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Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
Free tips march 2013 staffing deck
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Free tips march 2013 staffing deck

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  • Welcome and thank you for joining us!Our goal today is to share with you some of our best strategies and tips for getting the most out of LinkedIn—to be more effective as a staffing leader and to hire the best talent for your clients. You should walk away from this webcast with concrete ideas that you can apply to your organization’s recruiting activities, immediately. One housekeeping note: You’re all on mute by default, so use the chat box for questions and send to “all panelists”
  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
  • A secondmeasure of marketingis how your employees are connected on LinkedIn and what is the reach of your employee’s networks i.e.: do they have robust connection density, are people outside your organization viewing their profilesand are they sharing insights, who they are connected to. This slide shows your company’s employees are connected and generating interest.Better connected employees provide:1. Increased flow of knowledge and have closer relationships;2. Allow for faster access to valuable contacts for business development or talent pipelining3. Greater employee collaboration for projects, expertise and navigating your own organization4. And of course greater reach as brand ambassadors for your organization
  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
  • Transcript

    • 1. 1Recruiting SolutionsAgency Recruiting Fundamentals:Tips for Hiring the Best with LinkedInRecruiting Solutions
    • 2. Mike Driscoll-Account Executive2
    • 3. What you will learn to do on LinkedIn todayFree Strategies for Follower Ecosystem3
    • 4. Build a community: Engage, analyze,optimize4Analyze & OptimizeEngage Followers:Post UpdatesBuild Community:Acquire FollowersEstablish Presence:Develop Branding AssetsxyzCoxyzCoEd FranklinGrow Your Career byFollowing:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.COGrow Your Career by Following:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.CO
    • 5. ©2012 LinkedIn Corporation. All Rights Reserved. 5Members are more engaged with the companies theyfollow on LinkedIn…78%More likely to acceptRecruiter InMail6xMore likely to viewLinkedIn Career PageSource: Internal LinkedIn Data – August 2012
    • 6. ©2012 LinkedIn Corporation. All Rights Reserved. 6
    • 7. ©2012 LinkedIn Corporation. All Rights Reserved. 7I DONT want marketing spam, I dowant news stories, product reviews,people I know leaving or startingthere.I want to know when acompany launches a newproduct. I want anyfinancial announcementsfrom a company.In your own words, please describe the kinds of company updates that you wouldbe most interested in receiving.Updates that include large strategic & people shifts inthe company. New product launches, discoveries of newtechnologies / partners with technologies. Large,unexpected financial changes. High profile talks by keyleaders, i.e. CEO, President, CFO, CMOs etc.I like to stay in touchwith the industry. Newtips- tricks, and peoplemoving around.Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
    • 8. ©2012 LinkedIn Corporation. All Rights Reserved. 8Members are interested in career opportunities fromthe companies they follow8Information members want to receive161%68%71%New project or initiativeRelevant news articles and insightsNew job openings at the companySource: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
    • 9. Build a Successful SocialMedia Platform9
    • 10. Career PagesGrow your followers organically on LinkedIn.com10LinkedIn Homepage Company Pages
    • 11. 11People Researching yourEmployees per monthPeople researching yourCompany per monthPeople currently followingyour CompanyOrganic Traffic –- InMails, Telephone Calls,Emails, MeetingsHow People Engage with your Agency
    • 12. Find Content12
    • 13. Find Content – LinkedIn Today13
    • 14. Find Content – LinkedIn Signal14
    • 15. Find Content – Skills & Expertise15
    • 16. Share Content16
    • 17. ©2012 LinkedIn Corporation. All Rights Reserved. 1750 characters or lessdrives 28% higherengagementLess isMoreBest Practices Think in thirds Keep it brief Ask questions Time your posts Post frequently Make it relevant
    • 18. Targeted Company Status Updates18
    • 19. Employees’ Personal Status Updates19
    • 20. Stand Out20
    • 21. Company Overview Page21Your company’s brand:Add a logo and banner imageFill in the detailsCompany descriptionPoint out Company SpecialtiesDifferentiate from yourcompetitionDesignate Page Admins forcompany status updates
    • 22. Company Products / Services Page22Your company’s brand:Add multiple audiencesDescribe services for clients andcandidatesAsk for recommendationsAdd a videoAdd banner imagesDifferentiate from your competition
    • 23. Your Employees’ Profiles23Your personal professional brand:Add a pictureDon’t copy / paste your resumeWrite a personal taglineWrite your elevator pitchPoint out your skillsDistinguish yourself from the crowdAsk for recommendationsOwn your public profile’s URL
    • 24. LinkedIn Groups24
    • 25. Advanced Developer Tools25
    • 26. Developer Site26developer.linkedin.com
    • 27. Measure Your Results27
    • 28. Insightful Reports from your Company page Tools Tab28
    • 29. Insightful Reports from a LinkedIn Representative29
    • 30. Build a community: Engage, analyze,optimize30Analyze & OptimizeEngage Followers:Post UpdatesBuild Community:Acquire FollowersEstablish Presence:Develop branding assetsxyzCoxyzCoEd FranklinGrow Your Career byFollowing:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.COGrow Your Career by Following:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.CO
    • 31. Inbound and Outbound
    • 32. Potential Client or Candidate32Warm up, Engage, Call to Action
    • 33. Talent.linkedin.com contact us
    • 34. 34Thank you!

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