Get Connected Sept 15 2009
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Get Connected Sept 15 2009

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Get Connected
A Brief overview of what social media is and how the major 3 social networks can be used for business gains.

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  • In the words of
  • Railways, hospitals, factories, universities, The NHS 1. C21 – we build things that help people to help each other – we are now in the world of sharing 2 & 3. Your customers can watch videos about how you do your stuff – how to Children can watch videos on how to teach 4. We live in a viral, peer to peer world 5. Urge you - Think opportunity, not technology
  • 2 •Although now overtaken by Facebook, MySpace is the second largest social network, experiencing in excess of 60m unique users each month. • MySpace apparently reaches 30% of UK adults aged 15-24 - it's been suggested that its as common to have a MySpace account in the UK as it is to own a dog. • According to Knoll, MySpace has more than 115m active monthly users globally with, on average, 300,000 new people signing up to the site every day.
  • Wikipedia – great example of social media Not the best thing since sliced bread BUT is another way to connect and engage
  • Changes daily – you need to keep up to date ‘ Used to be’ (historically to me is yesterday) you would try and keep your website updated regularly (like one news item every 3 months – if you’re lucky) Now (and increasingly) in the future you will need to keep various sources updated Think opportunity, not technology
  • Don’t forget other networks QQ – over 300 million active users in China Ever heard of mylife.com – 50M users in USA
  • It's not about closing sales, it's about having a presence. When you have companies as diverse as Ford, Comcast, Quicken and Dell benefitting so greatly from having Twitter accounts (Dell, btw, financially) and companies as big as Amazon and Domino's getting bit in the butt for not reacting to Twitter fast enough, I'd say it doesn't much matter what the business is - it's important. In today's age of multitasking and short attention-spans, compacting your marketing messages into 140-character-maximum spaces is both challenging and refreshing.
  • Not really a stat, but still quite a cool piece of info:
  • Twitter helps one organize great, instant meetups (tweetups). Twitter works swell as an opinion poll. Twitter can help direct people’s attention to good things. Twitter at events helps people build an instant “backchannel.” Twitter breaks news faster than other sources, often (especially if the news impacts online denizens). Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s? Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks). Twitter gives your critics a forum, but that means you can study them. Twitter helps with business development, if your prospects are online (mine are). Twitter can augment customer service.
  • Easy to put your ‘cv’ up there – don’t - Linkedin is for making connections – and for the majority of professionals that means clients and business partners, not recruiters. “ Open Networking” and “Trusted Partner Networking” Open – as many connections as possible Trusted – In my experience, this Trusted Partner strategy works best for most professionals. It mirrors the way we develop trusted relationships in the real world. And it reduces the risk that your trusted connections will be spammed from other connections you barely know. Both strategies can work, but you must be consistent. If you’re following a Trusted Partner strategy, you must only connect to people you really know & trust and turn down connections from people you don’t (Open Networkers for example). 3. Linkedin works on connections. The most powerful use of Linkedin is to find new clients and business partners through the search function or directly via your contacts connections. The more direct connections you have, the more opportunities you have to connect. I still see people who’ve made all the effort to set up their Linkedin profile – but who have so few connections that they don’t get any benefit. 4. Linkedin allows the ultimate in specificity. You can search for exactly who you want to be referred to – by company, by geography, by name, by job title, etc. And you can search across your entire network at once. Or you can look at the contact list of an individual to see if there’s anyone you’d like to be connected to. Once you’ve identified people you’d like to be introduced or referred to, rather than try to connect them directly, give your mutual connection a call and ask them if they can connect you. That’s much more polite than going directly, and it’s much more likely to be successful. 5. Don’t beg – give testimonials to get them in return.
  • Easy to put your ‘cv’ up there – don’t - Linkedin is for making connections – and for the majority of professionals that means clients and business partners, not recruiters. “ Open Networking” and “Trusted Partner Networking” Open – as many connections as possible Trusted – In my experience, this Trusted Partner strategy works best for most professionals. It mirrors the way we develop trusted relationships in the real world. And it reduces the risk that your trusted connections will be spammed from other connections you barely know. Both strategies can work, but you must be consistent. If you’re following a Trusted Partner strategy, you must only connect to people you really know & trust and turn down connections from people you don’t (Open Networkers for example). 3. Linkedin works on connections. The most powerful use of Linkedin is to find new clients and business partners through the search function or directly via your contacts connections. The more direct connections you have, the more opportunities you have to connect. I still see people who’ve made all the effort to set up their Linkedin profile – but who have so few connections that they don’t get any benefit. 4. Linkedin allows the ultimate in specificity. You can search for exactly who you want to be referred to – by company, by geography, by name, by job title, etc. And you can search across your entire network at once. Or you can look at the contact list of an individual to see if there’s anyone you’d like to be connected to. Once you’ve identified people you’d like to be introduced or referred to, rather than try to connect them directly, give your mutual connection a call and ask them if they can connect you. That’s much more polite than going directly, and it’s much more likely to be successful. 5. Don’t beg – give testimonials to get them in return.
  • 1. Social bookmarking = Digg, Reddit, Delicious and hundreds more 2. Blogs - essential 3. Flickr YouTube were a country, it would be the third most-populated place in the world. • 20 hours-worth of video is uploaded to the site every single minute. • comScore recently announced that the site had surpassed 100m viewers in the USA alone. They also reported that this US audience consumed over 6bn videos at the beginning of this year. • Over half of users visit the site at least once a week
  • I urge you to Think opportunity, not technology Embrace that opportunity And above all else
  • Very few EXPERTS – we’re all learning as we go

Transcript

  • 1. Let’s get Connected Mike Georgeson [email_address] @mgeorgeson [email_address] Linkedin.com/in/mgeorgeson facebook.com/mgeorgeson www.mikegeorgeson.co.uk 0777 950 3111 www.netdesk.co.uk @netdesk facebook.com/netdesk Enhancing your digital presence www.netdesk.co.uk
  • 2. Me! Enhancing your digital presence www.netdesk.co.uk Enhancing your digital presence www.netdesk.co.uk 20 years experience of internet Internet enthusiast!
  • 3. Enhancing your digital presence www.netdesk.co.uk Business opportunity? Or overhyped fad?... Social media [email_address]
  • 4. Enhancing your digital presence www.netdesk.co.uk Where are we? C20 – we built things C21 - we build things that help people to help each other - we are now in the world of sharing The written word - Newspapers - Telephone - Radio - TV – Internet We are Mobile, connected, interactive, short attention span, grazing Technology - Low cost, anyone can do it [email_address]
  • 5. Enhancing your digital presence www.netdesk.co.uk Show of hands [email_address]
  • 6. Enhancing your digital presence www.netdesk.co.uk What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. Wikipedia.org Using accessible and scalable technologies... ...to allow users to connect and form relationships... ...and create and share their own content... ...and share, comment on and interact with other’s content [email_address]
  • 7. Enhancing your digital presence www.netdesk.co.uk [email_address]
  • 8. Enhancing your digital presence www.netdesk.co.uk [email_address]
  • 9. Enhancing your digital presence www.netdesk.co.uk
    • Social networking
    • Social Bookmarking
    • Blogs
    • Media sharing
    • Wikis
    • Embedded social media
    [email_address] Social Media
  • 10. Enhancing your digital presence www.netdesk.co.uk Some stats
    • YouTube( Google) video-sharing websites stream above 1 billion videos per day globally
    • 17,600,000 UK users of Facebook.
    • 5,400,000 UK users of Myspace
    • 4,300,000 UK users of Bebo
    • 107% increase in UK Facebook users in the past 12 months.
    • 78% UK adults have a social network profile
    • delicious social-bookmarking gets 1,897,437 unique visits per month +1,471.45% increase over 1 year ago
    • flickr photo-sharing gets 26,589,851 visits per month +9.93% over last year
    [email_address]
  • 11. Enhancing your digital presence www.netdesk.co.uk
    • scribd document-sharing attracts 8,042,157 unique visits per month +218.10% increase from 1 year ago
    • plurk micro-blogging gets 287,294 visits per month +798.66% (and more popular than twitter in Singapore)
    • blip.tv attracts 1,292,912 visits per month +104.20%
    • 15% of small & medium sized businesses are using Social Networks as a marketing tool. - BT Tradespace
    • Users spend on average over 5.8 hours per week, with 78% of UK adults now using social networks regularly.
    [email_address]
  • 12. Enhancing your digital presence www.netdesk.co.uk The BIG ones [email_address]
  • 13. Enhancing your digital presence www.netdesk.co.uk Social Networking [email_address]
  • 14. Enhancing your digital presence www.netdesk.co.uk • The site has more than 250m active users globally • <120m users use Facebook at least once each day and more than 30 million users update their statuses at least once each day. • The average user has around 120 friends on the site. • Every single month, more than a billion photos are uploaded to the site. • More than 50 translations are available on the site, with more than 40 in development. • Mobile is a BIG - <30m active users access FB through mobile devices. Users who access Facebook through mobile devices are almost 50% more active than those who don’t. [email_address]
  • 15. July 2009 Enhancing your digital presence www.netdesk.co.uk [email_address]
  • 16. Enhancing your digital presence www.netdesk.co.uk Business use? Customer intimacy Events Groups Pages [email_address]
  • 17. Enhancing your digital presence www.netdesk.co.uk “ Twitter is extremely important. It's huge for customer service and for branding. “ “ ..it seems, at least to me, it is directed more at personal networking vs. Professional” “ I am not sure how twitter works to sell business or is that not what it is for??? “ “It is one more way to put your brand and your message in front of your audience.” [email_address]
  • 18. • Over the past twelve months, Twitter’s year-on-year growth rate >1000% • Over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website. • Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday. • Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium. • Twitter is now officially a term in the English Dictionary. Enhancing your digital presence www.netdesk.co.uk [email_address]
  • 19. [email_address] Enhancing your digital presence www.netdesk.co.uk Business use?
    • Why do I want to be on Twitter?
    • What do I want to get from Twitter?
    • How will I measure it?
    • Be Professional
    • Get followers
    • Good tweeting
    Real people talking about Real stuff in Real time Right now
  • 20. [email_address] Enhancing your digital presence www.netdesk.co.uk Business use? business.twitter.com/twitter101/
  • 21. Enhancing your digital presence www.netdesk.co.uk 1. Make your profile client focused 3. Get connecting 2. Choose your connection strategy carefully 4. Use Search to find potential clients and business partners 5. Give testimonials to get them [email_address]
  • 22. Enhancing your digital presence www.netdesk.co.uk 1. Make your profile client focused 3. Get connecting 2. Choose your connection strategy carefully 4. Use Search to find potential clients and business partners 5. Give testimonials to get them [email_address]
  • 23. Enhancing your digital presence www.netdesk.co.uk Social Bookmarking [email_address] Embedded Social Media Wikis Media sharing Blogs
  • 24. Enhancing your digital presence www.netdesk.co.uk Mobile [email_address]
  • 25. Enhancing your digital presence www.netdesk.co.uk What’s that coming over the hill? Is it a monster? WHO CARES? [email_address]
  • 26. Think opportunity, not technology Enjoy yourself  but above all else... Enhancing your digital presence www.netdesk.co.uk [email_address]