Social Media Overview March 10, 2009

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My 101-type social media overview to a Toledo, Ohio, company.

My 101-type social media overview to a Toledo, Ohio, company.

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  • % of online population using social media2008: 41%2012/2013: 52%Point out % change in studies: online population 2-4%; social network 44%
  • http://community.babycenter.com/post/a5811555/glass_bottles?cpg=1
  • http://www.jacksonfish.com/blog/2008/11/25/open-letter-to-dell-customer-service/Original post date of Nov. 25, 2008

Transcript

  • 1. Communities, Connecting & Contributing Copyright 2009 Michael Driehorst/Diamond Communications
  • 2. “Social media are primarily Internet- and mobile- based tools for sharing and discussing information, [pictures, video, audio, etc.]. The term most often refers to activities that integrate technology, telecommunications and social interaction.” -Wikipedia
  • 3. Being “online” more and more is being the norm U.S. total population approx. 305 million
  • 4. Percent of online population using social media: 2008: 41% 2012/2013: 52%
  • 5. Most of activity in communities: social networks Source: eMarketer, January 2009
  • 6. Variety of social media communities Three among most common:  Blogs  Social Networks  Discussion boards
  • 7. Weblogs or Blogs Any kind of diary published on the World-Wide Web, usually written by an individual (a quot;bloggerquot;) but also by corporate bodies. Blogging is regarded by some as an important social phenomenon as it contributes to the easy exchange of ideas among a large and growing international community (quot;the blogospherequot;). -Dictionary.com
  • 8. Source: Technorati, State of the Blogosphere, April 2008
  • 9. Who’s blogging? Source: Technorati, State of the Blogosphere, April 2008
  • 10. Social networks “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.” -Wikipedia
  • 11. But how?
  • 12. What’s going on Basic info
  • 13. Combine personal & professional information Your network of personal, pr ofessional “friends”
  • 14. Discussion boards “A Web site component that enables users to participate in topics of discussion by posting and replying to comments.” -Microsoft TechNet
  • 15. Any one can join and start a discussion thread …
  • 16. and other members can comment
  • 17. Communities, Connecting & Contributing  Ultimately, social media is NOT about technology, websites or tools  It IS about being part of online communities, connecting with others to contribute information, assistance, etc.
  • 18. But how?
  • 19. Seeking advice from peers “I’ve decided on using glass bottles, and wondered if anyone had any tips….”
  • 20. Customer Service Many people with a blog voice opinions about companies, products, service.
  • 21. Customer Service Companies monitor & respond – in full view of community
  • 22. Customer Service Person updates – positive and negative to community. More opportunity for customer feedback
  • 23. Business Promotion
  • 24. Even traditional media getting social Building community, pushing stories by various feeds
  • 25. Even traditional media getting social Readers can share story with their network Site visitors can contribute to story
  • 26. Communities, Connecting & Contributing  Ultimately, social media is… about being part of communities to connect with others and contribute to the greater community.  As you – as a person, business, association – become connected with community, you understand how to best serve community.