2011 09-20 ptt2011 ptt climate-spark pitch

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2011 09-20 ptt2011 ptt climate-spark pitch

  1. 1. ClimateSpark<br />Social Venture Challenge<br />
  2. 2. PREPARINGTHETRAIL<br />Preparing the Trail is a grass-roots, environmentally active, not-for-profit organization that uses the power of sport to educate and empower a growing movement of environmental trendsetters. <br />Our mission is to reduce society’s climate impact while improving the wellbeing of our communities by making it fun, easy, and affordable for any individual, business or organization to offset their environmental footprint. <br />Our vision is to build an active movement that will accelerate our development towards stronger, more sustainable, and healthier ecosystems for future generations to enjoy.<br />
  3. 3. PREPARINGTHETRAIL<br />PROBLEM<br /><ul><li> Difficulty integrating social and environmental responsibility
  4. 4. Companies face long term competitive risk
  5. 5. Education & Trust
  6. 6. Lack of domestic high quality/charismatic carbon offsets</li></ul>SOLUTION<br /><ul><li> Combine forest protection & community enhancement
  7. 7. Carbon offsets & CSR
  8. 8. Easy & affordable to reduce/offset environmental footprint
  9. 9. Branding a Movement – Fresh, Youthful, Grassroots
  10. 10. NA Voluntary Offset Market - $7.85M (CAN), $151.4M (US)</li></li></ul><li>THEAGENDA<br />Overview<br />The Market<br />Product/Service Overview<br />Our Impact<br />Go-To-Market Strategy <br />The Team<br />Achievements/Milestones<br />Our Partners<br />Our Key Customers<br />Competition<br />Financials<br />Investment Highlights<br />
  11. 11. THEMARKET<br />Carbon Market<br /><ul><li> Global compliance market - 8625MT ($143.3B) - 818MT ($2.73B) (NA) 1
  12. 12. Voluntary Offset Market - $7.85M (CAN) – 11 projects, $151.4M (US) 1
  13. 13. Pre compliance market in Canada (types, WCI, scale)</li></ul>CSR Market<br /><ul><li> BSR Report: 63% respondents see climate change as most important CSR priority
  14. 14. 94% companies plan to maintain or increase CSR budgets
  15. 15. 84% optimistic that global business will embrace CSR/sustainability as part of core </li></ul> strategy over 5 yrs.2<br />The Market Niche<br /><ul><li> Corporate CSR programs
  16. 16. Athletic/Events/Promotional Vertical - Voluntary
  17. 17. Commercial Buildings Offsetting – (LEED Buildings)</li></ul> e.g. Bullfrog Power<br />State of the Voluntary Carbon Markets 2010. Ecosystem Marketplace<br />BSR/GlobeScan State of Sustainable Business Poll 2010” (377 professionals – NGO, Govmnt etc.)<br />
  18. 18. THEMARKETSHARE<br /><ul><li> Global offset transactions nearly doubling each year
  19. 19. Global Market - $144B in 2010 (total compliance & voluntary)3</li></ul>1% NA Share in 3yrs.<br />0.1% NA Share in 5yrs.<br />3 State and Trends of the Carbon Market 2010. World Bank Group.<br />
  20. 20. THEPRODUCT<br />ENVIRONMENTAL <br /><ul><li> High quality charismatic carbon offsets (voluntary / compliance)
  21. 21. Resale vs. “in-house” project portfolio
  22. 22. Scalable (Individuals -> Business -> Government)
  23. 23. Athletic niche (e.g. MLB)</li></ul>SOCIAL<br /><ul><li> CSR targeting environmental education, health promotion, community impact
  24. 24. Selling a Brand
  25. 25. Community engagement, differentiation, part of a growing social community
  26. 26. High Social ROI (8:1 SROI in 2010)4</li></ul>COMPETITIVE ADVANTAGE<br /><ul><li> Social enterprise with 501(c) – tax receipts issued / offsets retired
  27. 27. e.g. Carbonfund.org</li></ul>4 PTT2010Social Valuation Report. Social Asset Measurements (SAM).<br />
  28. 28. OURIMPACTCASESTUDY<br />Competitors Solution:<br />Offsetting Company A -> Company B purchases offsets from Company A –> end of transaction.<br /> <br />Our Solution:<br />PTT(Social Enterprise with 501(c) status) – Charismatic offsets<br />Company B offsets with PTT and receives a tax receipt for their donation to offset a corporate event –> PTT retires the offsets. <br />Company B works with PTT marketing program to partner/sponsor a future PTT planting/athletic event<br />PTT uses revenues to build community programs (i.e. community planting event, sustainable trail build)<br />PTT promotes sustainable reforestation programs & accumulate an inventory of high quality offsets<br />
  29. 29. THETEAM<br />Mike Edwards <br /><ul><li> UWaterloo Honours BAsc. Mechanical Engineering, 2008
  30. 30. 4 years PM experience, environmental assessments, EIT, PEng. Jan.2012
  31. 31. LEED Sustainability Consultant/PM – Enermodal Engineering
  32. 32. Founding Director Preparing the Trail </li></ul>Trevor Gilbert<br /><ul><li> University of Waterloo Environment & Business, Economics minor 2007
  33. 33. 3 Years as an environmental consultant implementing emission reduction programs
  34. 34. LEED Accredited Professional
  35. 35. GHG Accounting Training through the GHG Management Institute
  36. 36. Founder of EnvironmentalXC and GreenMetrx, Director Preparing the Trail</li></ul>Stu Munro<br /><ul><li> Honours School of Industrial Design, Carleton University 2007
  37. 37. 5 years research and idea generation, rending, graphic design, CAD modeling
  38. 38. Hyundai – Project manager environmental industrial products
  39. 39. Founder Sweat Project, Sole proprietorship/freelance designer
  40. 40. Founding Director Preparing the Trail</li></ul> <br />
  41. 41. THETEAM<br />Board of Advisors/Directors<br />Kunal Gupta – President, Polar Mobile<br />Josh Wiwcharyk – Entrepreneur in Residence, George Brown <br />
  42. 42. GO-TO-MARKETSTRATEGY<br /><ul><li> Unique Value Proposition – branding a movement, athletics, CSR, charity
  43. 43. Grassroots in nature
  44. 44. Carbon neutral events
  45. 45. Piggybacking off of current off-road recreational events
  46. 46. Targeting outdoor athletes, environmentalists, CSR market
  47. 47. Seasonal inventory/project development
  48. 48. Direct sales – internal sales & marketing team,
  49. 49. Leveraging the power of social marketing/social community/website
  50. 50. 5% allocated to sales/marketing
  51. 51. Pro-bono in-kind big part of strategy</li></li></ul><li>THEACHIEVEMENTS&MILESTONES<br />With $30k raised, we have:<br /><ul><li>Registered federally and provincially October 2009
  52. 52. Pilot program – Preparing the Trail 2010
  53. 53. Planted 350+ trees across Canada
  54. 54. Social community – 42 unique athletes, expanded community outside of</li></ul> friends & family – 20+ events, volunteers base, carbon tracking<br /><ul><li> Distributed and sold 2300+ saplings into the community
  55. 55. Raised $3000 for charity (Right to Play/Trees Ontario)
  56. 56. 8:1 Social ROI in 2010 
  57. 57. Management team in place
  58. 58. Government, media, environmental, athletic, funding, charitable partners </li></ul> & sponsors in place<br /><ul><li> Development of a social website – launching spring 2011</li></li></ul><li>
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. OURPARTNERS<br />
  64. 64. OURKEYCUSTOMERS<br />Promotional Tree Sales – Plant-it-Forward Program:<br /><ul><li> BULLFROG POWER
  65. 65. DISCOVERY CHANNEL / CTV
  66. 66. CONSERVATION HALTON
  67. 67. VMWARE CANADA
  68. 68. SCOTIABANK
  69. 69. HYDRO ONE
  70. 70. TOWN OF MILTON
  71. 71. 5 PEAKS TRAIL RUNNING SERIES
  72. 72. CHICO RACING INC.
  73. 73. LANDMARK SPORT GROUP (Mississauga/Oakville Marathon)
  74. 74. Individual events (weddings, corporate functions etc.)</li></li></ul><li>
  75. 75. THECOMPETITION<br />Direct:<br />ERA, Carbon Friendly Solutions, Carbonfund.org<br />Indirect:<br />Carbonzero, Zerofootprint, Bullfrog Power<br />Similar Organizations<br />Right to Play, Athletes for Africa, charitable teams (Joe’s Team for Princess Margaret)<br />PTT - Dynamic blend of social and environmental <br />
  76. 76. THETARGETMILESTONES<br />With $100k in funding we will:<br /><ul><li> Study & confirm the external operating environment
  77. 77. Create a organizational framework
  78. 78. Increase organizational capacity & performance
  79. 79. Engage outside stakeholders (GHG certified bodies, partners etc.)
  80. 80. Sales & Marketing Team – (Current team – expansion January 2012)</li></ul>Spring/Summer 2011<br /><ul><li> Business plan
  81. 81. Charitable status
  82. 82. Social website launch
  83. 83. Commitment from advisory team
  84. 84. Further grants & grant writer
  85. 85. 1 Year (2011-2012) – 200k
  86. 86. 3 Year (2013-2014) – 2M (Cash flow positive)
  87. 87. 5 Year (2015-2016) – 5.5M</li></li></ul><li>THEFINANCIALS<br /><ul><li>Seeking $100k
  88. 88. First 2 years – infrastructure, marketing/sales, events, partnerships
  89. 89. Tipping year 2013
  90. 90. compliance market/voluntary growing
  91. 91. Development of project portfolio
  92. 92. Philanthropy/In-kind donations/Social Investment Market – 2013+</li></li></ul><li>THEHIGHLIGHTS<br />PROBLEM<br /><ul><li> Difficulty integrating social and environmental responsibility
  93. 93. Companies face long term competitive risk
  94. 94. Education & Trust
  95. 95. Lack of domestic high quality/charismatic carbon offsets</li></ul>SOLUTION<br /><ul><li> Combine forest protection & community enhancement while making it easy &</li></ul> affordable to reduce/offset environmental footprint<br /><ul><li> Dynamic combination of community involvement, entrepreneurial spirit, technical</li></ul> expertise, and passion for the cause<br /><ul><li>Key Milestones – Business registration, team in place, 31k raised
  96. 96. Ahead of the competition - PTT + Environmental XC, Green Metrx
  97. 97. Strategic alliances: Right to Play, Trees Ontario, Conservation Halton, TRCA, </li></ul> Bullfrog Power, CTV/Discovery, Enermodal Engineering, Tridel Developments<br />
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