Economics for Product Managers: It’s Not Just for  Professors and Bankers<br />Mike Boudreaux<br />Product Manager<br />Em...
“The question isn't what are we going to do. The question is what aren't we going to do." – Ferris Bueller<br />
3<br />http://www.flickr.com/photos/livenature/4034863015/<br />
4<br />http://en.wikipedia.org/wiki/Microeconomics<br />
5<br />http://en.wikipedia.org/wiki/Home_economics<br />
http://www.flickr.com/photos/trackrecord/54515014<br />
7<br />http://www.flickr.com/photos/francesco_veronesi/3566479837<br />
8<br />“A strategy is a plan of action designed to achieve a particular goal.” – Wikipedia<br />http://www.flickr.com/phot...
9<br />
10<br />“Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." – Michael Porter...
11<br />http://www.flickr.com/photos/robie06/4394748067<br />
12<br />http://www.flickr.com/photos/fotoosvanrobin/2545857883<br />
13<br />Quality<br />Size<br />Time<br />Cost<br />
14<br />Secure<br />Usable<br />Cheap<br />
15<br />Flexibility<br />User Experience<br />Ease of Use<br />Number of Features<br />
http://www.flickr.com/photos/pauldcocker/3003668632<br />
17<br />http://www.flickr.com/photos/ableman/534155207<br />
“It would appear, Hopkins, that your gut feel was only indigestion.”<br />Source: Product Manager’s Desk Reference, Artist...
19<br />http://www.flickr.com/photos/acaben/541334636/<br />
20<br />
22<br />
23<br />http://www.flickr.com/photos/adstream/1495683304<br />
24<br />High value enhancement<br />Breakthrough<br />product<br />Keep the <br />lights on<br />Waste of<br />effort<br />
25<br />Benefit (B)<br />Value<br />(B – C)<br />Price<br />(P)<br />Cost(C)<br />
26<br />Benefit (B)<br />Price<br />(P)<br />Cost(C)<br />
27<br />60%<br />20%<br />0%<br />20%<br />
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29<br />
30<br />
31<br />
32<br />
33<br />
34<br />
35<br />
36<br />
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38<br />
Buyer<br />Type<br />Application<br />Industry<br />39<br />
Buyer<br />Type<br />Application<br />Industry<br />40<br />
Buyer<br />Type<br />Application<br />Industry<br />41<br />
Buyer<br />Type<br />Application<br />Industry<br />42<br />
Buyer<br />Type<br />Application<br />Industry<br />43<br />
http://www.npd-solutions.com/serverppm.html<br />
45<br />Used with permission from http://www.pragmaticmarketing.com/<br />
46<br />
47<br />http://www.flickr.com/photos/uggboy/4593866108<br />
48<br />
49<br />http://en.wikipedia.org/wiki/Ideal_firm_size<br />
50<br />Used with permission from http://www.pragmaticmarketing.com/<br />
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Economics for Product Managers - It's not just for professors and bankers

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The role of business strategy is to drive the highest economic value out of your company’s resources. From your product strategy to the outbound marketing plan, economics should drive your strategic decisions. This presentation explains how simple economics models can help rationalize your complex product management decisions.

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Economics for Product Managers - It's not just for professors and bankers

  1. 1. Economics for Product Managers: It’s Not Just for Professors and Bankers<br />Mike Boudreaux<br />Product Manager<br />Emerson Process Management<br />
  2. 2. “The question isn't what are we going to do. The question is what aren't we going to do." – Ferris Bueller<br />
  3. 3. 3<br />http://www.flickr.com/photos/livenature/4034863015/<br />
  4. 4. 4<br />http://en.wikipedia.org/wiki/Microeconomics<br />
  5. 5. 5<br />http://en.wikipedia.org/wiki/Home_economics<br />
  6. 6. http://www.flickr.com/photos/trackrecord/54515014<br />
  7. 7. 7<br />http://www.flickr.com/photos/francesco_veronesi/3566479837<br />
  8. 8. 8<br />“A strategy is a plan of action designed to achieve a particular goal.” – Wikipedia<br />http://www.flickr.com/photos/ollesvensson/4252196844<br />
  9. 9. 9<br />
  10. 10. 10<br />“Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." – Michael Porter<br />http://en.wikipedia.org/wiki/File:Southwest_Airlines_Cabin.jpg<br />
  11. 11. 11<br />http://www.flickr.com/photos/robie06/4394748067<br />
  12. 12. 12<br />http://www.flickr.com/photos/fotoosvanrobin/2545857883<br />
  13. 13. 13<br />Quality<br />Size<br />Time<br />Cost<br />
  14. 14. 14<br />Secure<br />Usable<br />Cheap<br />
  15. 15. 15<br />Flexibility<br />User Experience<br />Ease of Use<br />Number of Features<br />
  16. 16. http://www.flickr.com/photos/pauldcocker/3003668632<br />
  17. 17. 17<br />http://www.flickr.com/photos/ableman/534155207<br />
  18. 18. “It would appear, Hopkins, that your gut feel was only indigestion.”<br />Source: Product Manager’s Desk Reference, Artist Timo Elliot<br />
  19. 19. 19<br />http://www.flickr.com/photos/acaben/541334636/<br />
  20. 20. 20<br />
  21. 21.
  22. 22. 22<br />
  23. 23. 23<br />http://www.flickr.com/photos/adstream/1495683304<br />
  24. 24. 24<br />High value enhancement<br />Breakthrough<br />product<br />Keep the <br />lights on<br />Waste of<br />effort<br />
  25. 25. 25<br />Benefit (B)<br />Value<br />(B – C)<br />Price<br />(P)<br />Cost(C)<br />
  26. 26. 26<br />Benefit (B)<br />Price<br />(P)<br />Cost(C)<br />
  27. 27. 27<br />60%<br />20%<br />0%<br />20%<br />
  28. 28. 28<br />
  29. 29. 29<br />
  30. 30. 30<br />
  31. 31. 31<br />
  32. 32. 32<br />
  33. 33. 33<br />
  34. 34. 34<br />
  35. 35. 35<br />
  36. 36. 36<br />
  37. 37. 37<br />
  38. 38. 38<br />
  39. 39. Buyer<br />Type<br />Application<br />Industry<br />39<br />
  40. 40. Buyer<br />Type<br />Application<br />Industry<br />40<br />
  41. 41. Buyer<br />Type<br />Application<br />Industry<br />41<br />
  42. 42. Buyer<br />Type<br />Application<br />Industry<br />42<br />
  43. 43. Buyer<br />Type<br />Application<br />Industry<br />43<br />
  44. 44. http://www.npd-solutions.com/serverppm.html<br />
  45. 45. 45<br />Used with permission from http://www.pragmaticmarketing.com/<br />
  46. 46. 46<br />
  47. 47. 47<br />http://www.flickr.com/photos/uggboy/4593866108<br />
  48. 48. 48<br />
  49. 49. 49<br />http://en.wikipedia.org/wiki/Ideal_firm_size<br />
  50. 50. 50<br />Used with permission from http://www.pragmaticmarketing.com/<br />
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