2011 09-20 ptt2011 ptt climate-spark pitchPresentation Transcript
ClimateSpark Social Venture Challenge
PREPARINGTHETRAIL Preparing the Trail is a grass-roots, environmentally active, not-for-profit organization that uses the power of sport to educate and empower a growing movement of environmental trendsetters. Our mission is to reduce society’s climate impact while improving the wellbeing of our communities by making it fun, easy, and affordable for any individual, business or organization to offset their environmental footprint. Our vision is to build an active movement that will accelerate our development towards stronger, more sustainable, and healthier ecosystems for future generations to enjoy.
Difficulty integrating social and environmental responsibility
Companies face long term competitive risk
Education & Trust
Lack of domestic high quality/charismatic carbon offsets
Combine forest protection & community enhancement
Carbon offsets & CSR
Easy & affordable to reduce/offset environmental footprint
Branding a Movement – Fresh, Youthful, Grassroots
NA Voluntary Offset Market - $7.85M (CAN), $151.4M (US)
THEAGENDA Overview The Market Product/Service Overview Our Impact Go-To-Market Strategy The Team Achievements/Milestones Our Partners Our Key Customers Competition Financials Investment Highlights
e.g. Bullfrog Power State of the Voluntary Carbon Markets 2010. Ecosystem Marketplace BSR/GlobeScan State of Sustainable Business Poll 2010” (377 professionals – NGO, Govmnt etc.)
Global offset transactions nearly doubling each year
Global Market - $144B in 2010 (total compliance & voluntary)3
1% NA Share in 3yrs. 0.1% NA Share in 5yrs. 3 State and Trends of the Carbon Market 2010. World Bank Group.
High quality charismatic carbon offsets (voluntary / compliance)
Resale vs. “in-house” project portfolio
Scalable (Individuals -> Business -> Government)
Athletic niche (e.g. MLB)
CSR targeting environmental education, health promotion, community impact
Selling a Brand
Community engagement, differentiation, part of a growing social community
High Social ROI (8:1 SROI in 2010)4
Social enterprise with 501(c) – tax receipts issued / offsets retired
4 PTT2010Social Valuation Report. Social Asset Measurements (SAM).
OURIMPACTCASESTUDY Competitors Solution: Offsetting Company A -> Company B purchases offsets from Company A –> end of transaction.
Our Solution: PTT(Social Enterprise with 501(c) status) – Charismatic offsets Company B offsets with PTT and receives a tax receipt for their donation to offset a corporate event –> PTT retires the offsets. Company B works with PTT marketing program to partner/sponsor a future PTT planting/athletic event PTT uses revenues to build community programs (i.e. community planting event, sustainable trail build) PTT promotes sustainable reforestation programs & accumulate an inventory of high quality offsets
THECOMPETITION Direct: ERA, Carbon Friendly Solutions, Carbonfund.org Indirect: Carbonzero, Zerofootprint, Bullfrog Power Similar Organizations Right to Play, Athletes for Africa, charitable teams (Joe’s Team for Princess Margaret) PTT - Dynamic blend of social and environmental
THETARGETMILESTONES With $100k in funding we will:
Study & confirm the external operating environment