MIKE
A User Guide
MIKE is a




   123
      Copywriter




                                     Verbal
                   Advertising      ...
Use MIKE as a




  1
     Copywriter
words
        As a Copywriter, you can use MIKE
        to write brochures, websites, blogs,
        direct mail, letters,...
Some people think that
they can write that stuff
themselves, rather than
using MIKE.


Oops.
DIY
Poorly written
copy creates a bad
impression because
it makes brands sound
sloppy or even worse,
a bit thick. Just bec...
Use MIKE as an




                    2
                 Advertising
                   Creative
Us                                  s
                eM                            lm
    to th             IK
          ...
Use MIKE as a




                3Verbal
                Identity
                  Writer
E W
N      Use MIKE to create a
       new look and feel for
       your company; to help
       name new products, or
   ...
Verbal Identity is as relevant
                                                                                           ...
NTIFONI




          Still in the dark
          about how to use MIKE?
iter
          s a wr
  eM IKE a
Us
s
                                         ea
                                       id
                                  ...
Use MIKE to work out a brand’s language
ll
              s an a -roun




  se MIKE a




                         d
                             marketer
U
But most importantly of all...
...use MIKE




    07837 563 229
mike@mikefleming.co.uk
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Mike Fleming

  1. 1. MIKE A User Guide
  2. 2. MIKE is a 123 Copywriter Verbal Advertising Identity Creative Writer so you can use MIKE to do tons of stuff.
  3. 3. Use MIKE as a 1 Copywriter
  4. 4. words As a Copywriter, you can use MIKE to write brochures, websites, blogs, direct mail, letters, and speeches. In fact, anything that involves words really. People have been using MIKE to do this since 1990.
  5. 5. Some people think that they can write that stuff themselves, rather than using MIKE. Oops.
  6. 6. DIY Poorly written copy creates a bad impression because it makes brands sound sloppy or even worse, a bit thick. Just because someone is a good talker, presenter or they’ve got an A* in GCSE English doesn’t necessarily mean they can write well.
  7. 7. Use MIKE as an 2 Advertising Creative
  8. 8. Us s eM lm to th IK E viral fi ink ds. up d TV a an creative concepts MIKE has been s, used to e ss ad create for pr s, o ster ad c amp or p s, for aign ou tdo ial ove s m erc s 20 r c om ad ye io e ar r ad lin s. on
  9. 9. Use MIKE as a 3Verbal Identity Writer
  10. 10. E W N Use MIKE to create a new look and feel for your company; to help name new products, or simply create a distinctive tone of voice for all your communications.
  11. 11. Verbal Identity is as relevant to small companies as it is to larger ones. It’s all about differentiating them from the competition and keeping their communication consistent. NTIFONI HUSÅ ������� KVART FLYGEL ���������������� ������� �������� ������� ���������������� ���������������� ������������������� �������� ���������� ENGLISH �������������������������� ENGLISH FRANÇAIS FRANÇAIS ������� ESPAÑOL FR BAROMETER ESPAÑOL ������������������� E FORMAT ENGLISH FRANÇAIS BASISK ESPAÑOL ENGLISH FRANÇAIS ESPAÑOL 8 © Inter IKEA Systems B.V. 2000 AA-52710-3 4 © Inter IKEA Systems B.V. 2005 AA-181316-1 4 © Inter IKEA Systems B.V. 2003 AA-109442-2
  12. 12. NTIFONI Still in the dark about how to use MIKE?
  13. 13. iter s a wr eM IKE a Us
  14. 14. s ea id ad te ra ne ge to E IK M e Us
  15. 15. Use MIKE to work out a brand’s language
  16. 16. ll s an a -roun se MIKE a d marketer U
  17. 17. But most importantly of all...
  18. 18. ...use MIKE 07837 563 229 mike@mikefleming.co.uk
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