Social Media for Restaurants and Lodging

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  • 1. Social Media for the Restaurant and Lodging Industries
  • 2. “If you don't step up to the plate and start servicing your stakeholders using social media, chances are someone else will.” --John Sullivan, writing in ERE.net
  • 3. Social Media Statistics
  • 4. Social Media Statistics • Facebook - 400 million users /100 million added in 9 months • Twitter - 75 Million users / 50 million tweets a day • Linkedin - 60 million users • YouTube - served over 32.4 billion videos a month in the USA • Yelp - #51 most trafficked site in the US
  • 5. 54% connect with a brand
  • 6. 46% said something good 23% said something negative 60% of people on Facebook and 79% on Twitter are more likely to recommend a brand after becoming a fan or follower. 51% more likely to purchase products from brands they follow on Facebook 67% more likely to purchase products from brands they follow on Twitter
  • 7. Case Studies
  • 8. TRAPS & TIPS
  • 9. TRAP: being informational TIP: be relational
  • 10. TRAP: creating content on the fly TIP: plan ahead / create content offline
  • 11. TRAP: social media time suck. TIP: use management tools.
  • 12. Questions?
  • 13. Social Media for the Restaurant and Lodging Industries Mike Craney mike@ewbullock.com www.ewbullock.com facebook.com/mike.craney twitter.com/CraneyMC