What is Customer
Mike Fishbein, www.mfishbein.com
What is Customer Development?
The practice of gaining customer insights
through interviews and structured experiments
to generate, test, and optimize startup ideas
Why Do We Do It?
Avoid spending time and money on stuff people
Build products that people love
How to Get Startup Ideas
Customer pain points
Value propositions that resonate
How to Test Startup Ideas
Is this something anyone wants?
confidence and conviction
what do they want?
or, quickly move on
How to Build Awesome Products
Gather customer insights to inform product
Objective of an entrepreneur in a free-market
economy: Relentlessly serve customers and
provide the most possible value
What it is Not
A silver bullet
Guarantor of success
Only for cheap or small opportunities
Other Benefits of Customer Dev
To Learn More About Cust Dev...
Good luck validating!
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.