Get Connected Sept 15 2009

Let’s get Connected Mike Georgeson [email_address] @mgeorgeson [email_address] Linkedin.com/in/mgeorgeson facebook.com/mgeorgeson www.mikegeorgeson.co.uk 0777 950 3111 www.netdesk.co.uk @netdesk facebook.com/netdesk Enhancing your digital presence www.netdesk.co.uk

Me! Enhancing your digital presence www.netdesk.co.uk Enhancing your digital presence www.netdesk.co.uk 20 years experience of internet Internet enthusiast!

Enhancing your digital presence www.netdesk.co.uk Business opportunity? Or overhyped fad?... Social media [email_address]

Enhancing your digital presence www.netdesk.co.uk Where are we? C20 – we built things C21 - we build things that help people to help each other - we are now in the world of sharing The written word - Newspapers - Telephone - Radio - TV – Internet We are Mobile, connected, interactive, short attention span, grazing Technology - Low cost, anyone can do it [email_address]

Enhancing your digital presence www.netdesk.co.uk Show of hands [email_address]

Enhancing your digital presence www.netdesk.co.uk What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. Wikipedia.org Using accessible and scalable technologies... ...to allow users to connect and form relationships... ...and create and share their own content... ...and share, comment on and interact with other’s content [email_address]

Enhancing your digital presence www.netdesk.co.uk [email_address]

Enhancing your digital presence www.netdesk.co.uk
Social networking
Social Bookmarking
Blogs
Media sharing
Wikis
Embedded social media
[email_address] Social Media

Enhancing your digital presence www.netdesk.co.uk Some stats
YouTube( Google) video-sharing websites stream above 1 billion videos per day globally
17,600,000 UK users of Facebook.
5,400,000 UK users of Myspace
4,300,000 UK users of Bebo
107% increase in UK Facebook users in the past 12 months.
78% UK adults have a social network profile
delicious social-bookmarking gets 1,897,437 unique visits per month +1,471.45% increase over 1 year ago
flickr photo-sharing gets 26,589,851 visits per month +9.93% over last year
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Enhancing your digital presence www.netdesk.co.uk
scribd document-sharing attracts 8,042,157 unique visits per month +218.10% increase from 1 year ago
plurk micro-blogging gets 287,294 visits per month +798.66% (and more popular than twitter in Singapore)
blip.tv attracts 1,292,912 visits per month +104.20%
15% of small & medium sized businesses are using Social Networks as a marketing tool. - BT Tradespace
Users spend on average over 5.8 hours per week, with 78% of UK adults now using social networks regularly.
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Enhancing your digital presence www.netdesk.co.uk The BIG ones [email_address]

Enhancing your digital presence www.netdesk.co.uk Social Networking [email_address]

Enhancing your digital presence www.netdesk.co.uk • The site has more than 250m active users globally • <120m users use Facebook at least once each day and more than 30 million users update their statuses at least once each day. • The average user has around 120 friends on the site. • Every single month, more than a billion photos are uploaded to the site. • More than 50 translations are available on the site, with more than 40 in development. • Mobile is a BIG - <30m active users access FB through mobile devices. Users who access Facebook through mobile devices are almost 50% more active than those who don’t. [email_address]

July 2009 Enhancing your digital presence www.netdesk.co.uk [email_address]

Enhancing your digital presence www.netdesk.co.uk Business use? Customer intimacy Events Groups Pages [email_address]

Enhancing your digital presence www.netdesk.co.uk “ Twitter is extremely important. It's huge for customer service and for branding. “ “ ..it seems, at least to me, it is directed more at personal networking vs. Professional” “ I am not sure how twitter works to sell business or is that not what it is for??? “ “It is one more way to put your brand and your message in front of your audience.” [email_address]

• Over the past twelve months, Twitter’s year-on-year growth rate >1000% • Over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website. • Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday. • Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium. • Twitter is now officially a term in the English Dictionary. Enhancing your digital presence www.netdesk.co.uk [email_address]

[email_address] Enhancing your digital presence www.netdesk.co.uk Business use?
Why do I want to be on Twitter?
What do I want to get from Twitter?
How will I measure it?
Be Professional
Get followers
Good tweeting
Real people talking about Real stuff in Real time Right now

[email_address] Enhancing your digital presence www.netdesk.co.uk Business use? business.twitter.com/twitter101/

Enhancing your digital presence www.netdesk.co.uk 1. Make your profile client focused 3. Get connecting 2. Choose your connection strategy carefully 4. Use Search to find potential clients and business partners 5. Give testimonials to get them [email_address]

Enhancing your digital presence www.netdesk.co.uk Social Bookmarking [email_address] Embedded Social Media Wikis Media sharing Blogs

Enhancing your digital presence www.netdesk.co.uk Mobile [email_address]

Enhancing your digital presence www.netdesk.co.uk What’s that coming over the hill? Is it a monster? WHO CARES? [email_address]

Think opportunity, not technology Enjoy yourself  but above all else... Enhancing your digital presence www.netdesk.co.uk [email_address]

Get Connected Sept 15 2009

by Mike Georgeson on Sep 16, 2009

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Get Connected Sept 15 2009 — Presentation Transcript