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The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
The Human Network: Adding Social Context To Enterprise Architecture
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The Human Network: Adding Social Context To Enterprise Architecture

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Keynote presented at NYC IASA conference September, 2010

Keynote presented at NYC IASA conference September, 2010

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  • 1. The HumanNetwork:<br />Adding Social Contextto Enterprise Architecture<br />Mike Gotta, Senior Technical Solution Manager Enterprise Social Software, Cisco<br />September 21, 2010<br />
  • 2. Enterprise Architecture (EA):My Journey<br />IT IndustryAnalyst<br /><ul><li>Enterprise application architect
  • 3. Technical product management
  • 4. Collaboration and social computing
  • 5. Research and servicedirector
  • 6. Principal analyst</li></ul>IT IndustryAnalyst<br /><ul><li>Collaboration and social computing
  • 7. Research and service director
  • 8. Principal analyst
  • 9. Enterprise socialsoftware andcollaboration
  • 10. Enterprise application architect
  • 11. Technical product management
  • 12. Enterprise socialsoftware andcollaboration</li></li></ul><li>EA has Never Been a Static Concept…<br />Enterprise Architect<br />Information Architect<br />Solutions Architect<br />Technology Architect<br />Holistic View of Business Strategies, Processes,Information and IT Assets <br />Design, Structure, and Organization of Shared Information Environments <br />Domain, Application, Product, and Service Specific<br />Physical Infrastructure and Networking Capabilities<br />Business andIT Alignment<br />
  • 13. Architecting for a New Social Dynamic<br />Workforce Trends<br />Personal Factors<br />Business Trends<br /><ul><li>Dispersed employees
  • 14. Generational shifts
  • 15. Retiree and alumni connections
  • 16. Expertise, informationand mentoringon-demand
  • 17. Consumerization of IT
  • 18. Lifestyle as work style
  • 19. Borderless relationships
  • 20. Trust, reputation and privacy concerns
  • 21. Velocity of change
  • 22. Diminishing returnsfrom IT automation
  • 23. Self-organization as management model
  • 24. Customer and employee ledinnovation</li></li></ul><li>As Work Models Change, so Must EA<br />From Structure<br />To Flow<br />Roles and Workflow<br />Informal Interactionsand Collaboration<br />Process<br />CRM, ERP…<br />Social Networking and Communities<br />Applications<br />Enterprise Content Management, Business Intelligence<br />Blogs, Wikis, Tags, Feeds, Pervasive Video, and Social Analytics…<br />Contentand Data<br />On-premises Infrastructure<br />SaaS/Cloud Services<br />Platforms<br />Security, Identity Management, Compliance<br />Social Media Governance<br />Policies<br />
  • 25. Technology Adjacencies Are Also Converging<br />From Structure to Flow<br />Well-Known<br />Emergent<br />EnterpriseContentManagement<br />PervasiveVideo<br />UnifiedCommunications <br />Enterprise 2.0,Social Media…<br />TraditionalCollaboration<br />Semantics and Social Analytics<br />Next GenerationCollaborativeExperience<br />TraditionalCollaboration<br />Semantics andSocial Analytics<br />Enterprise ContentManagement<br />Pervasive Video<br />UnifiedCommunications <br />Enterprise 2.0,Social Media…<br />
  • 26. EA: The “Edge” Is Now the CoreToday<br />EA: The “Edge” Is Now the CoreTomorrow<br />GoalAn Integrated Workforce Experience<br />People-to-ActivitiesInformation<br />People-to-Networks Relationships<br />People-to-OrganizationSocial Capital<br />People-to-CollectivesCollaboration<br />Growth<br />Innovation<br />Productivity<br />People-to-PeopleAlignment<br />
  • 27. Principle:Identity Is Socially Constructed<br />Activities<br />Formal<br />Claimed<br />Performed<br />Reciprocated<br />Enterprise Identity<br />Mike Gotta<br />JOB TITLE: Project Manger<br />EMPLOYEE #: 00015254<br />Social NetworkSite Profile <br />DEPARTMENT #: 018<br />PHONE EXTENTION: 136<br />Community Equity<br />+<br />+<br />+<br />Enterprise Identity<br />
  • 28. Principle:Social Objects Create Ties That Bind<br />+<br />Object<br />Data<br />Interaction<br />Augmentation<br />Sharing<br />Analytics<br />+<br />+<br />+<br />+<br />Community<br />Network<br />Group<br />Publics<br />Location<br />Bookmarks<br />ActivityStreams<br />Events<br />DigitalWork<br />DigitalLife<br />Music<br />Video<br />ProcessException<br />ProjectActivity<br />Social Object<br />Photos<br />Games<br />Content<br />Hash-tags<br />
  • 29. Principle:Social Roles Influence Norms and Behaviors<br />Enterprise Identity<br />Jessica Savage<br />JOB TITLE: Project Manger<br />EMPLOYEE #: 00124<br />DEPARTMENT #: 015<br />PHONE EXTENTION: 186<br />Blog and Micro-blog<br />Community<br />Wiki<br />Forum<br />Wiki<br />“Wiki Gardener”<br />
  • 30. Principle:Context and Social Insight Underpin Self-Organization <br />Teams andCommunities<br />My View<br />Information<br />Discussion Forum<br />Wiki<br />Blog<br />Watch List<br />My Work<br />My Tools<br />Social Analytics<br />Social Analytics<br />CommunityTools<br />WorkspaceTools<br />Post<br />Semantics<br />Semantics<br />Activities<br />
  • 31. Principle:Relationships Are Situated in Network Contexts<br />Principle:A Dynamically Networked Organization Knows no Borders<br />Digital Life<br />Digital Work<br />Teams<br />Activities<br />Communities<br />Teams<br />Activities<br />Communities<br />
  • 32. There Are Risks<br />Security<br />Identity<br />Privacy<br /><ul><li>Data loss protection
  • 33. Intellectual property
  • 34. Policy-based management
  • 35. Audit, compliance, and records management
  • 36. E-discovery
  • 37. External service providers
  • 38. Identity assurance
  • 39. Social claims
  • 40. Data quality
  • 41. Social engineering
  • 42. Policy-based management
  • 43. Employee bias, stalking
  • 44. Employee-level controls
  • 45. Regulatory support
  • 46. Aggregation and correlation</li></ul>Common Mitigation Practices<br />Governance, Change Management, Adoption Tactics, Value Assessment<br />
  • 47. Where to Start:Leverage an “Architecture of Participation”<br />ParticipationPatterns<br />CollectiveContributions<br />ObservableWork<br />Social Objects<br />SituationalAwareness<br />UnifiedContext<br />SocialInsight<br />Social ValueSystem<br />Identity<br />SocialGraph<br />SocialRoles<br />CommunityEquity<br />
  • 48. Where to Start:Re-Visit Roles and Practices<br />IA Role<br />EA Role<br />Social Insight Analyst<br />Semantics, Social NetworkAnalysis Methods<br />Organizational Architect<br />Sociologist and/or Anthropologist<br />Technology Role<br />Solution Role<br />Graph Engines, “SocialWeb” Trends<br />Community Managers<br />Contextual Inquiry andEthnographic Methods<br />
  • 49. Cisco on Cisco Proof PointsCisco’s Journey<br />Productivity<br />Virtual Global Annual Sales Conference<br />20,000 global participants<br />90 countries, 270 cities<br />211 million air miles avoided<br />88 hrs of consecutive events<br />Integration of 7 technologies<br />90% cost savings<br />
  • 50. Cisco on Cisco Proof PointsCisco’s Journey<br />Growth<br />Expertise Location<br /><ul><li>45% increase in specialist interactionswith customers in Canada, commercial
  • 51. Specialist time savings of $12M/yr
  • 52. Increased margin of $50M fromreducing sales cycle </li></li></ul><li>Cisco on Cisco Proof PointsCisco’s Journey<br />Innovation<br />Collaboration with our Cisco Family<br /><ul><li>12,137 global I-Zone users
  • 53. Over 1476 ideas submitted
  • 54. 5051 votes for ideas
  • 55. 1646 comments by users</li></li></ul><li>Cisco’s JourneyCisco Quad as an “AoP” Foundation<br />ParticipationPatterns<br />CollectiveContributions<br />Social Objects<br />Unified Context<br />Social Insight<br />Identity and Social Graph<br />Social Roles<br />Community Equity <br />Clients<br />Quad Application Framework<br />SocialCollaboration<br />OpenInterfaces<br />UC <br />Integration<br />Semantic<br />Features<br />Video<br />Virtual Data Layer<br />Security/Policy<br />Serviceability<br />CollaborationData Store<br />Social GraphStore<br />SearchIndex<br />DocumentStore<br />Deployment Infrastructure<br />
  • 56. Summary:The Human Network Transforming the way People Work<br /><ul><li>Accelerate R&D
  • 57. New business models
  • 58. Idea generation
  • 59. CEO care-abouts
  • 60. Global reach
  • 61. Drive revenue
  • 62. New markets
  • 63. Accelerate sales cycle
  • 64. Operational efficiencies
  • 65. Faster decision making
  • 66. Cost reduction
  • 67. Leverage and reuse</li></ul>Productivity<br />Growth<br />People-to-PeopleAlignment<br />Innovation<br />
  • 68. Live Webcast eSummit: Social Media and the Enterprise—An Architectural Approach<br />Sponsored by Cisco, October 5, 20107am–1pm Pacific Timehttps://www.myciscocommunity.com/docs/DOC-18449<br />

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