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Word-of-Mouth Makes Cents www.6dcast.com Confidential. All Rights Reserved.
A little background
why are we here?   Demonstrate how 6Dcast can help you easily  engage fans and customers  in  comprehensive   word-of-mout...
Big Social Site Profile Relationships Birthday Home Town Friends John Doe What’s on your mind? John Doe John Doe Dee Jones...
Let’s talk e-Word-of-Mouth
PLEASE IGNORE ME! How many  commercial messages  have you experienced today?
Only  14%  of people trust ads, yet you are exposed to a new one every  2 minutes. *2009 Nielson Global Online
Which is why even the most targeted ads garner only a  4%  response rate. *Direct Marketing Association Study
Yet few marketers are effectively utilizing Word-of-Mouth. In the meantime almost  70%  of all purchase decisions are infl...
And its not like Word-of-Mouth is a new idea.
Only now people write on virtual walls instead of real walls
So Word-of-Mouth has never made such a difference
Because Social Media has put individuals in charge of your marketing message (whether you like it or not)
Over 20 million blogs Facebook would be the 3 rd  largest country Last year 1 in 8 married couples met online 90 trillion ...
And hosting a facebook page alone no longer qualifies as social media marketing.
It’s the equivalent of shooting a TV commercial . . .  but how do you reach the world?
“ Everyone wants to, nobody knows how, and everyone’s surprised it isn’t better!”
The Challenges of e-WOM <ul><li>Measurability </li></ul><ul><li>Volume </li></ul><ul><li>New patterns of thinking </li></ul>
But now you can easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the result...
how it works   1.  Launch 2. Promote 3.  Track 4.  Reward
1.  Launch how it works
how it works   2. Promote Each caster has a unique URL & can broadcast across all social media Tell Friends & Fans  Tap ex...
Clicks Unique Visitors Actions Time Series Geography Linking website 3.  Track how it works   With Graphs & Statistics by:...
how it works   4.  Reward An example:  Campaign to Download a Free Song Sample Results   % of Downloads Payout Caster 1  ....
how it works   4b.  Reward Non-Monetary Example 5% Coupon Others Example remainder 10% coupon 26-100 Example 26-100 Brande...
benefits vs. alternatives        Automatically Trackable      Performance Based      Consumer Engagement  ...
ROI  $0.01 $1,000 100,000 $0.10 $1,000 10,000 $0.20 $1,000 5,000 $0.50 $1,000 2,000 $1.00 $1,000 1,000 $0 $0 500 $0 $0 1 $...
Get Started <ul><li>Create a free account at  www.6dcast.com </li></ul><ul><li>Fund your campaign using PayPal </li></ul><...
<ul><li>REFERENCES </li></ul><ul><li>14% of people trust ads – July 2009 Nielson Global Online </li></ul><ul><li># of ad i...
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Word of Mouth Makes Cents

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A twist on Earned Media. Where word-of-mouth meets Social Media and how advertisers can take advantage of new technology.

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Transcript of "Word of Mouth Makes Cents"

  1. 1. Word-of-Mouth Makes Cents www.6dcast.com Confidential. All Rights Reserved.
  2. 2. A little background
  3. 3. why are we here? Demonstrate how 6Dcast can help you easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the results .
  4. 4. Big Social Site Profile Relationships Birthday Home Town Friends John Doe What’s on your mind? John Doe John Doe Dee Jones Can’t wait to see the new spy thriller this Friday. Who’s coming with me? Check out the preview…. ad#: http://bit.ly/link Looks better than the last one…I’ll be there  Just ran 5 miles! Finally got some comfortable running shoes. I also found a discount … ad#: http://qc.ly/1 You?! 5 miles? It MUST be the shoes… Clickthrough Ad Often ignored text with notoriously low response rates. Click here if you actually read this Ad about running shoes … Shoes.com 376 friends a twist on earned ads From This To This
  5. 5. Let’s talk e-Word-of-Mouth
  6. 6. PLEASE IGNORE ME! How many commercial messages have you experienced today?
  7. 7. Only 14% of people trust ads, yet you are exposed to a new one every 2 minutes. *2009 Nielson Global Online
  8. 8. Which is why even the most targeted ads garner only a 4% response rate. *Direct Marketing Association Study
  9. 9. Yet few marketers are effectively utilizing Word-of-Mouth. In the meantime almost 70% of all purchase decisions are influenced by recommendations *McKinsey Quarterly
  10. 10. And its not like Word-of-Mouth is a new idea.
  11. 11. Only now people write on virtual walls instead of real walls
  12. 12. So Word-of-Mouth has never made such a difference
  13. 13. Because Social Media has put individuals in charge of your marketing message (whether you like it or not)
  14. 14. Over 20 million blogs Facebook would be the 3 rd largest country Last year 1 in 8 married couples met online 90 trillion e-mails a year Over 1 billion videos streamed each day 50 million tweets a day So Word-of-Mouth = World-of-Mouth *See appendix for sources
  15. 15. And hosting a facebook page alone no longer qualifies as social media marketing.
  16. 16. It’s the equivalent of shooting a TV commercial . . . but how do you reach the world?
  17. 17. “ Everyone wants to, nobody knows how, and everyone’s surprised it isn’t better!”
  18. 18. The Challenges of e-WOM <ul><li>Measurability </li></ul><ul><li>Volume </li></ul><ul><li>New patterns of thinking </li></ul>
  19. 19. But now you can easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the results.
  20. 20. how it works 1. Launch 2. Promote 3. Track 4. Reward
  21. 21. 1. Launch how it works
  22. 22. how it works 2. Promote Each caster has a unique URL & can broadcast across all social media Tell Friends & Fans Tap existing Casters
  23. 23. Clicks Unique Visitors Actions Time Series Geography Linking website 3. Track how it works With Graphs & Statistics by: Caster IP Address
  24. 24. how it works 4. Reward An example: Campaign to Download a Free Song Sample Results % of Downloads Payout Caster 1 . . . 500 Downloads 50% 50% of $1,000 = $500 Caster 2 . . . 300 Downloads 30% 30% of $1,000 = $300 Caster 3 . . . 200 Downloads 20% 20% of $1,000 = $200 $1,000 Campaign Budget: 900 Downloads Reserve:
  25. 25. how it works 4b. Reward Non-Monetary Example 5% Coupon Others Example remainder 10% coupon 26-100 Example 26-100 Branded coffee mug 6-25 Example 6-25 Branded T-shirt 5 Delores Branded T-shirt 4 Newman Branded T-shirt 3 Cosmo K Branded T-shirt 2 Elaine Apple I-pad 1 Jerry S Example Advertiser Incentive Example Caster Rank Example Caster Name
  26. 26. benefits vs. alternatives      Automatically Trackable      Performance Based      Consumer Engagement      Speed and Scale   6dcast     Viral upside potential     Comprehensive Agency Viral Campaign Sponsored Search Display Ads In House Social Benefits
  27. 27. ROI $0.01 $1,000 100,000 $0.10 $1,000 10,000 $0.20 $1,000 5,000 $0.50 $1,000 2,000 $1.00 $1,000 1,000 $0 $0 500 $0 $0 1 $1.00 1,000 clicks $1,000 Caster $$ per click Total Cost to Advertiser Actual clicks received Max cost per click Example reserve Example budget
  28. 28. Get Started <ul><li>Create a free account at www.6dcast.com </li></ul><ul><li>Fund your campaign using PayPal </li></ul><ul><li>Fill out a simple form to launch a campaign </li></ul><ul><li>Track your results in real time </li></ul>SPECIAL OFFER 6 months free to approved Beta Customers who launch an advertising campaign on the 6Dcast open BETA site on Day 1.
  29. 29. <ul><li>REFERENCES </li></ul><ul><li>14% of people trust ads – July 2009 Nielson Global Online </li></ul><ul><li># of ad impressions/day – Contact Marketing </li></ul><ul><li>Response Rates to Search – Direct Marketing Association </li></ul><ul><li>70% Recommendations – McKinsey Qtrly </li></ul><ul><li>1 in 8 couples – Mckinsey Study </li></ul><ul><li>Facebook users – Facebook.com </li></ul><ul><li>20 million blogs – Technorati </li></ul><ul><li>YouTube videos steamed daily – TechCrunch </li></ul><ul><li>Tweets per day – TechCrunch </li></ul><ul><li>90 Trillion e-mails – Royal Pingdom </li></ul>
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