5/7/14	
  
1	
  
A NEW PERSPECTIVE ON SEARCH
SEARCH SOCIAL
5/7/14	
  
2	
  
Visual Social Search
Rapidly growing new way to search
•  Leap.it	
  in	
  last	
  4	
  weeks:	
  Over	
 ...
5/7/14	
  
3	
  
Algorithms based on ‘whats happening now’
"We	
  think	
  the	
  real-­‐5me	
  search	
  is	
  incredibly...
5/7/14	
  
4	
  
Search as a Social Network
Search	
  &	
  Create	
  
PerspecCve	
  
PerspecCve	
  Sharing,	
  
Discovery	...
5/7/14	
  
5	
  
•  Monthly	
  Ac5ve	
  Users	
  Apr	
  ‘14:	
  	
  	
  187,000	
  
•  MAU	
  as	
  of	
  Oct	
  ‘14:	
  	...
5/7/14	
  
6	
  
Search Market: Huge and growing
•  2013	
  Search	
  ad	
  revenues:	
  $18.4	
  billion	
  (43%	
  of	
 ...
5/7/14	
  
7	
  
$1.1M Convertible Note Investment Opp
Use	
  of	
  Funds:	
  
•  Accelerate	
  Growth,	
  drive	
  user	
...
5/7/14	
  
8	
  
Final thought: Opportunity to reinvent search
Meta Trends
Visual
Web
Real-time Responsive Design
Content
...
5/7/14	
  
9	
  
Team: Search & Social Background
Development Team	
  Management Team	
  
FOUNDER/CEO	
  
Mike	
  Farmer	
...
5/7/14	
  
10	
  
Tyler VanWinkle Product Development and Direction
	
  
Experience:	
  
• 	
  Barkley	
  –Technical	
  Di...
5/7/14	
  
11	
  
Mike Marley Search Systems Analysis/R&D
	
  
Experience:	
  
• 	
  	
  BS	
  and	
  MS	
  in	
  Electric...
5/7/14	
  
12	
  
Reza Heidari Engineer
	
  
Experience:	
  
• 	
  	
  Computer	
  Science	
  degree	
  from	
  Kansas	
  ...
5/7/14	
  
13	
  
Vidya	
  is	
  an	
  execu5ve	
  with	
  extensive	
  experience	
  in	
  business	
  development,	
  ma...
5/7/14	
  
14	
  
	
  
	
  
Thad	
  has	
  a	
  history	
  of	
  building	
  transforma5ve	
  businesses	
  within	
  both...
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Leap.it angellist intro_5_14

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Pitch deck for Leap.it developed for Angel list (5/14) Leap.it is focused on reinventing search with a collaborative platform that will allow searchers to edit, share, and impact results across social networks.
Leap.it differentiates itself by:
1) provides visual search results versus the usual list of links;
2) provides search result gathering and curation;
3) allows sharing of curated results across social networks.
The search platform, at www.Leap.it, leverages the company’s proprietary 'meta real-time search engine' that ranks web content based on real-time information (Twitter, Facebook, news, etc).

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Leap.it angellist intro_5_14

  1. 1. 5/7/14   1   A NEW PERSPECTIVE ON SEARCH SEARCH SOCIAL
  2. 2. 5/7/14   2   Visual Social Search Rapidly growing new way to search •  Leap.it  in  last  4  weeks:  Over  850,000  visitors,  2  min  on  site,  30%  return   •  Core  technology:  real-­‐Cme  search  -­‐  strategic  gap  with  Google   -­‐  3  patents  filed,  4  provisionals  outlined,  and  soFware  code   •  Leap.it  ‘PerspecCves’  turns  search  into  a  social  network  –          -­‐    Focus  on  viral  adopCon  &  engagement  of  Leap.it   •  2013  Search:  $18.4  billion:  43%  of  Internet  ad  rev,  9%  YoY  growth             Sponsored  search  market  leads  in  user  moneCzaCon   •  $2.4M  Raised  to  date:  9  FTE:  6  FT  SoFware  engineers   •  Currently  Closing  on  $1.1M  Note  ($750K  In,  50%  credit  available)          
  3. 3. 5/7/14   3   Algorithms based on ‘whats happening now’ "We  think  the  real-­‐5me  search  is  incredibly  important   and  the  real-­‐5me  data  that's  coming  online  can  be   super-­‐useful  in  terms  of  us  finding  out  something  like,   you  know,  is  this  conference  today  any  good?  Is  it   warmer  in  San  Francisco  than  it  is  in  Silicon  Valley?     You  can  actually  look  at  tweets  and  see  those  sorts  of   paKerns,  so  there's  a  lot  of  useful  informa5on  about     real  5me  and  your  ac5ons  that  we  think  ul5mately  will   reinvent  search."       Marissa  Mayer,  Google   From  an  ar5cle  in  The  Guardian   Text   Images   Video   User-­‐Generated   Content   Geo-­‐Content   Content  About   Content   StaCc  Web  Index   Primary  Variable:  URL   Twifer   Tumblr   Flickr   Foursquare   Facebook   Content  About   Real-­‐Time  Content   Hashtags   Trending     Grams   OG  Data   URL  Data  Real-­‐Cme  Index:   Trust  (friend)   Referrals  (retweet/like)   Audience  (followers)   Web  Authority   (URL  co-­‐occurance  and  ranking)   Temporal  (Timeliness)   Velocity  (Trending)   Geo  (Result  Nearby)   Human  Cura5on  (Perspec5ves)   Web  Content   Real-­‐Cme  ConversaCon   Keyword  Search  Algo   COLLECT COLLABORATE SHARE SEARCH AS A SOCIAL NETWORK
  4. 4. 5/7/14   4   Search as a Social Network Search  &  Create   PerspecCve   PerspecCve  Sharing,   Discovery  &  CuraCon     PerspecCves  Engagement  Plajorm   OpCmize  &  Scale  the   Search  Network     80%  of  the  2me  searchers  want  confirma2on  of  informa2on  from  a  real  person   Consumer  does  web   search  &   repriori7zes  results   based  on  their   “Perspec7ve”   Discovery  by   Perspec7ve   founder’s  social   network  or  a    web  searcher     Web  result   sugges7on  &   cura7on     by  extended   network   Discover  and   engage  new   social  network   around  shared   interests   Social   Network     Makes   comments   Interest  networks  &   personalized   content  pages   Searcher   Interest  A   Recommends   Content  to  Add   Mobile  &  Video   sharing  sites   Searcher     Interest  B   Shares   alterna5ve   Perspec5ves   Websites  &  email   Enable,   encourage   &  op5mize   for  sharing   Blogs,  niche   sites   Social   networks   Sponsored   Search  &   Contextual   Widget   Communi5es   &  forums   Use  paid   media  to   addi5onally   s5mulate   and  spread   Track  results  and  op5mize,   monitor  and  triage  for  react   and  respond  conversa5ons   Op7mize   Perspec7ve   discovery  with   contextual  and  real-­‐ 7me  search     Engage  with   new  users  with   contextual  paid   media  plaGorm   Network effect advantages Network  Effect  Growth  Curve     ComparaCve  Advantages     •  Adop5on  increases   exponen5ally  at   point  of  cri5cal  mass     •  User  value  increases   with  each  new  user  
  5. 5. 5/7/14   5   •  Monthly  Ac5ve  Users  Apr  ‘14:      187,000   •  MAU  as  of  Oct  ‘14:              1,000,000   •  MAU  as  of  April  ‘15:            3,000,000  +   •  Revenue  (Planned)  Sept  ‘14:        $190,000   •  Revenue  April  ‘15:          $2,200,000   User Growth Milestones Our Model: Social=user + Search=$$ ! Search                                  +                            Social
  6. 6. 5/7/14   6   Search Market: Huge and growing •  2013  Search  ad  revenues:  $18.4  billion  (43%  of  all  Internet  ad  rev)     •  9%  Year  over  Year  growth  from  2012   •  Real-­‐Time  Trend  PaKerns  Iden5fica5on     •  Cross  Pollina5on  of  Real-­‐Time  Data  and   Authorita5ve  Sta5c  Web  Sources   •  Private  Perspec5ves  (curated  search)   •  Mone5za5on  Tes5ng   •  Embeddable  Search  and  Perspec5ves   •  Richer  Mobile  Support  –  Including  Geo   Emphasis   Product Roadmap
  7. 7. 5/7/14   7   $1.1M Convertible Note Investment Opp Use  of  Funds:   •  Accelerate  Growth,  drive  user  engagement   •  Drive  strategic  rela5onships   •  Expand  user  acquisi5on  pathways   •  Refine  Sponsored  search  ad  model   1  Year  Conver2ble  Note  (8%,  No  Cap,  3x  liquidity)   $750,000  already  commiGed   50%  KS  Angel  Investor  tax  credit  ($175K  available)       Final thought: Opportunity to reinvent search Information Retrieval Timeline Collaboration + Real-time Web Real-time Link Browsing Qualified Results Personalized Organization Meta-Search Directories Browsers Text-Content Indexing Spiders Net-Oriented Access Foundation Technology Pre-1990 1990 1992 1993 1994 1995 1996 1997 1998 1999 2004 2007 2014 ARPANet; AOL HTTP, URL, WWW, HTML Archie Gopher Veronica ALIWEB WWW Wanderer, WWW Worm Archtext Webcrawler HotBot GoTo All the Web Excite Lycos Inktomi Overture FAST AltaVista Infospace Mosaic Netscape Internet Explorer Safari Firefox Yahoo! Northern Light LookSmart Open Directory Project Meta-crawler Ask Jeeves Google Direct Hit Real-time & Social Engage Others Yahoo Direct Google Instant Bing "Search" "Surf" "Perspective" Search'algorithms'are'no'longer'the'liveblood'of'IP.'Ui'&'Ux'are'becoming'increasing' important'in'social'communi<es'–'that'is'the'‘new'IP'driver’'–'“Social'Engineering”'is' replacing'“Algorithmic'Engineering”.''Tech'MEGATrends'(2011)
  8. 8. 5/7/14   8   Final thought: Opportunity to reinvent search Meta Trends Visual Web Real-time Responsive Design Content Collaboration Personalization Leap2  ObjecCve   Provide  a  new   naviga5on  experience     (dynamic  context  and   categories,  hunter  v.   gatherer)   Provide  user  experience  to   affect  query  forma5on  &   reforma5on  (visual  context   building/refining)   Op5mize  a  consistent  viewing   experience  for  informa5on   naviga5on  across  all  devices   Integrate  search  directly  with   open  communi5es  of   individual  to  allow  for  search   result  cura5on.   Increase  search  result   relevance  of  both  web   &    conversa5onal  content   (real-­‐5me  social  media)  by   integra5ng  each  info  type.   Leap2   Feature(s)   Search  Results  as   Visual  Objects   Integrated  web  &  real-­‐ 5me  search  streaming   Tac5le  interface  with   search  objects   Perspec5ves   Search  Alerts   Perspec5ves   Search  History   Leap2   Core  Tech/IP   System  &  method  for   integrated  query  and   naviga5on  of  an  informa5on   resource.       Copyrighted  Sojware  Code   Index  of  Web  URL  to     Real-­‐5me  URLs     Real-­‐5me  n-­‐grams     Algorithmic   Context  building  around   search  objects     Density  paKern  iden5fica5on   around  related  query  words   System  &  method  for  human   cura5on  and  socializa5on     of  search  results  across   mul5ple  networks     Copyrighted  Sojware  Code   Density  paKern  ID  trending   grams  near  queries.     Reverse  n-­‐gram  analysis     of  web  text  related  to     Real-­‐5me  grams     Alerts  Engine   MarkeCng   Stats   Visual  web  growth  rate   –  12  months,  Pinterest   88%  and  Tumblr  74%   (Global  Web  Index)   Google  currently  not   u7lizing  twiUer  for   real-­‐7me  signalling   (Search  Engine  Watch,   January  2014)   Mobile  app  downloads   will  peak  in  2013,   where  the  Mobile  Web   will  take  over.         (ABI  Research,  2010)   Over  75%  of  consumers   rely  on  social  networks   when  researching  new   products     (Source:  IBM,  2011)   MarkeCng  Players   (Startups)   Tumblr  &  Pinterest   (Spezify,  Space5me,   Thingle,  Oolone)   TwiKer  (Aardvark,   Collecta,  Topsy)   Many   Pinterest  &  Wikipedia   (Zakta,  Searchteam)   Facebook  &  Yahoo   (Taptu)   APPENDIX  
  9. 9. 5/7/14   9   Team: Search & Social Background Development Team  Management Team   FOUNDER/CEO   Mike  Farmer   Chief Navigator   PRODUCT   Tyler  VanWinkle   DEV  LEAD   Andrew  Lee   BUS.  ANALYST/DEV   Mike  Marley   DEVELOPER   Reza  Heidari   CREATIVE   Travis  Williams   BIZ  DEV   Vidya  Ravella*   ADMIN/PROJECTS   BriKain  Kovac  (pt)   API  DEV   Jaime  Bellmyer   Thad Langford Aaron McKee Sarah Gambach Advisors   Dan Carroll The Team Mike Farmer CEO/Founder   Experience:   •  Co-­‐founded  four  new  ventures,  raised  over  seven  million  dollars  of  early-­‐stage  capital,  authored  or  co-­‐authored  10  patents.   •  Developed  vision  and  working  prototype  for  voice  search  in  2005,  based  on  plasorm  called  BYOMS,  Build  Your  Own  Mobile  Search     •  Strategically  led  in  the  development  of  a  10  year  $600  million  dollar  technology-­‐based  economic  development  ini5a5ve.   •  Mike  has  worked  as  founder  or  senior  manager  new  technology  ventures  including  CAP  CO2,  kozoru  (Kansas  City),  Aristotle   Interna5onal  (Washington  DC),  Etak-­‐TeleAtlas  (Menlo  Park),  and  Rand  McNally  (San  Francisco)   •  MBA,  Lally  School  of  Management,  Rensselaer  Polytechnic  InsCtute    W  Franklin  Spafford  Award  for  highest  academic  highest.         Robert  Bozzone  Scholar  in  Management  &  Technology.      BS  Business,  Kansas  State  University,  College  of  Business  Administra5on     Specializes  in:   •  Radical  Innova5on.  Strategic  “front-­‐end”  analysis  for  a  product’s  market,  technology  and  compe55ve  forces  and  learning  plan   development.    Studied  Radical  Innova5on  under  academic  team  who  authored  the  book  Radical  InnovaCon  (Harvard  Business  Press)     Leap2:   •  Founder,  Chief  Execu5ve  Officer,  Chairman  of  the  Board   •  Raised  over  $2M  Seed  Capital,  grew  the  management  and  engineering  team  to  nine  employees   •  Led  early-­‐stage  development  of  Leap2  with  Lean  Startup  approach,  featured  on  front  page  of  the  New  York  Times  (Oct.  2012)   •  Created  original  Leap2  vision  of  ‘Search  Mapping’,  authored  patent  5tled  ,  SYSTEMS  AND  METHODS  FOR  INTEGRATED  QUERY  AND   NAVIGATION  OF  AN  INFORMATION  RESOURCE   •  Managed  ini5al  development  of  mobile  real-­‐5me  search  &  naviga5on  applica5on,  named  Sprint  “App  of  the  Week”  and  Silicon   Prairie  News  “App  of  the  Year”  finalist   •  Conceptualized  “Living  Search  approach  to  meta  real-­‐5me  search,  use  of  real-­‐5me  grams  and  reverse  n-­‐grams.   •  Developed  concept  for  search  monitoring  plasorm  for  receiving  alerts  based  on  real-­‐5me  streams  of  informa5on   •  Featured  guest  on  CNN  Anderson  Cooper,  the  White  House  to  talk  about  Leap2  and  out  efforts  to  reinvent  search      
  10. 10. 5/7/14   10   Tyler VanWinkle Product Development and Direction   Experience:   •   Barkley  –Technical  Director  for  Agency’s  leading  clients.  Deeply  involved  in   new  business  and  delivering  high  impact  results  to  exis5ng  clients.   •   Open  Methods  –  Product  Manager  for  mul5ple  products  including  flagship   product  OpenVXML  which  allowed  for  IVR  applica5on  development  in  a  GUI   based  graphing  engine.  Also  managed  and  led  open  source  efforts  for  the   product  including  si{ng  on  the  Eclipse  Founda5on’s  recommenda5on   commiKee.     •   Kozoru  –  Product  Manager  for  NLP  search  plasorm.  Was  responsible  for   the  idea5on  and  crea5on  of  the  BYOMS(build  your  own  mobile  search)   product,  which  offered  site  specific  natural  language  search  in  an  instant   messaging  plasorm  leveraging  a  Ques5on/Answer  format     Specializes  In:   •     Crea5ve  thinking  and  problem  solving.   •     Idea5on  and  Product  Vision.     •     Leading  and  managing  product  development  teams.   •     Deep  integra5on  into  full  lifecycle.  Concept  and  Idea5on  through   implementa5on  and  delivery.   •     Innova5ve  strategies  and  technology  implementa5on  to  solve  and  disrupt   “real-­‐world”  problems  and  constraints.   •     Results  oriented  product  delivery  with  a  focus  on  measuring  and   delivering  ROI  and  product  acceptance  and  usage,  tying  back  to  meet  high-­‐ level  goals.     Leap2:   •     Built  and  led  a  team  of  7  individuals  from  a  pre-­‐funded   prototype  product,  through  the  funding  process,  into  a  full-­‐ 5me,  fully  func5onal  product  development  organiza5on.   •   Guided  and  informed  the  development  of  Leap2’s  search   plasorm.   •   Spearheaded  idea5on  and  development  of  Leap2’s   “Perspec5ves”   •   Spoken,  Presented,  and  contributed  at  many  Technical  and   Community  events  and  ar5cles  including  Kaufman  Founda5on,   BigKC,  Silicon  Prairie  News,  Invest  Midwest,  WTC,  and  one   million  cups.   • Primary  Author  of  Patents:  Systems  and  Methods  for  Human   Cura5on  and  socializa5on  of  search  results  across  mul5ple   networks.   Co-­‐Author  of  Patent:    Flow  calcula5on/  accelera5on  and   velocity  mapping  /  density  paKerning  /  hi  signal  output  based   on  average  flow  of  informa5on.     Awards:     Communica5on  Arts,  Mul5ple  Addy’s  including  best  in   show,  Cannes  Bronze  Lion,  Omni  award  winner,  Cause   Prizm  best  in  show,     •   Has  had  products  featured  in:  Wired.com,  MIT  tech   review,  GigaOM,  Comm  Arts  Annual,  Techcrunch,       The Team Andrew Lee Search Technologies and Architecture   Experience:   •     Computer  Science  degree  from  the  University  of  Missouri          Kansas  City  in  2004   •     7  years  at  Barkley  (adver5sing).  Technical  Architect/Technical   Director   •     Clients:  Sonic  Drive-­‐In,  UMB,  Caseys,  Payless,  Krispy  Kreme,            Sprint,  Lee,  Applebee's,  Dice   •     Addy  and  Cannes  Lion  award  winner   •     Designed  and  developed  scalable  e-­‐commerce  systems.            Processed  tens  of  thousand  of  transac5ons  worth  over  $2  million.   •     Developed  scalable,  high  traffic  web  sites  for  large  na5onal  brands.   •     2  years  contrac5ng  in  Telecommunica5ons,  and  Insurance  industries.            Sojware  Engineer   •     Developed  dynamic  heuris5c  rule  based  system  for  audi5ng  and          fraud  detec5on  for  the  Na5onal  Associa5on  of  Insurance            Commissioners   •     2  years  contrac5ng  for  the  Department  of  Defense.            Sojware  Engineer/Programmer  Analyst   •     Developed  real-­‐5me,  high  availability  human  resources            applica5ons  for  the  Marine  Corps  for  service  personnel  worldwide   •     2  years  developing  scalable  web  applica5ons  for  Bensoj.            Sojware  Engineer.   •     Designed  and  developed  scalable  mass  marke5ng  email            distribu5on  system  (DMAS).  Generated  and  delivered  more  than            1  million  emails  per  day.   Specializes  In:   •     Scalable  Systems  Architecture   •     Search  Systems   •     Web  Development  (HTML,CSS,JavaScript,jQuery,AJAX)   •     Systems  Development   (Java,Ruby,JRuby,JavaScript,JSON)   •     Na5ve  Mobile  Applica5on  Development  (Objec5ve-­‐C)   •     Storage  Systems  (Redis,Cassandra,PostgreSQL,MySQL)   •     Object  Oriented  Design   •     Crea5ve  Problem  Solving   Leap2:   •     Head  of  Search   •     Systems  Engineer   •     iOS  Na5ve  Applica5on  Development   •     Plasorm  Development   •     Leap2  Meta  Real  Time  Engine   •     Leap2  Out  of  Band  Processing  Engine   •     Leap2  Real  Time  Stream  Processing  Engine   •     Leap2  Screenshot  Service   •     Leap2  Distributed  Storage  System   •     Services  API  Development The Team
  11. 11. 5/7/14   11   Mike Marley Search Systems Analysis/R&D   Experience:   •     BS  and  MS  in  Electrical  Engineering  from  Southern  Methodist  University   •     MS  in  Computer  Science  from  The  University  of  Virginia        (Real-­‐5me  scheduling  in  distributed  OS)   •     MBA  from  The  University  of  Notre  Dame   •     5  years  at  Lucent  Technologies  (Telecom),  Member  Technical  Staff   •     1  year  at  Thinkfire  Services  (Intellectual  Property  Consultancy)   •     4  years  at  Navigant  Consul5ng  (Consul5ng  Firm),  Managing  Consultant   •     3  years  at  The  Allen  Group  (Sojware  Development  Consultancy),            Head  of  Sojware  Development   •   Author  on  6  publica5ons  in  leading  technical  journals   Specializes  In:   •     Android,  iOS  App  Development  (Java,  Objec5ve-­‐C)   •     Back-­‐end  (PHP,  Java)   •     Databases  (MySQL)   •     RESTful  Services  (JSON,  XML)   •     Elas5cSearch  data  modeling  and  query  building   •     Real-­‐5me  data  analysis  and  research   •     Financial  Modeling  and  Intellectual  Property Leap2:   •     Na5ve  Android  app  architecture  and  development   •     Intellectual  Property  work  including  patent  drajing            and  prosecu5on   •     Financial  modeling  and  forecas5ng   •     Real-­‐5me  data  analysis,  search  algorithm  research            and  development   •     Real-­‐5me  search  system  architecture  /  system            development   •     Microsoj  Windows  8  app  project  management          and  QA   •     Researching  the  applica5on  of  signal  analysis              techniques  on  real-­‐5me  social  data.   •     Sta5s5cal  and  data  analysis  to  quan5fy  and            understand  rela5onships  between  search,            news  and  social  networks.   •     Researching  calcula5ons  and  rankings  of  social            users  to  measure  and  quan5fy  their  impact  in  a            given  social  network.   •     Research  and  analysis  surrounding  the  informa5on            content  and  user  interac5on  around  social  network            messages.   The Team Jaime Bellmyer Services Implementation   Experience:   •     3  years  programming  employee  quota  metrics  and  insurance   premium  calcula5ons  in  C  for  Ameritas  Life  Insurance   •     Thirteen  years  providing  web  solu5ons  in  Perl  and  Ruby  to   contract  clients   •     Clients  included  Scion,  IEEE,  ZipZoomAuto,  and  New  York   University's  College  of  Nursing   •     Maintains  KConRails.coim  blog,  focused  on  helping  Ruby   newcomers   •     Frequent  speaker  at  Ruby/Rails  events   •     Top  3%  contributor  to  StackOverflow.com,  specializing  in  Ruby,   Rails,  and  Test  Driven  Development   Specializes  In:   •     Object-­‐Oriented  Programming   •     Test-­‐Driven  Development   •     RESTful  API  Development   •     Applica5on/Plasorm  Op5miza5on   •     AI  solu5ons,  primarily  via  gene5c  algorithms  and  neural   networks Leap2:   •     Built  the  early  stage,  browser-­‐only  prototype  of  Leap2's   mobile  applica5on   •     Developed  and  maintains  the  RESTful  JSON  API  used  by  all   client  versions  of  Leap2   •     Engineered  a  fingerprin5ng  solu5on  for  mobile  devices  to   beKer  track  device  registra5ons  across  marke5ng   campaigns   •     Created  n-­‐gram  matrices  based  on  analyzed  twiKer   content  to  implement  both  search  term  autocomplete,  and   hashtag  sugges5on   •     Implemen5ng  AI  solu5ons  for  search  op5miza5on  that   integrate  crowd-­‐sourced  human  feedback. The Team
  12. 12. 5/7/14   12   Reza Heidari Engineer   Experience:   •     Computer  Science  degree  from  Kansas  State  University  in  2004   •     9  years  at  Barkley  (adver5sing).  Sojware  Engineer/Technical  Director   •     Clients  included  Sonic  Drive-­‐In,  Dice.com,  Lee  Jeans,  HNTB,  New  Era,  Quiznos,     •     Communica5on  Arts,  Addy,  Cannes  Lion,  Prism,  Omni  award  winner     Specializes  In:   •     Object  Oriented  Design   •     Front-­‐end  (AngularJS,  jQuery,  AJAX,  HTML5,  CSS3)   •     Back-­‐end  (Node.js,  PHP,  Java,  C#)   •     Databases  (MySQL,  SQL  Server)   •     RESTful  Services  (JSON,  XML)   •     Third-­‐party  API  Integra5on  (TwiKer,  Facebook,  LinkedIn,  YouTube,  Google  Maps,  Bing)     Leap2:   •     Lead  developer  of  the  web-­‐facing  version   •     Built  in  node.js,  usage  of  AngularJS  on  the  front-­‐end   •     Leap2  API  (also  serves  the  mobile  applica5ons)   •     Leap2  Screenshot  Service   •     TwiKer,  LinkedIn  and  Facebook  (OAuth)   •     Architectural  design  of  the  screenshot  service   •     Research  usage  of  graph  databases  within  the  Leap2  stack  for  deriving  interests,            rela5onships  and  recommenda5ons  based  on  usage   The Team Travis Williams UI/UX Design & Creative Direction   Experience:   •     BFA  in  Design  from  Missouri  State  University   •     Art  Director  in  studio  and  corporate  environments   •     Digital  Crea5ve  Director  for  Barkley  and  Adamson  (adver5sing  agencies)   •     Proprietor  of  Rivet  Crea5ve  –  Design  and  Development  Studio   •     Webby,  Omni  award  winner     Specializes  In:   •       Art/Crea5ve  Direc5on   •     User  Interface  Design  and  User  Experience  Design   •     Project  Management   •     User  Tes5ng   •     Asset  Produc5on   •     Adobe  CC     Leap2:   •     Mobile  and  Web  UI/UX  design   •     Product  Crea5ve  Asset  Produc5on   •     Brand  Development  and  Management   •     Marke5ng  Materials  and  Adver5sing   •     Crea5ve  Outsource  Management   The Team
  13. 13. 5/7/14   13   Vidya  is  an  execu5ve  with  extensive  experience  in  business  development,  marke5ng,  account   management  and  sales.  She  has  several  years  of  experience  working  with  venture-­‐backed  start  ups  such   as  Servo  (Khosla  funded)  and  doubleTwist  (Index  Ventures  funded)  as  well  as  large  companies  such  as   The  Walt  Disney  Company,  JPMorganChase  and  Logitech.       Vidya  holds  an  MBA  from  Stanford  University's  Graduate  School  of  Business  and  an  undergraduate   degree  from  Brown  University     BriKain  has  spent  the  past  7  years  leading  experien5al  marke5ng  teams  across  the  country,  represen5ng   more  than  60  brands  such  as  Nintendo,  Nike  Southwest  Airlines,  The  Color  Run,  Ford,  General  Motors,   Anheuser-­‐Bush,  5-­‐Hour  Energy,  and  the  Kansas  City  Royals  to  name  a  few.     BriKain  played  an  integral  role  in  the  pre-­‐launch  of  Google  Fiber  and  acted  as  a  manager  at  the  brand's   interac5ve  space.  Since,  BriKain  has  become  co-­‐leader  and  Communica5ons  Pilot  of  the  KC  Startup  Village,   working  closely  with  the  Kauffman  founda5on  and  many  civic  and  public  leaders  throughout  KC.     Vidya Ravella Brittain Kovač The Team Richard  spent  4  years  as  the  Chief  Revenue  Officer  at  Smarter.com  (part  of  MeziMedia  which  was   acquired  by  ValueClick  in  July  2007)  focusing  on  driving  traffic  to  the  site  through  search  marke5ng.       Prior  to  Smarter.com,  Richard  spent  7  years  with  Yahoo  Search  Marke5ng  (previously  GoTo.com  /   Overture).  At  GoTo.com,  Richard  started  as  the  first  Product  Manager  and  spent  his  last  5  years  as  VP  of   Business  Opera5ons,  overseeing  the  business  metrics  and  leading  analyses  to  provide  insight  and   recommenda5ons  to  the  execu5ve  team,  ul5mately  producing  more  than  $1  Billion  in  incremental   revenue   Richard Chino Brad  has  been  an  early  stage  investor  and  entrepreneur  since  1987.  Prior  to  co-­‐founding  Foundry  Group,   he  co-­‐founded  Mobius  Venture  Capital  and,  prior  to  that,  founded  Intensity  Ventures.  Brad  is  also  a  co-­‐ founder  of  TechStars.   In  addi5on  to  his  inves5ng  efforts,  Brad  has  been  ac5ve  with  several  non-­‐profit  organiza5ons  and   currently  is  chair  of  the  Na5onal  Center  for  Women  &  Informa5on  Technology,  co-­‐chair  of  Startup   Colorado,  and  on  the  board  of  UP  Global.  Brad  is  a  na5onally  recognized  speaker  on  the  topics  of  venture   capital  inves5ng  and  entrepreneurship  and  writes  the  widely  read  blogs  Feld  Thoughts,  Startup   Revolu5on,  and  Ask  the  VC   Brad Feld Dan  is  the  Senior  Vice  President  of  Digital  at  Icon  Interna5onal  (Omnicom).  Dan  is  also  the  founder  and   CEO  of  AdPredic5ve,  an  innovator  in  the  field  of  "demand-­‐side"  adver5sing  plasorms.     Dan  has  worked  for  Utne  Reader  magazine,  the  economic  public  policy  think  tank  Growth  and  Jus5ce  and   in  labor  organizing  with  SEIU.  He  currently  serves  as  an  adviser  to  on  the  board  of  AdPredic5ve,Leap2,   Ice  Mate  and  AgLocal.       Dan Carroll The Advisors
  14. 14. 5/7/14   14       Thad  has  a  history  of  building  transforma5ve  businesses  within  both  Fortune  500  companies  and  early   stage  ventures.    Most  recently  Thad  served  as  the  President  &  Chief  Execu5ve  Officer  of  Zave  Networks,   an  early  stage  technology  venture  dedicated  to  crea5ng  a  service  that  closes  the  loop  between  online/ mobile  digital  adver5sing  and  the  sale  of  the  product  in  brick  and  mortar  retail  stores.  He  redefined  the   go  to  market  approach  and  grew  the  company  to  posi5on  Zave  as  the  leading  digital  incen5ve  plasorm   provider.  This  led  to  Zave’s  acquisi5on  by  Google  in  2011.       Aaron  is  a  veteran  in  the  mobile  industry,  with  senior  level  management  roles  with  such  companies  as   GroundTruth/Umber  Systems,  Motricity,  InfoSpace,  and  Sprint.  Currently,  Aaron  is  responsible  for   managing  Ground  Truth’s  business  rela5onships  with  mobile  operators  and  other  partners.  Before  this   role  at  Motricity,  Aaron  served  InfoSpace  as  director,  partner  development,  where  he  was  responsible  for   all  facets  of  rela5onships  and  account  development  with  mobile  operator  clients.         Sarah’s  background  in  business  opera5ons  for  high  growth  companies  includes  fueling  the  growth  and   driving  the  sale  of  several  companies/technologies  across  industries  and  public/private  sectors  including   ViA,  Inc,  (Siemens)  Murphy  Maxwell,  (CDR)  and  Strategic  Business  Systems  (Brocade).  As  a  Partner  with   Rocket  Fuel,  Sarah  advises  both  high  tech  startups  and  enterprise  customers  focused  on  accelera5ng   growth.         Thad Langford Aaron McKee Sarah Gambach The Advisors

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