7 Key Customer Development Tips

982 views
888 views

Published on

To learn more, check out my video course: http://bit.ly/1bQW22W

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
982
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

7 Key Customer Development Tips

  1. 1. 7 Key Customer Development Tips Mike Fishbein, www.mfishbein.com
  2. 2. Principles of Customer Development 1. Abstract by a level 2. Don’t pitch at first 3. Try to prove yourself wrong 4. Talk less, listen more 5. Ask open-ended questions 6. Get real validation 7. One on one and in person is best
  3. 3. Abstract by a Level Don’t make any assumptions Get them to tell you Gain customer insights
  4. 4. Don’t Pitch (at first) Gain customer insights Form partnerships Learn what they do want Pitch when ready
  5. 5. Prove Yourself Wrong Being wrong sucks. But you know what sucks more? Spending a bunch of time and money on something no one wants.
  6. 6. Less Talking More Listening To learn, you must listen Guide the conversation...then shut up
  7. 7. Open Ended Questions Get customers talking Learn what they do want Until you want to learn specific things (like will they buy)
  8. 8. Get Real Validation Words are not currency Actions speak louder than words
  9. 9. How to Gather Insights One on on and in person is best Supplements: Surveys Focus groups Research Secondary interviews
  10. 10. To Learn More About Cust Dev... Video Course Udemy (http://bit.ly/1bQW22W) My Book Amazon (http://amzn.to/1cusVFt) Questions? www.twitter.com/mfishbein Good luck validating!

×