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Protecting Your Most Important Asset
 

Protecting Your Most Important Asset

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Advertising agencies rise or fall on the quality of their people. An agency's professional staff is its most important asset. ...

Advertising agencies rise or fall on the quality of their people. An agency's professional staff is its most important asset.

This presentation addresses how agencies can attract, retain and grow the kind of talent they need to for long-term success

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    Protecting Your Most Important Asset Protecting Your Most Important Asset Presentation Transcript

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    • Advertising Spending Robert Coen $ 233 Billion 2000 $ 295 Billion 2007
    • Agency Employment Ad Age 500,000 2000 450,000 2007
    • Seniors
    • Juniors
    • Mid-Level Burn-Out
    • Churn
    • Salary Costs
    •  
    • Generational Interests
      • Boomers - born 1945-1964
        • Current age 44 – 63
        • 85 Million of them
    • Generational Interests
      • Boomers - born 1945-1964
        • Current age 44 – 63
        • 85 Million of them
      • Generation X - born 1964 – 1980
        • Current age 28 – 43
        • 50 Million of them
    • Generational Interests
      • Boomers - born 1945-1964
        • Current age 44 – 63
        • 85 Million of them
      • Generation X - born 1964 – 1980
        • Current age 28 – 43
        • 50 Million of them
      • Millennials (Gen Y) – born 1980 – 1990+
        • Current age 18 -28
        • 76 Million of them
    •  
    • The Hourglass Model
    • The Hourglass Model
    • The Hourglass Model
    • The Hourglass Model
    • The Hourglass Model
    • The Hourglass Model
    • Feeding the Hourglass Model
      • Talent marketing
    • Feeding the Hourglass Model
      • Talent marketing
      • Recruiting
    • Feeding the Hourglass Model
      • Talent marketing
      • Recruiting
      • Training
    • Training Alone
      • Booz Allen
        • Over 6% of total payroll
      • Ernst & Young
        • Over a Billion Dollars a year
      • Ritz Carlton
        • 198 hours per year for each employee
    • Feeding the Hourglass Model
      • Talent marketing
      • Recruiting
      • Training
      • Mentoring
    • Feeding the Hourglass Model
      • Talent marketing
      • Recruiting
      • Training
      • Mentoring
      • Weeding
    •  
    • The Bloated Model
    •  
    • Millennials
      • Narcissistic
      • Spoiled
      • Selfish
      • Disloyal
      • Demanding
      • Negative
      • Distrustful
      • Pain in the ass
    • Millennials
      • Narcissistic
      • Spoiled
      • Selfish
      • Disloyal
      • Demanding
      • Negative
      • Distrustful
      • Smart asses
      • Smart
      • Well educated
      • Confident
      • Positive
      • Team oriented
      • Community service
      • Well behaved
      • Trustworthy
    •  
    • Raw Talent
      • Race horses
    • Raw Talent
      • Race Horses
      • Smart
    • Raw Talent
      • Race horses
      • Smart
      • High energy
    • Raw Talent
      • Race horses
      • Smart
      • High energy
      • High self-esteem
    • Raw Talent
      • Race horses
      • Smart
      • High energy
      • High self-esteem
      • Results oriented
    • Raw Talent
      • Race horses
      • Smart
      • High energy
      • High self-esteem
      • Results oriented
      • Grow or go mentality
    •  
    • What is a Mentor?
      • Dictionary definition
        • Wise advisor
        • Loyal friend
        • Trusted Guide
        • Teacher
        • Coach
    • Mentoring is an Act of Unconditional Love!
    • The Elements of Mentoring
      • Naturalness
      • Satisfactions
      • Frustrations
      • Difficulties
    • Naturalness
      • Every species
    • Naturalness
      • Every species
      • In the DNA
    • Naturalness
      • Every species
      • In the DNA
      • Intuitive
    • Naturalness
      • Every species
      • In the DNA
      • Intuitive
      • Eternal
    • Satisfactions
      • Link in the social/professional chain
    • Satisfactions
      • Link in the social/professional chain
      • One’s own immortality
    • Satisfactions
      • Link in the social/professional chain
      • One’s own immortality
      • Sense of purpose
    • Satisfactions
      • Link in the social/professional chain
      • One’s own immortality
      • Sense of purpose
      • Sense of worth
    • Frustrations
      • Recipient may not want to be mentored
    • Difficulties
      • Recipient may not want to be mentored
      • It takes time, effort and commitment
    • Difficulties
      • Recipient may not want to be mentored
      • It takes time, effort and commitment
      • Each of us is a product of what we have learned
    • Difficulties
      • Recipient may not want to be mentored
      • It takes time, effort and commitment
      • Each of us is a product of what we have learned
      • It is hard to give what you have never received
    • Difficulties
      • Recipient may not want to be mentored
      • It takes time, effort and commitment
      • Each of us is a product of what we have learned
      • It is hard to give what you have never received
      • Everyone cannot be a good mentor
    • Four Conditions in a Successful Mentoring Environment
      • Mentoring is expected of those capable
    • Four Conditions in a Successful Mentoring Environment
      • Mentoring is expected of those capable
      • The mentoring process is celebrated
    • Four Conditions in a Successful Mentoring Environment
      • Mentoring is expected of those capable
      • The mentoring process is celebrated
      • There are resources available to help build mentoring skills
    • Four Conditions in a Successful Mentoring Environment
      • Mentoring is expected of those capable
      • The mentoring process is celebrated
      • There are resources available to help build mentoring skills
      • Mentoring becomes part of the organization’s culture
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    • An Agency’s Staffing Strategy Will Become as Important as its Business Development Strategy
    • A List of Thoughts
      • Face the issue
    • A List of Thoughts
      • Face the issue
      • Provide management attention
    • A List of Thoughts
      • Face the issue
      • Provide management attention
      • Develop a staffing strategy
    • A List of Thoughts
      • Face the issue
      • Provide management attention
      • Develop a staffing strategy
      • Reevaluate your business model
    • A List of Thoughts
      • Face the issue
      • Provide management attention
      • Develop a staffing strategy
      • Reevaluate your business model
      • Protect your best talent
    • A List of Thought
      • Face the issue
      • Provide management attention
      • Develop a staffing strategy
      • Reevaluate your business model
      • Protect your best talent
      • Adjust your staffing model
    • A List of Thoughts
      • Face the issue
      • Provide management attention
      • Develop a staffing strategy
      • Reevaluate your business model
      • Protect your best talent
      • Adjust your staffing model
      • Embrace employment marketing
    • A List of Thoughts
      • Face the issue
      • Provide management attention
      • Develop a staffing strategy
      • Reevaluate your business model
      • Protect your best talent
      • Adjust your staffing model
      • Embrace employment marketing
      • Build a prospective talent pool
    • A List of Thoughts
      • Expect people to grow or go
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
      • Return to school
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
      • Return to school
      • Expand internship programs
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
      • Return to school
      • Expand internship programs
      • Encourage staff referrals
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
      • Return to school
      • Expand internship programs
      • Encourage staff referrals
      • Invest in training - internal and external
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
      • Return to school
      • Expand internship programs
      • Encourage staff referrals
      • Invest in training - internal and external
      • Revisit retirees
    • A List of Thoughts
      • Expect people to grow or go
      • Revitalize the mentoring process
      • Return to school
      • Expand internship programs
      • Encourage staff referrals
      • Invest in training - internal and external
      • Revisit retirees
      • Consider outsourcing
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    • “ The Assets of This Agency Go Down the Elevator Each Night” Leo Burnett
    •