PREPARINGTHETRAIL<br />Preparing the Trail is a grass-roots, environmentally active, not-for-profit organization that uses the power of sport to educate and empower a growing movement of environmental trendsetters. <br />Our mission is to reduce society’s climate impact while improving the wellbeing of our communities by making it fun, easy, and affordable for any individual, business or organization to offset their environmental footprint. <br />Our vision is to build an active movement that will accelerate our development towards stronger, more sustainable, and healthier ecosystems for future generations to enjoy.<br />
PREPARINGTHETRAIL<br />PROBLEM<br /><ul><li> Difficulty integrating social and environmental responsibility
Community engagement, differentiation, part of a growing social community
High Social ROI (8:1 SROI in 2010)4</li></ul>COMPETITIVE ADVANTAGE<br /><ul><li> Social enterprise with 501(c) – tax receipts issued / offsets retired
e.g. Carbonfund.org</li></ul>4 PTT2010Social Valuation Report. Social Asset Measurements (SAM).<br />
OURIMPACTCASESTUDY<br />Competitors Solution:<br />Offsetting Company A -> Company B purchases offsets from Company A –> end of transaction.<br /> <br />Our Solution:<br />PTT(Social Enterprise with 501(c) status) – Charismatic offsets<br />Company B offsets with PTT and receives a tax receipt for their donation to offset a corporate event –> PTT retires the offsets. <br />Company B works with PTT marketing program to partner/sponsor a future PTT planting/athletic event<br />PTT uses revenues to build community programs (i.e. community planting event, sustainable trail build)<br />PTT promotes sustainable reforestation programs & accumulate an inventory of high quality offsets<br />
Social community – 42 unique athletes, expanded community outside of</li></ul> friends & family – 20+ events, volunteers base, carbon tracking<br /><ul><li> Distributed and sold 2300+ saplings into the community
Raised $3000 for charity (Right to Play/Trees Ontario)
THECOMPETITION<br />Direct:<br />ERA, Carbon Friendly Solutions, Carbonfund.org<br />Indirect:<br />Carbonzero, Zerofootprint, Bullfrog Power<br />Similar Organizations<br />Right to Play, Athletes for Africa, charitable teams (Joe’s Team for Princess Margaret)<br />PTT - Dynamic blend of social and environmental <br />
THETARGETMILESTONES<br />With $100k in funding we will:<br /><ul><li> Study & confirm the external operating environment
Lack of domestic high quality/charismatic carbon offsets</li></ul>SOLUTION<br /><ul><li> Combine forest protection & community enhancement while making it easy &</li></ul> affordable to reduce/offset environmental footprint<br /><ul><li> Dynamic combination of community involvement, entrepreneurial spirit, technical</li></ul> expertise, and passion for the cause<br /><ul><li>Key Milestones – Business registration, team in place, 31k raised
Ahead of the competition - PTT + Environmental XC, Green Metrx
Strategic alliances: Right to Play, Trees Ontario, Conservation Halton, TRCA, </li></ul> Bullfrog Power, CTV/Discovery, Enermodal Engineering, Tridel Developments<br />
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