The Human Network: Adding Social Context To Enterprise Architecture


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Keynote presented at NYC IASA conference September, 2010

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The Human Network: Adding Social Context To Enterprise Architecture

  1. 1. The HumanNetwork:<br />Adding Social Contextto Enterprise Architecture<br />Mike Gotta, Senior Technical Solution Manager Enterprise Social Software, Cisco<br />September 21, 2010<br />
  2. 2. Enterprise Architecture (EA):My Journey<br />IT IndustryAnalyst<br /><ul><li>Enterprise application architect
  3. 3. Technical product management
  4. 4. Collaboration and social computing
  5. 5. Research and servicedirector
  6. 6. Principal analyst</li></ul>IT IndustryAnalyst<br /><ul><li>Collaboration and social computing
  7. 7. Research and service director
  8. 8. Principal analyst
  9. 9. Enterprise socialsoftware andcollaboration
  10. 10. Enterprise application architect
  11. 11. Technical product management
  12. 12. Enterprise socialsoftware andcollaboration</li></li></ul><li>EA has Never Been a Static Concept…<br />Enterprise Architect<br />Information Architect<br />Solutions Architect<br />Technology Architect<br />Holistic View of Business Strategies, Processes,Information and IT Assets <br />Design, Structure, and Organization of Shared Information Environments <br />Domain, Application, Product, and Service Specific<br />Physical Infrastructure and Networking Capabilities<br />Business andIT Alignment<br />
  13. 13. Architecting for a New Social Dynamic<br />Workforce Trends<br />Personal Factors<br />Business Trends<br /><ul><li>Dispersed employees
  14. 14. Generational shifts
  15. 15. Retiree and alumni connections
  16. 16. Expertise, informationand mentoringon-demand
  17. 17. Consumerization of IT
  18. 18. Lifestyle as work style
  19. 19. Borderless relationships
  20. 20. Trust, reputation and privacy concerns
  21. 21. Velocity of change
  22. 22. Diminishing returnsfrom IT automation
  23. 23. Self-organization as management model
  24. 24. Customer and employee ledinnovation</li></li></ul><li>As Work Models Change, so Must EA<br />From Structure<br />To Flow<br />Roles and Workflow<br />Informal Interactionsand Collaboration<br />Process<br />CRM, ERP…<br />Social Networking and Communities<br />Applications<br />Enterprise Content Management, Business Intelligence<br />Blogs, Wikis, Tags, Feeds, Pervasive Video, and Social Analytics…<br />Contentand Data<br />On-premises Infrastructure<br />SaaS/Cloud Services<br />Platforms<br />Security, Identity Management, Compliance<br />Social Media Governance<br />Policies<br />
  25. 25. Technology Adjacencies Are Also Converging<br />From Structure to Flow<br />Well-Known<br />Emergent<br />EnterpriseContentManagement<br />PervasiveVideo<br />UnifiedCommunications <br />Enterprise 2.0,Social Media…<br />TraditionalCollaboration<br />Semantics and Social Analytics<br />Next GenerationCollaborativeExperience<br />TraditionalCollaboration<br />Semantics andSocial Analytics<br />Enterprise ContentManagement<br />Pervasive Video<br />UnifiedCommunications <br />Enterprise 2.0,Social Media…<br />
  26. 26. EA: The “Edge” Is Now the CoreToday<br />EA: The “Edge” Is Now the CoreTomorrow<br />GoalAn Integrated Workforce Experience<br />People-to-ActivitiesInformation<br />People-to-Networks Relationships<br />People-to-OrganizationSocial Capital<br />People-to-CollectivesCollaboration<br />Growth<br />Innovation<br />Productivity<br />People-to-PeopleAlignment<br />
  27. 27. Principle:Identity Is Socially Constructed<br />Activities<br />Formal<br />Claimed<br />Performed<br />Reciprocated<br />Enterprise Identity<br />Mike Gotta<br />JOB TITLE: Project Manger<br />EMPLOYEE #: 00015254<br />Social NetworkSite Profile <br />DEPARTMENT #: 018<br />PHONE EXTENTION: 136<br />Community Equity<br />+<br />+<br />+<br />Enterprise Identity<br />
  28. 28. Principle:Social Objects Create Ties That Bind<br />+<br />Object<br />Data<br />Interaction<br />Augmentation<br />Sharing<br />Analytics<br />+<br />+<br />+<br />+<br />Community<br />Network<br />Group<br />Publics<br />Location<br />Bookmarks<br />ActivityStreams<br />Events<br />DigitalWork<br />DigitalLife<br />Music<br />Video<br />ProcessException<br />ProjectActivity<br />Social Object<br />Photos<br />Games<br />Content<br />Hash-tags<br />
  29. 29. Principle:Social Roles Influence Norms and Behaviors<br />Enterprise Identity<br />Jessica Savage<br />JOB TITLE: Project Manger<br />EMPLOYEE #: 00124<br />DEPARTMENT #: 015<br />PHONE EXTENTION: 186<br />Blog and Micro-blog<br />Community<br />Wiki<br />Forum<br />Wiki<br />“Wiki Gardener”<br />
  30. 30. Principle:Context and Social Insight Underpin Self-Organization <br />Teams andCommunities<br />My View<br />Information<br />Discussion Forum<br />Wiki<br />Blog<br />Watch List<br />My Work<br />My Tools<br />Social Analytics<br />Social Analytics<br />CommunityTools<br />WorkspaceTools<br />Post<br />Semantics<br />Semantics<br />Activities<br />
  31. 31. Principle:Relationships Are Situated in Network Contexts<br />Principle:A Dynamically Networked Organization Knows no Borders<br />Digital Life<br />Digital Work<br />Teams<br />Activities<br />Communities<br />Teams<br />Activities<br />Communities<br />
  32. 32. There Are Risks<br />Security<br />Identity<br />Privacy<br /><ul><li>Data loss protection
  33. 33. Intellectual property
  34. 34. Policy-based management
  35. 35. Audit, compliance, and records management
  36. 36. E-discovery
  37. 37. External service providers
  38. 38. Identity assurance
  39. 39. Social claims
  40. 40. Data quality
  41. 41. Social engineering
  42. 42. Policy-based management
  43. 43. Employee bias, stalking
  44. 44. Employee-level controls
  45. 45. Regulatory support
  46. 46. Aggregation and correlation</li></ul>Common Mitigation Practices<br />Governance, Change Management, Adoption Tactics, Value Assessment<br />
  47. 47. Where to Start:Leverage an “Architecture of Participation”<br />ParticipationPatterns<br />CollectiveContributions<br />ObservableWork<br />Social Objects<br />SituationalAwareness<br />UnifiedContext<br />SocialInsight<br />Social ValueSystem<br />Identity<br />SocialGraph<br />SocialRoles<br />CommunityEquity<br />
  48. 48. Where to Start:Re-Visit Roles and Practices<br />IA Role<br />EA Role<br />Social Insight Analyst<br />Semantics, Social NetworkAnalysis Methods<br />Organizational Architect<br />Sociologist and/or Anthropologist<br />Technology Role<br />Solution Role<br />Graph Engines, “SocialWeb” Trends<br />Community Managers<br />Contextual Inquiry andEthnographic Methods<br />
  49. 49. Cisco on Cisco Proof PointsCisco’s Journey<br />Productivity<br />Virtual Global Annual Sales Conference<br />20,000 global participants<br />90 countries, 270 cities<br />211 million air miles avoided<br />88 hrs of consecutive events<br />Integration of 7 technologies<br />90% cost savings<br />
  50. 50. Cisco on Cisco Proof PointsCisco’s Journey<br />Growth<br />Expertise Location<br /><ul><li>45% increase in specialist interactionswith customers in Canada, commercial
  51. 51. Specialist time savings of $12M/yr
  52. 52. Increased margin of $50M fromreducing sales cycle </li></li></ul><li>Cisco on Cisco Proof PointsCisco’s Journey<br />Innovation<br />Collaboration with our Cisco Family<br /><ul><li>12,137 global I-Zone users
  53. 53. Over 1476 ideas submitted
  54. 54. 5051 votes for ideas
  55. 55. 1646 comments by users</li></li></ul><li>Cisco’s JourneyCisco Quad as an “AoP” Foundation<br />ParticipationPatterns<br />CollectiveContributions<br />Social Objects<br />Unified Context<br />Social Insight<br />Identity and Social Graph<br />Social Roles<br />Community Equity <br />Clients<br />Quad Application Framework<br />SocialCollaboration<br />OpenInterfaces<br />UC <br />Integration<br />Semantic<br />Features<br />Video<br />Virtual Data Layer<br />Security/Policy<br />Serviceability<br />CollaborationData Store<br />Social GraphStore<br />SearchIndex<br />DocumentStore<br />Deployment Infrastructure<br />
  56. 56. Summary:The Human Network Transforming the way People Work<br /><ul><li>Accelerate R&D
  57. 57. New business models
  58. 58. Idea generation
  59. 59. CEO care-abouts
  60. 60. Global reach
  61. 61. Drive revenue
  62. 62. New markets
  63. 63. Accelerate sales cycle
  64. 64. Operational efficiencies
  65. 65. Faster decision making
  66. 66. Cost reduction
  67. 67. Leverage and reuse</li></ul>Productivity<br />Growth<br />People-to-PeopleAlignment<br />Innovation<br />
  68. 68. Live Webcast eSummit: Social Media and the Enterprise—An Architectural Approach<br />Sponsored by Cisco, October 5, 20107am–1pm Pacific Time<br />