The Human Network: Adding Social Context To Enterprise Architecture

The HumanNetwork:
Adding Social Contextto Enterprise Architecture
Mike Gotta, Senior Technical Solution Manager Enterprise Social Software, Cisco
September 21, 2010

Enterprise Architecture (EA):My Journey
IT IndustryAnalyst
Enterprise application architect
Technical product management
Collaboration and social computing
Research and servicedirector
Principal analyst
IT IndustryAnalyst
Collaboration and social computing
Research and service director
Principal analyst
Enterprise socialsoftware andcollaboration
Enterprise application architect
Technical product management
Enterprise socialsoftware andcollaboration

EA has Never Been a Static Concept…
Enterprise Architect
Information Architect
Solutions Architect
Technology Architect
Holistic View of Business Strategies, Processes,Information and IT Assets
Design, Structure, and Organization of Shared Information Environments
Domain, Application, Product, and Service Specific
Physical Infrastructure and Networking Capabilities
Business andIT Alignment

Architecting for a New Social Dynamic
Workforce Trends
Personal Factors
Business Trends
Dispersed employees
Generational shifts
Retiree and alumni connections
Expertise, informationand mentoringon-demand
Consumerization of IT
Lifestyle as work style
Borderless relationships
Trust, reputation and privacy concerns
Velocity of change
Diminishing returnsfrom IT automation
Self-organization as management model
Customer and employee ledinnovation

As Work Models Change, so Must EA
From Structure
To Flow
Roles and Workflow
Informal Interactionsand Collaboration
Process
CRM, ERP…
Social Networking and Communities
Applications
Enterprise Content Management, Business Intelligence
Blogs, Wikis, Tags, Feeds, Pervasive Video, and Social Analytics…
Contentand Data
On-premises Infrastructure
SaaS/Cloud Services
Platforms
Security, Identity Management, Compliance
Social Media Governance
Policies

Technology Adjacencies Are Also Converging
From Structure to Flow
Well-Known
Emergent
EnterpriseContentManagement
PervasiveVideo
UnifiedCommunications
Enterprise 2.0,Social Media…
TraditionalCollaboration
Semantics and Social Analytics
Next GenerationCollaborativeExperience
TraditionalCollaboration
Semantics andSocial Analytics
Enterprise ContentManagement
Pervasive Video
UnifiedCommunications
Enterprise 2.0,Social Media…

EA: The “Edge” Is Now the CoreToday
EA: The “Edge” Is Now the CoreTomorrow
GoalAn Integrated Workforce Experience
People-to-ActivitiesInformation
People-to-Networks Relationships
People-to-OrganizationSocial Capital
People-to-CollectivesCollaboration
Growth
Innovation
Productivity
People-to-PeopleAlignment

Principle:Identity Is Socially Constructed
Activities
Formal
Claimed
Performed
Reciprocated
Enterprise Identity
Mike Gotta
JOB TITLE: Project Manger
EMPLOYEE #: 00015254
Social NetworkSite Profile
DEPARTMENT #: 018
PHONE EXTENTION: 136
Community Equity
+
+
+
Enterprise Identity

Principle:Social Objects Create Ties That Bind
+
Object
Data
Interaction
Augmentation
Sharing
Analytics
+
+
+
+
Community
Network
Group
Publics
Location
Bookmarks
ActivityStreams
Events
DigitalWork
DigitalLife
Music
Video
ProcessException
ProjectActivity
Social Object
Photos
Games
Content
Hash-tags

Principle:Social Roles Influence Norms and Behaviors
Enterprise Identity
Jessica Savage
JOB TITLE: Project Manger
EMPLOYEE #: 00124
DEPARTMENT #: 015
PHONE EXTENTION: 186
Blog and Micro-blog
Community
Wiki
Forum
Wiki
“Wiki Gardener”

Principle:Context and Social Insight Underpin Self-Organization
Teams andCommunities
My View
Information
Discussion Forum
Wiki
Blog
Watch List
My Work
My Tools
Social Analytics
Social Analytics
CommunityTools
WorkspaceTools
Post
Semantics
Semantics
Activities

Principle:Relationships Are Situated in Network Contexts
Principle:A Dynamically Networked Organization Knows no Borders
Digital Life
Digital Work
Teams
Activities
Communities
Teams
Activities
Communities

There Are Risks
Security
Identity
Privacy
Data loss protection
Intellectual property
Policy-based management
Audit, compliance, and records management
E-discovery
External service providers
Identity assurance
Social claims
Data quality
Social engineering
Policy-based management
Employee bias, stalking
Employee-level controls
Regulatory support
Aggregation and correlation
Common Mitigation Practices
Governance, Change Management, Adoption Tactics, Value Assessment

Where to Start:Leverage an “Architecture of Participation”
ParticipationPatterns
CollectiveContributions
ObservableWork
Social Objects
SituationalAwareness
UnifiedContext
SocialInsight
Social ValueSystem
Identity
SocialGraph
SocialRoles
CommunityEquity

Where to Start:Re-Visit Roles and Practices
IA Role
EA Role
Social Insight Analyst
Semantics, Social NetworkAnalysis Methods
Organizational Architect
Sociologist and/or Anthropologist
Technology Role
Solution Role
Graph Engines, “SocialWeb” Trends
Community Managers
Contextual Inquiry andEthnographic Methods

Cisco on Cisco Proof PointsCisco’s Journey
Productivity
Virtual Global Annual Sales Conference
20,000 global participants
90 countries, 270 cities
211 million air miles avoided
88 hrs of consecutive events
Integration of 7 technologies
90% cost savings

Growth
Expertise Location
45% increase in specialist interactionswith customers in Canada, commercial
Specialist time savings of $12M/yr
Increased margin of $50M fromreducing sales cycle

Innovation
Collaboration with our Cisco Family
12,137 global I-Zone users
Over 1476 ideas submitted
5051 votes for ideas
1646 comments by users

Cisco’s JourneyCisco Quad as an “AoP” Foundation
ParticipationPatterns
CollectiveContributions
Social Objects
Unified Context
Social Insight
Identity and Social Graph
Social Roles
Community Equity
Clients
Quad Application Framework
SocialCollaboration
OpenInterfaces
UC
Integration
Semantic
Features
Video
Virtual Data Layer
Security/Policy
Serviceability
CollaborationData Store
Social GraphStore
SearchIndex
DocumentStore
Deployment Infrastructure

Summary:The Human Network Transforming the way People Work
Accelerate R&D
New business models
Idea generation
CEO care-abouts
Global reach
Drive revenue
New markets
Accelerate sales cycle
Operational efficiencies
Faster decision making
Cost reduction
Leverage and reuse
Productivity
Growth
People-to-PeopleAlignment
Innovation

Live Webcast eSummit: Social Media and the Enterprise—An Architectural Approach
Sponsored by Cisco, October 5, 20107am–1pm Pacific Timehttps://www.myciscocommunity.com/docs/DOC-18449

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The Human Network: Adding Social Context To Enterprise Architecture

by Mike Gotta

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