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Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
Going Viral - aka Media Sharing
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Going Viral - aka Media Sharing

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  • 1. V i ralG o i ng a.k.a. media sharing By: Mike Craney EW Bullock Associates
  • 2. VISITPENSACOLAPensacola Beach • Perdido Key
  • 3. What is Viral? Unsolicited sharing of content YouTube video facebook post blog post tweet email ...and even your ads
  • 4. What is Viral? creating engagement the oldest form of media uth Adve rtising!Wor d of M o
  • 5. Competing against the noise
  • 6. p eo ple e n gag eWhat makes things go viral?lucky?planning?creativity?trigger a emotion?
  • 7. Fascinate: Your 7 Triggers to Persuasion and Captivation sallyhogshead.com
  • 8. 7 triggers.... Power Lust MystiquePrestige Alarm Vice Trust
  • 9. What about emotions?Humor (joy) Anger SadnessFear Love Surprise Disgust Anticipation
  • 10. Defining viral success...Email? open rateBanner ads? click rateYouTube Video? viewsWebsites/Blogs? page viewsFacebook/Twitter? followers
  • 11. How many followers do you have? The size of your audience doesnt matter. Whats important is that your audience is listening. Randy Pausch
  • 12. How many followers do you have?Company A Engagement Active fans50,000 fans 10 percent 5,000Company B Engagement Active fans10,000 fans 60 percent 6,000 Company B wins!
  • 13. Success is relative "My click rate was only .05%" Do the math!Charlie bit my finger - 360,363,299 viewsworld population - 6,775,235,700 people 360,363,299 views ÷6,775,235,700 people .05 view rate
  • 14. The secret? Its just like fishing!1.) Know your fish / Fish where the fish are2.) Content over quantity3.) Hit your audiences triggers4.) promote & share - repeatedly!5.) promote & share - everywhere!6.) plan, execute, evaluate - rinse & repeat! and above all - KEEP FISHING!
  • 15. Q&A
  • 16. THANK YOU! ng V iralG o i a.k.a. media sharing Mike Craney - EW Bullock Associates mike@ewbullock.com www.mikecraney.com

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