   Take Notes   See Attendee List   Conference Center...
 Flexible data integration  options On demand / real time  data updates We can integrate with  any data source AppBurs...
 Mobile CMS for Event  Apps Update content without  updating apps in app  stores Content is pushed out on  demand Last...
 Custom app icon & loading  screens Custom secondary loading  screens and/or welcome  video Your brand’s colors Your c...
   Thinking through all of the    content that you want in your    app and where that content    currently exists   Mobi...
   Not just a link to a    PDF file   Interactive -pinch to    zoom, vendor booths   Sponsorship    opportunities   No...
   Built in social    sharing   Enable sharing in    any section of the    app   Share via email,    twitter, and    Fa...
   Bookmark event    sessions & speakers    to create your own    personal program   What else can be    bookmarked that...
   Take notes per    session,    exhibitor,    speaker   Free form   Share notes via    email
   Track every click,    sessions per day, average    session per user, user    retention, etc.   Analytics a few hours ...
   Sponsor directory in the app is one option
   Rotating banner is another option
   We can also position multiple sponsors on banner
   Displayed when user taps on multi-sponsor banner
   Sponsors not limited to web pages. Endless possibilities!
   Feature sponsors in exhibitor map
   User can request more info from map
 Apps can support multiple languages Users can select their language in app settings Give international clients informa...
 What does the conference center currently do to keep attendees engaged now ?  Can this process be mobilized? Conference...
 What is the value of an app download? What does your marketing department spend on PPC and SEO? Our most successful ap...
 Mobile is part of an overall marketing strategy, not an after thought or checkbox on  a feature list. Mobile strategy n...
 Company Website: www.AppBurst.com Events Website: www.AppsforEvents.com Email: mike@appburst.com Twitter: @appburst a...
Keep Conference Attendees Engaged with Interactive Mobile Apps for Events
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Keep Conference Attendees Engaged with Interactive Mobile Apps for Events

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This presentation was created by Mike Haldas, co-founder of AppBurst, to present at the International Association of Conference Centers (IACC) 2013 event "Inspiring Conference Education" in Chicago. The topic of discussion was how to create mobile apps for iPhone, iPad, and Android that can keep conference attendees informed at the event and also engaged with the meeting organizations and conference centers year round.

The importance of good quality content as well as how to position content in mobile apps is discussed. Examples of existing mobile apps and features that AppBurst has developed using the "Apps for Events" platform and content management system are also covered.

Additional topics and points of discussion included:

Flexible data integration & updates

AppBurst DashBoard (Mobile CMS)

Custom app icon & loading screens

Custom secondary loading screens and/or welcome video

Your brand’s colors

Your choice of navigation icons

Your choice of structure and relationships

Your design team can work with ours or we can take care of everything

Thinking through all of the content that you want in your app and where that content currently exists

Mobile app platform provides the best framework for displaying your content on mobile devices

Balancing HTML5 and native iOS & Android SDK elements

Built in social sharing

Enable sharing in any section of the app

Share via email, twitter, and Facebook

Social campaigns - #hashtags, Facebook giveaways

Apps can support multiple languages

Users can select their language in app settings

Give international clients information in their language

Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list.

Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed.

Build it and they will come. NOT! Cross-promote it, feed it fresh content, and they will definitely come!

QR codes at events, promote download on website, newsletters, blogs, articles, interaction.

Leverage all of the ways you currently promote events and conference centers to promote your app.

Do everything that you do on your website (and more) in your app.

What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized?

Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps!

Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine.

What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map.

Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering.

Content, Content, Content! You already have most of the content!

AppBurst can take care of th

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Keep Conference Attendees Engaged with Interactive Mobile Apps for Events

  1. 1. Mobile Apps for Conferences, Meetings, & Events Powered byKeep Event Attendees Engaged with Interactive Mobile Apps
  2. 2.  Mike Haldas, Co-Founder & Managing Partner  mike@appburst.com  Twitter @haldas Mark Golden, VP Business Development  mark.golden@appburst.com
  3. 3.  AppBurst started in 2008 by Mike Haldas & Rob Cartagine Vision to create a platform for rapid development of business related mobile apps (iPhone, iPad, Android, Web Apps) Built first event app for iPhone in 2009 for the Cardiovascular Research Foundation Enhanced platform specifically for the Event industry and launched our Apps4Events product in 2010 Successfully launched apps for over 100 events apps on our platform
  4. 4.  Company founders are US military veterans All software development is done in the USA All UI design is done in the USA All customer service is done in the USA We are 100% Made in America!
  5. 5.  IACC event attendees can access content using the mobile device of their choice Native iOS App iPhone & iPad format Native Android App Mobile Website Make it easy for your users to find the app iaccmobile.com
  6. 6.  Session Schedule Create Your Schedule Calendar Reminders Take Notes See Attendee List Conference Center Map City Guide
  7. 7.  Flexible data integration options On demand / real time data updates We can integrate with any data source AppBurst CMS / Dashboard Real time push messages Keep integration as convenient as possible
  8. 8.  Mobile CMS for Event Apps Update content without updating apps in app stores Content is pushed out on demand Last minute changes are a snap
  9. 9.  Custom app icon & loading screens Custom secondary loading screens and/or welcome video Your brand’s colors Your choice of navigation icons Your choice of structure and relationships Your design team can work with ours or we can take care of everything
  10. 10.  Thinking through all of the content that you want in your app and where that content currently exists Mobile app platform provides the best framework for displaying your content on mobile devices Balancing HTML5 and native iOS & Android SDK elements Examples - PDF viewer module enables better user experience than simply linking to a PDF in a browser
  11. 11.  Not just a link to a PDF file Interactive -pinch to zoom, vendor booths Sponsorship opportunities No area too big to map! Map an entire property! Largest map created so far is 36 miles square x 3!
  12. 12.  Built in social sharing Enable sharing in any section of the app Share via email, twitter, and Facebook Social campaigns - #hashtags, Facebook giveaways
  13. 13.  Bookmark event sessions & speakers to create your own personal program What else can be bookmarked that applies to conference centers? Favorite events, restaurants, food menu items, endless possibilities
  14. 14.  Take notes per session, exhibitor, speaker Free form Share notes via email
  15. 15.  Track every click, sessions per day, average session per user, user retention, etc. Analytics a few hours behind real-time Track campaigns / goals Set report access for multiple organizers, exhibitors, sponsors, etc. Daily app download report via sent email
  16. 16.  Sponsor directory in the app is one option
  17. 17.  Rotating banner is another option
  18. 18.  We can also position multiple sponsors on banner
  19. 19.  Displayed when user taps on multi-sponsor banner
  20. 20.  Sponsors not limited to web pages. Endless possibilities!
  21. 21.  Feature sponsors in exhibitor map
  22. 22.  User can request more info from map
  23. 23.  Apps can support multiple languages Users can select their language in app settings Give international clients information in their language
  24. 24.  What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized? Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps! Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine. What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map. Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering Content, Content, Content! You already have most of the content!
  25. 25.  What is the value of an app download? What does your marketing department spend on PPC and SEO? Our most successful app has over 2 million downloads in an industry that averages $6.50 per PPC An app download is at least a valuable as a click. I think it is way better. Mobile users want to use apps and keep them installed for years (if you motivate them). $6.50 x 2 million = $13,000,000 Apple App store and Google Play store are content distribution for you!
  26. 26.  Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list. Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed. Build it and they will come. NOT! Cross-promote it, feed it fresh content, and they will definitely come! QR codes at events, promote download on website, newsletters, blogs, articles, interaction. Leverage all of the ways you currently promote events and conference centers to promote your app. Do everything that you do on your website (and more) in your app.
  27. 27.  Company Website: www.AppBurst.com Events Website: www.AppsforEvents.com Email: mike@appburst.com Twitter: @appburst and @haldas To schedule demos and get a list if the latest event apps powered by AppBurst, please contact Mark Golden – VP Business Development. ▪ Email: mark.golden@appburst.com
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