Northwest Ohio PRSA: Toledo's Getting Social 09-04-2009

Toledo’s Getting Social
Local Social Media Activities,Opportunities & Examples
Mike Driehorst / Diamond Communications

Activities
Social Media Breakfast-Toledo, founded 2/2009
Part of series started 8/2007 by Bryan Person
One of 28 Cities in U.S., Canada & Singapore

Activities
Focus: Networking and education
Monthly events – 40-80+ attendees each
Topics covered include:
Social MediaMonitoring
Blogging
Using Social Mediafor Non-Profits
SMB-Toledo #1 Photo by Mike Brice

Activities
Online Community: http://SMBToledo.Ning.com
SMB-Toledo #5: Sept. 11: Blogging & Lawhttp://smbtoledo5.eventbrite.com/
Twitter:
@SMBToledo
#SMBTol

Activities
Tweetups: When people who tweet in a particular geographic area actually meet
First Feb. 19, 2009, The Blarney
About 12-30+ each event

Activities
Focus: Networking, Socializing; maybe programs later
No set group or individual in charge
Why don’t you organize the next?

Activities
Other Social Media / Online Resources
http://www.toleeps.com/
http://toledolinks.com/
http://www.socialmediabreakfast.com/
http://www.socialmediaclub.org/

Opportunities
Local discussion boards
Get a feel for community sentiment
Participate / Ask questions / Research
Some promotion allowed
ToledoTalk.com: 1750 members; general
SwampBubbles.com: politics & news
MonroeTalks.com: 4568 members, general

Examples & Ideas
Facebook Page: Toledo Museum of Art
6000+ Fans
Regular updatesspurs fans’ activity

Examples & Ideas
Facebook Page: Toledo Museum of Art
Initiates Discussions

Examples & Ideas
Tailford Mitchell / 8th Continent Soy Milk:
Sara Lopez hired tobe “evangelist”for 8th Continent Soy
Twitter
Facebook
Blog
YouTube

THANK YOU!
Presentation available at:
http://www.slideshare.net/MikeDriehorst/presentations
Email: Mike.Driehorst@Diamond-Comms.com
Twitter: @MikeDriehorst
Blog: http://www.MikesPoints.com