Making GA Work For You W/ Custom Variables

Making Google Analytics Work for You With Custom Variables
Mike Pantoliano
@MikeCP

We All Know... Campaigns Search Referrals Location Engagement New vs Returning Top Content Landing Pages Site Search Goals eCommerce Funnels

Refine GA tracking w/ name-value pairs CVs Allow Us To: Name Values Gender Member Status Converted Language Male, Female Logged In, Not Logged In False, True English, German

Excellent Analytics http://bit.ly/izpY69 http://dis.tl/excelninja

But How Do I Know What To Track?

Determine What ’ s Important To You Forget about Web Analytics

Determine What ’ s Important To You Build and Track That! Forget about Web Analytics

_setCustomVar(index, name, value, opt_scope) index - Required - Slot 1 through 5 name - Required value - Required
opt_scope
1 (visitor-level)
2 (session-level)
3 (page-level - default)
Source: Google Analytics Help http://bit.ly/ljbCYZ

_gaq . push ([ '_setCustomVar' , 1 , 'Section' , 'Life & Style’ , 3 ]);

Page-Level CV Examples opt_scope set to 3 or left blank

Product Categories and Types Grouping Pages

_gaq.push(['_setCustomVar',1,'Air Force','Air Force Cap',3]); _gaq.push(['_trackPageview']);

Other Ideas Review Count and/or aggregate score Character Count Comment Count Post Author

Session-Level CV Examples opt_scope set to 2

Organic Rank Position How-to: http://bit.ly/90zcJT

_gaq.push(['_setCustomVar',2,'blue widgets','3',2]); _gaq.push(['_trackPageview']);

Landing Page Grouping

Visitor-Level CV Examples opt_scope set to 1

Great For Visitor Attributes: Social vs Non-Social First Touch Social Media ROI

Mike Pantoliano @MikeCP Thanks! [email_address]

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Making GA Work For You W/ Custom Variables

by Mike P.

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