Customer Development: How to Find Customers to Interview = 14 Best Ways

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From my cust dev video course: http://bit.ly/1bQW22W

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Customer Development: How to Find Customers to Interview = 14 Best Ways

  1. 1. How to Find Customers to Interview Mike Fishbein, www.mfishbein.com
  2. 2. Why You might have the best new product idea in the world, but until you find customers, it’s not actually a business. If you can’t find customers before you have a product, what will you do when you have a product?
  3. 3. Who Who is most strongly affected by the problem you’re solving? Who would absolutely LOVE this product/service? Create a profile Name someone specifically
  4. 4. How Go where they go, online and offline Most not scalable, sustainable, profitable Test your riskiest assumption first
  5. 5. LinkedIn Groups Roles, industries, interests, etc.
  6. 6. People you know “Hi [their name], Hope all is well! I'm looking for feedback on a potential product to help with [problem or process]. Given your experience, it would be great to get your feedback. I don't have a product to sell (yet)...I’m just trying to determine if it's a problem worth solving in the first place. Could I buy you a coffee next week to ask you a few questions and get your feedback? Thanks, [your name]”
  7. 7. Referrals Your network People you’ve interviewed “Do you know anyone else who might have this problem that you would feel comfortable introducing me to so I could conduct a similar interview?” Find people on Facebook or Linkedin and asked shared connections
  8. 8. Cold Outreach Get specific Find their contact information “Hi [their name], I’m Mike [link to page with my bio]. I'm looking for feedback on a potential product to help with [problem or process]. I came across your LinkedIn profile and it looks like you have a lot of experience with [problem or process], so I was hoping to get your feedback. I don't have a product to sell (yet)...I’m just trying to determine if it's a problem worth solving in the first place. Could I ask you a few questions and get your feedback over a fifteen minute phone call? Thanks, [your name]”
  9. 9. Meetup.com Go to events Reach out to organizers Post on message board
  10. 10. Conferences and Events Especially if enterprise
  11. 11. Craigslist Respond to posts Create posts
  12. 12. Twitter Hashtags, phrases
  13. 13. Facebook Search Groups Ads
  14. 14. Blog Create relevant and valuable content Can be sustainable customer acquisition Can be your MVP
  15. 15. Offline Paper Handouts Coffee shops, gyms, streets, etc
  16. 16. Kickstarter Large user base Validation and $
  17. 17. Hit the streets Neighborhoods Stores Events
  18. 18. Quora Reviews Relevant questions Reach out
  19. 19. To Learn More About Cust Dev... Video Course Udemy (http://bit.ly/1bQW22W) My Book Amazon (http://amzn.to/1cusVFt) Questions? www.twitter.com/mfishbein Good luck validating!

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