Word of Mouth Makes Cents
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Word of Mouth Makes Cents

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A twist on Earned Media. Where word-of-mouth meets Social Media and how advertisers can take advantage of new technology.

A twist on Earned Media. Where word-of-mouth meets Social Media and how advertisers can take advantage of new technology.

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    Word of Mouth Makes Cents Word of Mouth Makes Cents Presentation Transcript

    • Word-of-Mouth Makes Cents www.6dcast.com Confidential. All Rights Reserved.
    • A little background
    • why are we here? Demonstrate how 6Dcast can help you easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the results .
    • Big Social Site Profile Relationships Birthday Home Town Friends John Doe What’s on your mind? John Doe John Doe Dee Jones Can’t wait to see the new spy thriller this Friday. Who’s coming with me? Check out the preview…. ad#: http://bit.ly/link Looks better than the last one…I’ll be there  Just ran 5 miles! Finally got some comfortable running shoes. I also found a discount … ad#: http://qc.ly/1 You?! 5 miles? It MUST be the shoes… Clickthrough Ad Often ignored text with notoriously low response rates. Click here if you actually read this Ad about running shoes … Shoes.com 376 friends a twist on earned ads From This To This
    • Let’s talk e-Word-of-Mouth
    • PLEASE IGNORE ME! How many commercial messages have you experienced today?
    • Only 14% of people trust ads, yet you are exposed to a new one every 2 minutes. *2009 Nielson Global Online
    • Which is why even the most targeted ads garner only a 4% response rate. *Direct Marketing Association Study
    • Yet few marketers are effectively utilizing Word-of-Mouth. In the meantime almost 70% of all purchase decisions are influenced by recommendations *McKinsey Quarterly
    • And its not like Word-of-Mouth is a new idea.
    • Only now people write on virtual walls instead of real walls
    • So Word-of-Mouth has never made such a difference
    • Because Social Media has put individuals in charge of your marketing message (whether you like it or not)
    • Over 20 million blogs Facebook would be the 3 rd largest country Last year 1 in 8 married couples met online 90 trillion e-mails a year Over 1 billion videos streamed each day 50 million tweets a day So Word-of-Mouth = World-of-Mouth *See appendix for sources
    • And hosting a facebook page alone no longer qualifies as social media marketing.
    • It’s the equivalent of shooting a TV commercial . . . but how do you reach the world?
    • “ Everyone wants to, nobody knows how, and everyone’s surprised it isn’t better!”
    • The Challenges of e-WOM
      • Measurability
      • Volume
      • New patterns of thinking
    • But now you can easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the results.
    • how it works 1. Launch 2. Promote 3. Track 4. Reward
    • 1. Launch how it works
    • how it works 2. Promote Each caster has a unique URL & can broadcast across all social media Tell Friends & Fans Tap existing Casters
    • Clicks Unique Visitors Actions Time Series Geography Linking website 3. Track how it works With Graphs & Statistics by: Caster IP Address
    • how it works 4. Reward An example: Campaign to Download a Free Song Sample Results % of Downloads Payout Caster 1 . . . 500 Downloads 50% 50% of $1,000 = $500 Caster 2 . . . 300 Downloads 30% 30% of $1,000 = $300 Caster 3 . . . 200 Downloads 20% 20% of $1,000 = $200 $1,000 Campaign Budget: 900 Downloads Reserve:
    • how it works 4b. Reward Non-Monetary Example 5% Coupon Others Example remainder 10% coupon 26-100 Example 26-100 Branded coffee mug 6-25 Example 6-25 Branded T-shirt 5 Delores Branded T-shirt 4 Newman Branded T-shirt 3 Cosmo K Branded T-shirt 2 Elaine Apple I-pad 1 Jerry S Example Advertiser Incentive Example Caster Rank Example Caster Name
    • benefits vs. alternatives      Automatically Trackable      Performance Based      Consumer Engagement      Speed and Scale   6dcast     Viral upside potential     Comprehensive Agency Viral Campaign Sponsored Search Display Ads In House Social Benefits
    • ROI $0.01 $1,000 100,000 $0.10 $1,000 10,000 $0.20 $1,000 5,000 $0.50 $1,000 2,000 $1.00 $1,000 1,000 $0 $0 500 $0 $0 1 $1.00 1,000 clicks $1,000 Caster $$ per click Total Cost to Advertiser Actual clicks received Max cost per click Example reserve Example budget
    • Get Started
      • Create a free account at www.6dcast.com
      • Fund your campaign using PayPal
      • Fill out a simple form to launch a campaign
      • Track your results in real time
      SPECIAL OFFER 6 months free to approved Beta Customers who launch an advertising campaign on the 6Dcast open BETA site on Day 1.
      • REFERENCES
      • 14% of people trust ads – July 2009 Nielson Global Online
      • # of ad impressions/day – Contact Marketing
      • Response Rates to Search – Direct Marketing Association
      • 70% Recommendations – McKinsey Qtrly
      • 1 in 8 couples – Mckinsey Study
      • Facebook users – Facebook.com
      • 20 million blogs – Technorati
      • YouTube videos steamed daily – TechCrunch
      • Tweets per day – TechCrunch
      • 90 Trillion e-mails – Royal Pingdom