Social Media for Restaurants and Lodging

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Social Media for Restaurants and Lodging

  1. 1. Social Media for the Restaurant and Lodging Industries
  2. 2. “If you don't step up to the plate and start servicing your stakeholders using social media, chances are someone else will.” --John Sullivan, writing in ERE.net
  3. 3. Social Media Statistics
  4. 4. Social Media Statistics • Facebook - 400 million users /100 million added in 9 months • Twitter - 75 Million users / 50 million tweets a day • Linkedin - 60 million users • YouTube - served over 32.4 billion videos a month in the USA • Yelp - #51 most trafficked site in the US
  5. 5. 54% connect with a brand
  6. 6. 46% said something good 23% said something negative 60% of people on Facebook and 79% on Twitter are more likely to recommend a brand after becoming a fan or follower. 51% more likely to purchase products from brands they follow on Facebook 67% more likely to purchase products from brands they follow on Twitter
  7. 7. Case Studies
  8. 8. TRAPS & TIPS
  9. 9. TRAP: being informational TIP: be relational
  10. 10. TRAP: creating content on the fly TIP: plan ahead / create content offline
  11. 11. TRAP: social media time suck. TIP: use management tools.
  12. 12. Questions?
  13. 13. Social Media for the Restaurant and Lodging Industries Mike Craney mike@ewbullock.com www.ewbullock.com facebook.com/mike.craney twitter.com/CraneyMC

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