This presentation was created by Mike Haldas, co-founder of AppBurst, to present at the International Association of Conference Centers (IACC) 2013 event "Inspiring Conference Education" in Chicago. The topic of discussion was how to create mobile apps for iPhone, iPad, and Android that can keep conference attendees informed at the event and also engaged with the meeting organizations and conference centers year round.
The importance of good quality content as well as how to position content in mobile apps is discussed. Examples of existing mobile apps and features that AppBurst has developed using the "Apps for Events" platform and content management system are also covered.
Additional topics and points of discussion included:
Flexible data integration & updates
AppBurst DashBoard (Mobile CMS)
Custom app icon & loading screens
Custom secondary loading screens and/or welcome video
Your brand’s colors
Your choice of navigation icons
Your choice of structure and relationships
Your design team can work with ours or we can take care of everything
Thinking through all of the content that you want in your app and where that content currently exists
Mobile app platform provides the best framework for displaying your content on mobile devices
Balancing HTML5 and native iOS & Android SDK elements
Built in social sharing
Enable sharing in any section of the app
Share via email, twitter, and Facebook
Social campaigns - #hashtags, Facebook giveaways
Apps can support multiple languages
Users can select their language in app settings
Give international clients information in their language
Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list.
Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed.
Build it and they will come. NOT! Cross-promote it, feed it fresh content, and they will definitely come!
QR codes at events, promote download on website, newsletters, blogs, articles, interaction.
Leverage all of the ways you currently promote events and conference centers to promote your app.
Do everything that you do on your website (and more) in your app.
What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized?
Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps!
Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine.
What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map.
Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering.
Content, Content, Content! You already have most of the content!
AppBurst can take care of th