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Session 1 of Fairfax County Adult Education Course - "Fixing up and Staging your House to Sell"

Session 1 of Fairfax County Adult Education Course - "Fixing up and Staging your House to Sell"

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  • 1. Fixing up and Staging Your House to Sell
    Mike Ford
    Licensed Home Improvements Contractor
    Licensed Real Estate Salesperson
    (703) 589-3848
  • 2. 2
    Course Outline – 1st Session
    Reasons for Improving
    Improvement Options
    Buyer Expectations
    Group Discussion
    Case Study
  • 3. 3
    Who is Mike Ford
    Northern Virginia Native
    Bachelor of Sciences degree in Business Administration from Old Dominion University.
    Licensed Real Estate Agent - Coldwell Banker Residential Brokerage.
    Corporate Experience – Fortune 500 Companies – Motorola Communications & McKesson Healthcare, National Healthcare Trade Association
    Entrepreneur – Owner of The Model Home Look
    Community Volunteer – Youth Sports, Home Owners Association
  • 4. 4
    The Evolution to Non-Real Estate Clients
    We don’t want to sell our house, but would like it to look like a Model Home.
    Can you help us?
  • 5. 5
    A New Approach Home Improvements & Real Estate Sales
    We offer our real estate clients the opportunity to make improvements that make their homes more appealing to prospective home buyers. 
    We help all of our clients identify the home improvements that will have the biggest impact on their home’s values. 
  • 6. 6
    The Model Home Look – Real Estate Knowledge is Key
    Our clients have been particularly pleased with our knowledge of real estate, and appreciate the guidance to improvements that provide the most significant returns when the time comes to sell their homes.
  • 7. 7
    Understanding Home Values – Trade License
    We help all of our clients identify the home improvements that will have the biggest impact on their home’s value. 
  • 8. 8
    The Importance of Project Management
    Many of our clients believe Project Management is one of the most valuable services that we provide.
    The Project Management Professional (PMP®) designation is the profession’s most globally recognized and respected credential.
    We handle of every detail of getting homes ready for sale!
  • 9. 9
    Student Expectations
  • 10. 10
    Course Objective
    In this course, we’ll discuss the importance of making cost effective improvements to improve chances of selling in today’s difficult real estate market.
  • 11. 11
    Reasons for Improving Your Home
    Pure Enjoyment
    Maintenance - Small problems often lead to large expenses
    Increase probability of selling
    To appeal to homebuyer expectations
    To replace the low quality “builder grade” fixtures & amenities
  • 12. 12
    Avoid Costly Mistakes
    Missing out on big money by not making the proper upgrades.
    Ignoring simple repairs often lead to big problems.
    A job done right the first time is always less expensive.
  • 13. 13
    Improvement Discussion
    Exterior & Landscaping
  • 14. 14
    Minimum Expectations of Today’s Homebuyers
    Reoccurring Buzz Words in Real Estate Advertisements
    Updated Kitchen & Baths
    Granite Countertops
    Stainless Steel Appliances
    Hardwood Floors
    Open Floor Plan
    New Carpet
    Fresh Neutral Paint
    Show’s Well
    Great Curb Appeal
    Finished Basement
  • 15. 15
    Minimum Expectations of Today's Homebuyers
    What Sellers Can Control
    Keep a very clean house
    Eliminate pet or food odors
    Remove clutter
    Maintain the lawn and landscaping
    Keep bushes and trees trimmed
    Make sure your furniture fits properly in the rooms
    Clean windows and remove screens
    Turn on lights
    Open blinds & curtains before every showing
  • 16. 16
    Did you you Know?
    Within 15 seconds a buyer has developed an opinion of the property they visit.
    Buyers must say “Wow” when they enter a home!
    Must reflect today’s homebuyer’s tastes.
    Must capture the buyer’s emotions!
  • 17. 17
    The world is fascinated with interior design. If you have any doubt, you need only tune into HGTV, or visit Crate & Barrel, Restoration Hardware and other retailers.
    Public fascination with Interior Design!
  • 18. 18
    When remodeling your kitchen for resale, steer clear of highly personalized looks and outrageous color schemes.
    What to look for:
    • Traditional Materials
    • 19. Quality Cabinets
    • 20. Commercial-look Appliances
    • 21. Natural Wood or Stone Floors
    • 22. Granite Countertops
  • 19
    A bath remodel may be a sure-fire investment, often returning the highest percent of the cost.
    Must be clean, with no visible signs of water of mold.
    Caulk and clean grout.
    Replace pink or blue fixtures
    Remove wallpaper
  • 23. 20
    Tub & Tile Re-Glazing
    A fairly inexpensive way to update a bathroom is to re-glaze the tub and wall tiles.
    Re-glazing a typical tub and shower will cost less than $1,000.00.
  • 24. Paint
    Buyers spend more time than you would think staring at ceilings.
    They are looking for signs of a leaky roof, but what you don't want them to see are stains from water, grease or smoke and ceiling cracks. Same for walls.
  • 25. 22
    It's the most cost effective improvement you can make!
    Fix nail pops & cracks
    3-color with neutral paint color
    Hire a professional. A bad paint job will turn off prospective buyers.
  • 26. Wallpaper
    It's not that all buyers hate wallpaper. They hate your wallpaper - because it's your personal choice, not theirs. And they hate all dated wallpaper. Get rid of it
  • 27. Wood Paneling
    Even if your wood paneling is not real wood but composite, you can paint it.
    Dated paneling must go. Older wood paneling such as walnut, mahogany, cedar and pine, it's all gone out of style.
    Paint it a neutral and soft color after priming it.
  • 28. Textured Ceilings
    Older popcorn ceilings with the "sparkles" often contain asbestos and if disturbed are health hazards. Say goodbye to it. But even recently sprayed ceilings turn off buyers.
  • 29. 26
    Hardwood Flooring & Carpeting
    Hardwood Floors If your home has hardwood floors, that's what buyers want, and it would pay to have the carpeting removed and the floors refinished.
    If your sub-floor is plywood, then replace the carpeting with light tan. Neutral carpeting is your best bet for resale.
    • Worn or outdated carpet should be replaced
    • 30. Dirty carpet should be cleaned
  • Tile – Ceramic & Porcelain
    The options are truly endless with respect to color, texture and style of ceramic and porcelain tiles. The hardest part is deciding which one best fits with your space!
    The best option for wet environments and durability
  • 31. Roof & Exterior
    If your home needs a new roof, bite the bullet and do it. Even though most roofing tear-off jobs take one to two days, buyers shy away from buying a home if the roof needs to be replaced.
    • Patch cement cracks in sidewalks
    • 32. Resurface asphalt driveways
    • 33. Plant flowers
    • 34. Caulk windows and doors
    • 35. Replace doorknobs and locks
    • 36. Fix or paint fences
  • 29
    If people drive by your home and are not impressed they’re not going to walk inside.
    It’s all about curb appeal!
    Fresh Mulch
    Mow the Lawn
    Trim Bushes
  • 37. 30
    Mulch Dye
    Applying mulch dye, which can be purchased from a specialty landscape supplier, is a low cost way of making the mulch look new again.
    Expect to pay about $80.00 per gallon.
  • 38. 31
    Your home must be clean!
    To achieve this level is usually only feasible by hiring a cleaning crew.  In fact, having a cleaning service return weekly while your house is for sale is probably a pretty good investment. 
    Get your windows professionally cleaned inside and out too.
  • 39. 32
    Eliminate Clutter
    Clutter makes homes seem smaller and disorganized. 
    Have you ever noticed that the really expensive stores seem to have an expansive, clutter-free layout, while "cheap" stores are often a jumble of merchandise?  
  • 40. 33
    Remove objects that your potential buyers won't be able to identify with.  For example, political and religious items may turn off whole groups of buyers, because they cannot "imagine" your home as their home. 
    Buying a home is an emotional decision, and you want potential buyers to make an emotional connection with your home by being able to "see" themselves in it.
  • 41. 34
    Staging is what you do after you've cleaned, de-cluttered, painted, made repairs; it's all about dressing the house for sale.
  • 42. 35
    Basement Makeover
  • 43. 36
    New Countertops & Wall Tile
  • 44. 37
    Granite Countertops
  • 45. 38
    Countertop & Paint
    © 2005 Interior Makeovers
    © 2005 Interior Makeovers
  • 46. 39
    Basement Improvement
    © 2005 Interior Makeovers
    © 2005 Interior Makeovers
  • 47. 40
    Formal Living Room
  • 48. 41
    Home Office
  • 49. 42
    Hardwood Floors
  • 50. 43
    Kitchen Makeover
  • 51. 44
    Kitchen Cabinets
  • 52. 45
    Kitchen Makeover
  • 53. 46
    Kitchen Makeover
  • 54. 47
    Kitchen Makeover
  • 55. 48
    Kitchen Makeover
  • 56. 49
    Kitchen Makeover
  • 57. 50
    Kitchen Makeover
  • 58. 51
  • 59. Bathroom Improvement
  • 60. 53
  • 61. 54
    Builders have MODEL HOMES – Why?
    They understand that buyers want a home in near-perfect “model home” move-in condition where all the buyer must do is turn the key in the front door and move in.
  • 62. 55
    Reasons Homeowners Do Not Invest to Sell their Home?
    Don’t have the time
    Think it is too costly
    Unsure of which improvements yield the highest return
    Believe their personal decoration style is appealing to today’s homebuyers
    Believe that a price allowance can be made when the home is sold