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Attribution Modeling with Google Analytics - #MozCon

by Lead SEO Consultant at Distilled on Jul 27, 2012

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The way we're calculating ROI is broken. Attribution modeling takes things a step further - closer to measuring true ROI. SEOs and other digital marketers should use attribution modeling to get a ...

The way we're calculating ROI is broken. Attribution modeling takes things a step further - closer to measuring true ROI. SEOs and other digital marketers should use attribution modeling to get a better understanding of the customer journey. I'll show you how to do attribution modeling in Google Analytics.

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Attribution Modeling with Google Analytics - #MozCon Attribution Modeling with Google Analytics - #MozCon Presentation Transcript