Your SlideShare is downloading. ×
0
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Economics for Product Managers - It's not just for professors and bankers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Economics for Product Managers - It's not just for professors and bankers

1,514

Published on

The role of business strategy is to drive the highest economic value out of your company’s resources. From your product strategy to the outbound marketing plan, economics should drive your strategic …

The role of business strategy is to drive the highest economic value out of your company’s resources. From your product strategy to the outbound marketing plan, economics should drive your strategic decisions. This presentation explains how simple economics models can help rationalize your complex product management decisions.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,514
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
51
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Economics for Product Managers: It’s Not Just for Professors and Bankers<br />Mike Boudreaux<br />Product Manager<br />Emerson Process Management<br />
  • 2. “The question isn't what are we going to do. The question is what aren't we going to do." – Ferris Bueller<br />
  • 3. 3<br />http://www.flickr.com/photos/livenature/4034863015/<br />
  • 4. 4<br />http://en.wikipedia.org/wiki/Microeconomics<br />
  • 5. 5<br />http://en.wikipedia.org/wiki/Home_economics<br />
  • 6. http://www.flickr.com/photos/trackrecord/54515014<br />
  • 7. 7<br />http://www.flickr.com/photos/francesco_veronesi/3566479837<br />
  • 8. 8<br />“A strategy is a plan of action designed to achieve a particular goal.” – Wikipedia<br />http://www.flickr.com/photos/ollesvensson/4252196844<br />
  • 9. 9<br />
  • 10. 10<br />“Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." – Michael Porter<br />http://en.wikipedia.org/wiki/File:Southwest_Airlines_Cabin.jpg<br />
  • 11. 11<br />http://www.flickr.com/photos/robie06/4394748067<br />
  • 12. 12<br />http://www.flickr.com/photos/fotoosvanrobin/2545857883<br />
  • 13. 13<br />Quality<br />Size<br />Time<br />Cost<br />
  • 14. 14<br />Secure<br />Usable<br />Cheap<br />
  • 15. 15<br />Flexibility<br />User Experience<br />Ease of Use<br />Number of Features<br />
  • 16. http://www.flickr.com/photos/pauldcocker/3003668632<br />
  • 17. 17<br />http://www.flickr.com/photos/ableman/534155207<br />
  • 18. “It would appear, Hopkins, that your gut feel was only indigestion.”<br />Source: Product Manager’s Desk Reference, Artist Timo Elliot<br />
  • 19. 19<br />http://www.flickr.com/photos/acaben/541334636/<br />
  • 20. 20<br />
  • 21.
  • 22. 22<br />
  • 23. 23<br />http://www.flickr.com/photos/adstream/1495683304<br />
  • 24. 24<br />High value enhancement<br />Breakthrough<br />product<br />Keep the <br />lights on<br />Waste of<br />effort<br />
  • 25. 25<br />Benefit (B)<br />Value<br />(B – C)<br />Price<br />(P)<br />Cost(C)<br />
  • 26. 26<br />Benefit (B)<br />Price<br />(P)<br />Cost(C)<br />
  • 27. 27<br />60%<br />20%<br />0%<br />20%<br />
  • 28. 28<br />
  • 29. 29<br />
  • 30. 30<br />
  • 31. 31<br />
  • 32. 32<br />
  • 33. 33<br />
  • 34. 34<br />
  • 35. 35<br />
  • 36. 36<br />
  • 37. 37<br />
  • 38. 38<br />
  • 39. Buyer<br />Type<br />Application<br />Industry<br />39<br />
  • 40. Buyer<br />Type<br />Application<br />Industry<br />40<br />
  • 41. Buyer<br />Type<br />Application<br />Industry<br />41<br />
  • 42. Buyer<br />Type<br />Application<br />Industry<br />42<br />
  • 43. Buyer<br />Type<br />Application<br />Industry<br />43<br />
  • 44. http://www.npd-solutions.com/serverppm.html<br />
  • 45. 45<br />Used with permission from http://www.pragmaticmarketing.com/<br />
  • 46. 46<br />
  • 47. 47<br />http://www.flickr.com/photos/uggboy/4593866108<br />
  • 48. 48<br />
  • 49. 49<br />http://en.wikipedia.org/wiki/Ideal_firm_size<br />
  • 50. 50<br />Used with permission from http://www.pragmaticmarketing.com/<br />

×