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2011 09-20 ptt2011 ptt climate-spark pitch
 

2011 09-20 ptt2011 ptt climate-spark pitch

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    2011 09-20 ptt2011 ptt climate-spark pitch 2011 09-20 ptt2011 ptt climate-spark pitch Presentation Transcript

    • ClimateSpark
      Social Venture Challenge
    • PREPARINGTHETRAIL
      Preparing the Trail is a grass-roots, environmentally active, not-for-profit organization that uses the power of sport to educate and empower a growing movement of environmental trendsetters.
      Our mission is to reduce society’s climate impact while improving the wellbeing of our communities by making it fun, easy, and affordable for any individual, business or organization to offset their environmental footprint.
      Our vision is to build an active movement that will accelerate our development towards stronger, more sustainable, and healthier ecosystems for future generations to enjoy.
    • PREPARINGTHETRAIL
      PROBLEM
      • Difficulty integrating social and environmental responsibility
      • Companies face long term competitive risk
      • Education & Trust
      • Lack of domestic high quality/charismatic carbon offsets
      SOLUTION
      • Combine forest protection & community enhancement
      • Carbon offsets & CSR
      • Easy & affordable to reduce/offset environmental footprint
      • Branding a Movement – Fresh, Youthful, Grassroots
      • NA Voluntary Offset Market - $7.85M (CAN), $151.4M (US)
    • THEAGENDA
      Overview
      The Market
      Product/Service Overview
      Our Impact
      Go-To-Market Strategy
      The Team
      Achievements/Milestones
      Our Partners
      Our Key Customers
      Competition
      Financials
      Investment Highlights
    • THEMARKET
      Carbon Market
      • Global compliance market - 8625MT ($143.3B) - 818MT ($2.73B) (NA) 1
      • Voluntary Offset Market - $7.85M (CAN) – 11 projects, $151.4M (US) 1
      • Pre compliance market in Canada (types, WCI, scale)
      CSR Market
      • BSR Report: 63% respondents see climate change as most important CSR priority
      • 94% companies plan to maintain or increase CSR budgets
      • 84% optimistic that global business will embrace CSR/sustainability as part of core
      strategy over 5 yrs.2
      The Market Niche
      • Corporate CSR programs
      • Athletic/Events/Promotional Vertical - Voluntary
      • Commercial Buildings Offsetting – (LEED Buildings)
      e.g. Bullfrog Power
      State of the Voluntary Carbon Markets 2010. Ecosystem Marketplace
      BSR/GlobeScan State of Sustainable Business Poll 2010” (377 professionals – NGO, Govmnt etc.)
    • THEMARKETSHARE
      • Global offset transactions nearly doubling each year
      • Global Market - $144B in 2010 (total compliance & voluntary)3
      1% NA Share in 3yrs.
      0.1% NA Share in 5yrs.
      3 State and Trends of the Carbon Market 2010. World Bank Group.
    • THEPRODUCT
      ENVIRONMENTAL
      • High quality charismatic carbon offsets (voluntary / compliance)
      • Resale vs. “in-house” project portfolio
      • Scalable (Individuals -> Business -> Government)
      • Athletic niche (e.g. MLB)
      SOCIAL
      • CSR targeting environmental education, health promotion, community impact
      • Selling a Brand
      • Community engagement, differentiation, part of a growing social community
      • High Social ROI (8:1 SROI in 2010)4
      COMPETITIVE ADVANTAGE
      • Social enterprise with 501(c) – tax receipts issued / offsets retired
      • e.g. Carbonfund.org
      4 PTT2010Social Valuation Report. Social Asset Measurements (SAM).
    • OURIMPACTCASESTUDY
      Competitors Solution:
      Offsetting Company A -> Company B purchases offsets from Company A –> end of transaction.
       
      Our Solution:
      PTT(Social Enterprise with 501(c) status) – Charismatic offsets
      Company B offsets with PTT and receives a tax receipt for their donation to offset a corporate event –> PTT retires the offsets.
      Company B works with PTT marketing program to partner/sponsor a future PTT planting/athletic event
      PTT uses revenues to build community programs (i.e. community planting event, sustainable trail build)
      PTT promotes sustainable reforestation programs & accumulate an inventory of high quality offsets
    • THETEAM
      Mike Edwards
      • UWaterloo Honours BAsc. Mechanical Engineering, 2008
      • 4 years PM experience, environmental assessments, EIT, PEng. Jan.2012
      • LEED Sustainability Consultant/PM – Enermodal Engineering
      • Founding Director Preparing the Trail
      Trevor Gilbert
      • University of Waterloo Environment & Business, Economics minor 2007
      • 3 Years as an environmental consultant implementing emission reduction programs
      • LEED Accredited Professional
      • GHG Accounting Training through the GHG Management Institute
      • Founder of EnvironmentalXC and GreenMetrx, Director Preparing the Trail
      Stu Munro
      • Honours School of Industrial Design, Carleton University 2007
      • 5 years research and idea generation, rending, graphic design, CAD modeling
      • Hyundai – Project manager environmental industrial products
      • Founder Sweat Project, Sole proprietorship/freelance designer
      • Founding Director Preparing the Trail
       
    • THETEAM
      Board of Advisors/Directors
      Kunal Gupta – President, Polar Mobile
      Josh Wiwcharyk – Entrepreneur in Residence, George Brown
    • GO-TO-MARKETSTRATEGY
      • Unique Value Proposition – branding a movement, athletics, CSR, charity
      • Grassroots in nature
      • Carbon neutral events
      • Piggybacking off of current off-road recreational events
      • Targeting outdoor athletes, environmentalists, CSR market
      • Seasonal inventory/project development
      • Direct sales – internal sales & marketing team,
      • Leveraging the power of social marketing/social community/website
      • 5% allocated to sales/marketing
      • Pro-bono in-kind big part of strategy
    • THEACHIEVEMENTS&MILESTONES
      With $30k raised, we have:
      • Registered federally and provincially October 2009
      • Pilot program – Preparing the Trail 2010
      • Planted 350+ trees across Canada
      • Social community – 42 unique athletes, expanded community outside of
      friends & family – 20+ events, volunteers base, carbon tracking
      • Distributed and sold 2300+ saplings into the community
      • Raised $3000 for charity (Right to Play/Trees Ontario)
      • 8:1 Social ROI in 2010 
      • Management team in place
      • Government, media, environmental, athletic, funding, charitable partners
      & sponsors in place
      • Development of a social website – launching spring 2011
    • OURPARTNERS
    • OURKEYCUSTOMERS
      Promotional Tree Sales – Plant-it-Forward Program:
      • BULLFROG POWER
      • DISCOVERY CHANNEL / CTV
      • CONSERVATION HALTON
      • VMWARE CANADA
      • SCOTIABANK
      • HYDRO ONE
      • TOWN OF MILTON
      • 5 PEAKS TRAIL RUNNING SERIES
      • CHICO RACING INC.
      • LANDMARK SPORT GROUP (Mississauga/Oakville Marathon)
      • Individual events (weddings, corporate functions etc.)
    • THECOMPETITION
      Direct:
      ERA, Carbon Friendly Solutions, Carbonfund.org
      Indirect:
      Carbonzero, Zerofootprint, Bullfrog Power
      Similar Organizations
      Right to Play, Athletes for Africa, charitable teams (Joe’s Team for Princess Margaret)
      PTT - Dynamic blend of social and environmental
    • THETARGETMILESTONES
      With $100k in funding we will:
      • Study & confirm the external operating environment
      • Create a organizational framework
      • Increase organizational capacity & performance
      • Engage outside stakeholders (GHG certified bodies, partners etc.)
      • Sales & Marketing Team – (Current team – expansion January 2012)
      Spring/Summer 2011
      • Business plan
      • Charitable status
      • Social website launch
      • Commitment from advisory team
      • Further grants & grant writer
      • 1 Year (2011-2012) – 200k
      • 3 Year (2013-2014) – 2M (Cash flow positive)
      • 5 Year (2015-2016) – 5.5M
    • THEFINANCIALS
      • Seeking $100k
      • First 2 years – infrastructure, marketing/sales, events, partnerships
      • Tipping year 2013
      • compliance market/voluntary growing
      • Development of project portfolio
      • Philanthropy/In-kind donations/Social Investment Market – 2013+
    • THEHIGHLIGHTS
      PROBLEM
      • Difficulty integrating social and environmental responsibility
      • Companies face long term competitive risk
      • Education & Trust
      • Lack of domestic high quality/charismatic carbon offsets
      SOLUTION
      • Combine forest protection & community enhancement while making it easy &
      affordable to reduce/offset environmental footprint
      • Dynamic combination of community involvement, entrepreneurial spirit, technical
      expertise, and passion for the cause
      • Key Milestones – Business registration, team in place, 31k raised
      • Ahead of the competition - PTT + Environmental XC, Green Metrx
      • Strategic alliances: Right to Play, Trees Ontario, Conservation Halton, TRCA,
      Bullfrog Power, CTV/Discovery, Enermodal Engineering, Tridel Developments