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The Human Network: Adding Social Context To Enterprise Architecture
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The Human Network: Adding Social Context To Enterprise Architecture

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Keynote presented at NYC IASA conference September, 2010

Keynote presented at NYC IASA conference September, 2010

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The Human Network: Adding Social Context To Enterprise Architecture Presentation Transcript

  • 1. The HumanNetwork:
    Adding Social Contextto Enterprise Architecture
    Mike Gotta, Senior Technical Solution Manager Enterprise Social Software, Cisco
    September 21, 2010
  • 2. Enterprise Architecture (EA):My Journey
    IT IndustryAnalyst
    • Enterprise application architect
    • 3. Technical product management
    • 4. Collaboration and social computing
    • 5. Research and servicedirector
    • 6. Principal analyst
    IT IndustryAnalyst
    • Collaboration and social computing
    • 7. Research and service director
    • 8. Principal analyst
    • 9. Enterprise socialsoftware andcollaboration
    • 10. Enterprise application architect
    • 11. Technical product management
    • 12. Enterprise socialsoftware andcollaboration
  • EA has Never Been a Static Concept…
    Enterprise Architect
    Information Architect
    Solutions Architect
    Technology Architect
    Holistic View of Business Strategies, Processes,Information and IT Assets
    Design, Structure, and Organization of Shared Information Environments
    Domain, Application, Product, and Service Specific
    Physical Infrastructure and Networking Capabilities
    Business andIT Alignment
  • 13. Architecting for a New Social Dynamic
    Workforce Trends
    Personal Factors
    Business Trends
    • Dispersed employees
    • 14. Generational shifts
    • 15. Retiree and alumni connections
    • 16. Expertise, informationand mentoringon-demand
    • 17. Consumerization of IT
    • 18. Lifestyle as work style
    • 19. Borderless relationships
    • 20. Trust, reputation and privacy concerns
    • 21. Velocity of change
    • 22. Diminishing returnsfrom IT automation
    • 23. Self-organization as management model
    • 24. Customer and employee ledinnovation
  • As Work Models Change, so Must EA
    From Structure
    To Flow
    Roles and Workflow
    Informal Interactionsand Collaboration
    Process
    CRM, ERP…
    Social Networking and Communities
    Applications
    Enterprise Content Management, Business Intelligence
    Blogs, Wikis, Tags, Feeds, Pervasive Video, and Social Analytics…
    Contentand Data
    On-premises Infrastructure
    SaaS/Cloud Services
    Platforms
    Security, Identity Management, Compliance
    Social Media Governance
    Policies
  • 25. Technology Adjacencies Are Also Converging
    From Structure to Flow
    Well-Known
    Emergent
    EnterpriseContentManagement
    PervasiveVideo
    UnifiedCommunications
    Enterprise 2.0,Social Media…
    TraditionalCollaboration
    Semantics and Social Analytics
    Next GenerationCollaborativeExperience
    TraditionalCollaboration
    Semantics andSocial Analytics
    Enterprise ContentManagement
    Pervasive Video
    UnifiedCommunications
    Enterprise 2.0,Social Media…
  • 26. EA: The “Edge” Is Now the CoreToday
    EA: The “Edge” Is Now the CoreTomorrow
    GoalAn Integrated Workforce Experience
    People-to-ActivitiesInformation
    People-to-Networks Relationships
    People-to-OrganizationSocial Capital
    People-to-CollectivesCollaboration
    Growth
    Innovation
    Productivity
    People-to-PeopleAlignment
  • 27. Principle:Identity Is Socially Constructed
    Activities
    Formal
    Claimed
    Performed
    Reciprocated
    Enterprise Identity
    Mike Gotta
    JOB TITLE: Project Manger
    EMPLOYEE #: 00015254
    Social NetworkSite Profile
    DEPARTMENT #: 018
    PHONE EXTENTION: 136
    Community Equity
    +
    +
    +
    Enterprise Identity
  • 28. Principle:Social Objects Create Ties That Bind
    +
    Object
    Data
    Interaction
    Augmentation
    Sharing
    Analytics
    +
    +
    +
    +
    Community
    Network
    Group
    Publics
    Location
    Bookmarks
    ActivityStreams
    Events
    DigitalWork
    DigitalLife
    Music
    Video
    ProcessException
    ProjectActivity
    Social Object
    Photos
    Games
    Content
    Hash-tags
  • 29. Principle:Social Roles Influence Norms and Behaviors
    Enterprise Identity
    Jessica Savage
    JOB TITLE: Project Manger
    EMPLOYEE #: 00124
    DEPARTMENT #: 015
    PHONE EXTENTION: 186
    Blog and Micro-blog
    Community
    Wiki
    Forum
    Wiki
    “Wiki Gardener”
  • 30. Principle:Context and Social Insight Underpin Self-Organization
    Teams andCommunities
    My View
    Information
    Discussion Forum
    Wiki
    Blog
    Watch List
    My Work
    My Tools
    Social Analytics
    Social Analytics
    CommunityTools
    WorkspaceTools
    Post
    Semantics
    Semantics
    Activities
  • 31. Principle:Relationships Are Situated in Network Contexts
    Principle:A Dynamically Networked Organization Knows no Borders
    Digital Life
    Digital Work
    Teams
    Activities
    Communities
    Teams
    Activities
    Communities
  • 32. There Are Risks
    Security
    Identity
    Privacy
    • Data loss protection
    • 33. Intellectual property
    • 34. Policy-based management
    • 35. Audit, compliance, and records management
    • 36. E-discovery
    • 37. External service providers
    • 38. Identity assurance
    • 39. Social claims
    • 40. Data quality
    • 41. Social engineering
    • 42. Policy-based management
    • 43. Employee bias, stalking
    • 44. Employee-level controls
    • 45. Regulatory support
    • 46. Aggregation and correlation
    Common Mitigation Practices
    Governance, Change Management, Adoption Tactics, Value Assessment
  • 47. Where to Start:Leverage an “Architecture of Participation”
    ParticipationPatterns
    CollectiveContributions
    ObservableWork
    Social Objects
    SituationalAwareness
    UnifiedContext
    SocialInsight
    Social ValueSystem
    Identity
    SocialGraph
    SocialRoles
    CommunityEquity
  • 48. Where to Start:Re-Visit Roles and Practices
    IA Role
    EA Role
    Social Insight Analyst
    Semantics, Social NetworkAnalysis Methods
    Organizational Architect
    Sociologist and/or Anthropologist
    Technology Role
    Solution Role
    Graph Engines, “SocialWeb” Trends
    Community Managers
    Contextual Inquiry andEthnographic Methods
  • 49. Cisco on Cisco Proof PointsCisco’s Journey
    Productivity
    Virtual Global Annual Sales Conference
    20,000 global participants
    90 countries, 270 cities
    211 million air miles avoided
    88 hrs of consecutive events
    Integration of 7 technologies
    90% cost savings
  • 50. Cisco on Cisco Proof PointsCisco’s Journey
    Growth
    Expertise Location
    • 45% increase in specialist interactionswith customers in Canada, commercial
    • 51. Specialist time savings of $12M/yr
    • 52. Increased margin of $50M fromreducing sales cycle
  • Cisco on Cisco Proof PointsCisco’s Journey
    Innovation
    Collaboration with our Cisco Family
    • 12,137 global I-Zone users
    • 53. Over 1476 ideas submitted
    • 54. 5051 votes for ideas
    • 55. 1646 comments by users
  • Cisco’s JourneyCisco Quad as an “AoP” Foundation
    ParticipationPatterns
    CollectiveContributions
    Social Objects
    Unified Context
    Social Insight
    Identity and Social Graph
    Social Roles
    Community Equity
    Clients
    Quad Application Framework
    SocialCollaboration
    OpenInterfaces
    UC
    Integration
    Semantic
    Features
    Video
    Virtual Data Layer
    Security/Policy
    Serviceability
    CollaborationData Store
    Social GraphStore
    SearchIndex
    DocumentStore
    Deployment Infrastructure
  • 56. Summary:The Human Network Transforming the way People Work
    • Accelerate R&D
    • 57. New business models
    • 58. Idea generation
    • 59. CEO care-abouts
    • 60. Global reach
    • 61. Drive revenue
    • 62. New markets
    • 63. Accelerate sales cycle
    • 64. Operational efficiencies
    • 65. Faster decision making
    • 66. Cost reduction
    • 67. Leverage and reuse
    Productivity
    Growth
    People-to-PeopleAlignment
    Innovation
  • 68. Live Webcast eSummit: Social Media and the Enterprise—An Architectural Approach
    Sponsored by Cisco, October 5, 20107am–1pm Pacific Timehttps://www.myciscocommunity.com/docs/DOC-18449